15 anos ajudando empresas brasileiras
a escolherem o melhor software

Sobre HubSpot CRM

Hoje, mais de 64.500 clientes em mais de 100 países usam o software, serviços e suporte da HubSpot para encantar seus clientes.

Saiba mais sobre o HubSpot CRM

Vantagens:

Hubspot is also great for start-up companies or small businesses, as the pricing is more fair and other CRM tools can be overkill for a small company.

Desvantagens:

Now I am stuck with some defined items that are inaccessible.

Notas do HubSpot CRM

Pontuação média

Praticidade
4,4
Atendimento ao cliente
4,4
Recursos
4,3
Relação qualidade/preço
4,3

Probabilidade de recomendação

8,4/10

O HubSpot CRM tem uma classificação geral de 4,5 em 5 estrelas com base em 3.955 avaliações de usuários no Capterra.

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Filtrar avaliações (3.955)

Avaliador Verificado
Usuário do LinkedIn Verificado
Recursos Humanos, 501–1.000 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Avaliação Hubspot

5,0 há 3 meses

Vantagens:

Automação nos processos para o setor de pós venda (CS)

Desvantagens:

Para os vendedores da equipe não são tão eficientes, pois acaba duplicando vários cards dentro da plataforma e dificultando o processo de alguns vendedores.

Alternativas consideradas anteriormente: Pipedrive e Moskit

Felipe
Felipe
Ceo, Brasil
Usuário do LinkedIn Verificado
Design, 2–10 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

CRm incrível e com ótimas funciolidades

5,0 há 7 meses

Comentários: Eu adorei o HubSpot adorei a sua interface e está funcionando com a minha empresa

Vantagens:

Gostei da interface para o usuário, e da mobilidade do aplicativo

Desvantagens:

Acredito que poderia melhor a velocidade das buscas por palavras

Alternativas consideradas anteriormente: Zoho Desk

Razões para mudar para o HubSpot CRM: Gostei da da interface simplificada, isso ajuda bastante aos usuários

Helio
CEO, Brasil
Internet, Profissional autônomo
Usou o software para: 6 a 12 meses
Fonte da avaliação

Minha opinião sobre o uso do app para CRM

5,0 há 7 meses

Comentários: Excelente.

Vantagens:

Além de ser gratuito, a usabilidade fácil é captação de leads.

Desvantagens:

O suporte ao usuário por não ter utilizado.

Paulo
Vendas, Brasil
Roupa e moda, 11–50 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Ótimo

4,0 há 2 meses Novo

Comentários: Muito ótima amei de mais

Vantagens:

Muito ótimo e muito bem paciente amei ótimo

Desvantagens:

Muita responsabilidade e atenção ao cliente ótima

Avaliador Verificado
Usuário do LinkedIn Verificado
Think Tanks, 2–10 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Excelente exposição das demandas

5,0 há 8 meses

Comentários: Ótima, tem nos ajudado muito

Vantagens:

Impactou diretamente a minha equipe, os trabalhos são entregues mais rapidamente

Desvantagens:

No início o programa é diferente, no entanto, depois se acostuma e é excelente

Avaliador Verificado
Usuário do LinkedIn Verificado
Bens de consumo, 1.001–5.000 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Hubspot CRM

5,0 há 4 anos

Comentários: O gerenciamento de vendas ficou muito mais facil com essa ferramenta

Vantagens:

Excelente aplicativo, bem intuitivo e fácil de se aprender a utilizar para realizar o gerenciamento de vendas

Desvantagens:

Poderia deixar utilizar dois usuários por vez sem falar que algumas funções não funcionam de maneira adequada

Matheus
Matheus
Business Development, Brasil
Usuário do LinkedIn Verificado
Serviços e tecnologia da informação, 11–50 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Suíte de Gestão Incrível

5,0 há 2 anos

Vantagens:

O Hubspot permite que você gerencie não só os clientes, mas, todos os processos e dados por trás dessa jornada

Desvantagens:

Usabilidade, poderia ser mais simples e pratico usar

Avaliador Verificado
Usuário do LinkedIn Verificado
Publicidade e marketing, Profissional autônomo
Usou o software para: 6 a 12 meses
Fonte da avaliação

Hubspot

3,0 há 7 meses

Vantagens:

Todas as informações ficam no mesmo lugar e é possível fazer upload facilmente dos documentos necessários

Desvantagens:

A organização das abas , muitas coisas ficam perdida no sistema

José
Key Account Manager, Portugal
Serviços e tecnologia da informação, 51–200 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Muito bom CRM

5,0 há 10 meses

Vantagens:

CRM simples, intuitivo, totalmente integrado.

