15 anos ajudando empresas brasileiras
a escolherem o melhor software
Sobre Lead Gen & CRM (formerly SharpSpring)
O SharpSpring oferece automação de marketing eficiente e flexível com CRM totalmente integrado e gestão de redes sociais para agências e pequenas e médias empresas.
The customer support team is absolutely amazing and helps us make sure we are running smoothly. The support team is willing to go the extra mile and even double check our work when needed.
The large amount of metrics can confuse some users.
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Recomendo para todos
Comentários: sou fã
Vantagens:
Sua usabilidade é muto boa, o suporte americano é muito bom e muito ágil, mas o que mais gostamos é a integração das informações entre vendas e marketing que nos ajuda muito
Desvantagens:
São pontos que eles já estao melhorando, mas por ser uma plataforma americana, alguns pontos (detalhes) acaba sendo diferente aqui no Brasil
Alternativas consideradas anteriormente:
Great Solution for a Small Agency
Comentários: It has been a great enabler for our business and has really become and extension of our capability that we deliver our clients
Vantagens:
We love the fact that we can white label the product and resell to our clients. It adds a new source of recurring revenue for our business that we would not have without this capability
Desvantagens:
We’ve had some challenges setting up billing for our managed client accounts - that said, the SharpSpring team has been helpful and very responsive in sorting out our challenges.
Alternativas consideradas anteriormente:
The marketing automation choice when value-for-money matters
Comentários: We moved from HubSpot to SharpSpring primarily because of the price: HubSpot can be very expensive, particularly if you need to use the CRM and marketing capabilities. HubSpot is the market leader in usability and reporting (in my opinion) so we did notice a difference when moving to SharpSpring, but for 95% of the activities we undertake SharpSpring is at least as good as HubSpot and often better. The grouping of landing pages into funnels is one example of some great SharpSpring functionality that helps make your campaigns more effective.
Vantagens:
SharpSpring does everything you would expect at a competitive price. The tool is a very capable marketing automation system, with good email and automation capabilities, as well as some great tracking and social media features.
Desvantagens:
Reporting is good, but not as good as the best (which is HubSpot in my opinion). Although the capabilities don't hold us back, it would be nice to be able to have easy ways to measure the performance of landing pages/funnels.
Constant Contact killed this company and this product.
Comentários: We were happy for years. Then Constant Contact destroyed the product and the culture.
Vantagens:
I loved SharpSpring until Constant Contact slaughtered it and their support fell off a cliff.
Desvantagens:
Very confusing. Terrible email builder. Broken platform elements with no desire to fix...but they're happy charging you full price.
Alternativas consideradas anteriormente:
SharpSpring makes my life easier.
Comentários: It's a great platform, and the support team has been very responsive with any questions we've had over the last few years. The onboarding process was great and we never felt alone in learning how to use it. I also like the regular webinars and learning opportunities that SharpSpring hosts for marketers/agencies.
Vantagens:
The email builder, landing page builder and form builder are all straightforward and fairly easy to learn. There are also help/support articles for pretty much anything I need help with or get stuck on. The "life of the lead" view is helpful to see a contact's interactions with our brand.
Desvantagens:
The email and landing page builders offer a lot of flexibility in layout/design, but sometimes they are a bit too restrictive in terms of moving elements around.
Alternativas consideradas anteriormente:
SharpSpring is the Best of the Best
Comentários: My overall experience with SharpSpring has been wonderful! While the platform still has kinks to work out (what platform doesn't?), their customer service is amazing and they move at a rate unseen by others to make the platform better every day. I highly recommend them not just for their platform, but their people are friendly as well.
Vantagens:
I really enjoy the various features that are available within the platform! It allows us to quickly and easily identify our prospects, capture their information on the website, and then market to them in a way that is meaningful and generates new business for us.
Desvantagens:
In their mission to make their platform compete, they often focus on getting new features out quickly but then have to go back and update later. I've seen this happen for them with tools like Video Calling, which became quickly available due to COVID-19 but lacks the robustness of other dedicated video platforms that I would imagine most companies already use.
