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Sobre Braze

Braze (anteriormente Appboy) é uma plataforma de engajamento de ciclo de vida que cria laços entre as pessoas e as marcas que elas amam.

Saiba mais sobre o Braze

Vantagens:

It allow anyone with basic skill to create and maintain campaign. The data integration is another feature which allow seamless migration of data to Braze.

Desvantagens:

I haven't had any issues with Braze so far. The minor problems and bugs were either quickly addressed by Braze team or resolved on our side.

Notas do Braze

Pontuação média

Praticidade
4,6
Atendimento ao cliente
4,6
Recursos
4,6
Relação qualidade/preço
4,4

Probabilidade de recomendação

8,8/ 10

O Braze tem uma classificação geral de 4,7 em 5 estrelas com base em 111 avaliações de usuários no Capterra.

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Filtrar avaliações (111)

Martin
Martin
Project Manager, EUA
Usuário do LinkedIn Verificado
Serviços e tecnologia da informação, 501–1.000 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Braze For Super Email Marketing Experience

5,0 ano passado

Comentários: Ever since we welcomed Braze into our toolkit, we've unleashed the
power of automation to reach our customers across an array of channels
we could only dream of before. Braze's magic wand?
Real-time data triggers and personalized messaging, that's been nothing short of a
game-changer.
In the era before Braze, delivering the top-notch experiences our
users truly deserved was a Herculean task. But now, it's a breeze!
With Braze, we're not just talking about communication; we're talking
about forging connections that matter. It's like the missing puzzle
piece that's transformed our customer engagement into a masterpiece.

Vantagens:

Ever since we welcomed Braze into our toolkit, we've unleashed the power of automation to reach our customers across an array of channels we could only dream of before. Braze's magic wand? Real-time data triggers and personalized messaging that's been nothing short of a game-changer. In the era before Braze, delivering the top-notch experiences our users truly deserved was a Herculean task. But now, it's a breeze! With Braze, we're not just talking about communication; we're talking about forging connections that matter. It's like the missing puzzle piece that's transformed our customer engagement into a masterpiece.

Desvantagens:

One thing I don't like about Braze is that it doesn't have an auto-save feature. Our team creates more than 20 emails each week, and mistakes can happen. An auto-save feature would be really helpful because it would save our work in case something unexpected happens, like a browser issue. It could save us a lot of time if our work doesn't get lost.

Itai
CRM Manager, Reino Unido
Jogos e cassinos, 51–200 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Great Customer engagement platform

5,0 ano passado

Comentários: I am working hands on with Braze for over two years. the platform is very easy to use, cloud based so it is very agile and fast. no downtime, details documentation and great support, fast and highly professional

Vantagens:

1. Ease of use 2. Detailed documentation 3. Support 4. Email deliverability

Desvantagens:

1. Price - a bit expensive but you get what you pay for... 2. Reports

Love
Love
Systems Manager, Suécia
Usuário do LinkedIn Verificado
Entretenimento, 201–500 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Horrible Custom SAML SSO integration for Google Workspace companies

2,0 há 2 anos

Comentários: I'm sure its main customer engagement function is fine. But if you are planning to use Braze with Google Workspace and want to set up a secure login with Custom SAML SSO then look for another app.

Vantagens:

Haven't used the customer engagement part I'm just the System administrator, but I'm sure its fine.

Desvantagens:

If you are using Google Workspace the Custom SAML integration is horrible. Usually the setup with other companies takes a few hours, one week if there are issues. But am now six months into use. The support is polite but unable to help us to solve setting up a Custom SAML connection. An issue we have not had with setting up Custom SAML SSO connections for other apps.

Avaliador Verificado
Usuário do LinkedIn Verificado
E-Learning, 201–500 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

With Braze you just get it done!

5,0 há 3 meses

Comentários: Overall the experience with Braze is very positive.

Vantagens:

Campaign execution is fast and reliable - it's not a platform that you have to relearn every couple of months.

Desvantagens:

Took a little bit of time to get accustomed to the platform.

Miguel
Email Marketing Specialist, Canadá
Varejistas, 501–1.000 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Alternativas consideradas anteriormente:

Braze for Email Marketing

5,0 ano passado

Comentários: My overall experience with Braze has been great. In less than a year that we have been using the platform, we have witnessed our feedback be implemented and have seen constant improvements to the platform. This speaks to how well Braze listens to user feedback, and in turn results in a great user experience. The platform is easy to use, provides us with all the tools we need, and has improved our quality of work immensely.

Vantagens:

Braze's ease of use is by far the best feature of the platform. Having a team of multiple users, some of which have never used an email marketing platform before, it was vital to introduce a platform that was easy to pick up. Braze provides us with a very intuitive, user-friendly platform that we quickly found ourselves to be comfortable with.

Desvantagens:

What I like least about Braze is the lack of an auto-save feature. Our team builds out over 20 emails a week, and errors are expected. This can be minimized with an auto-save feature that allows our work to be saved in case of any unexpected browser failures, for example. It would save users plenty of time in case of any loss of work.

