---
description: Tudo sobre Picnic: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: Picnic - Preço, avaliações e classificação - Capterra Brasil 2026
---

Breadcrumb: [Home](/) > [Sistemas de Gamificação](/directory/30911/gamification/software) > [Picnic](/software/153330/picnic)

# Picnic

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> Solução corporativa de grande comunidade criada por designers veteranos de videogames. Envolvimento de alto desempenho, reconhecimento, lealdade.
> 
> Conclusão: 13 usuários atribuíram a nota **4.7/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Resumo

### Quem usa o Picnic?

Empresas com grandes comunidades de clientes/funcionários/usuários que exigem soluções de envolvimento/gamificação de alto desempenho ou integrações empresariais.

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.7/5** | 13 Avaliações |
| Praticidade | 4.3/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.9/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.6/5 | Com base em avaliações gerais |
| Recursos | 4.7/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: PUG Interactive
- **Localização**: Vancouver, Canadá
- **Fundada**: 2008

## Contexto comercial

- **Preço inicial**: US$ 1.000,00
- **Público-alvo**: 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop), Android (celular), iPhone (celular), iPad (tablet)
- **Idiomas**: inglês
- **Países disponíveis**: Alemanha, Austrália, Brasil, Canadá, China, Estados Unidos, Japão, México, Reino Unido, Índia

## Recursos

- Acompanhamento da atividade do cliente
- Alertas/notificações
- Análise de dados visual
- Bate-papo ao vivo
- Benchmarking
- Biblioteca de perguntas
- CRM
- Cartão Fidelidade
- Cartões eletrônicos
- Catálogo de recompensas
- Comentários/notas
- Comunicação multicanal
- Ferramentas de colaboração
- Gerenciamento de comentários
- Gestão da comunicação
- Gestão de associação
- Gestão de atividades
- Gestão de campanhas
- Gestão de concursos
- Gestão de experiência do cliente
- Gestão de objetivos
- Gestão de pesquisas/enquetes
- Gestão de promoções
- Gestão de recompensas
- Gestão do desempenho
- Goal Setting/Tracking
- Histórico do cliente
- Indicadores de desempenho
- Indicações
- Manager-to-Employee Recognition
- Motivação dos funcionários
- Painel de atividades
- Pesquisas de pulso
- Programa de fidelidade
- Promoção social
- Questionários e feedback
- Rastreamento de engajamento
- Reconhecimento de colegas
- Reconhecimento de funcionários
- Relatórios e análise de dados
- Tabelas de classificação geral
- Third-Party Integrations
- Vários idiomas

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Suporte por telefone
- Assistência 24/7
- Bate-papo

## Category

- [Sistemas de Gamificação](https://www.capterra.com.br/directory/30911/gamification/software)

## Categorias relacionadas

- [Sistemas de Gamificação](https://www.capterra.com.br/directory/30911/gamification/software)
- [Sistemas de Fidelização de Clientes](https://www.capterra.com.br/directory/10031/customer-loyalty/software)
- [Sistemas de Engajamento de Funcionários](https://www.capterra.com.br/directory/30817/employee-engagement/software)
- [Programas de Reconhecimento de Funcionários](https://www.capterra.com.br/directory/30818/employee-recognition/software)
- [Ferramentas de Engajamento com Cliente](https://www.capterra.com.br/directory/30906/customer-engagement/software)

## Alternativas

1. [Optimity](https://www.capterra.com.br/software/158986/optimity) — 4.1/5 (123 reviews)
2. [Tango](https://www.capterra.com.br/software/146809/e-gift-card-rewards-and-incentives) — 4.8/5 (518 reviews)
3. [Kangaroo](https://www.capterra.com.br/software/149363/kangaroo-rewards) — 4.9/5 (248 reviews)
4. [Engagedly](https://www.capterra.com.br/software/143298/engagedly) — 4.6/5 (77 reviews)
5. [Guusto](https://www.capterra.com.br/software/186209/guusto) — 4.9/5 (3441 reviews)