Desvantagens:

Alguma melhorias de interface (UI) poderão colocá-lo noutro nível.

Amanda
Analista, Brasil
Publicidade e marketing, 11–50 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação
Fonte: SoftwareAdvice

Ótimo CRM

5,0 há 2 anos

Vantagens:

Gosto muito do fluxo automatizado do Hubspot e da possibilidade de poder ver esse fluxo em kanban e em lista

Desvantagens:

Acho o preço um ano quanto alto se levarmos em consideração outras ferramentas no mercado.

Diego
Diego
GESTOR, Brasil
Usuário do LinkedIn Verificado
Serviços financeiros, 2–10 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

Surpreendente ! Realmente faz a diferença no dia a dia !

5,0 ano passado

Comentários: Não sei como não tinha usado antes. Trouxe um ganho de eficiencia imenso. Nossa ! Eu queria ter usado muito tempo antes. Além disso, queria que todos tivesse acesso porque é surpreendente. Amando demais !

Vantagens:

Não sei como não tinha usado antes. Trouxe um ganho de eficiencia imenso. Nossa ! Eu queria ter usado muito tempo antes. Além disso, queria que todos tivesse acesso porque é surpreendente. Amando demais !

Desvantagens:

Ele tem muita coisa boa, muita coisa ruim mas poderia ser mais intuitivo.

Marcelo
Marcelo
Consultor de Vendas, Brasil
Usuário do LinkedIn Verificado
Suprimentos e equipamentos para empresas, 51–200 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

O que acho do Hub Spot

2,0 há 2 anos

Comentários: Utilizava para enviar e-mail em massa, captar e-mails como leads , mas não como CRM, utilizei por 6 meses e tive uma certa dificuldade em manusear. Poderia ser mais simpática a interface do Sorftware, menos complicada.

Vantagens:

Conseguia capitar e-mails dos sutes corporativos

Desvantagens:

Achei um pouco chatinha de mexer, não achei dinâmica, mas até que muito util.

Aaryan
Aaryan
Senior business development associate, Índia
Usuário do LinkedIn Verificado
E-Learning, 201–500 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Honest opinion about Hubspot CRM

5,0 mês passado Novo

Comentários: The experience has been really amazing. It has helped us increase our sales a and business productivity as a whole. The marketing features are quite interesting and has helped increase lead influx.

Vantagens:

Lead management is very easy and has made my job easier as a representative to check all my leads and work on them without missing any follow up!

Desvantagens:

There is nothing much to not like about Hubspot CRM but as someone who has used the system for about a year, the UI of the platform could be more gamified to make it appear visually more appealing and less monotonous.

Louisa
Head of Marketing, França
Software, 11–50 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Amazing CRM

5,0 há 2 semanas Novo

Comentários: Our experience with Hubspot thus far has been overwhelmingly positive.

Vantagens:

I have a strong affinity for HubSpot CRM. Two years ago, I advocated for our company's transition to HubSpot, and I have no regrets. Our committed Customer Success Manager is consistently accessible, and the Support team is both responsive and helpful. While the platform boasts an array of features, which can sometimes feel overwhelming when searching for specific details amid the abundance of options, the HubSpot team is consistently efficient in providing the necessary clarification. This contrasts with our experience with previous solutions, where obtaining help and support was not as easy and straighforward.

Desvantagens:

The only qualms I have with HubSpot CRM revolve around some small improvements that I would appreciate seeing implemented. Specifically, it would be great to have the option to select multiple contacts simultaneously using the shift key, rather than having to choose them one by one. This small enhancement would streamline our workflow and contribute to an even more user-friendly experience. Overall, though, my experience with HubSpot CRM has been overwhelmingly positive.

