---
description: Tudo sobre SpyFu: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: SpyFu - Preço, avaliações e classificação - Capterra Brasil 2026
---

Breadcrumb: [Home](/) > [Ferramentas de SEO](/directory/30931/seo/software) > [SpyFu](/software/156579/spyfu)

# SpyFu

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> Solução de pesquisa de palavras-chave e PPC para ajudá-lo a superar os concorrentes, acompanhar seus rankings e aumentar o tráfego na Internet.
> 
> Conclusão: 145 usuários atribuíram a nota **4.4/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Resumo

### Quem usa o SpyFu?

O SpyFu oferece um amplo conjunto de ferramentas para gerentes de SEO e PPC (e proprietários de pequenas empresas). O objetivo é ajudá-lo a aprender a fórmula secreta do marketing de busca no seu setor para poder colocá-la em ação.

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.4/5** | 145 Avaliações |
| Praticidade | 4.4/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.3/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.3/5 | Com base em avaliações gerais |
| Recursos | 4.3/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: SpyFu
- **Fundada**: 2006

## Contexto comercial

- **Preço inicial**: US$ 39,00
- **Modelo de preços**:  (Versão gratuita disponível)
- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web
- **Idiomas**: inglês
- **Países disponíveis**: Estados Unidos, Reino Unido

## Recursos

- Análise da concorrência
- Ferramentas de pesquisa de palavras chave
- Gestão de campanhas
- ROI Tracking
- Rastreamento de palavras chave

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Suporte por telefone
- Bate-papo

## Category

- [Ferramentas de SEO](https://www.capterra.com.br/directory/30931/seo/software)

## Categorias relacionadas

- [Ferramentas de SEO](https://www.capterra.com.br/directory/30931/seo/software)
- [Software PPC](https://www.capterra.com.br/directory/30967/ppc/software)

## Alternativas

1. [Semrush](https://www.capterra.com.br/software/151962/semrush) — 4.6/5 (2316 reviews)
2. [Wix](https://www.capterra.com.br/software/169007/wix) — 4.4/5 (10606 reviews)
3. [Ahrefs](https://www.capterra.com.br/software/176340/ahrefs) — 4.7/5 (581 reviews)
4. [Ranktracker](https://www.capterra.com.br/software/184916/rank-tracker) — 4.0/5 (247 reviews)
5. [AccuRanker](https://www.capterra.com.br/software/149278/accuranker) — 4.9/5 (330 reviews)

## Avaliações

### "Essential tool for PPC campaigns" — 5.0/5

> **Hasan** | *12 de abril de 2022* | Software | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: They've done a great job in making an affordable, effective tool. The amount of features you have access to, even without a premium subscription is mental. One of the best tools you can use, no matter if you're new to PPC campaigns, or if you have years of experience.
> 
> **Desvantagens**: The data on some of the niche markets and low-volume keywords can be very limited. Other than that, there's not much to complain about.
> 
> Keyword research and PPC info have been a real breeze as it allows you to spy on your competitors and makes it very easy to come up with initial keywords.

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### "SpyFu is exceptional for the SMB or small agency" — 4.0/5

> **Neil** | *3 de outubro de 2023* | Publicidade e marketing | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: Organic and Paid data sets, both for own client base and competitor analysis. Trusted data and an exceptional snapshot of the digital landscape.
> 
> **Desvantagens**: Some of the Paid Ads data is a little off. If my own data for clients is off then it leaves open to debate the accuracy of competitor data.
> 
> Excellent experience, for price and functionality it is a MUST buy

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### "It's meh" — 3.0/5

> **Lairs** | *9 de setembro de 2019* | Software | Taxa de recomendação: 5.0/10
> 
> **Vantagens**: It does a good job, just like everyone else, of helping you track SEM and SEO. It covers the basics at a cheap price.
> 
> **Desvantagens**: I don't have any friends with careers in SEM and SEO that actually use it which tells me that it works but not the way it's competitors do.
> 
> i think it's worth the free trial but I'd recommend trying out competition before buying

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### "Great Tool for Competitor Keyword and Ad Research" — 4.0/5

> **Blake** | *12 de dezembro de 2025* | Gestão da educação | Taxa de recomendação: 8.0/10
> 
> **Vantagens**: The biggest strength of SpyFu is its competitor-focused keyword and PPC analysis. Being able to see competitors’ organic keywords, paid keywords, and historical ad data makes it much easier to understand what strategies are actually working in a market. The unlimited searches and clear competitive insights provide strong value, especially for marketers working with limited budgets.
> 
> **Desvantagens**: While SpyFu offers a large amount of data, the interface can feel overwhelming at first, especially for beginners who are new to SEO and PPC tools. Some reports require time to fully interpret, and the platform does not offer as many integrations or advanced technical SEO features as higher-priced competitors.
> 
> Overall, my experience with SpyFu was very positive. The platform excels at competitive research and provides valuable insights for both SEO and PPC strategy development. Once familiar with the interface, it becomes a powerful tool for identifying keyword opportunities and understanding competitor behavior. SpyFu is especially useful for small businesses and marketers who want actionable competitive data without paying enterprise-level prices.

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### "Competitor Analysis with SpyFu" — 4.0/5

> **Anil** | *10 de junho de 2022* | Publicidade e marketing | Taxa de recomendação: 8.0/10
> 
> **Vantagens**: It is easy to use SpyFu for SEO perpective to understand your competitors and marketing strategy. It gives smooth data and fresh one.
> 
> **Desvantagens**: SpyFu is helpful tool for SEO, but it should has more feature for understand market analysis and SEO data.
> 
> I used SpyFu to track keyword and report them to my customer. Also I used SpyFu to understand market behaviour and search volume to drive my marketing strategy.

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## Links

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