18 anos ajudando empresas
a escolher o melhor software

Sobre Adalysis

Gerencie facilmente suas contas PPC com recomendações automatizadas, visualizações de dados exclusivas e implementação rápida. Simples, mas avançado

Saiba mais sobre o Adalysis

Vantagens:

I love the audit tool, the budget pacing, bidding tool, and the most essential - the A/B testing functionality.

Desvantagens:

The interface looks a bit dated. Doesn't support PayPal - only ChargeBee where their payment merchant doesn't support some banks.

Notas do Adalysis

Pontuação média

Praticidade
4,3
Atendimento ao cliente
4,8
Recursos
4,6
Relação qualidade/preço
4,4

Probabilidade de recomendação

8,6/ 10

O Adalysis tem uma classificação geral de 4,6 em 5 estrelas com base em 84 avaliações de usuários no Capterra.

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Filtrar avaliações (84)

Ana
Ana
Digital Marketing Specialist, EUA
Usuário do LinkedIn Verificado
Publicidade e marketing, 11–50 funcionários
Usou o software para: Avaliação gratuita
Fonte da avaliação

A Game-Changer for Google Ads Management

5,0 ano passado

Vantagens:

I've been using Adalysis for my PPC management needs during the free trial and we're going to buy an annual plan. This tool is an absolute game-changer for anyone working in the world of digital advertising.I found it useful in budget management and pacing control, daily audits and insightful reports.

Desvantagens:

The platform is intuitive and easy to explore; there might be a slight learning curve for users entirely new to PPC advertising. There are a lot of resources and support to assist newbies in getting started.

Adam
Associate Campaign Manager, EUA
Publicidade e marketing, 51–200 funcionários
Usou o software para: Avaliação gratuita
Fonte da avaliação

New, But Really Enjoy!

5,0 há 12 meses

Vantagens:

I think I really enjoy the extra layer of accountability through account audits that Adalysis can provide.

Desvantagens:

I don't like how Adalysis is limited to just a few ad platforms. I wish it was open to more platforms. I also wish it could automatically update daily budgets in platform for us based on our budgets.

Resposta do Adalysis

há 11 meses

Thank you Adam for your review. You will be pleased to know we're about to release the feature you mentioned; to automatically set the daily budgets throughout the month along with a few other budget management tools that will greatly simplify the process of managing budgets in Google Ads.

Matt
CEO, Países Baixos
Serviços ao consumidor, 2–10 funcionários
Usou o software para: Avaliação gratuita
Fonte da avaliação

Way too complex

1,0 ano passado

Comentários: Watched all the videos, but didn’t progress beyond the trial because I couldn’t see the value compared with the other tools I was evaluating. Advice: Simplify the UX and make the core value of at more accessible.

Vantagens:

- A lot of data, but that is not in itself useful without the actionable insights being easily surfaced

Desvantagens:

- way too complex- too many options, not clear where the value is- not clear what data is available here, not available elsewhere

Resposta do Adalysis

ano passado

Hi Matt, we're sorry you found the tool complex to use. We understand everyone is unique in what they expect from a platform. The vast majority of our users find the platform easy to use as evident from all the other reviews here. The most common feedback we get is the value the platform gives is far more than its cost and much more than what most other tools offer. One of our dedicated account managers offered to do a demo and answer your questions but we didn't receive any replies from you. We wish you all the best in finding an alternative solution.

Kristin
marketing, EUA
Gestão de organizações sem fins lucrativos, 2–10 funcionários
Usou o software para: Avaliação gratuita
Fonte da avaliação

Good for ongoing management - still requires logging into Google Ads

4,0 há 7 meses

Vantagens:

Simplified tasks quickly and gave great advice on reaching goals related to buget, clicks, etc by making changes such as shared budgets. Also provided quick wins by alerting me to things like duplicated keywords when managing many ad groups.

Desvantagens:

More revisions are needed for the auto-ad creation option; I often would see a list of alerts and after I would run through them to make any changes necessary, some would still stat alerted after I had made the fix or clicked "ignore". I also would have loved a keyword tool in there. otherwise I thought it was a decent tool for small changes and quick wins.

