Avaliações do Sprout Social

bastante funcionalidades, Pratico.

Comentários: Uso diariamente para integrar as minhas redes sociais,gerenciar mídias em um único local facilitando o atendimento dos clientes dos serviços como social mídia e o software corresponde as expectativas

Vantagens:

Uso diariamente para integrar as minhas redes sociais,gerenciar mídias em um único local facilitando o atendimento dos clientes dos serviços como social mídia e o software corresponde as expectativas

Desvantagens:

As vezes sobrecarrega e trava, acabo tendo que reinicia lo.

Dashboard Metrics and Report Generation Make My Job Easy

Comentários: I really like the customer service experience I've had here. I'm very new to YouTube from a marketing standpoint, and Sprout gave me a lot of resources to learn.

Vantagens:

I work in marketing and report to professionals who don't have as much marketing expertise as me. Having a dashboard view of the social media statistics really helps me explain and analyze the significance of changes.

Desvantagens:

The software itself is tough to navigate. Things change around a lot, and that makes it difficult if you present metrics on screen share.

Makes Social Media Management so Easy!

Comentários: It's been a great experience so far. They also have a great support team that you can work with to ensure that you're utilizing all of the platform features as best as you can. For teams who struggle to plan and manage their social accounts, I highly recommend Sprout Social. The platform also can help you uncover trends for future planning too!

Vantagens:

No one has the time to sit there and individually schedule out social posts so that's where Sprout Social comes into play! We purchased this software to help us plan and manage our organic social media calendar easily. They also can integrate with paid ads, but that's not something we use it for. I love that you can see a calendar of upcoming posts so I can see if there are any gaps in our calendar. Sprout Social also has very robust reporting for each platform and it has allowed me to have deeper insights into how our accounts and posts are doing. It's been a big lifesaver. Prior to this, I would always forget to post so this has made it easier to make a plan!

Desvantagens:

The platform is kind of pricey, especially as you add on more licenses. You can't create any custom reports. However, they have a lot of robust reports so I imagine you don't need to. We haven't needed to yet.

Worst decision we have made for a marketing platform

Comentários: Terrible. One of the worst decisions we have made. Now that they are still charging us, we asked for support and they said they can only send articles and videos. Nobody can talk to us.

Vantagens:

The "pros" didn't turn out to be pros at all. We wanted our clients to be able to use the link from Sprout and review posts. Turns out, they had trouble with it and never used it. Every other feature can be found in systems 1/10 the price.

Desvantagens:

They will not let me out of the contract. They auto-renewed me after a year for another year and we have since moved all our accounts elsewhere but they are still charging us $400/ month.

Great Social Tool to Manager Multiple Brands

Comentários: For the most part gives us an all-in-one social media management and creation tool. Perfect for collaboration and the structure of permissions and approvals helps on a team level.

Vantagens:

Allows us to collaborate across our team with members in different locations. Love the notifications and ability to respond directly to social posts within the app. The ability to email posts to certain non-users helps, and being able to tag content types makes organization easy. The including reporting is robust and provides enough information across multiple platforms to make good decisions. The single inbox is ideal and is the reason we continue to use the platform. It's great to know if something was handled and by which user and the sense of accomplishment is there once you clear your inbox.

Desvantagens:

The listening tools are a separate cost and for our brands becomes too expensive to commit to. Which it had more feature built in like other platforms to scour and collect keyword mentions across other platforms (not just social).

Sprout Social: If You Need to Increase Your Social Media Workload Efficiency

Comentários: Overall, we're enjoying Sprout Social and the ability it gives us to manage all of our client accounts from one place. Our efficiency has increased exponentially after switching to Sprout and it's allowed us to take on more clients' social needs as an agency.

Vantagens:

It is so nice to be able to have all of my clients' social profiles in one place! With Sprout Social, we're able to not only keep our clients' profiles together, we're able to schedule posts to all of their platforms in the same interface. I think the shining moment for Sprout Social is the Inbox feature, where you can respond and engage with your online social community right there in the Sprout interface. You want to talk about efficiency...our team was spending hours a day logging in and out of different profiles for a client, responding to comments, engaging with other users, etc. Then, they had to do the same thing for the rest of our clients! Having the ability to cut out that unnecessary time spent logging in and out has been a life saver.

