18 anos ajudando empresas
a escolher o melhor software

Sobre CleverTap

Plataforma de retenção de usuários para aplicativos móveis de alto crescimento

Saiba mais sobre o CleverTap

Vantagens:

It allows to build funnels and target users at the grassroot level. As long as event definition is good, there is nothing you cannot pull out from this platform.

Desvantagens:

DO NOT TRUST THIS COMPANY, they will steal your money and run with it and get nothing In return. I will be starting a formal investigation tomorrow with the local police in my area.

Notas do CleverTap

Pontuação média

Praticidade
4,3
Atendimento ao cliente
4,3
Recursos
4,4
Relação qualidade/preço
4,1

Probabilidade de recomendação

8,1/ 10

O CleverTap tem uma classificação geral de 4,4 em 5 estrelas com base em 57 avaliações de usuários no Capterra.

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Filtrar avaliações (57)

Anirban
Anirban
Senior Manager - Marketing, Índia
Usuário do LinkedIn Verificado
Gestão da educação, 501–1.000 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

The perfect communications platform for all our marketing needs

5,0 ano passado

Comentários: With CleverTap, we can not only send communication but we also actively use it to build segments, save those and plan marketing budgets effectively even before executing the campaigns.

Vantagens:

The segmentation and targeting across multiple platforms like SMS, WhatsApp, Push Notifications is very easy to use and also very accurate. Multiple vendors are supported for SMS, WhatsApp, Email and RCS, allowing us to choose from the most cost-effective solutions, and also track data across all sources through callback reports.

Desvantagens:

The push notification delivery rates in CleverTap are somewhat low for Android devices manufactured by certain Chinese mobile companies. This leads to low effectivity of push notifications and increased reliance on costlier channels like SMS and WhatsApp.

Akshata
Mobile application developer, Índia
Serviços e tecnologia da informação, 11–50 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Great tool for tracking user activity and real-time user database

5,0 há 2 anos

Comentários: Overall experience was great ,I'm using this tool since last 2+ years ,notification and analytics part was great.

Vantagens:

User tracking, campaign management, notifications,user activity tracking,

Desvantagens:

1.Fcm token of some user are missing. 2. Not supported for web applications.

Alternativas consideradas anteriormente: Firebase

Razões para mudar para o CleverTap: It's provide greater features as compared to firebase

Moran
Mobile Marketing Lead, Israel
Serviços ao consumidor, 51–200 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

A perfect guarantee to enhance engagement and customer loyalty

5,0 mês passado Novo

Comentários: CleverTap has contributed greatly to making a positive transformation in our marketing campaigns, enabling us to maintain the momentum of engagement with customers and enhance their loyalty continuously.

Vantagens:

CleverTap I love all its features, its analytics to track user behavior in real time are more than amazing, it always produces visualizations that help gain customer loyalty. I love CleverTap's ready-made templates that always make starting campaigns smoother. I like the ease of setting up custom advertising messages and integrating them with push notifications, which contributes significantly to achieving precise and double targeting.

Desvantagens:

CleverTap's simplicity of the interface and the smoothness of all the setup steps makes the small negatives disappear.

Kim
Owner, Canadá
Roupa e moda, 2–10 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

THIS COMPANY SCAMED ME

1,0 há 9 meses

Comentários: This has been a horrible experience, in a 4 day time span. They have scammed me and they should not be able to do this to people.

Vantagens:

I was hired to work for this company on the back end clicking a button for pre written positive 5 star reviews for products. I was to do 120 clicks a day and I would be paid to do this.

Desvantagens:

I was told there would be what was called lucky orders and I would earn 20Xs the commission. When this happened I was to pay for the lucky order and I would be paid back my money once the 120 clicks were done. My first lucky I had to pay out 6,900.00 my second lucky came and they want me to pay out 10,100.00. I can not afford to pay this amount and I’m told that if I do not, the current 10,000 I have already put in, I will not get back. This is a total scam. I’m into it for 10,000.00 USD, but I’m from Canada so that 13,500.00 they owe me and will not pay me. My Trainer [sensitive content hidden] should be held responsible as well as the customer service girl [sensitive content hidden]. I wish I could attach pictures of the hogwash they are feeding me. DO NOT TRUST THIS COMPANY, they will steal your money and run with it and get nothing In return. I will be starting a formal investigation tomorrow with the local police in my area. Learn from my mistake and stay clear or Clever Tap.