Resposta do Adalysis

há 7 meses

Hi Kristin, thank you for your feedback. We have a number of keyword tools and ad creation tools together with many tutorial videos in our help portal. Regarding your comment about fixing the alert, if your change to fix it was made in Google Ads (and not Adalysis), it will refresh the next day within Adalysis. We recommend all changes are made within Adalysis so the alerts are updated immediately (and it's much faster this way :-).

Hazem
PPC Specialist, Egito
Publicidade e marketing, 2–10 funcionários
Usou o software para: Avaliação gratuita
Fonte da avaliação

so expensive compared to its features

4,0 há 6 meses

Vantagens:

multiple features covering the main areas Google ads account, but not so detailed

Desvantagens:

Not what I expected in analysing account performance and areas for improvement

Resposta do Adalysis

há 6 meses

Thank you for your feedback and we're sorry to hear you didn't think the platform offered value for money. We see from our logs you didn't use much of the platform during your free trial and hence probably missed most of what it offers. The most common feedback we get is our platform is actually underpriced. We're not aware of any other platform that offers the same detailed analysis, automation and control, let alone for anywhere near the price we charge. We wish you all the best in finding a suitable tool.

Vladislav
Senior Marketing Manager, EUA
Publicidade e marketing, 2–10 funcionários
Usou o software para: Avaliação gratuita
Fonte da avaliação

Adalysis for Marketing Agencies

5,0 há 10 meses

Comentários: I think it is quite useful software, with more focus on improving the Google Ads Quality Score. It is really useful. However, I don't need to use it on an ongoing basis.

Vantagens:

- I like a dashboard that shows critical errors that I didn't spot myself. - I like the feature that highlights how many results are from different geo-targeting: interest or primary location. - Working process with keywords makes me happy

Desvantagens:

Don't like the navigation across different accounts and so on.

Shubham
Digital Marketing Executive, Índia
E-Learning, 51–200 funcionários
Usou o software para: Avaliação gratuita
Fonte da avaliação

Adalysis Review

5,0 há 6 meses

Comentários: Best, give us best insights for our campaigns and optimization

Vantagens:

All campaign over all optimization feature directly from one tool

Desvantagens:

google ads recommendation coming in adalysis as suggestions which is not worthy

Pradipta
Junior Performance Marketer, Índia
E-Learning, 51–200 funcionários
Usou o software para: Avaliação gratuita
Fonte da avaliação

10/10 must use

5,0 há 6 meses

Vantagens:

it makes a lot easier to optimize google ads

Desvantagens:

nothing as such because I have only used it for 14 days although it takes some time to refresh the recommendations sometimes

Daniele
Digital Performance Marketing Manager, Itália
Gestão da educação, 201–500 funcionários
Usou o software para: Avaliação gratuita
Fonte da avaliação

Amazing tool

4,0 há 10 meses

Vantagens:

Very user friendly tool. Definetely the best software for PPC management

Desvantagens:

Could be more expensive than competitors

Markus
Growth Manager, Alemanha
Software, 51–200 funcionários
Usou o software para: Avaliação gratuita
Fonte da avaliação

Alternativas consideradas anteriormente:

Easy to use and effective PPC Software

5,0 há 10 meses

Vantagens:

- Budget Management - Quality Score Insights

Desvantagens:

- Interface could be a bit more user-friendly.

Robert
Founder, EUA
Publicidade e marketing, 2–10 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Alternativas consideradas anteriormente:

My go-to PPC software

5,0 há 5 anos

Comentários: Helps me monitor ad copy performance in aggregate across larger swaths of campaigns (to get statistical significance more quickly). Highlights opportunities for new keywords as well as potential negative keywords. Notifies me of errors I might have made such as neglecting certain ad extension types.

Vantagens:

This software has the smoothest onboarding process I've ever experienced. Very easy to use and understand. Great documentation and tutorials for using the various product features. Constantly being updated to increase the functionality. While it was initially an ad testing tool, it's now evolved into a very robust software package that aids management/optimization, alerts you to potential issues or performance variations, and is easy enough for even junior practitioners to use.

Desvantagens:

So many alerts/notifications that it can be overwhelming until you identify the ones that are most important to each account.

