--- description: Tudo sobre Cognism: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Cognism - Preço, avaliações e classificação - Capterra Brasil 2026 --- Breadcrumb: [Home](/) > [Software de Captação de Leads](/directory/31017/lead-capture/software) > [Cognism](/software/169083/cognism) # Cognism Canonical: https://www.capterra.com.br/software/169083/cognism Página: 1 / 12\ Próximo: [Próxima página](https://www.capterra.com.br/software/169083/cognism?page=2) > Líder em inteligência de vendas premium. > > Conclusão: 256 usuários atribuíram a nota **4.7/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa o Cognism? Empresas ambiciosas de todos os tamanhos usam a plataforma para descobrir, conectar e interagir com tomadores de decisão qualificados mais rapidamente e fechar mais negócios. ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.7/5** | 256 Avaliações | | Praticidade | 4.8/5 | Com base em avaliações gerais | | Suporte ao cliente | 4.6/5 | Com base em avaliações gerais | | Relação qualidade/preço | 4.5/5 | Com base em avaliações gerais | | Recursos | 4.6/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Cognism - **Localização**: London, Reino Unido - **Fundada**: 2015 ## Contexto comercial - **Preço inicial**: US$ 1.000,00 - **Público-alvo**: 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web - **Idiomas**: inglês - **Países disponíveis**: Albânia, Alemanha, Andorra, Bielorrússia, Bulgária, Bélgica, Bósnia e Herzegovina, Canadá, Chipre, Cidade do Vaticano, Croácia, Dinamarca, Eslováquia, Eslovênia, Espanha, Estados Unidos, Estônia, Finlândia, França, Gibraltar e mais 35 ## Recursos - API - Agregação e publicação de dados - Alertas/notificações - Análise da concorrência - Automatização de processos e fluxos de trabalho - Banco de dados de contatos - Banco de dados do cliente - CRM - CRM Integration - Captura de leads - Comunicação multicanal - Corresponder e fundir - Dados de intenção - Definição de perfil de dados - Demographic/Firmographic Data - Descoberta de dados - Enriquecimento de dados - Extração de endereço de e-mail - Extração de números de telefone - Geração de leads - Geração de leads B2B - Gerenciamento de contatos - Gerenciamento de e-mails - Gestão de campanhas - Gestão de leads - Identificação da conta de destino - Importação/exportação de dados - Inteligência artificial e aprendizado de máquina - Lead Nurturing - Lead Scoring - Limpeza de dados - Marketing por e-mail - Múltiplas fontes de dados - Painel - Painel de atividades - Perfis de clientes - Personalização - Pesquisa e filtro - Priorização - Qualificação de leads - Relatórios e análise de dados - Sales Planning - Segmentação - Segmentação de clientes - Segmentação de leads - Third-Party Integrations - Validação de endereços ## Integrações (8 no total) - HubSpot CRM - LinkedIn Sales Navigator - Outreach - Pipedrive - SalesLoft - Salesforce Platform - Salesforce Sales Cloud - Zapier ## Opções de suporte - Email/Help Desk - Base de conhecimento - Suporte por telefone - Assistência 24/7 - Bate-papo ## Category - [Software de Captação de Leads](https://www.capterra.com.br/directory/31017/lead-capture/software) ## Categorias relacionadas - [Software de Captação de Leads](https://www.capterra.com.br/directory/31017/lead-capture/software) - [Software CDP (Plataforma de Gestão de Clientes)](https://www.capterra.com.br/directory/31334/customer-data-platform/software) - [Software de Gestão de Contatos](https://www.capterra.com.br/directory/30016/contact-management/software) - [Software de Intenção de Compra](https://www.capterra.com.br/directory/32055/buyer-intent/software) - [Software de Análise Preditiva de Leads](https://www.capterra.com.br/directory/32276/predictive-lead-scoring/software) ## Alternativas 1. [HubSpot Marketing Hub](https://www.capterra.com.br/software/171840/hubspot-marketing) — 4.5/5 (6222 reviews) 2. [ActiveCampaign](https://www.capterra.com.br/software/79367/activecampaign) — 4.6/5 (2561 reviews) 3. [Lusha](https://www.capterra.com.br/software/198383/lusha) — 4.0/5 (397 reviews) 4. [Lead Forensics](https://www.capterra.com.br/software/156889/lead-forensics) — 4.5/5 (240 reviews) 5. [Apollo.io](https://www.capterra.com.br/software/158696/apollo) — 4.5/5 (390 reviews) ## Avaliações ### "Very Useful System" — 5.0/5 > **Thomas** | *24 de fevereiro de 2026* | Petróleo e energia | Taxa de recomendação: 10.0/10 > > **Vantagens**: Cognism allows our commercial team to dramatically speed up the process of connecting with the prospects most important to us. The UI is clean and efficient, and the available API connection allows me even further efficiencies via agents I create. Quality of emails is high, and my experience with their team has been brilliant. Overall very happy with Cognism. > > **Desvantagens**: Nothing really. Cognism provides me and my team