Desvantagens:

Unfortunately, Sprout Social does NOT have the ability to schedule stories on Instagram. While they claim you can "schedule", it's actually a manual process. You can go ahead and create the story post and "schedule" it, but all that means is you'll get an alert to go manually post the story to your profile. This doesn't help increase efficiency and can actually distract from other work in the middle of the day when you have to stop what you're doing to go manually post.

Great…but…

Comentários: It’s a great product. I love the features but the price is just an undeniable flaw with the whole thing.

Vantagens:

Sprout Social's reporting and analytics are great, they have in-depth insights that help refine my social media strategy. The detailed reports are incredibly useful as well. Customer support is another area where it excels. Their team is responsive and knowledgeable, always ready to assist with any issues or questions.

Desvantagens:

The price. It absolutely creates a barrier for smaller businesses in the ”money saving to scale” eras of their business. (Where I currently am)

Easily allows for teamwork

Comentários: Overall, this is an easy-to-use tool that makes my daily work so much more manageable, and makes teamwork seamless.

Vantagens:

One of the best features on Sprout is the ability to have multiple users create, review, and publish content. This has saved us a tremendous amount of time on our team. The user interface is really nice and accessible, and the features are all the essentials you would want in a scheduling tool plus some bonus features that I don't use often but are nice to have. Most of all, the reporting tool saves me a tremendous amount of time. It's customizable so you can quickly pull a report for a certain channel and window of time when needed.

Desvantagens:

When drafting content, sometimes it's difficult for tags to load or come through at all, especially with regards to Facebook. I also wish that you could customize the metadata on links in Sprout, with the same functionality of something like Yoast, so that your social person could swap out thumbnails quickly. I do have issues from time to time with what attachments are generated as well; depending on the order in which you insert links into the draft, it will pull different attachments. Sometimes you have to delete and re-insert links in the draft to get the right attachment. It would be better if Sprout added a section to choose the link you want to attach.

Sprout social is the best Social media management tool out there.

Comentários: It simplifies social media management, reduces the need to switch between multiple platforms, and offers a centralized hub for various tasks, including scheduling, analytics, engagement, and content management. This saves time and improve overall efficiency for our team and business.

Vantagens:

Post Scheduling,Social media listening tools,Content management

Desvantagens:

Only issue I have with Sprout is the cost.

Great for Posting, Monitoring, and Analyzing Social Media

Vantagens:

Sprout Social is the best solution I've found for managing all social media platforms from one site, including LinkedIn

Desvantagens:

It could be easier to respond to social media comments. For example, you can't "reply" to a comment, you can only add an additional comment on Facebook.

Amazing Social Media Management Tool I have ever used!

Comentários: It was a wonderful experience with the Sprout Social. We have made many automation campaigns which helped our consumers a lot with no manpower needed.

Vantagens:

Sprout Social is the best tool for the social media management, and analytics as comparison to others.

Desvantagens:

It's the complete tool we have ever used. We liked the software a lot. It the best with quick analytics, and automations.

Where business grows faster!

Comentários: This enables users to control social media accounts with ease. The templates help to produce fast and effective content. This is a very helpful tool that ensures smooth workflow. If they reduce the price then it would be a very effective option indeed.

Vantagens:

The template collections help creators to create contents very fast and smoothly. It lets users to monitor competitors which helps to design marketing campaigns accordingly. This helps the business reach to the top at a very high pace.

Desvantagens:

It is very expensive and their customer support is really bad. They literally ignore the problems reported to them. Which is very irritating. I hope they improve it soon.

Best customer service in this category, hands down. Big win with launch of listening product.

Comentários: People seek out social media software primarily for automation. But that doesn't solve the workflow and analytics issues that social media and community managers face. Sprout enables us to load content and art into the automation platform as drafts, submit for approval and then automate posting. We also need a competitive edge as an agency, and using this software with the ability to provide more robust analytics than what is provided in the native platforms is a huge win. The biggest improvement we've seen to social media tools in general came from the launch of the social listening tool. However, the pricing model is hindering us from being able to use it. Big bummer. And it can be fixed. We hope you will consider applying the agency model pricing structure that exists for all other functionalities to this particular function. It's essential for us to be able to incorporate it into our new biz process and the current cost structure is preventing us from doing so. Please help!

Vantagens:

The agency model sold us. Big win to invite larger groups rather than paying by the "seat" as previous models and other services demand. The approval process and analytics go beyond what is available in the native platforms which is essential for business use. The social listening is what we've been waiting for--and will be instrumental in our relationship moving forward. With that said, there is a caveat, listed below.