Alternativas consideradas anteriormente:
SharpSpring a full marketing automation platform everyone
Comentários: Our experience with Sharpspring has been very satisfactory, since it gives us control over each client from the moment they are born as a lead until they become a client. has given us to reduce response time to a client and have better control of all actions taken with them through Automation
Vantagens:
Powerful tools for lead generation to pretty good customer management, tons of options to personalize a lot of aspect of the company. very good tools for building email marketing and landing pages with out third parties
Desvantagens:
I think one point where sharpspring lose flexibility is on landing page creations, how designer we need more tools for layout.
Alternativas consideradas anteriormente:
Sharp Spring - A great email marketing tool and more!
Comentários: SharpSpring is a complete email marketing tool that we use to reach out to clients and market to new leads. We use the automation tools to create drip campaigns and re-marketing campaigns for potential leads. We also use the page builder to build simple landing pages and sales funnels. The contact manager has the ability to mange our list of 30,000+ without any extra costs. It used by both our sales teams and client care teams to help the business grow. As a marketer I use SharpSpring to create campaigns that convert to sales and retention.
Vantagens:
SharpSpring is a great tool for small to mid range companies looking to build email marketing campaigns. It has great templates which allow you to create emails that look great and are functional sales tools. There are also great automation tools for drip campaigns and re-targeting.
Desvantagens:
The visual email builder can be finicky at times, resulting in editing directly in the code. If you are unfamiliar or uncomfortable formatting HTML code it can be overwhelming. Also, the social media tools are weak. It would be nice if I could schedule and post content directly from SharpSpring.
Alternativas consideradas anteriormente:
Full-featured marketing automation on a budget
Comentários: Prioritizing leads for Salesforce, collecting customer feedback, and better tracking the effectiveness of marketing efforts are the key things we get out of SharpSpring. We are able to collect leads using SharpSpring forms and then deliver them to the right salesperson using their visual workflow tools. We can make lists and campaigns based on ANY criteria in the system, which is super impressive. The Life of the Lead is a revelation: Being able to see all digital interactions of our customers is a complete game-changer for Sales. With Life of the Lead, Sales is more informed and can take on calls armed with the right information to best serve the customer.
Vantagens:
The support is top-notch. They go above and beyond to ensure all questions are answered. If there is a key feature needed in the software, they'll work to make sure that you get that feature or have a workaround. They respond quickly, and they are incredibly knowledgeable. It's hard to list just one thing I like best! It's the most competitively-priced tool on the market... and it's a fraction of the cost of nearly any other marketing automation tool on the market.
Desvantagens:
With their constant upgrades, SharpSpring occasionally can be a bit buggy while features get ironed out. Nearly all issues have easy workarounds, and the fixes come fast. It's a minor quibble for a service that is basically as good as it gets.
Alternativas consideradas anteriormente:
SharpSpring user for 4+ years
Comentários: We really are able to do so much more with our marketing. We can see the interaction of clients with our marketing as a whole, not just off of one campaign. We can trigger emails and actions based on their behaviors which is very beneficial.
Vantagens:
Being a Partner for 4+ years has allowed us to grow with them. When they were a startup, we were able to really see the changes the partners were requesting and the software has come a long way. They really value their Partners (agencies).
Desvantagens:
Sometimes SharpSpring likes to release new features, while they need to also work on continually improving their existing features.
Alternativas consideradas anteriormente:
Sharpspring is the solution for all-in-one marketing
Comentários: We have implemented SharpSpring for our clients and are using it ourselves for Marketing Automation, emailmarketing and social media marketing. Our clients are very pleased for the way we create leads for them. SharpSpring gives a lot of insight in the way leads are generated and we use the automation tool also for cross selling and stay in touch with existing customers. Before SharpSpring we looked in to both HubSpot and Infusionsoft but SharpSpring is the best solution for us. Worth every penny and more.
Vantagens:
SharpSpring is best for clients who want to generate lots of leads and convert them to clients. If you look for a complete solution for marketing automation, social media, emailmarketing, Google Ads and a CRM, this is the go to solution. If you are only looking for emailmarketing without the rest then this is not the best fit.
Desvantagens:
Social media monitoring could be beter. No other cons.
Alternativas consideradas anteriormente:
Best ROI for Small Medium Sized Business
Comentários: We are one of the earliest SharpSpring agencies and users. We selected SharpSpring for its price/performance for SMB companies. We have worked extensively with HubSpot, Marketo, Pardot and others - but for small businesses, it is hard to beat the full-stack solution and feature set in SharpSpring.
