--- description: Tudo sobre Zoho CRM: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Zoho CRM - Preço, avaliações e classificação - Capterra Brasil 2026 --- Breadcrumb: [Home](/) > [Sistemas CRM](/directory/2/customer-relationship-management/software) > [Zoho CRM](/software/155928/zoho-crm) # Zoho CRM Canonical: https://www.capterra.com.br/software/155928/zoho-crm Página: 1 / 280\ Próximo: [Próxima página](https://www.capterra.com.br/software/155928/zoho-crm?page=2) > O Zoho CRM oferece às organizações uma solução completa de gestão do ciclo de vida de relacionamento com clientes. > > Conclusão: 6969 usuários atribuíram a nota **4.3/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa o Zoho CRM? O Zoho CRM é para empresas de todos os tamanhos, seja um pequeno negócio ou uma grande empresa. Venda melhor, com mais inteligência e rapidez com o Zoho CRM. ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.3/5** | 6969 Avaliações | | Praticidade | 4.2/5 | Com base em avaliações gerais | | Suporte ao cliente | 4.1/5 | Com base em avaliações gerais | | Relação qualidade/preço | 4.3/5 | Com base em avaliações gerais | | Recursos | 4.3/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Zoho - **Fundada**: 1996 ## Contexto comercial - **Preço inicial**: US$ 12,00 - **Modelo de preços**: (Teste grátis) - **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Android (celular), iPhone (celular), iPad (tablet) - **Idiomas**: alemão, búlgaro, chinês, chinês tradicional, coreano, croata, dinamarquês, espanhol, francês, hebraico, hindi, holandês, húngaro, indonésio, inglês, italiano, japonês, polonês, português, português, russo, sueco, tailandês, tcheco, turco, vietnamita, árabe - **Países disponíveis**: Alemanha, Argentina, Armênia, Arábia Saudita, Austrália, Bangladesh, Barein, Bielorrússia, Brasil, Butão, Bélgica, Canadá, Catar, Chile, China, Chipre, Colômbia, Dinamarca, Egito, Emirados Árabes Unidos e mais 42 ## Recursos - Acompanhamento da atividade do cliente - Análise de dados preditiva - Análise de dados visual - Arrastar e soltar - Automação de marketing - Automação dos processos comerciais - Banco de dados do cliente - Bate-papo ao vivo - Bate-papo/Mensagens instantâneas - Biblioteca de conteúdo - CRM - Coleta de dados de multicanal - Comentários/notas - Configuração do fluxo de trabalho - Controles/permissões de acesso - Ferramentas de colaboração - For Financial Institutions - Geração de leads - Gerenciamento de comentários - Gerenciamento de contatos - Gerenciamento de documentos - Gestão da atividade de vendas - Gestão da comunicação - Gestão de campanhas - Gestão de compromissos - Gestão de conteúdo - Gestão de doadores - Gestão de experiência do cliente - Gestão de incentivos - Gestão de pesquisas/enquetes - Gestão de recompensas - Gestão de tarefas - Goal Setting/Tracking - Histórico do cliente - Incorporação - Indicadores de desempenho - Inteligência artificial e aprendizado de máquina - Marketing por e-mail - Para o setor de seguro - Pesquisa e filtro - Programa de fidelidade - Promoção social - Questionários e feedback - Rastreamento de clientes - Rastreamento de engajamento - Rastreamento de interações - Relatórios de vendas - Relatórios e análise de dados - Roteamento automático - Sales Planning ... e mais 70 recursos ## Integrações (69 no total) - 2iNova Practice Management Software - ActiveCampaign - Avaya Experience Platform - Bedrock Data - Box - Dealfront - Docusign - Dropbox Business - Eventbrite - GetResponse - Gmail - GoTo Meeting - Google Ads - Google Analytics 360 - Google Calendar ... e mais 54 integrações ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Assistência 24/7 - Bate-papo ## Category - [Sistemas CRM](https://www.capterra.com.br/directory/2/customer-relationship-management/software) ## Categorias relacionadas - [Software de Assistente de Vendas com IA](https://www.capterra.com.br/directory/34135/ai-sales-assistant/software) - [Sistemas CRM](https://www.capterra.com.br/directory/2/customer-relationship-management/software) - [Software de CRM Financeiro](https://www.capterra.com.br/directory/30562/financial-crm/software) - [Software CRM para Construção](https://www.capterra.com.br/directory/30657/construction-crm/software) - [Software de Experiência do Cliente](https://www.capterra.com.br/directory/30671/customer-experience/software) ## Alternativas 1. [HubSpot CRM](https://www.capterra.com.br/software/152373/hubspot-crm) — 4.5/5 (4455 reviews) 2. [Bigin by Zoho CRM](https://www.capterra.com.br/software/204998/bigin-by-zoho-crm) — 4.7/5 (727 reviews) 3. [Salesforce Sales Cloud](https://www.capterra.com.br/software/61368/salesforce) — 4.4/5 (18771 reviews) 4. [Dynamics 365](https://www.capterra.com.br/software/157279/dynamics-365) — 4.4/5 (5817 reviews) 5. [EngageBay CRM](https://www.capterra.com.br/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) ## Avaliações ### "Good features and plataform integration with free version." — 5.0/5 > **Avaliador Verificado** | *30 de março de 2021* | Formação profissional e coaching | Taxa de recomendação: 7.0/10 > > **Vantagens**: The integration with Zoho platform. Zoho has several products like free e-mail that can be connected with the CRM, so at glance, it seems to be quite interesting idea to work under an unique umbrella avoiding comp ability issues and the need of APIs or other kind of integrators > > **Desvantagens**: Likewise, other CRMs in the paid version the initial value doesn't sound fair, I would appreciate having the option to rise payment by level of utilization. In special when you are starting