Desvantagens:

The social listening is amazing. However, the sales model is seriously flawed. Our clients will not pay every month for each social listener. Moreover, our agency needs to use this as a way to earn new business. We have many pitches in process at any time and it's not feasible for us to pay every month per listener. As such, this amazing service is not available to us on the scale it needs to be. Please come up with a better pricing model so we can use and sell this service. As it stands now, only the really big agencies will be able to afford it. You need the mid-sized agencies like us (about 50 employees). Just like the agency model sold us by not having to pay by the seat, we can't pay per listener. If you made that available to us, say 3 listeners per client in our agency model, that would be a win. It would limit the number so you could up-sell in those cases where big companies want to listen for a lot of different indicators, but it wouldn't prohibit the broader use of the tool for the masses--which will drive significant growth. Additionally, this is a huge differentiator for your business. If you make it out of reach for most clients, you loose your edge. Help us. Help yourselves. Give us this tool! And give it to us in a way that our clients will pay for it.

One of my go-to SM management tools

Vantagens:

Great user interface (I like it much better than Hootsuite's interface). Customer service is superb! Anytime I had any issues with using SproutSocial, their customer service was a chat or email away. Their customer service seems like a very small team of people, but they are very quick to respond and get to a solution. I've used SproutSocial for several different companies, both large and small, and it works great for managing it all. Analytical reports are clean and better than the ones in Hootsuite. My favorite features are the reports, social listing tools (You can see who's interacting with your company or specific keywords you set up) and being able to 'check off' messages or notifications that you have seen or responded to already. In HootSuite, you cannot do this and sometimes messages can be missed. Another favorite feature in the reporting is being able to compare your company page with competitors and see how you stack up agains the competition. Following/unfollowing accounts on Twitter is another great and useful feature.

Desvantagens:

There are a couple social networks that cannot be integrated with SproutSocial, and therefore I have to resort to also using Hootsuite. Things like LinkedIn Showcase Pages, Youtube, Vimeo, LinkedIn groups, Facebook groups to name a few cannot be scheduled or automated. SproutSocial covers the larger social media pages you need to manage like Facebook pages and Twitter. Because it cannot schedule at all social networks, I have to do most of my scheduling in Hootsuite.

Sprout is really user friendly, from both an interaction point and management. Good blogs too!

Comentários: Using Sprout along side another platform for a different client (their choice) the overall functionality of Sprout is really clear! It is much faster and user friendly.

Vantagens:

Sprout is great for interactions. Having over 1000 pages to look after means we need to be able to access specific pages quickly, and view messages for just the one page in a set profile group - this is really easy with Sprout! In terms of quality reviewing responses from a management point of view, it is great - you can see full threads and who did what. For reporting, you can tailor reports for each clients needs. After using an alternative platform, Sprout is MUCH faster all round - finding interactions and, general interaction in terms of loading and sending messages. In regards to task management, it is really good at making sure that you keep on top of things, as you can add an internal note which is front facing when you click into your tasks. The updates are also handy, as you can now select oldest to newest or newest to oldest - when there is a large number of incoming interactions it means there are less loading issues.

Desvantagens:

Sometimes there are bugs, which can cause functionality issues (but this does happen with all software). Because we are a UK company, and Sprout's support team are in the US it does mean that we have to wait until the afternoon on our time for any additional information - although you are able to log the error you are experiencing.

Nicer interface than Hootsuite

Comentários: It puts all our social media profiles in one place for the small businesses that we manage. We can run customized reports that show the analytics for single or multiple profiles to see which posts are the most engaging and our follower/friend counts. Replying to questions or messages is easy to do right in Sprout. It streamlines what would be a cumbersome process of monitoring profiles for about 15 profiles on Facebook, Twitter, and LinkedIn. You can also see the feeds of handles you follow to find and reply to posts on Twitter.