Robert
Manager, Martech Engineering, Canadá
Varejistas, 501–1.000 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Blaze with Braze

4,0 ano passado

Vantagens:

Campaign and template is the most important feature. It allow anyone with basic skill to create and maintain campaign. The data integration is another feature which allow seamless migration of data to Braze

Desvantagens:

The current email template management requires more improvement when it comes to switching between html and drag and drop mode. Since we work on this on a daily basis, this is the least like but at the same time most beneficial one as described previously.

Sara
Email Marketing Manager, EUA
Saúde, bem-estar e condicionamento físico, 51–200 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

Alternativas consideradas anteriormente:

Braze Review

5,0 ano passado

Vantagens:

Drag and drop editor, reporting tools, retargeting capabilities that allow us to segment users further

Desvantagens:

Some features I have used in other ESP's are not available - customize STO, updating action paths or conversion events after launching, scanning filters in canvases after each step

Avaliador Verificado
Usuário do LinkedIn Verificado
Alimentação e bebidas, 11–50 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

Alternativas consideradas anteriormente:

Best CRM Tool

5,0 ano passado

Comentários: It's the best CRM / MA tool I've ever used. It's easy to use if you know what you're doing, but is a bit complex for an entry level CRM Manager.

Vantagens:

It offers a great flexibility in terms of segmentation, personalization and analytics.

Desvantagens:

Documentation is not enough at times, not up-to-date or hard to navigate.

Alex
Senior Analyst, Email and Mobile Marketing, EUA
Hotelaria, 5.001–10.000 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Enjoying Braze

5,0 há 3 meses

Comentários: Overall have a had a great experience with Braze. I've enjoyed the powerful and easy to learn platform. Also, the success team has been very helpful when needed.

Vantagens:

It's a modern and efficient tool to message our customers.

Desvantagens:

Large data ingestion of our flat audience files can be slow at times and create a bottleneck and wait times.

CLARISSA
Trainer, Filipinas
Serviços ao consumidor, 10.000+ funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Braze for your everyday life and organized email and agenda

5,0 há 11 meses

Comentários: It was a very good experience using Braze application, it changed my life and it makes it easier.

Vantagens:

I like about this application is that it is very timely and relevant to my work, since I am working from home as a trainer I usually use this so that I can have real time communication with my trainees or clients.

Desvantagens:

None so far for me, I like every parts of its feature because it is very user friendly also you can open it on your phone

Ben
Chief Sound Engineer, África do Sul
Redação e edição de texto, 51–200 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Braze is Brave for Email Marketing

5,0 ano passado

Vantagens:

Prior to Braze, we were using traditional marketing strategies. How Braze automate workflow by eradicating manual tasks when creating, customizing and sending outbound emails is among the best aspects.

Desvantagens:

I can’t complain since it has improved our SEO rankings on search engines through keyword research and content management.

Nathan
Lead Developer, Egito
Software, 51–200 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Braze: Optimal Tool for Email Marketing

5,0 ano passado

Vantagens:

Braze has an extensive range of features in one place from email marketing, push notifications to landing pages and website builder.

Desvantagens:

Far along that I have come across with Braze, I haven’t had any flaw.

Krishna
Senior Executive, Índia
E-Learning, 51–200 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Best marketing automation tool

4,0 ano passado

Comentários: In the less than a year we've been using it, they've listened to our feedback and made the platform better. This shows how well they pay attention to users, making the experience great. It's easy to use, gives us all the tools we need, and has really improved our work quality.

Vantagens:

The best thing about Braze is how easy it is to use. We have a team with different levels of experience, and some are new to email marketing platforms. It was important to have a platform that's easy to learn, and Braze gives us that. It's intuitive and user-friendly, so we got comfortable with it quickly.

Desvantagens:

One thing I don't like about Braze is that it doesn't have an auto-save feature. An auto-save feature would be helpful to prevent losing our work in case of unexpected issues like browser failures. It could save us a lot of time if there's any accidental loss of work.

Doreen
Marketing Manager, EUA
Ócio, viagens e turismo, 11–50 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Complete satisfaction with a bodacious and powerful customer engagement platform.

5,0 ano passado

Comentários: I find it very impressive tool that optimize client communication to improve productivity.Also it improves our marketing campaign and make sure the product is shaped in a personalised way for our potential clients .

Vantagens:

Braze is reliable, secure and a very value for your money.It's easy to use and results are quickly seen once is implemented. Allow one to engage with clients in different channels like in app messages ,emails etc .I love it that it has awesome reporting dashboard that matches one needs of reaching every client about the campaigns.

Desvantagens:

This tool is swift and works smoothly, so far I lack any dislike.

Monica
IT Consultant, EUA
Serviços e tecnologia da informação, 1.001–5.000 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

The Highly Ranked and Reliable Tool for Mobile email marketing.

