--- description: Tudo sobre Semrush: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Semrush - Preço, avaliações e classificação - Capterra Brasil 2026 --- Breadcrumb: [Home](/) > [Sistemas de Inteligência Competitiva](/directory/30539/competitive-intelligence/software) > [Semrush](/software/151962/semrush) # Semrush Canonical: https://www.capterra.com.br/software/151962/semrush Página: 1 / 94\ Próximo: [Próxima página](https://www.capterra.com.br/software/151962/semrush?page=2) > Onde bons profissionais de marketing se tornam excelentes. > > Conclusão: 2316 usuários atribuíram a nota **4.6/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa o Semrush? De empresas pequenas a globais, o SEMrush é a plataforma ideal para gerenciar a visibilidade online e acelerar o crescimento digital. ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.6/5** | 2316 Avaliações | | Praticidade | 4.3/5 | Com base em avaliações gerais | | Suporte ao cliente | 4.4/5 | Com base em avaliações gerais | | Relação qualidade/preço | 4.2/5 | Com base em avaliações gerais | | Recursos | 4.6/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Semrush - **Localização**: Trevose, EUA - **Fundada**: 2008 ## Contexto comercial - **Preço inicial**: US$ 139,95 - **Modelo de preços**: (Versão gratuita disponível) (Teste grátis) - **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web - **Idiomas**: alemão, chinês, coreano, espanhol, francês, inglês, italiano, japonês, português, russo, turco, vietnamita - **Países disponíveis**: Alemanha, Austrália, Brasil, Canadá, China, Espanha, Estados Unidos, França, Itália, Japão, México, Países Baixos, Reino Unido, Singapura, Índia ## Recursos - Alertas/notificações - Análise de dados de campanhas - Análise de dados de links - Análise de dados do site - Análise de dados visual - Campanhas multicanal - Coleta de dados de multicanal - Distribuição de multicanal - Encurtador de URL - Ferramentas de colaboração - Ferramentas de pesquisa de palavras chave - Gestão de auditorias - Gestão de backlinks - Gestão de campanhas - Gestão de canais - Gestão de conteúdo - Gestão de listas - Gestão de modelos - Gestão de múltiplas contas - Gestão de tarefas - Importação/exportação de dados - Indicadores de desempenho - Inteligência artificial e aprendizado de máquina - Marketing Management - Marketing social - Monitoramento - Monitoramento da concorrência - Monitoramento das redes sociais - Monitoramento de campanha - Monitoramento de sites - Monitoramento de tempo na página - Múltiplas campanhas - Painel - Painel de atividades - Participação do cliente - Planejamento de campanhas - Rastreamento da interação entre usuários - Rastreamento de conversão - Rastreamento de engajamento - Rastreamento de palavras chave - Rastreamento de posições de palavras-chave - Real-Time Analytics - Relatórios de tráfego da Internet - Relatórios e análise de dados - Relatórios e estatística - Relatórios personalizáveis - SEO Audit - Segmentação geográfica - Third-Party Integrations - Visualização de dados ... e mais 12 recursos ## Integrações (11 no total) - Databox - Google Ads - Google Analytics 360 - Google Docs - Google Search Console - HubSpot Marketing Hub - Majestic - TapClicks - Trello - WordPress - Yext ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Bate-papo ## Category - [Sistemas de Inteligência Competitiva](https://www.capterra.com.br/directory/30539/competitive-intelligence/software) ## Categorias relacionadas - [Sistemas de Inteligência Competitiva](https://www.capterra.com.br/directory/30539/competitive-intelligence/software) - [Ferramentas de SEO](https://www.capterra.com.br/directory/30931/seo/software) - [Ferramentas de Marketing com IA](https://www.capterra.com.br/directory/34136/ai-marketing-tools/software) - [Ferramentas de Automação de Marketing](https://www.capterra.com.br/directory/6/marketing-automation/software) - [Software Web Analytics](https://www.capterra.com.br/directory/30073/web-analytics/software) ## Alternativas 1. [HubSpot Marketing Hub](https://www.capterra.com.br/software/171840/hubspot-marketing) — 4.5/5 (6222 reviews) 2. [Wix](https://www.capterra.com.br/software/169007/wix) — 4.4/5 (10628 reviews) 3. [Ahrefs](https://www.capterra.com.br/software/176340/ahrefs) — 4.7/5 (581 reviews) 4. [AccuRanker](https://www.capterra.com.br/software/149278/accuranker) — 4.9/5 (330 reviews) 5. [SE Ranking](https://www.capterra.com.br/software/142169/se-ranking) — 4.7/5 (297 reviews) ## Avaliações ### "Powerful\!" — 5.0/5 > **Augusto** | *7 de dezembro de 2019* | Publicidade e marketing | Taxa de recomendação: 9.0/10 > > **Vantagens**: The data, reports and insights SEMrush brings to us are unique. I feel more powerful and in control when everything is settled and I can see so much about my projects. > > **Desvantagens**: I wish it has a better look, more intuitive. I understand that it may be because of the very big ammount of technology it uses, but that's what I think can be best. > > It's