Avaliador Verificado
Usuário do LinkedIn Verificado
Pesquisa de mercado, 201–500 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

CleverTap Highly Advance and Analytics Engagement platform

4,0 há 4 anos

Comentários: With CleverTap we had excellent and seamless experience. CleverTap has helped us to engage more audience and convert them into leads.

Vantagens:

CleverTap provide excellent real time analytics which make it best tool for mobile engagement. It has powerful segmentation engine which help us to run more personalize and specialized campaigns. CleverTap is the perfect platform for any mobile app.

Desvantagens:

WhatsApp integration is not available. It take more time to segment data when you work on large database.

Sara
Social Media Manager, Singapura
Alimentação e bebidas, 1.001–5.000 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

It enables us to find the right path to deliver campaigns to customers

5,0 há 6 meses

Comentários: With CleverTap, we have avoided the possibility of useless campaigns, because the campaigns we create with it are designed and sent in line with the correct communication channels used by the targeted customers.

Vantagens:

CleverTap is considered the best campaign design tool because of its easy-to-edit templates that make it quick to formulate and launch targeted campaigns across different communication channels. I love CleverTap because it enables us to seamlessly choose roadmaps and manage diverse customer segments efficiently. CleverTap provides the visualization tools needed to manage customer relationship continuity, as the retargeting function within a specific time frame contributes to enabling us to get customers’ attention, and capture important data full of details that we need.

Desvantagens:

No negatives, but I like the enhancement of CleverTap’s ability to direct across social media and capture more data.

Ernesto
Ernesto
Co-CEO & Co-Founder, Espanha
Usuário do LinkedIn Verificado
Software, 11–50 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

An amazing and powerful Mobile marketing swish-knife.

5,0 há 2 anos

Comentários: We are more than happy with current product and future roadmap.

Vantagens:

To have real-time analytics and create push and in-app campaigns based on real user data.

Desvantagens:

Price is a bit on the upper side and not so clear as startups.

Alternativas consideradas anteriormente: MoEngage

Razões para escolher o CleverTap: More features

Software anterior: Google Analytics 360

Razões para mudar para o CleverTap: Robust and with better performance.

Alanna
Alanna
Chief Marketing Officer, Canadá
Usuário do LinkedIn Verificado
Software, 2–10 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Good value for money for marketing automation & user engagement

4,0 há 2 anos

Comentários: I've been relying on Clevertap for about 3 years now, mostly because it's an affordable option for what I need, which is email marketing automation & push notifications/user engagement. It's worked well for me for those features, and I also have seen the product improve in a short amount of time. I also have appreciated the customer support team offering timely assistance whenever I need it.

Vantagens:

Clevertap offers a lot of the same features of marketing automation platforms like Braze & Leanplum for a much more affordable price, and is startup-friendly for that reason. I especially love the email automation features and the ease-of-use for campaign creation.

Desvantagens:

There are some UX/UI features that lack ease-of-use, like date & time pickers or the journey creation pages. I also find saving draft work should be done automatically, as there's been a few times that I've been working on something only to lose the progress I've made if the page wasn't saved and I returned to it a few hours later.

Alternativas consideradas anteriormente: Braze

Keyur
Keyur
Business Development Lead, Índia
Usuário do LinkedIn Verificado
Contabilidade, 11–50 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação
Fonte: GetApp

Perfect for Analytics & Engagement

5,0 há 7 anos

Vantagens:

We have been using CleverTap for over 4 years now for Pricebaba.com and now in our new product, SahiGST as well. The results have been amazing. Analytics and engagement in a single package is wonderful. It's quite easy to segment users based on what they have done on the website and that too real time. Their funnels are the best I've seen - it is possible to set it up within a few seconds. Also, their new Flows feature has helped us understand where exactly the user dropped off and what actions were performed right before that. We have used web pop ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.

Desvantagens:

The focus is more on Mobile Applications than website while we use it mainly for our web products. However, the good part is their product and support team takes feedback positively and tries to accommodate our feature requests.

