Software de Testes AB

Software de testes AB: os produtos desta categoria são usados para aumentar as conversões do seu site. Ao testar as diversas versões da sua página da Internet, você pode aprender rapidamente quais elementos de design, cores e chamadas para ação têm os melhores resultados. Esses softwares ajudam a otimizar sua taxa de conversão de maneira rápida e fácil, geralmente com muito pouca codificação necessária. Ver também software de gestão de campanhas, ferramentas de BI, software web analytics, ferramenta de landing page, software de gestão de produtos.

Por que o Capterra é gratuito
O Freshmarketer é uma solução completa de automação de marketing com teste A/B para equipes de marketing em ritmo acelerado. Ele permite que você envolva os usuários de forma inteligente em todo o ciclo de vida, antes e depois da aquisição. Os profissionais de marketing usam o Freshmarketer para executar campanhas de ciclo de vida, criar fluxos de trabalho estimulantes, analisar o comportamento do usuário, fazer personalização em escala e muito mais. Saiba mais sobre o Freshmarketer Teste A/B completo + software de automação de marketing. Criado para profissionais de marketing. Projetado para humanos. Saiba mais sobre o Freshmarketer
O VWO é uma plataforma líder de otimização e teste de sites usada por mais de 4.000 marcas em 90 países para analisar a atividade na internet e aumentar as conversões. Empresas como Microsoft, Dominos, Career Builder e a Cruz Vermelha Americana usam o VWO para entender como os visitantes se relacionam com as propriedades dos sites. O VWO é uma plataforma fácil, mas altamente eficaz, com testes A/B, testes de divisão, segmentação comportamental, personalização, avaliações de site e mapas de calor. Saiba mais sobre o VWO Testing Ferramenta de teste A/B para otimização de site e taxa de conversão. Os recursos incluem mapas de calor, segmentação, personalização e análise. Saiba mais sobre o VWO Testing
O Zoho PageSense é uma plataforma completa de testes A/B e CRO. Equipado com uma interface do usuário intuitiva e uma variedade de recursos, o PageSense simplifica o processo de aumentar as taxas de conversão do site, com suporte de dados e sem esforço. Saiba mais sobre o Zoho PageSense A plataforma completa de otimização de taxa de conversão e testes A/B. Saiba mais sobre o Zoho PageSense
O Userfeel é uma ferramenta de teste de usabilidade que oferece vídeos de usuários reais dando opiniões enquanto usam o site ou aplicativo. O Userfeel foi projetado e desenvolvida por pesquisadores de usabilidade para pesquisadores de usabilidade, mas também por recém-chegados ao campo de pesquisa de experiência do usuário e qualquer pessoa que deseje otimizar o site ou aplicativo. Saiba mais sobre o Userfeel.com Teste de usabilidade remoto, rápido e fácil para sites e aplicativos. O painel consiste em mais de 60.000 testadores e 40 idiomas. Saiba mais sobre o Userfeel.com
Software de automação de marketing Personalização e segmentação desenvolvidos com inteligência artificial e aprendizado de máquina, relacionamento com o cliente omnicanal e entre dispositivos, otimização da taxa de conversão e software de análise. A ferramenta de teste A/B do NotifyVisitors funciona em dispositivos móveis, tablets e computadores. Ela fornece análises detalhadas que ajudam a aumentar as conversões e expandir os negócios. Além disso, permite analisar visualmente o comportamento do visitante. Trata-se da última palavra em ferramenta de otimização de taxa de conversão. Saiba mais sobre o NotifyVisitors Gestão da notificação e ferramenta de automação: exibe notificações com base no comportamento do visitante e seleciona várias regras de segmentação. Saiba mais sobre o NotifyVisitors
O Instapage é líder em otimização pós-clique e maximiza as conversões para anunciantes e profissionais de marketing, permitindo que eles criem, personalizem e otimizem experiências pós-clique em escala. Com mais de um milhão de páginas de entrada com taxa de conversão média acima de 22 %, o Instapage está ajudando 15.000 clientes em 100 países a obter mais valor de suas campanhas. Controle sua experiência pós-clique e maximize suas taxas de conversão com o Instapage, a plataforma de página de entrada mais poderosa.
Automated marketing technology that provides an opportunity to extract value from abandoning visitors. Picreel is the solution that makes it possible to convert web traffic into high quality leads by serving tailored offers to segmented visitors. It is all based on automated customer capture technology called exit intent. This technology tracks the website behavior of visitors and triggers a specially prepared message when potential consumers leave a website. Automated marketing technology that provides an opportunity to extract value from abandoning visitors.
Optimizely is the world's leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices. Optimizely enables businesses to experiment deeply into their technology stack and broadly across the entire customer experience.To date, marketers, developers and product managers have delivered over 700 billion experiences tailored to the needs of their customers. Optimizely is the world's leading experimentation platform enabling enterprises to experiment and personalize across websites and apps.
At Mixpanel, our mission is to increase the rate of innovation. Through our powerful analytics platform, companies can analyze how and why their users engage, convert, and retain across devices. Then send messages and run experiments from what they learned-all in Mixpanel. Over 26,000 companies - including 30% of The Fortune 100 - trust Mixpanel to grow their business. Mixpanel is headquartered in San Francisco with offices in New York, Seattle, Austin, London, Barcelona, and Singapore. Mixpanel helps companies analyze user behavior across devices - then use that data to run tests and grow their business.