a very rich experience use SEMrush to help site brings more result for my clients. ----- ### "Great SEO and SEM suite" — 5.0/5 > **Érick** | *6 de fevereiro de 2020* | Software | Taxa de recomendação: 10.0/10 > > **Vantagens**: SEMRush is really complete. With the most basic paid plan you can really dig into your marketing strategy, getting best outcomes in your SEO, SEM and even social media strategies. > > **Desvantagens**: SEMRush is somewhat difficult to start. You need to setup you account, input your Analytics, Search Console and turn on different panels for days until you have your dashboard fully complete. > > It's not easy but step by step we are understanding the flaws and strengths of our website and improving it. ----- ### "Best keyword and seo audit tool for me." — 5.0/5 > **Bithi** | *2 de outubro de 2024* | Pesquisa de mercado | Taxa de recomendação: 10.0/10 > > **Vantagens**: Keyword magic tools is awesome helps me to identify new low targeted keyword with no time. As well other services, it also have domain search option to study website keyword and search volume metrics. Result of semrush is more accurate than others. > > **Desvantagens**: I did not fins any lacking in this software. In this price range it gives a lot. > > Semrush helps me to do technical analysis of any clients website, after analysis of website, i can make perfect report. How can i improve website rank, any amatures can understand. User interface and learning curve is very easy, even amatures can do well. ----- ### "Reliable Data That Helps Me and My Clients Grow" — 5.0/5 > **Jose** | *18 de dezembro de 2025* | Publicidade e marketing | Taxa de recomendação: 10.0/10 > > **Vantagens**: What I like most about Semrush is the quality of the information and how easy it is to use that data with real clients. I use it to show businesses where they stand with SEO, how they compare to competitors, and where clear opportunities exist to grow. Semrush has helped me win new clients by showing the tools and process I use, and it’s been essential for improving websites and blogs through keyword research, competitive analysis, and small weekly optimizations that add up over time. It’s a practical tool that supports long-term growth, not just reports. > > **Desvantagens**: The main downside is that Semrush can feel overwhelming at first due to the number of tools available. However, the customer support team is very helpful and does a great job walking you through the platform, starting with the most important features and then covering smaller tools that can also make an impact. I often recorded support sessions so I could rewatch them later, since there’s a lot of valuable information and tips to absorb all at once. The more you understand the tool, the more value you get from it. > > I’ve been using Semrush since 2020, and it’s become a must-have tool for my business. It has helped me grow by making it easier to access reliable data quickly and make informed decisions. More importantly, it allows me to support clients better by having all the insights I need in one place. I highly recommend Semrush for business owners and agencies. ----- ### "Unwanted add-on charges, no refund, and no easy way to remove payment details" — 1.0/5 > **Arsene** | *1 de abril de 2026* | Internet | Taxa de recomendação: 0.0/10 > > **Vantagens**: The platform is comprehensive and includes a wide range of SEO and competitor analysis tools. Semrush > > **Desvantagens**: The biggest issue was not the software itself, but the billing practices. An expensive add-on was charged to my account without clear and informed consent on my side, and once discovered, no refund was offered. On top of that, I could not directly remove my card, and canceling the add-on required contacting support and waiting up to two weeks. That creates a very poor level of trust for a platform charging business customers at this price point. > > My overall experience with Semrush started positively because the platform is powerful and offers many useful SEO and competitor analysis features. However, that positive impression was completely overshadowed by a very poor billing and account management experience. I was charged for an expensive AdClarity add-on that I did not clearly intend to subscribe to, and the charges continued until I noticed them. When I contacted support, my refund request was denied. I also found it very frustrating that I could not simply remove my payment card directly, and that removing the add-on required contacting support by email and waiting up to two weeks. As a result, my experience went from initially positive to deeply disappointing, mainly because of the lack of transparency and customer control. ----- Página: 1 / 94\ Próximo: [Próxima página](https://www.capterra.com.br/software/151962/semrush?page=2) ## Links - [Ver em Capterra](https://www.capterra.com.br/software/151962/semrush) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Dados estruturados