## Avaliações

### "Picnic is the best product to build rich Gamification aspects into your product" — 4.0/5

> **Vamsi** | *12 de março de 2018* | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: PugPharm provides a comprehensive end to end service to build Gamification into Products. Picnic is the product that is heart of this enterprise. Picnic helps you define Artefacts, Milestones, Rules that power your Gamification workflows. It scales very well to spikes in loads, and is easy to compose / edit the rules. The team behind the product is certainly the best thing about the product. The team does a good job at on-boarding you with the product, as well help you shape up your Game play aspects. &#13;&#10;&#13;&#10;We used Picnic to build Gamification Systems for our clients and the results have been very satisfactory. The team helps with functional aspects of your Gamification story and helps you build a good engagement platform.
> 
> **Desvantagens**: The product is very blackbox style to begin with. The documentation can be improved a lot.  More examples of using the product will also be useful, and give the users ability to understand product scope.&#13;&#10;&#13;&#10;The product we used was in a SaaS model. Hence any issues with the product should be taken care by the PugPharm team only. We certainly did not encounter any major breakages, but this model can be quite frustrating to fix issues.
> 
> We were able to provide impressive Gamification Systems to our Client, based on this product. The PugPharm team are very knowledgable in the Domain, and are very good at advising you about the overall Strategy for you gamification needs.

-----

### "New and better way to think about engagement" — 5.0/5

> **Jeff** | *10 de novembro de 2020* | Software | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: We found that other technologies we evaluated were too niche. We were looking for a solution that would enable us to solve broad engagement challenges across all our segments and channels. Their platform's flexibility in targeting our segments and moving them through key customer journeys was a critical factor in our decision. Scalability and integration were also important.
> 
> **Desvantagens**: Onboarding took some time. In all fairness though, not their fault. We chose PUG for their flexibility in personalizing engagement across our segments. We understood that level of flexibility comes with some complexity in execution. Their team was great, though, in helping us ramp up the skills we needed to support ourselves longer term.
> 
> PUG is a solid combination of technology and subject matter expertise. They know engagement and how to create strong brand-customer relationships. Going with them was a good decision for us.

-----

### "Great way to explore engagment" — 4.0/5

> **Andrea** | *25 de maio de 2021* | Gestão da educação | Taxa de recomendação: 6.0/10
> 
> **Vantagens**: This gamification system is a great way to better understand engagement across a range of contexts. It is easy to use, with lots of features\!
> 
> **Desvantagens**: It is an expensive program, but once the investment is made and it is in use, the dividends will pay off\!

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### "Great gamification / customer engagement platform" — 5.0/5

> **Juan Pablo** | *8 de novembro de 2021* | Serviços e tecnologia da informação | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: Picnic has helped to keep customers engaged by having enough fun mechanics that challenge them but help us achieve our business goals
> 
> **Desvantagens**: While the integration is not difficult, it may take a few weeks to get the most out of Picnic
> 
> Better than expected\!

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### "PICNIC has been great for our product" — 4.0/5

> **Phillip** | *25 de janeiro de 2017* | Gestão de organizações sem fins lucrativos | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: I think it's got a comprehensive feature set that works well overall with a lot of the engagement pieces we wanted for working with our members.
> 
> **Desvantagens**: It's $$, but I would say that when we reviewed similar projects, it seemed to be cheaper than some and about the same as others. Still feels expensive as an ongoing license. However, they need recognize our project's non-profit status so that helped.
> 
> We've been using Picnic for almost 2 years now for our product that targets foster youth. We use it for badging and keeping track of rewards that our members have earned.  We worked quite closely with the Picnic team and found them to be professional, helpful and timely.  I would say that the model we worked on with them was different than their usual model, as we got into a lot of the development on our side to integrate with theirs. They didn't build all of it which I think is their usual model. So, there were quite a few learning curves in integration from both teams, but I think we all learned a lot more. Certainly didn't put me off working with them, just had some bumps to overcome. Hopefully our experience will feed into others into the future working in the same way. &#10;&#10;As for features, I think I'd like to see more reporting as it is pretty basic, but I think that it is available with more money to support that, so not sure that is really their issue.

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## Links

- [Ver em Capterra](https://www.capterra.com.br/software/153330/picnic)

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