Mapas de calor, gravações de usuário e testes A/B. 300.000 clientes. Mapas mostram como os clientes rolam, clicam, participam e experimentam o site ou aplicativo. Os filtros ajudam você a entender segmentos específicos de clientes e casos de uso. As gravações de usuários ajudam você a seguir jornadas de usuários individuais por meio do site ou aplicativo. Você pode organizar as gravações em listas de reprodução para identificar padrões rapidamente. O teste e edição A/B ajuda você a traduzir o que aprendeu em experimentos para melhorar o UX. Mapas de calor, gravações de usuários e testes A/B. 300.000 clientes. Ativo desde 2005.
UserTesting enables every organization to deliver the best customer experience powered by human insights. With UserTestings on-demand human insights platform, companies across industries make accurate customer-first decisions at every level, at the speed business demands. With UserTesting, product teams, marketers, digital and customer experience executives confidently and quickly create the right experiences for all target audiences, increasing brand loyalty and revenue. UserTesting helps organizations to create the best customer experience powered by human insights.
Omniconvert is designed to be the Swiss knife of any conversion rate optimization specialist. This is why we bundled together 3 of the most important CRO tools: online surveys, AB testing & web personalization, saving both time and money for our clients. Time because our clients only have to login in one dashboard and have just one learning curve instead of 3, and money because the 3 main tools that we provide are priced as one. Conversion rate optimization tool with web personalization, AB testing with an intuitive WYSIWYG editor, and triggered online surveys.
Userbrain is a remote usability testing service with focus on continuous testing. You can order and watch videos of real people interacting with your website. You will hear what users think and see what they do, to build better products for happier customers. Userbrain is a remote usability testing service with focus on continuous testing.
BlueConic, the worlds leading customer data platform (CDP), liberates marketers first-party data from all the disparate systems in which it exists, and makes it available wherever and whenever it is required for marketing. More than 240 consumer and B2B brands leverage BlueConic to unify their first-party customer data into robust, person-level profiles, and then activate it across their marketing ecosystem. BlueConic unifies first-party customer data into robust, person-level profiles, and then activates it across your marketing ecosystem.
Personyze allows you to conduct powerful A/B testing within targeted segments defined by over 70 targeting rules, where the personalized content you test could be anything ranging from WYSIWYG edits to your site, targeted banners or popups, forms, sliders, recommendations, and more. Rotate these testing groups by page view, by session, or by user, and use control groups if desired. You can even automatically shut down a testing group, after a period of time or statistical significance reached. Conduct data-driven marketing using powerful segment-based A/B testing for landing pages, personalized content, promotions, and emails.
Convertize is an A/B testing and nudge marketing platform. Key features: - A/B testing - Split testing - Nudge marketing notifications (scarcity, urgency, and social proof) - SmartPlugins (dynamic text & geolocation) - Autopilot mode (for all the heavy statistical lifting) - A library of 250 optimisation tactics (as used by Amazon and other leading websites) Convertize is the easiest way to AB Test your ideas. Edit your website and add notifications to turn more visitors into customers
The easy to set up tool carrying out A/B/N tests and web analytics both for websites and apps (mobile and web). The easy to set up tool carrying out A/B/N tests and web analytics both for websites and apps (mobile and web).
Forget traditional A/B testing that involves lots of efforts and lots of changes for minimal reward - try Yieldify's dynamic website personalization that increases your conversions, leads and order value in a simpler, smarter way. Get started in minutes and benefits from Yieldify's expertise in customer journey optimisation to get meaningful, measurable results for your e-commerce store. Increase conversions and improve your customer experience with smart onsite messages delivered based on visitor behaviour.
UX/usability testing platform that lets you watch videos of real people in your target market using your websites & apps. UX/usability testing platform that lets you watch videos of real people in your target market using your websites & apps.
Only Evergages real-time personalization and customer data platform (CDP) delivers The Power of 1, enabling companies to deliver 1-to-1 engagement, across channels. Combining in-depth behavioral analytics with advanced machine learning, Evergage provides the one platform you need to systematically understand and interact with each person that visits your site, uses your app or opens your emails one at a time, in the moment and at scale. Evergage's real-time personalization platform enables digital marketers to transform the dream of 1:1 customer engagement into reality.
Apptimize, an innovation engine providing industry-leading experimentation and feature release management, supports the creation of exceptional user experiences across all digital platforms: mobile, hybrid, OTT, web, and server. Companies are building mobile apps to ensure they have an omni-channel presence Apptimize enables them to test and optimize these apps to reach and exceed business goals. Apptimize is an innovation engine providing industry-leading experimentation and feature release management.
AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. Turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences. AB Tasty helps marketers optimize their websites and increase conversion rates through testing, personalization and user engagement.
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A/B testing tool for web-sites with Google Analytics Integration for non-technical small to medium businesses. A/B testing tool for web-sites with Google Analytics Integration for non-technical small to medium businesses.

