15 anos ajudando empresas brasileiras
a escolherem o melhor software

Sobre Mixpanel

O Mixpanel ajuda as empresas a analisar como os usuários se envolvem, convertem-se e permanecem entre os dispositivos e depois usam esses dados para expandir os negócios.

Saiba mais sobre o Mixpanel

Vantagens:

You can easily create segmentation and target the audience easily. You can automate the campaigns and push notifications with the help of funnel.

Desvantagens:

No advanced feature for email tracking, which adds the need of other tools for more detailed marketing campaigns.

Notas do Mixpanel

Pontuação média

Praticidade
4,0
Atendimento ao cliente
4,2
Recursos
4,4
Relação qualidade/preço
4,1

Probabilidade de recomendação

8,4/10

O Mixpanel tem uma classificação geral de 4,5 em 5 estrelas com base em 131 avaliações de usuários no Capterra.

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Filtrar avaliações (131)

Erick
Product Marketing Analyst, Brasil
Software, 201–500 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

Alternativas consideradas anteriormente:

Dashs e relatórios de primeira, com um preço bem mais atraente que os dos concorrentes

5,0 há 2 anos

Comentários: No geral, estou bem satisfeito. A implementação exige um pouco mais de trabalho, mas em compensação, recebemos um dashboard bem mais completo e flexível, de acordo com o que precisamos.

Vantagens:

O Mixpanel oferece uma vasta gama de visualizações de dados e uma interface amigável mesmo para leigos e iniciantes, como eu, explorarem.

Desvantagens:

A implementação não é tão simples. Via de regra, um desenvolvedor ou pessoa mais técnica disposta a estudar a documentação, será necessária e só a partir da configuração que você começará a monitorar esses dados. Não existe uma opção de auto-track.

Larissa
COO, Brasil
Publicidade e marketing, 2–10 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Visualização de dados excelente

5,0 ano passado

Vantagens:

Gosto dele pelas integrações e pela customização dos quadros e das formas de ver os gráficos

Desvantagens:

Por hora não há algo que não gostei. É uma ótima plataforma

Aleksandr
Aleksandr
Principal Software Engineer, EUA
Usuário do LinkedIn Verificado
Software, 501–1.000 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

There are a lot of analytics tools. This one does work.

5,0 há 3 anos

Comentários: Overall mixpanel is one of the best solutions on the market. It is realiably, offers wide range of tools and libraries to satisfy both administrators, marketologists, developers and managers.
It is somewhat costly and sometimes you would like mixpanel to think more about the edge cases.

Vantagens:

Tracks both events and profiles. Collects wide specter of attributes, some of them automatically. Provides quite comprehensive documentation, including some obscure use cases. Mixpanel supports mobile, web, server side analytic events, and for that offers a number of implementation for different languages and platforms, including JS, Ruby, Python, PHP etc. Dashboard offers dictionary, event and field renaming, live events and profile updates stream, various graphs and insights. Built-in visualizer uses mixpanel own query builder, it works perfectly and requires just a bit of reading. Again. the documentation, examples and how-to's are very helpful. Mixpanel does not lose updates in most of the cases, but they might be delayed. Heat map is there but sometimes it works a bit strange and it is hard to tell whether it can be trusted.

Desvantagens:

Mixpanel does not document the whole protocol and this is VERY inconvenient when server-side events are to be implemented, or your application requires proxifiying to work around adblockers. The protocol itself is not suitable for seamless proxifying. Documentation may be slightly outdated. Some obscure moments in it are just there for like forever despite discussed numerous times on the internet. Tech support is mostly useless. Most of the time it is possible to sort thing out without technical support, though, but still - this is something that could definitely be improved. Until recently there was no reliable debug tool to check updates to profile. Now, though they are rendered as operations, it is still not exactly what is expected. Latency sometimes is an issue. Price is a bit too high.

Avaliador Verificado
Usuário do LinkedIn Verificado
Software, 501–1.000 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Alternativas consideradas anteriormente:

Great Analytics tool for Decision Making

5,0 há 4 anos

Comentários: It was a great product we use it on daily bases to track the user activity on our site and based on the research we plan our future goals.

Vantagens:

1. It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc. 2. You can easily create your own events for evey page or action and track user experience on mixpanel that where are they mostly using and viewing on their site which helps in decision making to upgrade their products. 3. You can easily access the mixpanel data form anywhere just login to mixpanel site and you can see the realtime data. 4. It is also easy to implement on the source code of products . We just need to include one script and we are able to add events where ever we like to define.

Desvantagens:

Sometimes we face issue in profiling of the users.

Hasin
Data Analyst, EUA
Educação superior, 501–1.000 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

One of the best web analytics tools

3,0 há 6 anos

Comentários: - Web analytics
- Mobile Analytics
- Marketing Attribution

Vantagens:

The best part about this app is that I able to track a mobile and web user of my application under the same umbrella.