David
David
President, EUA
Usuário do LinkedIn Verificado
Rádio e televisão, 2–10 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

Confusing choices, all costly

3,0 há 2 semanas Novo

Comentários: Very difficult to understand and deploy, and unacceptably expensive, at least in our business environment.

Vantagens:

It seemed that Hubspot would do much of what we wanted, but in reality it did very little before it was necessary to start paying excessive (for us) amounts of money each month.

Desvantagens:

So many different modules, each costing more money, and confusing module packages that made it hard to know if we were choosing the right packages and options or not.

Alternativas consideradas anteriormente: Less Annoying CRM

Razões para mudar para o HubSpot CRM: We first trialed Less Annoying, then we moved to HubSpot, but after a few months moved back to Less Annoying again.

Fernando
Fernando
Head Of Customer Experience, Brasil
Usuário do LinkedIn Verificado
Software, 11–50 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Best user experience for using a CRM that is ready to scale no matter your company size and business

5,0 há 3 meses

Comentários: I really like the overall experience with Hubspot and I recommend it because is the more complete and easy to use solution I ever used.

Vantagens:

The user experience is awesome and they have all needed features for a good CRM.Customer support is great.Together with other Hubspot modules and integrations it is a must tool to understand what is happening in your business and how to improve and accelerate growth.

Desvantagens:

On the analytics and dashboard area could be more customizable and make deeper analysis and insights.Integration with AI could make it even better.

Alternativas consideradas anteriormente: Salesforce Marketing Cloud

Razões para escolher o HubSpot CRM: Hubspot is much more reliable and integrated with other modules you could centralize all your customer journey in just one tool.

Software anterior: RD Station

Razões para mudar para o HubSpot CRM: Hubspot was cheaper, more modern, better UX and easier to use

Ruth
Public Relations Manager, Quênia
Bancos, 501–1.000 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Full-time success courtesy of HubSpot CRM. All thanks.

5,0 mês passado Novo

Comentários: Talk about user-friendliness, cost effectiveness, reliability and validity of results. HubSpot CRM has all that.

Vantagens:

Slowly getting deeper into the benefits hidden behind this cool software. I would describe HubSpot CRM as a user-friendly and well organized. It gives the visibility in the sales line and clients management. It is all in the details where magic happened on my first attempt. Love it.

Desvantagens:

For better results, I have adopted HubSpot CRM in my personal works too. I am now used to all it's features and I can confess that it is amazing.

Avaliador Verificado
Usuário do LinkedIn Verificado
Serviços e tecnologia da informação, 51–200 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Great for quick wins, simple flow. Limited customization, limited reporting.

4,0 há 2 meses Novo

Comentários: For simple contact, lead, sales motions Hubspot is the solution for quick wins based on templates and integrations that work. Minimal Zapier required.

Vantagens:

The platform is easy to use, almost intuitive. The tradeoff is custom Marketo like actions and detailed reporting.

Desvantagens:

Cannot do custom Marketo like actions for more than MVP flows and data cleaning. Very limited reporting options beyond built in templates. A/B testing is limited to testing from a variant that is built from control as base (email and landing page)

Alternativas consideradas anteriormente: Marketo Engage

Razões para mudar para o HubSpot CRM: Simplicity of HubSpot vs Marketo which requires dedicated Marketing ops person

Mike
Mike
Head of Growth, EUA
Usuário do LinkedIn Verificado
Software, 11–50 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Best CRM for startups

5,0 mês passado Novo

Comentários: It's the best CRM for a growing start up. Period. They have come a really long way in the past five or so years. There's just not a very compelling reason to switch to salesforce for a really long time for most companies.

Vantagens:

HubSpot strikes the perfect balance between being useful and relatively easy to use out of the box and being extremely extensible and customizable. CRMs like salesforce are powerful, but require couple, salesforce engineers if not, at least a salesforce administrator full-time. How to spot can be customized and functionality can be greatly expanded through workflows and web hooks.It's also a very powerful marketing automation platform. Similarly, it takes far less work to do what you need to do while still being quite powerful.