5,0 ano passado

Vantagens:

Easy to create and collect email marketing emails. It has an easy to use interface. It has improved our engagement with our customers. Easy to monitor our email marketing data.

Desvantagens:

It has not given us much difficulties during our experience

Patricia
Customer Service Representative, África do Sul
Emprego e contratação, 11–50 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

All in one tool on marketing and customer services.

5,0 ano passado

Comentários: It's been a good journey every day I use it in customer services it's a core tool in my work.

Vantagens:

It is simple to use such that customers can engage us easily and we engage with them freely. Email notifications from multiple channels of messages. Online campaigns on market basis.

Desvantagens:

Braze is the best on the purpose I need to achieve not encountered any shortcoming.

James
Country Chief Executive, EUA
Gestão de investimentos, 201–500 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

A formidable and resourceful Customer Engagement Platform.

5,0 ano passado

Vantagens:

I like this tool as it has an intuitive and user-friendly drag-and-drop interface.It is simple to build run successful and automated marketing campaigns with this tool.It is possible to capture,convert and retain more customers and leads with this tool.It is possible to interact and engage with our customers seamlessly in multiple communication channels using this tool.

Desvantagens:

My experience while using Braze has been remarkable and good and I therefore lack anything that challenges me.

Ravi
Deputy Manager, Índia
Automotivo, 501–1.000 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

Powerful and convenient customer engagement tool!

4,0 ano passado

Comentários: A powerful lifecycle engagement tool - a marketeers' hack.

Vantagens:

Braze is easy to set up and use. I can create and manage lifecycle management campaigns without much technical/engineering know-how. With Braze , I can segment users easily based on product and characteristics and then, target automated campaigns.Furthermore, the customer support team is genuinely helpful. They efficiently address and resolve queries .

Desvantagens:

I would like to highlight one issue in reporting. It is sometimes challenging in the reporting which mails are currently active and which not, while switching emails in canvas.

Daisy
Tour Consultant, EUA
Ócio, viagens e turismo, 201–500 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Recommendable solution for email marketing.

5,0 ano passado

Vantagens:

Braze is an amazing and powerful email marketing solution that helped us scale high marketing through email marketing. It allows us to send automated email campaigns to clients and it saves much time. Braze makes marketing a breeze.

Desvantagens:

We have had a very nice and great experience with Braze. Nothing at the moment to dislike about it.

Samuel
IT Specialist, EUA
Serviços e tecnologia da informação, 1.001–5.000 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Our Unobjectionable Email marketing and Campaign manager Tool.

5,0 ano passado

Comentários: With the tool,it has been simple for us to easoly engage with our customers and to easily manage their data.we have also been able to automate our marketing processes through automated messages that reach all our customers on time.

Vantagens:

The software easily tracks and collects all our sales and marketing data.Organizes our customer data.Executive customer service support team. Has a clean and user friendly interfaceOffers us with personalized customer communication.

Desvantagens:

We have had a hreat experience with the software.

Davis
Digital social media Marketer, EUA
Serviços e tecnologia da informação, 1.001–5.000 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

The Consumate and Influential Social Media Advertising and marketing Tool.

5,0 ano passado

Comentários: It has really helped us in saving on costs.
Since we started using the software, we have greatly improved on our marketing performance.

Vantagens:

The interface is easy to use. We can now generate and post very rich social media Advertising posts. It has helped us maintain our brand safety during marketing

Desvantagens:

It has not given us a hard time during the period we have worked with it.

Faith
Office Administrator, EUA
Energias renováveis e meio ambiente, 11–50 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Not Only Affordable But Perfect For Marketing

5,0 ano passado

Vantagens:

I like that it makes marketing a breeze by offering all important features Makes engagement easy, comes with push notifications and makes email marketing effortless.

Desvantagens:

It has diligently served us right as a marketing solution.

Hiram
Administrator, EUA
Hospitais e Saúde, 201–500 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

A Great Marketing Solution

5,0 ano passado

Vantagens:

I like that Braze makes managing marketing campaigns easy Comes with best email marketing and marketing automation features.

Desvantagens:

It has all features we need and has been good enough. No issues.

Wallace
Marketing Manager, EUA
Varejistas, 51–200 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

The product matched needs for a solution in email marketing compaign

5,0 ano passado

Vantagens:

I like the product features, which has reduced our time to market

Desvantagens:

My experience so far is great, I would recommend Braze to other Businesses

Camille
CRM project manager, França
Ócio, viagens e turismo, 51–200 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Nice CRM tool, easy to use with many features available, answer all needs

4,0 há 2 anos

Comentários: Excellent tool for our use, we develop our crm strategy based on Braze, we still have many features to test!

Vantagens:

Canvas feature in order to create a complete flow of the users following its habits and life cycle.+ the support is really helpful and guiding us!

Desvantagens:

Into the canvas creation, when the canvas is complex with many branches, duplication and overview it's not so clear