--- description: Tudo sobre Heap: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Heap - Preço, avaliações e classificação - Capterra Brasil 2026 --- Breadcrumb: [Home](/) > [Software Web Analytics](/directory/30073/web-analytics/software) > [Heap](/software/147216/heap) # Heap Canonical: https://www.capterra.com.br/software/147216/heap Página: 1 / 3\ Próximo: [Próxima página](https://www.capterra.com.br/software/147216/heap?page=2) > O Heap rastreia automaticamente todas as ações do usuário, cada clique, cada toque e cada deslize em seu aplicativo da internet ou iOS. > > Conclusão: 42 usuários atribuíram a nota **4.5/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa o Heap? A empresa trabalha com todos que concordam que os dados devem impulsionar a tomada de decisões, desde as menores startups até empresas como Zendesk, Macy's e Slack. ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.5/5** | 42 Avaliações | | Praticidade | 4.2/5 | Com base em avaliações gerais | | Suporte ao cliente | 4.3/5 | Com base em avaliações gerais | | Relação qualidade/preço | 4.5/5 | Com base em avaliações gerais | | Recursos | 4.5/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: ContentSquare - **Fundada**: 2012 ## Contexto comercial - **Preço inicial**: US$ 24.000,00 - **Modelo de preços**: (Versão gratuita disponível) (Teste grátis) - **Público-alvo**: 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web - **Idiomas**: inglês - **Países disponíveis**: Alemanha, Argentina, Austrália, Brasil, Bélgica, Canadá, Chile, China, Dinamarca, Espanha, Estados Unidos, França, Irlanda, Israel, Itália, Japão, Luxemburgo, México, Noruega, Nova Zelândia e mais 6 ## Recursos - Acompanhamento de atividades - Alertas/notificações - Análise de dados de campanhas - Análise de dados do site - Análise de dados visual - Análise do funil de vendas - Análise por coorte - Análises de dados comportamentais - Arrastar e soltar - Autoatendimento analítico - Coleta de dados de multicanal - Conectores de dados - Controles/permissões de acesso - Criador de consultas - Ferramentas de colaboração - Geração pontual de relatórios - Gravação de sessão - Importação/exportação de dados - Indicadores de desempenho - Modelos personalizáveis - Monitoramento de campanha - Monitoramento de tempo na página - Monitoramento do KPI - Multi-Channel Attribution - Múltiplas fontes de dados - Painel - Painel de atividades - Painel personalizável - Pesquisa e filtro - Rastreamento da interação entre usuários - Rastreamento de comportamento - Rastreamento de conversão - Rastreamento de engajamento - Rastreamento de eventos no app - Rastreamento de retenções - Relatórios Interativos - Relatórios de tráfego da Internet - Relatórios e análise de dados - Relatórios e estatística - Segmentação de clientes - Segmentação por público - Seguimento/Análise de uso - Third-Party Integrations - Trajetórias dos usuários - Visualização de dados ## Integrações (39 no total) - AB Tasty - Amazon Redshift - Amazon S3 - Appcues - Attribution - AxisRooms - Braze - Breeze - Census - Delighted - Fivetran - Flagsmith - Fullstory - Google Optimize - Hightouch ... e mais 24 integrações ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Bate-papo ## Category - [Software Web Analytics](https://www.capterra.com.br/directory/30073/web-analytics/software) ## Categorias relacionadas - [Software Web Analytics](https://www.capterra.com.br/directory/30073/web-analytics/software) - [Ferramentas de Análise de Marketing](https://www.capterra.com.br/directory/31018/marketing-analytics/software) - [Software de Análise de Produto](https://www.capterra.com.br/directory/32915/product-analytics/software) - [Ferramentas de BI](https://www.capterra.com.br/directory/23/business-intelligence/software) - [Ferramentas de Relatórios](https://www.capterra.com.br/directory/30053/reporting/software) ## Alternativas 1. [Zoho Analytics](https://www.capterra.com.br/software/129749/zoho-analytics) — 4.4/5 (360 reviews) 2. [Google Analytics 360](https://www.capterra.com.br/software/177042/google-analytics) — 4.7/5 (8089 reviews) 3. [Microsoft Power BI](https://www.capterra.com.br/software/176586/power-bi) — 4.6/5 (1871 reviews) 4. [Tableau](https://www.capterra.com.br/software/77260/tableau) — 4.6/5 (2348 reviews) 5. [Mixpanel](https://www.capterra.com.br/software/158740/mixpanel) — 4.5/5 (145 reviews) ## Avaliações ### "A More Intuitive GA Alternative" — 4.0/5 > **Rob** | *30 de agosto de 2019* | Internet | Taxa de recomendação: 8.0/10 > > **Vantagens**: The feature set makes it very easy for use by a cross-section of disciplines within your organization. It does not require lengthy training to become proficient in the tool, but Heap does offer a lot of resources to help individuals learn at their own pace/time. > > **Desvantagens**: It requires a bit of set-up out of the box in terms of the reporting/analyzing piece of the business. You have to create events and map pages and that can be a bit time consuming, but once you do it, it doesn't have to be updated again. > > It took a long time to determine if they were the right solution and to justify the cost, but once the contract was signed the benefits were almost immediate. It is impossible in this day and age to have just one analytics tool, but Heap is a very powerful complement to your took box. ----- ### "Premium analytics at a premium price" — 4.0/5 > **Avaliador Verificado** | *17 de junho de 2025* | Telecomunicações | Taxa de