Sam
Analytics Strategist, EUA
Hospitais e Saúde, 11–50 funcionários
Usou o software para: Avaliação gratuita
Fonte da avaliação

An Excellent Resource

5,0 ano passado

Vantagens:

The Adalysis interface is so easy and convenient to use after just a few interactions with it. I love that it gives you critical information and suggestions that you can immediately implement right from their platform.

Desvantagens:

I wish there was more information regarding why certain audience bid adjustments are recommended.

Justin
PPC Specialist, EUA
Publicidade e marketing, 51–200 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

Adalysis is an excellent resource

5,0 ano passado

Comentários: My team tested Adalysis with the trial and we are in the process of making it our primary workflow tool.

Vantagens:

Adalysis is fast and intuitive to onboard and has a robust set of features that simplifies ad management at a high level but also allows you to make in depth modifications with data driven insights.

Desvantagens:

It is a shame that things have to cost money.

Motty
manager, Reino Unido
Publicidade e marketing, Profissional autônomo
Usou o software para: Avaliação gratuita
Fonte da avaliação

Very happy

5,0 ano passado

Vantagens:

Adalysis is a great tool for Google Ads managers. The custom performance alerts are a really useful feature, as they can help you to identify and take action on performance issues quickly.makes google ads management much easier.

Desvantagens:

can think of anything negative love it

Avaliador Verificado
Usuário do LinkedIn Verificado
Serviços e tecnologia da informação, 201–500 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

Best Automotion

5,0 ano passado

Comentários: It's good

Vantagens:

Campaign management and optimisation research

Desvantagens:

Facebook needs more features to optimise campaign

Michael
Founder, EUA
Publicidade e marketing, Profissional autônomo
Usou o software para: Avaliação gratuita
Fonte da avaliação

Another great PPC tool for your toolkit

5,0 ano passado

Comentários: I only used it for 2 weeks but I told my clients that I was likely going to add it to our stack. It was quality and I can see becoming a regular user of it if I add a couple more clients to my portfolio.

Vantagens:

It was rich with insights and the ability to apply changes directly from the software was incredibly helpful.

Desvantagens:

I think the user interface was a bit outdated but it wasn't a hindrance to my work.

John
SEO Consultant, Índia
Publicidade e marketing, Profissional autônomo
Usou o software para: 1 a 5 meses
Fonte da avaliação

N-Gram Analysis / Search Terms

5,0 ano passado

Comentários: The support team is super responsive and intent on finding solutions.

Vantagens:

I stumbled upon Adalysis while looking for n-gram analysis of search terms, so that I could build meaningful negative keyword lists with ease. Adalysis with its intuitive interface excels at this.

Desvantagens:

Since I came for n-gram analysis only, I am not missing anything.

Mark
Owner, Reino Unido
Publicidade e marketing, Profissional autônomo
Usou o software para: Mais de dois anos
Fonte da avaliação

Excellent Software that Helps to Streamline Adwords

5,0 há 5 anos

Comentários: The cost of the software is within reach of many smaller agencies and I've been very happy with the value of Adalysis. I've followed Brad Geddes for a long time and trust his knowledge on PPC. Adalysis is obviously set up by a team who very much know what they are doing.

Vantagens:

I use Adalysis often and it's been a great time saver for me. The dashboard highlights issues with an Adwords account and there is a lot of other data and functionality including ad AB testing. One of the features I find most useful is the Quality Score reporting for auditing accounts and identifying areas for improvement. Adalysis gives an ad group a priority to work on to have the most impact for QS. N-gram analysis of search term components is great. You can also identify landing pages with low quality score and improve the situation. The ad testing features are also great, for example you can analyse across the account ad performance based on patterns in Headline 2 for example, these insights have helped me to improve performance. Some of the features are possible to do with a pivot table and I used to follow Brad Geddes' instructions on doing this, but Adalysis instantly shows you the information you need to optimise and improve Adwords. Support is very responsive and helpful. Overall this is superb software, I love it!

Desvantagens:

There are ongoing improvements to Adalysis and more features have been released. One thing I would like to see is to set a longer date range for some of the features or be able to set your own date range.

Peter
Owner, Reino Unido
Publicidade e marketing, 2–10 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

A Cut Above The Rest

5,0 há 5 anos

Comentários: Google ads is requiring marketers to become more and more innovative with their strategies in order to get ahead of the competition and I am using this tool to do exactly that. Buying time automating and monitoring tasks means that more time can be spent devising new strategies.