Deepa
Deepa
Campaign Specialist, Índia
Usuário do LinkedIn Verificado
Serviços e tecnologia da informação, 1.001–5.000 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Definitely a valuable tool for any marketer to use in real time

4,0 há 2 anos

Vantagens:

Engaging user is easier with CleverTap. Through its multichannel targeting, it plays a significant role in user engagement. It is super easy and quick to create custom segments and manage large volume campaigns. As a result we are able to increase our user retention.

Desvantagens:

CleverTap is far more expensive tool than others. Once a journey is published, you will not be able to change any of the trigger or segmentation node within it.

Shreyas
Manager Analytics, Índia
Internet, 5.001–10.000 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Clevertap is a Good Omni Channel Marketing Tool !

5,0 ano passado

Vantagens:

The response from the Clevertap team is excellent. The tool itself is extremely intuitive with loads of above par features and options. The interface is very easy to use and helps in setting up a campaigns

Desvantagens:

The campaign reports are marked in CSV format via email. They should have a mobile app as well we more interactive

Minal
Marketing Manager, Índia
Bancos, 10.000+ funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

CleverTap- The Future of Growth Engineering, Reviewed

5,0 há 2 anos

Vantagens:

The spontaneity and capability of sending lacs of notifications in one go! Also, the power to communicate with users with personalized content helps audience connect with the brand in a better way.

Desvantagens:

We are ye to explore a lot many features on the UI hence can't say of any cons.

Rodrigo
Data anaytics, México
Serviços financeiros, 51–200 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

using Clevertap, easier everything

5,0 há 2 anos

Comentários: customer awareness, increased conversion from download to full log, journey tracking, etc.

Vantagens:

it is easy to use when you already have the practice and knowledge, and also of all the insights it gives you to know your customers better

Desvantagens:

in general everything is good, only when you have to delete events should be done by the tech team and not yourself

Alok
Senior Backend Engineer, Índia
Serviços financeiros, 201–500 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Alok's Clevertap Review- What and why?

3,0 há 2 anos

Comentários: As we are using this product since the beginning, our CRM team has ease of using this and they are familar of the feature.
Tracking the engagement of the user is one of the best suited for us.

Vantagens:

The scheduled campaign feature and integration with service provider. Also you can customize you apis for sending notifications

Desvantagens:

The new UI still have flaws and I also reported the same with the team. Not able to add webhook in the UI Once you add a webhook you can not modify or delete the webhook. Webhook name does not visible in the U, no search optionI

Alternativas consideradas anteriormente: MoEngage

Razões para escolher o CleverTap: Cost factor. Ease of use Good support

Software anterior: Amplitude e MoEngage

Razões para mudar para o CleverTap: Cost factor. Ease of use Good support

Avaliador Verificado
Usuário do LinkedIn Verificado
E-Learning, 1.001–5.000 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Clevertap helps make organisation target based on user behaviour pattern

5,0 há 2 anos

Comentários: Clevertap has been essential part of business since last five years to target users basis their journey and nudge at the right time in their journey to convert to customers.

Vantagens:

Easy to use however could be better. Behavioral insights and in built support for multi channel marketing makes best of the resources available.

Desvantagens:

Integration of mixpanel still in beta this will enable clevertap to offer best of both worlds

Alternativas consideradas anteriormente: Mixpanel

Razões para mudar para o CleverTap: Efficient User targeting

Anshuman
Director product, Índia
Hotelaria, 1.001–5.000 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

What I liked most and least about Celevertap

4,0 há 2 anos

Vantagens:

Interface is easy to use .Best thing I like about CT is it's simple interface to create funnels

Desvantagens:

1.customer support is too slow and lacks technical understanding of product which often leads to lengthy conversations with no conclusion. 2. Your product documentation is not always updated "we recently wanted to implement web push feature of yours but due to stale documentation and poorly informed custom service team it took us a quarter .

Pankaj
Sr Android Developer, Índia
Serviços e tecnologia da informação, 51–200 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

A proper user engagement and marketing management tool...

5,0 há 3 anos

Comentários: Finally i am very happy with the clavertap.

Vantagens:

User segmentation and journey tracking is a very best feature of this platform.

Desvantagens:

Implementation with an app which is already using other platforms like firebase, branch, aws pinpoint is little bit difficult and confusing.