Vantagens:

Sprout lets you add multiple profiles from multiple platforms and schedule social media posts at whatever times you want or using a queue with times set by you. The listening stream can be customized so that you can choose whatever profiles/hashtags you want to see at that time. You can reply, assign posts, forward posts, retweet, retweet with comments all from the news stream. It works well with Zapier for RSS automatic posting of blog posts also. We started using it about 7-8 years ago, and the price has not changed for us, so it's a very good value for our money. The dashboard is easy to use and has multiple types of views, like calendar, so you can see if you have a lot of messages bunched up and spread them out. Support is good and the Sprout All Stars Slack group is another souce of information. Over time features have changed because of changes to Facebook/Twitter/LinkedIn, but Sprout has consistently improved the platform and added or revised features as needed. It's a great tool for small/medium businesses. You can mark messages as read/done to get them out of the stream.

Desvantagens:

Sometimes the software logs you out when no one else is trying to log in. It can also sometimes seem like a post has not been scheduled but when you refresh the page, it is there. It works better with Twitter than Facebook or LinkedIn, so if those are your main platforms you may want a different tool. I think the issue may be more with FB and LI changing their rules than Sprout.

Sprout Social, creates, measures, and analyzes social networks

Comentários: All the tools it has are very useful, the customer service is good and it doesn't take long to respond, it's something remarkable since other similar platforms have very slow customer service. Its interface is intuitive, the menu is simple and the statistics are presented with easy-to-read graphs.

Vantagens:

Sprout social It is a platform with many functions you can publish content from social networks, create engagement and above all see a detailed analysis of the statistics of your social networks, Sprout social is a platform that has come a long way, it is a combination of content manager and a tool data intelligence, you can see a clear picture of how your company's social media growth is, the number of fans, likes, comments, and sentiment analysis what it does through comments and certain keywords today with which it determines if it is positive or negative.

Desvantagens:

They need to add one of the main social networks, YouTube, many analyzes of all the users who are there are lost. Tik tok in my opinion is not well integrated, it lacks better synchronization with the posts, as well as with Instagram stories. And their prices are expensive compared to other social media management and analytics platforms.

Sprout Social Expanded Tools and Metrics Reporting

Comentários: Anytime I have had a technical issue (and there have only been a few in the past nine years) their customer support team was responsive, friendly and efficient at fixing the problem. Each member has their own dedicated account manager, which feels nice. Such a great company, and perfect tools for digital content management.

Vantagens:

I have been using Sprout Social daily, since 2010 as a freelance marketing professional. I manage several B2B and B2C accounts, and had previously used Hootsuite. The dashboard in Sprout Social has every possible automation, scheduling feature and content research resource you could imagine. From social listening via #hashtag keywords, to suggestion content from over 30 industry specific niches. My clients love the metrics reports, and I love that I can brand them quickly and easily to my own agency. If you are a content marketer, you have to try Sprout Social. It has saved me well over 15 hours per week for more than nine years.

Desvantagens:

I wish they had an auto-scheduler for Instagram. Other software companies have specialized in scheduling posts for IG and IGTV, but this isn't available in Sprout Social. I think this is the only thing that is missing from this amazing software.

Very helpful to measure brands growth and to create brands strategies

Comentários: We've been working at the agency with the software by 2 years ago and is very useful. We like that in the same platform, we can respond messages, measure the brands growth and schedule the content every month. Features like keyword and tendencies help us to have a real time communication with our client's followers and to create fresh content.

Vantagens:

I like the feature that the software allow me to view and respond received messages from different accounts in different platforms in one feed with the option to apply a filter and view only the messages received in the last 24 hours. This feature maintain the feed organized. Another great feature is the profile comparisson in the different platforms, which is very useful to measure the agency's clients growth. This feature help us to design and improve the brands strategies. Nowadays communication in real time is very important, so the twitter's keyword feature, allow us to listen what are our client's followers talking about in the web, so we can take this insights to generate fresh content that attend their needs and create a feeling of loyalty between the brands and them.

Desvantagens:

I don't like that sometimes there are errors with the platforms (Instagram mostly) that doesn't allow to publish the scheduled content. I don't like to do twice an activity that should be done only once.

Delightful

Comentários: Sprout Social has simplified, automatized and organized our work with middle and huge social media communities. We are delighted and strongly recommend it.

Vantagens:

The smart inbox is Sprout Social defining feature. It sets Sprout Social apart from its competitors. You can manage every type of interaction (direct messages, mentions, likes, comments, replies, etc.) of all your social media profiles in one single feed which integrates functions as important as task assignment to members of your team. The smart inbox can be "splitted" into as many inboxs as necesary, depending on your needs, the size of your team, or just for getting more organized your social media feeds and timelines.