da Kaleidoscope Global

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Conversion rate optimization and lead generation solution with visitor behavior tracking, exit intent technology, and targeted offers. Conversion rate optimization and lead generation solution with visitor behavior tracking, exit intent technology, and targeted offers.
SiteSpect is the leading A/B testing and optimization solution enabling businesses to test changes to their website, mobile experience, and other digital properties. SiteSpect enables you to test and personalize across the entire customer experience, engaging your website visitors with the right experience at the right time. SiteSpect is the most complete, powerful, and easiest solution for optimizing and personalizing your customers experiences. With SiteSpect you can test ideas, discover insights, and optimize the customer experience without the limitations of JavaScript tags.
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UseItBetter understands how your website is built and automatically tracks everything visitors do. You can use CSS selectors, just like you would do in jQuery, to measure visitors actions or use them as Triggers to A/B test changes to your website. Also: - discover why users are failing to convert (Heat Maps, Form Analytics and Session Replays) - measure impact of users behaviour on your KPIs (Behavioral Analytics, Segmentation) Analytics & A/B Testing Platform for analysts, marketers and web developers working together to improve Conversion and User Experience
Automated user testing for your website or mobile app with real in-context user feedback videos. Create a test in seconds to improve conversion, retention and more with deeper understanding of why your users behave they way they do. Automated user testing for your website or mobile app with real in-context user feedback videos.
Provides advanced A/B/n testing and full-factorial ANOVA approach for customer experience testing, personalization, and improvement. Provides advanced A/B/n testing and full-factorial ANOVA approach for customer experience testing, personalization, and improvement.
A/B testing software designed to optimize online business conversion and improve customer experience. A/B testing software designed to optimize online business conversion and improve customer experience.
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A simple and fast way to see how customers are interacting with your website. Track clicks, mouse movement, and scrolls with no impact to user experience. View beautiful heatmaps right on the page to see how customers are interacting with your site. Analyze heatmaps for desktops, tablets, and mobile devices. SimpleHeatmaps automatically detects device types and generates appropriate heatmaps for different device types. A simple and fast way to see how customers are interacting with your website. Track clicks, mouse movement, and scrolls with no impact
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SplitMetrics creates state-of-the-art tools for app marketers, allowing them to automate, optimize and scale marketing activities to reach maximum efficiency. Trusted by 7,000+ users (Google, Rovio, Wargaming, etc.), SplitMetrics products are the ultimate solution for app publishers, marketing agencies and venture funds who assess companies on pre-launch stage. Optimize App Conversion Rates on the App Store and Google Play with A/B Testing.
Market research platform that helps businesses with feature such as demand score, brand price conjoint, brand association and more. Market research platform that helps businesses with feature such as demand score, brand price conjoint, brand association and more.
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Prisma Campaigns is a smart omnichannel marketing orchestrator designed for Financial Institutions. Based on customer data it allows FIs to effectively execute segmented and personalized campaigns through all digital and non-digital channels, providing relevant, personal and contextual offers that increase conversion rates. Prisma uses machine learning algorithms to automatically predict the next best marketing action for any specific customer in a specific context. Prisma Campaigns is a smart omnichannel marketing orchestrator designed for Financial Institutions.