Desvantagens:

The user interface is not the best for non-analytics or non-technical users but it is better over time with the new updates.

Pius
Founder, Uganda
Internet, 2–10 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Alternativas consideradas anteriormente:

Mixpanel

5,0 há 2 anos

Comentários: Satisfactory! Mixapanel has helped me improve my product faster with more in-depth analysis and reporting. Tracking sign-ups from the server-side for example enabled me to get more accurate hypersensitive information without the Ad-block interruptions. Mixpanel is as key for my business as it is right now. It gives me a birds-eye view of everything I need to know about customer interactions.

Vantagens:

The dashboard reporting is amazing! It is really easy to read and interpret even for a non-technical solo founder. With this, you can easily identify how your users are interacting with the product and how to streamline the processes. These easy-to-use reports make it easier to you to make adjustments to increase retention, engage more, and get better numbers

Desvantagens:

Setting it up is not easy in comparison to Google Analytics! Setting up server-side or client-side, or a hybrid of both needs a level of expertise to fully leverage the benefits of the platform. You will have to watch a couple of intense YouTube Videos and go through the support articles to set up the events to get it up and running smoothly. You'll probably make a few mistakes and correct them. As a non-technical founder, it was quite frustrating setting up at the beginning but worth it eventually.

Noam
Founder, EUA
Produção audivisual, 11–50 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

A Comprehensive Review of Mixpanel

5,0 ano passado

Comentários: Overall, I have been very happy with my experience using Mixpanel. The ease of setup and powerful analytics have been invaluable to me in understanding my user base and making better decisions.

Vantagens:

Mixpanel is an incredibly powerful and user-friendly tool for tracking and analyzing user behavior. Its intuitive interface makes it easy to set up and use. Its powerful analytics provide deep insights into user behavior and allow users to make better decisions.

Desvantagens:

Mixpanel can be expensive for some users, and its features may be too complex for some. Additionally, its customer service could use improvement.

Amit
Associate Product Manager, Índia
Software, 11–50 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Alternativas consideradas anteriormente:

Awesome tool for In-depth Product Analytics!

5,0 há 3 anos

Comentários: 1. Understanding the Drop-off & Conversion across different funnels in the product.
2. Measuring the product usage analytics across different plans to know the customers better.
3. To seek feature adoption by the users via usage analytics.
4. Creating a cross-functional dashboard to consolidate and present the crucial metrics, keeping stakeholders informed hassle-free.

Vantagens:

Seemless event and funnel segmentation analysis with a lot of crunching functionalities. Readily downloadable in CSV o PNG format. Integrating tracking code is hassle-free as well, given the exhaustive documentation & video tutorials available. Overall a pleasant experience!

Desvantagens:

No auto-save feature in the Dashboard. You need to click on save every single time you add a report to a dashboard. Pop-up is damn annoying. It also has some sync issues where some of the events don't show up and need a hard refresh before it starts showing up again. No option to create a team/squad to collaborate on a specific dashboard. Doesn't have an extensive integrations bucket.

Vaibhav
Digital Marketing Specialist, Índia
Serviços e tecnologia da informação, 51–200 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Alternativas consideradas anteriormente:

Most important Data Analytics tool for SaaS

5,0 há 2 anos

Comentários: Great tool tool which every saas product marketer and developer teams should use for products improvement.

Vantagens:

Can track more detailed and accurate users Interaction information for SaaS products.

Desvantagens:

Implementation takes time and development efforts.

carlo
CEO, Emirados Árabes Unidos
Importação e exportação, 11–50 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Great analytics platform but difficult to integrate

4,0 há 6 meses

Comentários: Overall it has been kind of a love and hate relationship. Again when the integration was done correctly I loved the tool but everytime I want to create a new event , I need the tech support.

Vantagens:

The reports and the dashboards are amazing. I can run analysis on basically everything, all the events that are happening outside and inside my software.

Desvantagens:

It takes long time to integrate it and It's difficult to do it right. It's maybe more suitable for enterprise customers.

Manab
Product Marketing Manager, Índia
Software, 11–50 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

I use Mixpanel everyday to track my KPIs and it is visually soothing

4,0 há 6 meses

Comentários: Overall, I really love MixPanel.

Vantagens:

The ease of creating reports. In-depth analytics for product usage.

Desvantagens:

Limitations on creating custom reports. I wanted to export all data from MixPanel to an Excel sheet. But since there are limitations on creating custom reports, the Excel sheet cannot fit all data into one sheet.

Avaliador Verificado
Usuário do LinkedIn Verificado
Serviços ao consumidor, 11–50 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

MixPanel helps us to predict our business!

4,0 há 5 meses

Vantagens:

-Data and Metric prediction -Import/export -Ease of use and deployment -Nice interface and dashboard -Cost

Desvantagens:

-Customer service isn’t as good as Adobe.