Desvantagens:

There are still some areas where an API is not available, and the functionality in HubSpot is not quite good enough. They are developing it at a pretty rapid pace, though.

Alternativas consideradas anteriormente: Salesforce Sales Cloud

Razões para mudar para o HubSpot CRM: It just takes a lot less work to manage and set up.

Avaliador Verificado
Usuário do LinkedIn Verificado
Saúde, bem-estar e condicionamento físico, 2–10 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Quite possibly the best out there - and they know it

5,0 mês passado Novo

Comentários: really like the product, intuitive and easy to use, just does all the things that I want and it does them well - but expect to pay for those features as it is certainly at the top end of pricing!

Vantagens:

it's very simple (ish) to setup and use on a daily basis, and as long as your subscription covers the features you are looking for it does everything you might want

Desvantagens:

but you will have to pay for those features, and obviously there is functionality that is going to cost more

Jisselle
Jisselle
Managing Director, Trinidad e Tobago
Usuário do LinkedIn Verificado
Emprego e contratação, 2–10 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

HubSpot can be tough to get used to but worth it to learn!

4,0 mês passado Novo

Comentários: It's been good; they have great support staff. For any new feature we add, we get thorough support to setup. There's also a solid Knowledge Base.

Vantagens:

Hubspot is a fantastic email marketing tool that makes it a breeze to connect with customers and leads. Although customization can be a bit tricky, the flow automation feature is a real game-changer. The reporting feature is quite good, but may take a bit of time to get the hang of. Overall, I highly recommend Hubspot for anyone looking to simplify their email marketing efforts and engage with their audience in a more meaningful way.

Desvantagens:

While the interface can be a bit clunky and frustrating at times, it's easy to overlook that since their support team is incredibly helpful and always available to assist.

Alternativas consideradas anteriormente: Kustomer

Razões para mudar para o HubSpot CRM: It is easier to use for both Sales & CS Team, versus Kustomer being just for CS.

Argyris
Founder, Malta
Internet, 2–10 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Most probably the market standard

4,0 há 3 semanas Novo

Comentários: It was easy to set up. I was able to integrate it easily with sopro.io so that leads can automatically pass on to tour CRM.

Vantagens:

It's easy to setup and use. It has extensive functionality and covers most aspects of CRM and lead generation activities.

Desvantagens:

Being the market standard, it is quite expensive especially if you do not qualify for a discount like the ones for startups.

Alternativas consideradas anteriormente: ActiveCampaign

Razões para mudar para o HubSpot CRM: We use it in parallel with ActiveCampaign. Main reason being the cost.

Gerhard
Selfemployed Manager, Áustria
Publicidade e marketing, Profissional autônomo
Usou o software para: 6 a 12 meses
Fonte da avaliação

Super easy to use

5,0 há 2 anos

Comentários: Pro:Marketing, sales, customer service - these are the three main pillars of HubSpot. The live chat tool in the service area is not only easy to set up and manage, it also offers chat bot features that help you improve the customer experience on your website. The paid version of HubSpot also adds more options to the live chat tool, allowing you to customize it to meet your needs. Now for the negative: Since HubSpot CRM is still relatively new compared to other major CRM vendors, not all functions and features are fully developed yet. However, there is good news here as well: HubSpot regularly launches updates and strives to constantly develop its platform.

Vantagens:

Start using free, and scale up as you grow, that is relaxed HubSpot's sales tools reside in your inbox (Gmail an so on), so you don't have to switch back and forth between different windows and can get your work done faster. By connecting your email account to HubSpot, you can send and receive emails to and from all your contacts directly in their HubSpot contact record.

Desvantagens:

It very well may be seen that the product was brought into the world in the USA. On the off chance that, for instance, leads are consequently moved to Hubspot and the information is enhanced, then, at that point a few names become something different or the designing of the telephone numbers isn't completed effectively. We have essentially deactivated this capacity and make the leads physically or incorporate them by means of structures.

Avaliador Verificado
Usuário do LinkedIn Verificado
Software, 51–200 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Easy, adaptable and scalable

4,0 há 3 anos

Comentários: Overall love it. I have used various CRM's (Sales Force, Netsuite, ActiveCampaign, Piper Drive and Cooper) and hands down I love HubSpot the best.