Vantagens:
Complete integrated tech stack for marketing and sales that includes the core functionality a business needs to execute full-funnel marketing and sales campaigns and manage the sales pipeline.
Desvantagens:
SmartMail provides 1:1 direct IMAP email, but it would be nice if there was a sales-driven email automation feature for low volume 1:1 emails to prospects.
Alternativas consideradas anteriormente:
Great Marketing Automation Software Alternative for Agencies
Comentários: The onboarding experience was easy and helpful. They helped convert our old database into ready to import SharpSpring csv. Once we were onboarded the team helped us implement other features. As previously stated, their live chat and support is so far unmatched by any other CRM tool i've used.
Vantagens:
The software is easy to use and is constantly being updated with new features. Within our first year of using the tool, at least 4 new features were rolled out, all of which were useful. Their live support is great. They are thorough and they followup. There have been several instances where the team has followed up after the fact to check in and see if additional support was needed
Desvantagens:
I would love more training. The videos are good and useful, but would love more virtual webinars or if being a partner allowed for more 1-on-1 type training. I also wish some of the CRM fields had more customization instead of being default/standard.
Alternativas consideradas anteriormente:
We moved ourselves and our clients over from Hubspot
Comentários: The support is always there for us if we need them, but any new feature is introduced with great support materials (how-to guides/videos etc) so the need for my team to refer to them is minimised. The pricing is great when you compare to others with similar functionality and they go from strength to strength.
Vantagens:
Originally it was transparency and pricing that made us move. But since then it's the fact that Sharpspring have continued to develop the platform with great new features (like the inbuilt CRM, Sales Automation and integrated Meeting booking functionality) many of which at no additional cost (unlike Hubspot) that means we continue to use and recommend Sharpspring over any other platform for our SMB clients.
Desvantagens:
I would like SMS functionality to be built in as well as email (I appreciate it's not as big in the USA where Sharspring's biggest customer base is) but it's big here in the UK
Alternativas consideradas anteriormente:
A Functional and Affordable Platform for My Small Agency!
Comentários: Sharpspring has been incredibly helpful in allowing our small team to connect with leads, follow up on project prospects, organize our communications, and so much more. It allows us to accomplish a lot more for our clients, and to land more profitable projects, because we are able to take the day-to-day of marketing communication off the table, and let SharpSpring handle it! It's also been a game-changer for our B2C clients, who are able to personalize and segment their marketing efforts to specific customers, and have seen great growth in engagement and revenue!
Vantagens:
When choosing a marketing automation platform for my agency, I knew I wanted something robust and customizable. I'm very hands on, and I don't like being constrained by the limitations of drag-and-drop editors or controlled interfaces. I want to be able to tailor my tools exactly to each client I work with, without compromising on functionality or efficiency. That's why SharpSpring has been a perfect fit for me! Not only is it affordable for a small agency like mine, who works with small businesses, but it's extremely powerful, and capable of executing any strategy my team or my clients require. The most complete and functional marketing automation platform out there!
Desvantagens:
Because of the large range of features, it can be a little intimidating to learn for some. But the onboarding team does a great job of walking you through implementation and getting you set up for success! Our agency focuses a lot on providing social media and content marketing services to our clients, and the SharpSpring content calendar is definitely not as robust or streamlined as some other platforms I've used. However, it's definitely not the focus of the platform, and there are workarounds for most of the issues I've run into with it. The SharpSpring team is also super responsive to feedback, and are constantly improving their product. I've already seen some great changes in the time I've been using the platform, and I'm confident the content calendar and scheduling tools will only continue to improve!
Excellent value well functioning marketing automation software
Comentários: The cost savings (literally thousands of pounds) of SharpSpring vs comparable suppliers is significant.. My team also finds the functionality and user experience to be much cleaner, meaning we use more features compared to our previous provider. Overall we are happy we migrated from our previous supplier to SharpSpring
Vantagens:
We moved to SharpSpring from another leading marketing automation software provider and SharpSpring provide 95% of the features for less than half the cost. The software itself is easy to understand and navigate (much easier than our previous system) and the support team are responsive, friendly and helpful. We've been very happy with our migration to SharpSpring and intend to be a user for the foreseeable future. It meets our needs as a specialist life science marketing agency perfectly.