Sapph
Marketing strategist, Canadá
Formação profissional e coaching, Profissional autônomo
Usou o software para: Mais de dois anos
Fonte da avaliação

Powerful, comprehensive tool to track and analyze user actions and behavior patterns

4,0 há 4 anos

Comentários: It's a powerful analytics and marketing tool that helps you track and understand user behavior (who are your power users? which sources did you acquire them from? what's your churn rate? etc.) and make important business decisions about what you should do more of, what's working and what isn't.

Vantagens:

Once you set it up properly, you can use Mixpanel to track every granular user action. You can save numerous details with each event that's important for you to know such as device, browser, country, campaign UTM, etc. Mixpanel provides you with several types of reports you can analyze data with such as Insights (break down user actions to show how many share X, Y or Z detail such as campaign UTM) and Funnels (conversions between user actions). You can also use Mixpanel to send notifications (email, push, in-app) to users based on their actions. It's a very powerful analytic and marketing tool.

Desvantagens:

Lately, Mixpanel has made quite a few UI changes. Some have been helpful, others less so. Example with a recent funnels UI change: if you add a breakdown (which breaks down each of the funnel steps by a specific detail like country), Mixpanel adds several different colored bars to the funnel, which makes it very difficult to visually see the conversions between each step. I'm not sure if they do any testing with users before launching new features or UI but their user experience would benefit a lot from it. Mixpanel also does get expensive as you track more user actions (events), but it's only powerful and useful when you track every user action, big and small. Otherwise, your analysis would be based on an incomplete picture and cause incorrect findings.

Molsy
Sales Coordinator, Jordânia
Materiais de construção, 51–200 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

A powerful tool for gaining real insights into users' behaviors.

5,0 ano passado

Comentários: With the support of Mixpanel, we are now able to gain a more in-depth comprehension of clients' behavior and generate reports and dashboards that provide a more precise comprehension of data.

Vantagens:

Mixpanel is a great tool for tracking and analyzing how users act, and it is built in a way that makes it easy to get to the tools we need. I appreciate the ease of setting up different paths for data as well as having dashboards and reports that show all the details. With Mixpanel's collaboration features, I can get my team involved in all operations. This lets us mine data from more sources to get the best results.

Desvantagens:

While I don't see this as a major issue, there are a few situations when we can't get to the necessary streams when setting up customized events.

Robson
CTO, Brasil
Software, 2–10 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

MixPanel the best Software Analytics Tool

5,0 há 3 anos

Comentários: We use MixPanel to measure all the resources of our Software. With the collected data, we set up visualizations and dashboards to make decisions in our product, and in our sales proccess, because we use MixPanel to tracking our Free Trial.
For Product Analytics, I do not doubt that the MixPanel is The best choice, even more, than we are a Startup and we have been counting on the startups program for some time.

Vantagens:

Mixpanel interface is excellent. For anyone who works with software as a service, this tool is essential! Distinguished product teams use this tool. MixPanel have too many resources, all you need when the subject is Product Analytics you can do with Mixpanel. I'm CTO on [SENSITIVE CONTENT HIDDEN] and use at least once on a week MixPanel to taking product decisions.

Desvantagens:

The initial configuration of data tracking is a bit complicated, especially if you want to evaluate everything that is possible. You will take some time to setup the events, mainly the custom events of you product. Of course you need to evaluate the points the make sense to track, and if you love data like I, I'm sure that you will want to track everything.

Shrishtee
Software Engineer, Índia
Serviços e tecnologia da informação, 5.001–10.000 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

An Exceptional Analytic Tool

5,0 há 3 anos

Comentários: We have been tracking user events and Mixpanel has proved a great ally for that. It's easy to use features had made it stand out than other products in the market. I have been using this more for than six months now and not for once I faced any difficulties. It wasn't any arduous for me and I would suggest people who are looking for a great analytic tool to try this one.

Vantagens:

Intelligible software it is, with user friendly interface. A new user doesn't have to be perturbed much to understand the functionality of this product. All the features are quite comprehensible.

Desvantagens:

There is nothing in this product to dislike. The price might bother a few people but in the comparison to the other analytic software out there the price of this product is very much acceptable, making this product affordable than others.

Avaliador Verificado
Usuário do LinkedIn Verificado
Serviços ao consumidor, Profissional autônomo
Usou o software para: Mais de um ano
Fonte da avaliação

Basic analytics software for simple companies

4,0 há 4 anos

Comentários: Overall this product was easy to integrate and use, but ultimately did not provide the level of detail needed to run a successful data-driven business.

Vantagens:

This product provides easy-to-integrate code and some very basic metrics for your digital products. It is easy to use for beginners in data & analytics.

