---
description: Tudo sobre Traackr: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: Traackr - Preço, avaliações e classificação - Capterra Brasil 2026
---

Breadcrumb: [Home](/) > [Ferramentas de Influenciadores](/directory/31337/influencer-marketing/software) > [Traackr](/software/175485/irm)

# Traackr

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> O padrão do marketing de influenciadores. Tudo o que você precisa para executar programas impactantes de influenciadores em escala.
> 
> Conclusão: 32 usuários atribuíram a nota **4.6/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Resumo

### Quem usa o Traackr?

O Traackr potencializa o marketing impactante de influenciadores para centenas de marcas e agências em 80 países e 19 idiomas.

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.6/5** | 32 Avaliações |
| Praticidade | 4.6/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.8/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.5/5 | Com base em avaliações gerais |
| Recursos | 4.3/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Traackr
- **Localização**: San Francisco, EUA
- **Fundada**: 2010

## Contexto comercial

- **Preço inicial**: US$ 17.000,00
- **Público-alvo**: 2–10, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web
- **Idiomas**: inglês
- **Países disponíveis**: Estados Unidos

## Recursos

- Análise de dados de campanhas
- CRM
- Descoberta de influencers
- Gestão de campanhas
- Gestão de relacionamento com influencers
- Integração de redes sociais
- Monitoramento das redes sociais
- Painel de atividades
- Pesquisa/filtro por facetas
- ROI Tracking
- Rastreamento de engajamento
- Rastreamento de influencers

## Integrações (3 no total)

- Instagram
- Meta for Business
- Twitter/X

## Opções de suporte

- Email/Help Desk
- Bate-papo

## Category

- [Ferramentas de Influenciadores](https://www.capterra.com.br/directory/31337/influencer-marketing/software)

## Categorias relacionadas

- [Ferramentas de Influenciadores](https://www.capterra.com.br/directory/31337/influencer-marketing/software)
- [Software de Marketing de Redes Sociais](https://www.capterra.com.br/directory/30781/social-media-marketing/software)

## Alternativas

1. [Brinfer](https://www.capterra.com.br/software/1069120/Brinfer) — 4.9/5 (20 reviews)
2. [Grin](https://www.capterra.com.br/software/173654/grin) — 4.7/5 (147 reviews)
3. [Julius](https://www.capterra.com.br/software/175488/julius) — 4.5/5 (107 reviews)
4. [Upfluence](https://www.capterra.com.br/software/162056/upfluence) — 4.4/5 (44 reviews)
5. [HypeAuditor](https://www.capterra.com.br/software/178954/hypeauditor) — 4.8/5 (35 reviews)

## Avaliações

### "Data driven marketers- this one's for you\!" — 5.0/5

> **Haley** | *11 de outubro de 2022* | Bens de consumo | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: I love the robust analytics included within this platform- from footprint analytics, to audience analytics and through to your campaign's conversion and performance analytics- there is no platform with more in platform data available to users.
> 
> **Desvantagens**: The campaign workflow can be clunky, especially if you are running campaigns for niche and one-funnel purposes, (i.e. top funnel campaign may not even needs links, bottom funnel campaign may not require so many soft analytics steps).
> 
> I have been using Traackr for 8 years and I cannot do my job without it\! My experience with Traackr has grown in-line with my experience in my career in general- it has evolved into something data first, agile and creator-driven- just like influencer marketing has\! Plus- the team at Traackr is super trail blazing when it comes to quantifying influencer marketing success- so it feels like having thought leaders as partners.

-----

### "User Friendly Tool" — 5.0/5

> **Arpit** | *22 de maio de 2023* | Varejistas | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: The ability to download post level data including IG reels is an advantage we get over other tools we work with. Also, the accuracy of data is very high.
> 
> **Desvantagens**: The ability to export full account data ie all the posts without creating any keyword query is what we would like to have as it is required in our day-to-day job.
> 
> Amazing Tool.

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### "AB Brand Advocates" — 3.0/5

> **Brigid** | *9 de setembro de 2019* | Alimentação e bebidas | Taxa de recomendação: 6.0/10
> 
> **Vantagens**: The project and tagging features are really helpful to stay organized when working with so many influencers.
> 
> **Desvantagens**: The language used doesn't really line-up to what you're doing if you're working with unpaid influencers. I like the ability to put people into different buckets/stages within a project, but it would be nice if those boxes were customizable.&#10;&#10;When looking for influencers in smaller cities, I think the pool of people could be better. Those areas don't have as many mega-influencers and it is hard to find people with 7-15k followers who are very influential locally.
> 
> I think it is very easy to use and can be helpful when you're starting from scratch. I find myself using it less when I'm working on a project that's outside of a major city and I rarely use the project management tools.

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### "I have been using Traackr for nearly 5 years\!" — 5.0/5

> **Scarlette** | *3 de outubro de 2022* | Publicidade e marketing | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: Traackr is truly the best when it comes to influencer discovery, vetting, and tracking. I have worked on numerous campaigns across multiple clients and this is the only way to stay hyper-organized from start to finish. I love that I can search granular details while casting a wide net when tracking.
> 
> **Desvantagens**: The only complaint is that sometimes TikTok's don't populate but we know that's a TikTok problem :) Traackr always manually ads in pieces of content that don't show up the second we flag them.
> 
> Using this platform has made me a better influencer marketer, educator, and more understanding of the brand's needs and influencer's needs\!

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### "Why I use Traackr" — 5.0/5

> **Olivia** | *4 de outubro de 2022* | Publicidade e marketing | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: It is so easy to use and tracks up to date info about influencers no matter the size. I love how it keeps story data as that is the hardest to track on the social apps
> 
> **Desvantagens**: One thing our company struggles with is finding Tik Toks once they are live on Traackr. It seems like the software updates Tik Tok content at a later date which is hard when clients ask for the KPIs of Tik Toks

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