Desvantagens:
There are some features that are missing from SharpSpring vs our previous provider, but on balance we felt that either 1. We wouldn't use them 2. We could live without them for the cost savings and other benefits of SharpSpring. Dynamic forms would be great to have, and the analytics sometimes don't match our other analytics software. What I will say is that SharpSpring seem more responsive to requests for new features vs our old provider.
Sharpspring made sales tracking so much easier for me and my team
Comentários: What really makes Sharpspring stand out from other platforms is their excellent customer service and constant improving of the features within the platform. Although the platform still has a few improving points, my experience overall has been very satisfying. I would recomend this 100% to other coleagues.
Vantagens:
What I mostly appreciated about using sharpspring was the diverse range of features within the platform, since they identify and capture prospect information much easier; wich is very valuable in terms of sales optimization.
Desvantagens:
Sharpspring has a very accelerated rate for putting out new features, to keep up and compete with other platforms, wich is a pro; however, the new features often need updates. Video Calling, for instance, was great by the time the pandemic began; however, it might not be as established as other video conference competitors.
Alternativas consideradas anteriormente:
Agile tool, great value
Comentários: Our experience with SharpSpring has been positive. Great product, usability, and features. Still, there are areas that could use work, including reporting and segmentation, but overall a very good experience so far.
Vantagens:
Ease-of-use: SharpSpring is very user-friendly and intuitive. It's easy to edit or create an email, set up workflows, and navigate around the platform. Versatile: SharpSpring is an all-in-one tool that you can use for your email program, sales pipeline, CRM, marketing automation, and social media. Customer service: I often frequent the online help center that has a lot of easy-to-understand solutions to many questions that come up. If this doesn't solve the issue, tech support is very responsive and the account management team is also very accommodating.
Desvantagens:
Reporting: There are some basic reports that you can pull from the data in SharpSpring, but I would love to see some more robust reporting overall, especially with the sales feature. Aggregated reports across multiple pipelines, for example, would be great to have access to. Customer segmentation: The platform could use a bit more in-depth customer segmentation features. I sometimes feel the list-building is not as intuitive as it could be.
Alternativas consideradas anteriormente:
1/3 the cost of other comparable platforms - but you get what you pay for.
Comentários: No where near as feature rich as HubSpot - but a way better upgrade to MailChmp.
Vantagens:
Pretty easy to figure out, if you're just using it as a glorified email marketing list building and automation tool. Drag and drop email template manager is easy to use. So is the visual automation builder. Forms can be customized and embedded on websites easily to capture lead information. Out of the box stuff is pretty simple, but you can always get to the CSS to customize everything if you're a developer and want a deeper dive.
Desvantagens:
Support has become horrible since launch. You can never get anyone on the phone, it's become a call back system. If you're an agency and managing client accounts, usually you need help immediately, not by end of day or via a random email. Their billing platform is absolutely ridiculous. They bill your clients directly, and not the agency using the platform saying that the client is the end user, not the agency managing the account. This makes retainer fees or internal billing a nightmare. You'll also have to talk your client into putting their banking routing numbers into a platform they don't understand. If you manage SparpSpring on behalf of your client (like they never login) - Good luck selling it. There is no Facebook connect to capture lead information! They keep changing how you export reports by date range. Annoying if you need monthly reports for your client. Sometimes they work, sometimes they move them. The certification videos and courses are currently outdated after a year of feature pushes. Biggest annoyance - lead history. You can view lead history in a timeline, but if a lead fills out a form multiple times requesting different information on different dates, you can not scroll through that history in the contact view, it only updates the leads custom fields with the latest information. You can only export the most recent custom fields too, even though you can still see the history and different information in the lead history timeline.
Alternativas consideradas anteriormente:
Integrated Marketing and Sales with no hassle
Comentários: For the B2B tech startups I serve, who are just getting started with their sales and marketing efforts, SharpSpring is the ideal platform. They change quickly, and it's easy to quickly change the platform to adapt to those pivots and support developing processes.