everything we need to be successful. We have our ideal prospects, and Cognism allows us to connect with them. ----- ### "BDR for Financial SaaS Platform" — 5.0/5 > **Casper** | *15 de setembro de 2025* | Contabilidade | Taxa de recomendação: 10.0/10 > > **Vantagens**: We've been using Cognism for more than 1.5 years now and from the start it has been great. The value it provides our business development team and sales team is immense. In short what our teams like is that we can find the right prospect for each account, and then easily find the right contact details so we can reach out to them. Before this process took a lot of our time. Now we can work at speed, which shortens our sales cycles and improves our bottom line. > > **Desvantagens**: The 'Diamond Verify' function (Cognism looking to find mobile numbers not yet known) is amazing\! The only comment on it is that it sometimes takes quite a while to receive them, while these usually are very urgent and important calls to make. Receiving this faster would be amazing. > > A good thing about the software is that it has a lot of functionalities. This does mean that there's a learning curve for new team members. I'd say it's definetly worth the time to invest in learning the different functionalities. Cognism even did an in person training to help us get the most out of the platform. Overal the lead generation we're realizing with Cognism is amazing. It helps us find the correct prospect: we can filter through dozens of very detailed filters, helping us to find our exact ICP. It also connects with our CRM which makes this process even easier. Once we have identified the right prospects for our accounts we can then find their contact details (mobiles, HQ, direct lines and email addresses). The speed with which we can contact our prospects has improved our sales cycle by a lot\! We can also request Cognism to look for mobile numbers if they aren't know yet. This allows us to contact executives whom usually don't have mobile numbers that show. The quality of the data has been a lot higher quality compared to other vendors. ----- ### "Misleading renewal and lacking credit card control on the backend." — 1.0/5 > **Derek** | *26 de setembro de 2025* | Empacotamento/Entrega de mercadorias | Taxa de recomendação: 2.0/10 > > **Vantagens**: The technology works. The connection to the CRM works great. The quality of the data is good 50% of the time. > > **Desvantagens**: We changed our sales model and were not able to leave. Cognism's backend does not give uses the control of their account, which credit cards to use, or executing renewals. Therefore, we had changed our sales model, and they notified me I could not cancel our subscription and we were auto renewed and notified via an email from our rep that went to the spam filter. They need to be transparent with their contacting and renewal process. in 2025, SaaS platforms need to give Admins the ability to renew on the platform and control payment methods. > > The technology works mostly. The integrations work. The customer success team is only interested in profit and loss and not the success of the clients. Their renewal and backend payment processes is misleading and purposeful to keep clients with the platform. Therefore I can't recommend them until they give the payment and renewal control to the admin. This is standard in 2025. ----- ### "Data Management" — 5.0/5 > **Avaliador Verificado** | *23 de janeiro de 2026* | Serviços financeiros | Taxa de recomendação: 8.0/10 > > **Vantagens**: I found that managing my data became a lot more efficient as I was able to keep track of my prospect base in an efficient and convenient manner > > **Desvantagens**: I think that some of the details in the prospecting tool could be enhanced, it's hard to tell if someone is the right contact with just their job title. > > overall it's been exceedingly positive. They offer great customer support on top of a great user experience. ----- ### "Best tool for business development" — 5.0/5 > **Avaliador Verificado** | *2 de março de 2026* | Serviços e tecnologia da informação | Taxa de recomendação: 7.0/10 > > **Vantagens**: Easy to use the filters , make a list of contacts - leads have right amount of information thats required. > > **Desvantagens**: they need improve a lot in quality of information with contacts they provide, not all the information present has the quality of leads > > working in business development, major challenges are in find the right information of leads - but congnism helps in finding that information needed ----- Página: 1 / 12\ Próximo: [Próxima página](https://www.capterra.com.br/software/169083/cognism?page=2) ## Links - [Ver em Capterra](https://www.capterra.com.br/software/169083/cognism) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Dados estruturados