Shakti
Shakti
Product and Usage Analytics, Índia
Usuário do LinkedIn Verificado
Entretenimento, 201–500 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação
Fonte: GetApp

Power Infra and Realtime Engagement

5,0 há 7 anos

Vantagens:

I have been using CleverTap for over three years now. We had tried multiple providers to send push notifications through our app, but none of them could handle the traffic and load of our user-base, especially during important sports matches or TV show releases. CleverTap, having a powerful infrastructure, could easily handle our load and could send realtime notifications to all our users. We could thus schedule and send massive campaigns in just a few seconds without worrying about deliverability. CleverTap is backed by a great customer success team, who eased the migration process and also helped us automate a plethora of our marketing use-cases.

Desvantagens:

Well, with the scale they have managed to create, they need more manpower! Irony is, they have managed creating an impact with very few talented resources.

Avaliador Verificado
Usuário do LinkedIn Verificado
Serviços e tecnologia da informação, 1.001–5.000 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Terrific product: Analytics 👉 Re-iterate 👉 Deliver 🔁

4,0 há 2 anos

Vantagens:

A goto tool for measuring/performing the day to day statistics/analysis for Dev, PMs, Engg Leaders to plan/re-iterate the next set of items to done gracefully. Impact could be easily visualised from the very first day itself. Moreover, campaign management/optimization is fairly good, enabling better targeting, leading the better conversion.

Desvantagens:

Though it serves the purpose pretty well, documentation could be enhanced, beta Doc UI is good initiative. Expecting things to be more fast and furious 😅 (being greedy).

Nitya
Nitya
Email Marketing Manager, Índia
Usuário do LinkedIn Verificado
Serviços e tecnologia da informação, 51–200 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

CleverTap- Best in class Retention and Engagement automation tool

4,0 há 3 anos

Vantagens:

In order to enhance the user experience, we use CleaverTap to understand how the user navigate our website and feel the experience. CleverTap help us to identify the point where Users are abandoned. It help us to analyze this and create user journey to get them back on our platform.

Desvantagens:

The integration of CleverTap into the website may prove to be a bit difficult at first. In Addition, there is no proper way to calculate campaign expenditure.

Avaliador Verificado
Usuário do LinkedIn Verificado
Internet, 51–200 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

A powerful and comprehensive platform for user engagement

5,0 há 6 anos

Vantagens:

Have been using clevertap for 3+ years now. It's the one tool that a marketer or product manager would use everyday to track campaign performance, user analytics, conversion rates, daily actives etc. It's very powerful and can process millions of data points in a matter of seconds. They have added a lot of new features that makes it at par with international level products in this domain, yet at a much cheaper price.

Desvantagens:

It's just become a bit costly now for smaller companies. Also, it could do better with paid marketing tracking, competitor app or industry benchmarks etc. within the tool.

Avaliador Verificado
Usuário do LinkedIn Verificado
Saúde, bem-estar e condicionamento físico, 1.001–5.000 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

In-App marketing sorted with CleverTap

5,0 há 2 anos

Vantagens:

The best part is the bundle of features and personalization experience when it comes to push notifications.

Desvantagens:

To dislike is that the few features are missing like editing of text in bold aur different scripts and styles

Lee
Digital Marketing Manager, EUA
Serviços financeiros, 501–1.000 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

CleverTap Review

5,0 há 2 anos

Comentários: I have had a very positive experience with CleverTap. I have been using the software for a year now and I feel like there is still so much I can learn.

Vantagens:

The customer support and customer managers that are assigned are top notch! The ticketing system within the platform is extremely valuable when I need a question answered in a timely manner.

Desvantagens:

The user guides can sometimes be very difficult to follow. I am a huge component of live action help. I need to see the software being used in real time to understand all of the features of CleverTap.

Shitij
Data Engineer, Índia
Bens de consumo, 201–500 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Clevertap review

4,0 há 2 anos

Vantagens:

Mobilee analytics is pretty good. They support parquet format and campaign management is also easy. Engagement is super helpful

Desvantagens:

UI is not intuitive. API is limited. Documentation is very outdated. Very few integrations. No real time export of data

Alternativas consideradas anteriormente: Mixpanel

Avaliador Verificado
Usuário do LinkedIn Verificado
Serviços financeiros, 11–50 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

One stop solution for all marketing needs

5,0 há 2 anos

Vantagens:

Good software helps in sending SMS Push Email and customer based messages to customers based on the set campaigns

Desvantagens:

The UI is bit complex and it is hard to located the required reports sometime