Vantagens:
1. Customer service is highly responsive. 2. Templates for emails and landing pages are easy to use without design or development expertise. 3. Incredibly easy to customize: add fields, pipelines, dashboards, automations particular to your processes without coding or other specialized knowledge.
Desvantagens:
1. Landing page builder is kind of basic. However, new releases come regularly and is probably not a big deal if you have an html developer handy. 2. Integrated social scheduler functionality is a bit basic. 3. If you have significant custom complex report needs, this is not the platform for you. They have great canned reports that any layman can find value in, you can download csv files of many things, and you can customize a dashboard with report "widgets." But not a lot of ability to dig into raw data.
Alternativas consideradas anteriormente:
Marketing Automation with World Class Customer Support Has Exceeded Our Expectations
Comentários:
Transparency of our efforts all from a single source. We are now able to analyze all of our various marketing efforts without the need to learn reporting from various systems.
The SharpSpring platform helped us see which marketing efforts are working. We have quit wasting money on efforts that weren't working as well as we had originally thought and moved the budget to those that are providing the best ROI.
We have pinpointed bottlenecks in our company and implemented actions that resolved these issues which has increased our bottom-line as well as our own customer satisfaction.
Vantagens:
SharpSpring offered us a way to implement marketing automation at a price that our business could afford. The features are more than enough for us to compete with companies that are much larger than we are. So the pricing got us to commit, but since then their customer service has proved to be nothing short of spectacular. The onboarding was laid out for us step-by-step. We have a specialist that we talk to frequently that keeps us on task. When we did hit a snag, support stepped in to resolve it quickly and accurately. The video training shows click by click what to do and how to do it. An added value is a webinar series on implementation and use. The platform is modeled in a way that replicates our business model, so our employees found it logical and easy to implement their pieces of the big picture.
Desvantagens:
It's been working well for us, so it's kinda hard to come up with a dislike, but if I had to pick something it would be the fact that the weekly webinars "SharpSpring at Work" just went from weekly to bi-weekly. The upside is that they are planning at making them more in-depth.
Alternativas consideradas anteriormente:
I love this CRM
Comentários: I love that fact of being able to add buyer personas to the contact info and I love the personalization that is used on the Software. Oh and the templates that they provide are great and easy to use.
Vantagens:
I like that I can do everything in one location. Also, I love the fact that Sharpspring is always adjusting with new things adding the system. If the software does not do something that you want to do. They put in to start working on that method or idea.
Desvantagens:
If you get a hard bounce you can not update that contact with the new info on your own - you have to deal with support and send them the list of changes to be done.
Great for an agency, but trying to get clients involved is next to impossible.
Comentários: We joined the SS family mainly as a means of sending automated drip marketing emails on behalf of our clients, which it does well. We also like being able to see the life of every individual lead directly within the program. It lets us know where our strongest leads lie and where we need to do better. All in all, it gets the job done despite the interface headaches we frequently encounter.
Vantagens:
There are a lot of features. Almost too many, actually. I can't imagine a company that could possibly use all of them successfully. Regardless, it's nice to know the option is there if a situation arises in which a certain feature becomes useful. My favorite function/feature has to be the lead tracking system. I love being able to see every interaction each lead has with my client's business. The automated actions on top of that in response to customer interaction is the main reason we use the software. It makes drip email campaigns a breeze. I like that it tracks conversions as well (although you have to set it up to do so which isn't necessarily the easiest process ever). All in all, though, it does the job we need it to do.
Desvantagens:
The SharpSpring system is VERY non-intuitive for non-marketers (and heck, even for marketers sometimes). There are just too many ways you can screw up and have to start an email, action, or workflow completely over again. We have several clients who we act as their entire marketing department for and trying to get their sales representatives to use the system the way it's intended is next to impossible. They just don't understand it or even it's purpose, even after we've done training after training after training with them. We've even had SS support do training directly with them, to no avail. I ended up creating my OWN versions of step-by-step tutorials for our clients just to make things easier to understand. The other major drawback is it's way too easy to get "blacklisted" (aka hit spamtraps and honeypots), which I realize is a problem with email marketing in general, but SS doesn't have enough safeguards in place for preventing this type of situation. We have one client who likes to import their email lists in from an on-site wifi sign-on system, which inevitably leads to poor list quality regardless of how many safeguards (email weed-out) parameters we put in place ourselves. Getting on SS's blacklist is pretty much the worst thing that can happen because you still have to pay for the service even though you can't use it until your un-blacklisted, which can take a while. Lastly, their email-design interface is terrible and trick to navigate.