Desvantagens:

The listening features are in a transition period after Sprout Social has acquired Simply Measured. I understand they're integrating both platforms but the "deep listening" features are not available as of July 2018. Having said that, the "Reports" feature is more than enough for providing the metrics and analytics you need in your day to day work. Also, when you're working with teams of more than five or ten people, you'd like to see a thumbnail pic of them to assign tasks and stuff like that. Well, Sprout only allows the teams members to upload their personal pics through a external WordPress-based platform, Gravatar, which is a bit annoying (we're used to upload profile pics directly from our computers files). It's a minor setback, though.

It just works. No learning curve.

Comentários: They've literally gotten this down to the least amount of clicks and mental energy I need to expend to approve social media posts.

Vantagens:

I'm the social media approver and occasional scheduler for my organization, and I prefer Sprout to any of the other tools we tried. The user interface highlights the things I need and downplays the things I don't. It just works, and there's virtually no learning curve. They must've invested a lot creating a terrific UI/UX because you don't notice it -- it's just easy to do your job with the least possible actions and no distractions. My favorite feature is that any approval email I get takes me to a page with all the outstanding approvals -- when we used another platform without this feature, I sometimes forgot to approve a post.

Desvantagens:

A very tiny downside: When I modify a post and save it, it drops to the bottom of the publishing queue so I have to remember that I already checked the text. This is typically one minute later after I've approved the other posts, or I could just scroll the bottom to find it. It's possible I'm just doing this wrong.

Keeps our global social calendar organized

Comentários: We are a global organization with team members in both the US and UK who manage social communication for events. Sprout allows us to easily manage our social posting and approvals. With the function to put into draft mode, we can approve posts before they go live. In addition, the ability to post on Instagram is a gram changer for us! We don't need to have people posting on their phones and running the risk of posting on the wrong account. In addition, the reporting features allow us to see the impact our social communities have through our content sharing.

Vantagens:

I've used Sprout for the last six years at my company and it is my one constant. Sprout is extremely easy to use and to get new team members acquainted with. I have seen the platform upgrade over the years, but the calendar function is probably one of the best features to see a full view of your social scheduling. In addition, the ability to follow multiple hashtags is a great feature as our organization attends many events globally that we need to keep track of.

Desvantagens:

I've had issues setting up my Google analytics tracking on here. When reaching out to support I didn't get the best response to fix it.

Great tool for various Social media managements

Vantagens:

It offers simple navigation which helps a new user to use the platform with ease.And also it helps to manage multiple social media accounts in a single platform so that time consumption is less and high productivity.

Desvantagens:

According to me ,social media management tool is inevitable in my work so I chose tools with chrome extension .This tool ofcourse offers extension but it has little glitch.There is a room of improvement else it is wonderful tool for social media marketers .

Sprout Social is the social media platform that I use for my marketing consulting business.

Comentários: Sprout Social provides me the ability to more efficiently manage my client's social media efforts. and do so affordably.

Vantagens:

After reviewing a few options, I landed on Sprout Social as my choice for managing social media for my clients. The biggest reason has to do with the user experience. They have the best UI by far of any platform I've used, and it's laid out in a way that makes it very easy to understand everything you're working with. The ease of managing multiple clients and switching between them is great. The group feature helps keep things organized and separate. The reporting also looks fantastic and is very easy to use.

Desvantagens:

I wish they made it easier to compose content across multiple social media channels. I feel they could do a better job with this. While the pricing is fair, the agency platform is a little difficult to grow into if you run an agency and manage multiple clients. Instead of charging on # of users, it's geared more on # of profiles, which can get pricey.

The more accounts you manage, the better it gets

Vantagens:

I've used Sprout to manage dozens of accounts and it really helps keeps everything organized under one roof, including stats. If you're in a hurry, you can generate one of their visual reports for a client and it will include some good stats that give both you and your client insights. But in my opinion, the mobile app is the strongest aspect of Sprout. Being able to post to any of my client's Facebook, Twitter, Instagram, or LinkedIn profiles from my phone with a single login is endlessly useful.

Desvantagens:

Costs can add up pretty quickly and some UX elements just aren't completely there yet (has improved over the years). It's nitpicky, but for example you can't customize the folder colors for each client group. I also encountered a handful of bugs during my time using Sprout, and when I finally got ahold of customer service, they just told me how to work around it instead of actually fixing the issue.