recomendação: 6.0/10 > > **Vantagens**: We mainly chose Heap over Mixpanel for their automatic data capture. It makes everything easier since we don't have to predefine events without asking the engineering team for help. It was also by far the most sophisticated and customizable analytics solution on the market, which helped my marketing team get all the advanced insights they needed. The form tracking was also an excellence touch for monitoring user behavior., > > **Desvantagens**: I want to be very clear that Heap is not for most companies if you grow out of their free trial of 10k sessions per month. If you can't afford over 2k USD per month, then don't bother - because that's their pricing. > > Great all around service if you can afford it. Their sales, support, and implementation teams are all tier 1. ----- ### "Ok analytics software if you have developer skills. There are easier to use tools out there" — 3.0/5 > **Charlie** | *1 de novembro de 2018* | Ócio, viagens e turismo | Taxa de recomendação: 1.0/10 > > **Vantagens**: Easy to implement, compared to other solutions. > > **Desvantagens**: Time-consuming to set up specific events and segments. Only exports up to a set number of rows, so you need multiple exports No royalty for their long-standing customers. Company staff not good at communicating > > Mainly used it to export contact details of our customers and segment them depending on actions done or pages visited. The interface looks very old and to set up events, segments etc. you need some basic understanding of how APIs and URLs work. also, one of the worst communications with a company that I've experienced. ----- ### "The no-brainer go-to when it comes to understanding your UX" — 5.0/5 > **Paulo** | *29 de setembro de 2020* | Publicidade e marketing | Taxa de recomendação: 10.0/10 > > **Vantagens**: By far the most impressive feature is the fact that from the moment you install heap on your website you can virtually track anything that happens, regardless of being in the past. That is, even if you don't configure anything, it already records everything so you can retroactively analyse funnels, clicks, user behaviours and much more. Another feature that is well implemented is the flexibility to customize segments and events. The tool is designed so you can make your own building blocks for your dashboards, making it a very powerful ally when it comes to understanding what your users are doing in the platform. For example, in most tools it's a headache to even think about analyzing the impact a new feature has on the retention of a segment of your users, especially if didn't think about it when developing the feature. With heap, not only it is possible but it is also very simple and quick. For the first time, our team can think about validating business hypothesis without needing any prior coding or preparation, and even test them long after the features have been released. > > **Desvantagens**: If your frontend programmers are not completely aware of the impact their changes might have, it can be very easy for them to erase css classes and/or change the html structure, which can have a big impact on the events (and, consequently, dashboards) on heap. On the long term, this hurts. Even though heap has put in place warnings when events stop triggering, it is still hard to maintain if you don't bring your developers on board to avoid making structural or class changes. The alternative might be to add IDs to every button, link, page, section, etc, so to ensure the events are kept alive, but that is also not a good option. If you don't expect your webpage to change that much, then this is not a problem. The amount of configurations and customizations in the dashboards and reports is limited. There should be a more powerful reporting tool, with more (and more customizable) charts. > > Our experience has been overwhelmingly positive. Heap gives you the capacity and flexibility that few analytics tool can give to measure the user experience of your website at atomic level and build up from that. There is no easier way to understand the impact of each button, style, feature, functionality, page, tool on our users than with this tool, and, again, it works out of the box. ----- ### "Every report is entirely real-time." — 5.0/5 > **Atour** | *4 de novembro de 2022* | Pesquisa | Taxa de recomendação: 10.0/10 > > **Vantagens**: I can define events and conversions in the past with the help of Heap. This is a helpful feature, especially in circumstances when deliverables are constantly changing.Because Heap tracks every user event out-of-the-box and doesn't require custom labeling, it has a low maintenance cost for tags.Heap is pre-optimized, in my experience as an analyst, for complex web and mobile apps. > > **Desvantagens**: Every user event is recorded automatically by Heap's event tracking system. Although this is a helpful feature, it poses a confusing storage problem which I found. You might need outside assistance services when creating queries to segment this data. > > Its ability to pinpoint precisely where users are having problems allows it to enhance the customer experience while promoting a simple and entertaining user interface. ----- Página: 1 / 3\ Próximo: [Próxima página](https://www.capterra.com.br/software/147216/heap?page=2) ## Links - [Ver em Capterra](https://www.capterra.com.br/software/147216/heap) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Dados estruturados