a business the little steps would help. > > Although the integrations with large Zoho is a must. The interface and concepts are a little different from other CRMs causing a logger learning curve than other competitor ----- ### "Great CRM, it provides all-in-one solutions" — 5.0/5 > **Himaanshu** | *28 de dezembro de 2024* | Software | Taxa de recomendação: 8.0/10 > > **Vantagens**: I really the sales and marketing automation it enhances the efficiency. > > **Desvantagens**: The customer support services need to be little improved and sometimes I notice slight lags. > > Overall, my experience is excellent just needs little improved else it solves most of my business tasks. ----- ### "Great crm for sales" — 5.0/5 > **Avaliador Verificado** | *21 de janeiro de 2026* | Saúde, bem-estar e condicionamento físico | Taxa de recomendação: 10.0/10 > > **Vantagens**: Great customer support for onboarding.its easy to import data.itcreally is easy on your phone. The systems tag features are great > > **Desvantagens**: I don't like how it displays the names together.it needs better google integration..its very weak on how it links your mail .i found other crm eadier.more options to not save a mail in crm > > Its good . fast responses on oisdues.simple guidance when u get stuck..system works well even on free tiers ----- ### "Zoho for CRM\!" — 4.0/5 > **Shenella** | *22 de fevereiro de 2026* | Imobiliárias | Taxa de recomendação: 8.0/10 > > **Vantagens**: Customizable, easy to use CRM system for contact and workflow management. Automation is great when it comes to emails and tasks which saves time. > > **Desvantagens**: Customer support is slow to respond and the intial learning curve is strenuous. The system tends to lag at times. > > Having routine tasks automated and the ability to obtain high level reports on statistics makes for a seamless work day\! ----- ### "Save your money, not your time." — 3.0/5 > **AJ** | *14 de outubro de 2025* | E-Learning | Taxa de recomendação: 7.0/10 > > **Vantagens**: Value for Money, Easy to start, Easy to Navigate, Easy to set up business metrics, Low learning curve for experienced CRM users, Good API services > > **Desvantagens**: : Terrible mobile experience, no value add to the business : Terrible AI - does absolutely nothing in terms of added business value, : Advanced Analytics to get core business intelligence is tricky, Core Metric tracking can be complete pain if embedded system values are over-written with semantics that are friendly to a particular business case. : Zoho Support promises a lot, delivers next to nothing. : Customisation - especially for Zoho Books for users moving from Tally - is a very long drawn out and painful process - from a development as well as a psychological perspective. > > 70/100. Why? This overall user experience is from an Indian business perspective where the business requires A LOT of in-CRM customisation in order to derive value from the CRM. The business is a leader in the India's education research and digital distribution space and has a team of 30 people working on the system. This includes Sales, Support, Operations, Accounts and Admin. Zoho CRM was the clear alternative to Salesforce in our specific business case because it offered a cost-friendly alternative, and a supposedly easy on-boarding and critical business metrics tracking process. We used it initially only for the Sales Team, then gradually, over 3 years, rolled it out for the Sales Support team as well as the Accounts Team to get a 360 degree view of the business. The CRM system is very difficult to customise - especially if you want a proper view of the business - Sales, Operations, Support, Accounts, Admin. It's been a 3+ year journey with Zoho. If the Zoho ecosystem had been a bit better thought-out with easy customisations the journey shouldn't have taken more than 1 year. If you are looking to customise the system to your specific business needs - all the best. It's going to take a really long time depending on your specific use case. An overview : Zoho has all the modules that SalesForce has...at 1/3rd the cost. Great. : It does 90% of the CRM job really well. And then collapses completely when it comes to business critical details that will actually deliver a bang for your buck. : you need a Zoho partner and about 2 years of development work if you want to really customise the solution for your particular line of business : it's out of the box for a very small spectrum of businesses : if you're moving from Tally to Zoho Books, you are looking at a one year development cycle - not counting the hours you'll spend trying to convince the Accounts Team to use the system. It's not an easy sell to the Accounts Team or integration process from a Tally to Zoho Books viewpoint. : the AI element is present but totally useless and gives zero insight into business critical elements. So, from a future-proofing standpoint, you'll save a lot of money vis-a-vis a Salesforce type of CRM, but invest a lot of time in customisations, development and in-house training to get critical business insights from the system. That's why - 70/100. Zoho now needs to up the ante - and fast. It's bare bones from an AI perspective and just about usable from a small business perspective. Everything else - be prepared for a hard slog. ----- Página: 1 / 280\ Próximo: [Próxima página](https://www.capterra.com.br/software/155928/zoho-crm?page=2) ## Links - [Ver em Capterra](https://www.capterra.com.br/software/155928/zoho-crm) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Dados estruturados