da Scaled Inference

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Amp.ai, por Scaled Inference, usa IA para analisar todos os sinais disponíveis para corresponder a variantes com os segmentos precisos do público-alvo que mais se beneficiariam com eles. Amp.ai supervisiona ativamente os segmentos e se adapta a quaisquer mudanças, para alcançar consistentemente as melhores métricas possíveis ao longo do tempo. Os casos de uso de otimização contínua do Amp.ai incluem o pagamento e compras, assinaturas, personalização, experiência do usuário, cancelamentos, otimização de mecanismos de pesquisa. Melhoria de desempenho garantida, experimente agora! Plataforma de IA que ajuda as empresas a melhorar as métricas com otimização contextual e contínua de seus Websites, aplicativo móvel, UX e interface do usuário.
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Alter helps automatically convert more website visitors with personalized content recommendations. Alter helps automatically convert more website visitors with personalized content recommendations.
Quitsnap is a tool that allows to display targeted content to Your visitors, track their path, and react to the actions. Quitsnap is a tool that allows to display targeted content to Your visitors, track their path, and react to the actions.

da Taplytics

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Mobile A/B testing - bridge the gap between marketing and development, enabling your team to find insights and run tests. Mobile A/B testing - bridge the gap between marketing and development, enabling your team to find insights and run tests.

da Kameleoon

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Kameleoon¿s A/B testing solution has been designed to be extremely easy to use. It enables you to create A/B tests and multivariate (MVT) tests within minutes, be it on client side or server side, with linear traffic allocation or multi-armed bandit (allocation of the traffic to the variant with the highest performance). The experiment runs until the confidence level is high enough. An estimation of test duration is helpful for test organization. Kameleoon is Europe's leading personalization and A/B testing platform, powered by machine learning algorithms.

da UpSellit

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Increase online conversions with custom on-site and email marketing solutions. UpSellit analyzes your shopper behavior in order to design highly personalized online conversion experiences that incorporate product recommendations, low-stock notifications, dynamic incentives and behavior-based messaging. With one line of javascript, UpSellit will develop a comprehensive conversion strategy on a pay-for-performance price model. Optimizes online conversions with a suite of targeted tactics, sales chat, lead capture and email marketing solutions.

da Convert Insights

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Convert Experiences is a fully GDPR compliant A/B testing solution for businesses that want to mature their optimization program. With 4X faster support, 80 + integrations with tools that are already part of your tech stack, flexible monthly billing, and advanced developer options, it is the ideal solution for ambitious testing and profitable optimization. We have transparent pricing, direct access to free trials and demos and a friendly team ready to answer your questions. A fully GDPR compliant A/B testing solution that only uses first party cookies and offers 4X faster support.

da Curious Labs

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Makes it easy to track content changes, A/B tests and performance levels of competing brands. Makes it easy to track content changes, A/B tests and performance levels of competing brands.

da Sentient Technologies

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Sentient Ascend is a conversion rate optimization solution that uses evolutionary algorithms to accelerate your testing 10-100X or more, finding winning designs faster. Remove the barriers to optimization with AI-powered CRO

da Concurra

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An all-in-one website UX and conversion optimization platform built specifically for digital agencies to use on client websites. An all-in-one website UX and conversion optimization platform built specifically for digital agencies to use on client websites.

da Cxense

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Web-based solution that provides data management through analysis, conversions, customization and more. Web-based solution that provides data management through analysis, conversions, customization and more.

da SystemEXE

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A test data generator with patented function of automatic recognition of personal information. Save 80% of time to create test data. A test data generator with patented function of automatic recognition of personal information. Save 80% of time to create test data.

da Conver.fit

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Implement Conver.fit on your e-commerce website to create personalized, smart campaigns. Implement Conver.fit on your e-commerce website to create personalized, smart campaigns.

da Split Hero

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A/B split testing platform for Wordpress that helps agencies and their client's optimise their site. A/B split testing platform for Wordpress that helps agencies and their client's optimise their site.

da Convincely

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Platform that turns visitors into customers by gamifying their entire experience. Platform that turns visitors into customers by gamifying their entire experience.

da Conductrics

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Powerful solution that helps businesses optimize web and app content and user experience using AB testing, AI and ML algorithms. Web-based solution that enables businesses to manage backend processes, edit web content and add features to applications or websites.