Vantagens:

Insightful reporting that is possible to action right within the interface. Surfaces issues that I never knew were issues. Saves a huge amount of time by automating repetitive tasks. Doesn't just follow trends within software tools, it releases frequent innovative updates that are unique. Quite obviously written by someone who is having the same issues I am in the ever-changing PPC landscape. Great knowledge base containing video and text tutorials. Considering the amount of time it saves me it is great value for money.

Desvantagens:

Some aspects of the system take a while to wrap your head around but at the end of the day, it's worth it.

Ernie
VP Digital Marketing, EUA
Publicidade e marketing, 11–50 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Easy Button for Campaign Management

4,0 há 5 anos

Vantagens:

Adalysis makes many otherwise time-consuming and critical PPC management tasks quick. Identifies issues that are easy to miss in the platform. Identifies opportunities for improvement and makes it easy to implement. Adalysis makes it easier to identify which opportunities for improving quality score will have the greatest impacts on overall account performance. Adalysis helps analyze well my team members are managing their accounts.

Desvantagens:

Most alert types are customizable, but some are not.

Ethan
Manager, Nova Zelândia
Rádio e televisão, 2–10 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

A great ad management tool - a must have for businesses managing their own ads!

5,0 há 5 anos

Comentários: Adalysis is a great tool at a great price. Save yourself the need to hire an Ad Management Company and teach yourself the basic / administer your own Ads using this tool. It's more affordable than Wordstream and quicker to use. The styling feels slightly dated but thats such a minor point as the quality of the tool is first class.

Vantagens:

* More cost-effective then others (Eg. Wordstream). New suggestions each night * Easily see suggestions to improve campaigns * A/B Testing is constantly working automatically * Quality Score shows you how your Ads are performing and what you need to concentrate * Fairly priced and scales as your Advertising Spend Scales

Desvantagens:

* Bing Ads and Google Ads have two differn't subscriptions * The interface looks a bit dated * Doesn't support PayPal - only ChargeBee where their payment merchant doesn't support some banks.

Vincent
Vincent
Managing Director, Países Baixos
Usuário do LinkedIn Verificado
Publicidade e marketing, 11–50 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Alternativas consideradas anteriormente:

Adalysis is a great toolkit to save money and improve SEA performance quickly and easily

5,0 há 5 anos

Comentários: We use Adalysis mostly to save time and money and make our work more efficient and valuable.

Vantagens:

It's UI is really intuitive and the testing feature is rock solid. It really helps us save money quickly. Perhaps more importantly, it's easy to get extra clicks and revenue using the automated testing features.

Desvantagens:

You need sufficient data to get relevant results, which is, of course, logical, but for small accounts this software is less useful.

Sky
Diital Marketing Director, EUA
Publicidade e marketing, 11–50 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Very Useful Tool For AdWords

5,0 há 5 anos

Comentários: We monitor budget and keywords mostly with Adalysis. This makes changing and fixing our large accounts very quick in bulk. I highly recommend Adalysis.

Vantagens:

I love the negative keyword conflict function. I use this on all new accounts. We have very large clients and very large negative lists. Adalysis makes it so easy to find and delete negative keywords.

Desvantagens:

No cons so far. I absolutely love this tool.

David
Search Marketer, EUA
Publicidade e marketing, 2–10 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Optimize your ad testing procedure

4,0 há 5 anos

Vantagens:

The ability to track aggregate ad testing statistics across multiple ad groups has been instrumental in growing my lead gen numbers. There is also useful reminders to constantly run split tests in all of your ad groups.

Desvantagens:

Learning the various features of the software is somewhat difficult. The onboarding process could be made smoother, and they could also implement some kind of onboarding email sequence which issues reminders to utilize more features of the software.

Tara
Paid Media Manager, EUA
Publicidade e marketing, 5.001–10.000 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Adalysis is a Great Tool For Paid Search

4,0 há 5 anos

Vantagens:

I love the constant updates and improvements that are being made that assist with optimizations on multiple accounts

Desvantagens:

the system was not yet able to let us update responsive ads and sometimes it is hard to pinpoint negative keywords that are result in conflicts.