Vantagens:

Bottom line it can work for a solopreneur all the way to a global enterprise. The ability for it to scale with you as your business grows is a big plus. Don't all CRM's do this? Some do but the difference with HubSpot CRM is it is made simple and built in away that you can use it out of the box without overwhelm but can also scale it to complex scenarios that work for your organization. Many CRM's I personally find are too complex initially and don't enable the user to get the most out of the features they should be using. As my title says "easy, adaptable and scale." HubSpot delivers on these and are the key aspects of what I like the most about the software.

Desvantagens:

Let's be clear there is no perfect product out there and they all have their pros and cons. Some of least favorite parts about HubSpot CRM: - Contacts vs. Company data and not being able to sync information across all properties (I have written many complex workflows to try and solve for this its just a lot of work and you have extra properties that don't make sense to have). - Not being able to sync data to a dropdown property from a single-text field or vice versa. Here is an example you have an individual that you don't know there Country. You have set up the country property to be a dropdown to use in forms on your site to keep it clean and the naming accurate as you can pull in HubSpot preloaded country list. An individual comes into your database where you don't know the individuals country but based on their domain HubSpot populates their company country. You can cross reference this with the IP country code as well. You can't copy the Company country to the Contact country because they are not the same property type. You go to create a list of contacts from the United States and it becomes a difficult process to keep up to date. The easiest solution is export import which shouldn't be the solution. - Opt-in and subscriptions for GDPR is a little clunky and could use more work for simplicity

Alternativas consideradas anteriormente: ActiveCampaign, NetSuite, Salesforce Sales Cloud e Keap

Razões para escolher o HubSpot CRM: Clunky and didn't integrate well with our marketing and sales processes connected to our website.

Software anterior: NetSuite

Razões para mudar para o HubSpot CRM: We choose HubSpot for the full ecosystem and scalability. We purchased it as a small company and moved our website, marketing and sales software and CRM to HubSpot to have all the tools integrated effectively. The thing to remember is this might cost more in visible dollars spent but once you start spending significant man hours integrating and connecting more systems the time and resources add up for that.

Kristi
Kristi
Marketing & PR Coordinator, EUA
Usuário do LinkedIn Verificado
Hospitais e Saúde, 51–200 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Top-quality CRM with excellent features, just make sure everyone is on board

5,0 há 3 anos

Comentários: Overall, HubSpot has been an INCREDIBLY positive experience for us. I won't lie and say there haven't been frustrations, but there are always going to be frustrations with switching software or implementing new processes. Ultimately, HubSpot has helped us bring our processes forward in a wonderful way, and their support is truly, truly superior to any other product support I have ever received.

Vantagens:

To HubSpot's credit, their CRM functions really quickly and its basic features have a very short learning curve -- we onboarded our sales teams in multiple parts, with inside first followed several months later by outside reps. The main CRM we used before HubSpot was Microsoft Dynamics, and we are still significantly based there, but I attribute the positive reception of a new (and dramatic) software shift to HubSpot's ease of use and quick accessibility of prospect information.

Desvantagens:

We've run into a similar problem several times due to our industry being so niche (and therefore, the information we collect tends to be highly customized). We have needed to organize and implement quite a few custom fields, which GENERALLY HubSpot's CRM is very good about -- however, there are some significantly important fields that cannot be changed at all, even by HubSpot. We also have had some issues with company associations -- if your prospects work in an industry in which one company can have multiple locations (and the distinction matters), HubSpot's CRM does not lend itself well to that at all.

Alternativas consideradas anteriormente: Salesforce Sales Cloud e Marketo Engage

Razões para escolher o HubSpot CRM: We were ready to explore a more robust and user-friendly tool, and HubSpot had been recommended to us multiple times.

Razões para mudar para o HubSpot CRM: HubSpot was by far the greatest solution for our budget and our time constraints. It was such a huge improvement from our previous software that it's like night and day to us, whereas some of the bigger names in the space like Salesforce and Marketo were much too far out of our acceptable price range.