---
description: Tudo sobre Later Social: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: Later Social - Preço, avaliações e classificação - Capterra Brasil 2026
---

Breadcrumb: [Home](/) > [Software de Marketing de Redes Sociais](/directory/30781/social-media-marketing/software) > [Later Social](/software/152254/later)

# Later Social

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> Plataforma baseada na nuvem que ajuda a planejar, gerenciar e agendar as postagens visuais em mídias sociais e campanhas de marketing no Instagram.
> 
> Conclusão: 398 usuários atribuíram a nota **4.4/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Resumo

### Quem usa o Later Social?

Desenvolvido para empresas de todos os portes, o Later é uma plataforma visual de marketing social que ajuda a gerenciar e expandir as mídias sociais.

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.4/5** | 398 Avaliações |
| Praticidade | 4.4/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.3/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.3/5 | Com base em avaliações gerais |
| Recursos | 4.3/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Later
- **Fundada**: 2014

## Contexto comercial

- **Preço inicial**: US$ 25,00
- **Modelo de preços**:  (Versão gratuita disponível) (Teste grátis)
- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Android (celular), iPhone (celular), iPad (tablet)
- **Idiomas**: inglês
- **Países disponíveis**: Afeganistão, Albânia, Alemanha, Andorra, Angola, Anguila, Antígua e Barbuda, Argentina, Argélia, Armênia, Aruba, Arábia Saudita, Austrália, Azerbaijão, Bahamas, Bangladesh, Barbados, Barein, Belize, Benin e mais 208

## Recursos

- Gestão de múltiplas contas
- Integração de redes sociais
- Monitoramento das redes sociais
- Publicação automática
- Rastreamento de engajamento

## Integrações (3 no total)

- Instagram
- Meta for Business
- Twitter/X

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Bate-papo

## Category

- [Software de Marketing de Redes Sociais](https://www.capterra.com.br/directory/30781/social-media-marketing/software)

## Alternativas

1. [HubSpot Marketing Hub](https://www.capterra.com.br/software/171840/hubspot-marketing) — 4.5/5 (6222 reviews)
2. [Zoho Social](https://www.capterra.com.br/software/159351/zoho-social) — 4.7/5 (3401 reviews)
3. [Jasper](https://www.capterra.com.br/software/217242/jasper) — 4.8/5 (1855 reviews)
4. [X Pro](https://www.capterra.com.br/software/144330/tweetdeck) — 4.5/5 (1044 reviews)
5. [Hootsuite](https://www.capterra.com.br/software/121701/hootsuite) — 4.4/5 (3795 reviews)

## Avaliações

### "Later is a useful and practical platform to manage social networks" — 4.0/5

> **Ali Andreina** | *8 de maio de 2024* | Imobiliárias | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: I really like Later because I can create, schedule and publish content for all my clients' social networks. I can do everything on a single platform. It is easy to import and export data, that makes every task easy. I can organize the whole week or the whole month on the calendar. I don't need to be in the office to access the platform, that gives a lot of freedom. It is easy to integrate social networks. It is possible to schedule multiple posts for different days. The reports are very complete and I can show my clients the results of the campaigns. Also, the hashtags are very good, it doesn't just offer generic hashtags.Technical support is very good, customer service is good in general. If you have any questions or problems, they will solve it. There are multiple prices depending on the needs of your company or project. They also offer a free trial.My experience with Later has been positive, it is a useful and practical platform. There are many tutorials that can help you if you don't know how to configure an option. As a community manager it made my job a lot easier.
> 
> **Desvantagens**: I don't have much to complain about. But the free version has limits. The number of posts you can schedule per month is limited. In addition, there are functions such as statistics that are also limited. The mobile app is not very good.
> 
> My experience with Later is positive in general. I would even recommend this platform to other administrators.

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### "Easy Scheduling Tool" — 5.0/5

> **Maddison** | *23 de janeiro de 2026* | Publicidade e marketing | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: Later is super user-friendly and it is very easy to schedule organic content out to multiple platforms at one time. The overview also is nice so you can see a birds eye view of where things are at.
> 
> **Desvantagens**: At what point you were able to leave comments - this feature going away felt like a loss. Our QA specialist used to leave comments as edits for our team. Removing this feature made things more manual.
> 
> We've been using later organically for almost two years for both ourselves and clients to publish didn't content across different platforms. Very helpful in terms of mapping out content in advance.

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### "Not satisfied" — 3.0/5

> **Lauren** | *16 de abril de 2025* | Serviços e tecnologia da informação | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: I had to start using a different service since Later only allows planning for social media posting in a fairly simple way.
> 
> **Desvantagens**: It lacks many intuitive functionalities I discovered while trying new services, so I switched to
> 
> I used to use Later before switching to other services. It was decent but I needed more.

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### "Love Later\!" — 5.0/5

> **Fiona** | *22 de maio de 2025* | Publicidade e marketing | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: Later is so easy to use and the visual grid is excellent - it’s also super easy to manage multiple profiles and multiple client social accounts. There are so many features from drafts to analytics to the linkin bio
> 
> **Desvantagens**: It’s missing LinkedIn analytics which would make it perfect and I’d love to be able to auto post stories on Instagram but otherwise all good.
> 
> Overall experience is 99/100 for Later. I’ve tried other scheduling programs but this is by far the best.

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### "Better than Hootsuite" — 5.0/5

> **Skyler** | *4 de novembro de 2024* | Publicidade e marketing | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: -Integrations with so many platforms including Pinterest, YouTube \&amp; Instagram reels which aren't always supported with other platforms&#10;- I love the calendar lay out and how I can just simply drag and drop to reschedule posts when needed
> 
> **Desvantagens**: I love everything about Later. However, I do wish it supported even more platforms like up and rising social platforms such as Gab.
> 
> I use Later for my acupuncture client to ensure all of her social media posts are published weekly. I have really enjoyed the easy to use drag an drop scheduler. I used to use Hootsuite but I won't go back due to the affordability and ease of use\!

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## Links

- [Ver em Capterra](https://www.capterra.com.br/software/152254/later)

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