Desvantagens:

There are many better visualizations and analytics metrics that could exist, but do not for the sake of simplicity. If you want to be more advanced in your ability to measure your data, look at other analytics platforms.

Ciprian
Senior PHP Developer, Irlanda
Usuário do LinkedIn Verificado
Imobiliárias, 2–10 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação
Fonte: GetApp

Alternativas consideradas anteriormente:

A great user research tool

5,0 há 4 anos

Vantagens:

A great user research tool for generating highly-targeted audiences and identifying user activity on-site. If properly set up on a high traffic site, it can separate valuable traffic from noise in less than 30 days.

Desvantagens:

Events get registered a bit late or not at all. This issue might be fixed now.

Jovan
Jovan
Head Of Marketing, Sérvia
Usuário do LinkedIn Verificado
Software, 2–10 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Savvy tool for advanced product marketers

5,0 há 4 anos

Comentários: Without MixPanel we would wander in the dark without clear guidance.

Vantagens:

MixPanel offers very important metrics related to product analysis which creating our path to the improvement of our software. I especially helps us in customer acquisition, activation, retention, but also in revenue and referral activities.

Desvantagens:

You really need to invest a lot of time to learn and understand how reporting works, how to create dashboards and other things.

Avaliador Verificado
Usuário do LinkedIn Verificado
Internet, 501–1.000 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Great analytics software

4,0 há 3 anos

Comentários: I loved it. It's really easy to use and the Segment integration makes it an amazing analytics solution.

Vantagens:

The ability to get insights from data in minutes. No need to be an expert, it's really easy to use for any product person. Chart creation is really straight forward. Moreover, if you use Segment, Mixpanel will work great with it.

Desvantagens:

I think the product is great overall, if I had to pick one thing I least liked, it's got to be the pricing.

Antoine
Trafic Manager, França
Usou o software para: Mais de um ano
Fonte da avaliação

Good tracking software

4,0 há 7 anos

Vantagens:

It enables to track every customer on your platform and target them as you want. You can also have some insights and run campaign with a very precise and effective targeting.

Desvantagens:

Quite heavy to understand, not always very simple. Too much fonctionnality and no real segmentation.

Avaliador Verificado
Usuário do LinkedIn Verificado
Publicidade e marketing, 2–10 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação
Fonte: GetApp

Valuable Tool for Understanding Your Customer's Behaviours in Depth

5,0 há 6 anos

Vantagens:

Mixpanel is an invaluable tool for every marketing & product team. We were able to learn very useful insights about how our customers using our product which helped us identify areas for product improvement.

Desvantagens:

To get the maximum value from Mixpanel, it pays off to have a data analyst on your team. This can be hard for early / growing stage startups as they typically rely on few people executing multiple jobs.

Kristen
Kristen
Owner, EUA
Usuário do LinkedIn Verificado
Publicidade e marketing, Profissional autônomo
Usou o software para: 1 a 5 meses
Fonte da avaliação

Great software once you get it going

5,0 há 6 anos

Comentários: With mixpanel keeping me updated on the latest statistics I can enhance my business because I make more money if I know what people want instead of getting outdated information and leaving it up to guess work.

Vantagens:

I like getting answers as soon as I need them it's very on the go since statistics change constantly it's nice to have them easily available. Customer service is very friendly and when you're having issues bringing up your stats they can find them easily and help you out.

Desvantagens:

What I liked least is when going to sign up for an account for some reason their webpage makes your tablet crash repetitively and then keeps freezing up your browser so it was very hard to set up an account.

Avaliador Verificado
Usuário do LinkedIn Verificado
Software
Usou o software para: Mais de um ano
Fonte da avaliação

Best analytics product there is but very expensive.

5,0 há 6 anos

Comentários: Great analytics but the pricing is no longer worth it.

Vantagens:

Compared to others like Flurry and Amplitude there are much more features in Mixpanel. Lets you explore user profiles and see each users revenue and target push notifications to users with campaigns. Also lets you set properties on users so that you can enable features specific users and do A/B testing.

Desvantagens:

The pricing is way to high for anyone other then a large company they used to have a good free plan but the current free plan with its limits is useless for production apps.

Avaliador Verificado
Usuário do LinkedIn Verificado
Software, 11–50 funcionários
Usou o software para: Avaliação gratuita
Fonte da avaliação

Great functionalities but not for its pricing

4,0 há 4 anos

Comentários: Great overall experience on the setup and tracking of information. But the happiness lowed down when we started needing more complex things and the pricing went up skyrocketed based on our users database despite the fact that not all of them are qualified leads for us.

Vantagens:

The easiness to track information and the possibility to analyse it based on segments teams was great. The customer support has always been active and answered fast.

Desvantagens:

When we started needing more complex features, we found out that the pricing was too high and couldn't afford it. For the functionalities provided, we found that competitors much better suited our needs.