SharpSpring won me over from HubSpot
Comentários:
A couple of years ago our agency was a relatively happy HubSpot customer. We sold inbound services via HubSpot to our web development clients most often, but it was a hard sell and required a certain client profile to be successful. The most important aspect of an inbound client for us was deep pockets! Why? Simply because of the cost of the HubSpot platform. If a client had sufficiently deep pockets, AND was convinced of the business validity of inbound marketing versus traditional methods, the full court press was on. To give HubSpot credit, they got very involved in the client sales process and they provided a lot of tools to aid agencies in the inbound sales process, BUT, all of that comes at a cost. A significant cost. While HubSpot gets a lot of credit for pioneering the inbound marketing platform space, they have become, in this agencies opinion, a bit bloated over the years. What we mean is that they provide so much it is sometimes difficult to choose what is most important to push and provide for each client. The net effect is, however, that whatever your client does want to do, Personas, email marketing, automation, web site development, contact list management etc., it's all included. So what's the downside? Their strength is their biggest weakness. No matter how little or how much of HubSpots resources you use, the cost is the same. Of course there are tiers of cost, but even the lowest tier is roughly ten times the cost of SharpSpring. So use a little, pay a lot. Use a lot, pay a lot. Now we at CX3 Group don't necessarily sell on price, however, if the tools that you bring to the table for your clients are less expensive, but still as, or more, effective, it gives the agency a lot of flexibility when customizing various packages to promote. While generally content with HubSpot back in the day, we are extremely pleased with SharpSpring. Approaching our two year anniversary with them we take every opportunity to sing their praises, and it's NOT just about pricing.
While SharpSpring is a fraction of the cost, of HubSpot (& others) the features it includes are all the features we ever really used with HubSpot. That is to say, we are paying for what we use, and not paying for anything that sits in the cupboard looking pretty, but we don't need.
If I had more space here I'd go into the newest features that SharpSpring has rolled out over the past 6 months. Suffice it to say, we're a very happy and satisfied SharpSpring client! -CX3 Group
Vantagens:
Cost vs. benefit. Has all of the features our clients want or need, without a bunch of stuff we have to pay for that they don't need.
Desvantagens:
It's a struggle to find something I don't like, but if it was one thing over the past two years, it would be the lack of support on the sales side for our clients. More customized training and presentations for client side would be great.
SharpSpring is YES for my company, e-Intelligence.in
Comentários: I recommend to use the software as it: Provides customized reports and other features that fit your marketing needs Comes with powerful features of marketing automation with easy functionalities Offers cost-effective pricing plans Updates itself continuously Combines with most CRM, eliminating the concerns of the type of hosting platform Gives amalgamation of functions in one platform for delivering marketing results, lead conversions, and easy ROI measurement However, you need to spare some time to understand the software’s deliverables. But they offer free webinars to help you to understand the tool.
Vantagens:
SharpSpring is an automated marketing platform with features of third-party CRM integration, universal CMS compatibility, fully integrated call tracking, landing pages, blog builder and much more. It provides unlimited users for all plans, unlike its competitors. What it says vs. what it delivers: It says: It offers behavioral-based email automation with “after-the-click” tracking for personalized messaging. Yes, it delivers: With the feature, we were able to identify the cost of a lead. It also helped to decrease the unaddressed customer complaints It says: It offers in-depth analytics with statistics of clicks, bounces, and deliveries. It also enables to track the visitor’s conversions, the life cycle of a lead – from click to attending social events. No, it does not deliver: The reports and analytics are not in detail, though they provide the performance of campaigns. It misses the specifications on minute details of the strategy. It says: It offers customization in every feature such as customized conversion forms, buyer personalities, reports and much more. Yes, it delivers: My team at e-Intelligence were able to customize the tool for lead preferences, campaign performance, and email automation
Desvantagens:
Nothing that I can think of! I suggest making the most of this tool for your marketing needs. You can overlook minor glitches as they are not affecting the tool’s performance to a large extent.
