Sugar Market

Great Marketing Automation Tool - Straightforward and easy to use

Comentários: Salesfusion has helped our marketing team save time and made creating campaigns so much easier! We've gone from manually updating lists using Excel files and constantly re-adjusing emails to make them look good on all platforms to make things work with only a few clicks! I definitely love Salesfusion, the ease-of-use and integration between CRM and MA platform!

Vantagens:

Salesfusion has made it very easy for my CRM (Bullhorn) to be connected and synced with Salesfusion. I never have to push information manually - everything is done automatically. The drag and drop email, form and landingpage builder is incredibly easy to use and everything will look exactly like it does on your preview screen, in your once it's live/sent. This is something that doesn't apply to all marketing automation tools! Setting up leadroutes and smart nurtures is also incredibly easy and the customer service and training is also great.

Desvantagens:

The only thing I am not a 100% a fan of is the Events section - it doesn't have the drag and drop builder YET. I know they are working on it, but currently it's a bit more difficult and you need to know your way around HTML to get a good looking email and landingpage - although you can copy this from your drag and drop emails and landingpages if you know your ways around pulling this HTML from the source. This is the only thing I dislike.

Sales Fusion is Great!

Comentários: The training team, and especially [SENSITIVE CONTENT HIDDEN]are so knowledgeable. The training program when you are first on-boarded is fabulous!! Their support team is also amazing. They almost always have a solution to my problems/questions and are very fast to respond. This is the first time we have used a marketing automation tool and I'm very happy with Sales Fusion!

Vantagens:

The software is pretty intuitive, which really helps when you are first starting out. Email builder is great! 2.0 just launched and is awesome. Their other modules are great too!

Desvantagens:

There's nothing I dislike. Including an additional training session on pulling reports once you have been using the tool for 6+ months would be nice. The training is thorough, but you don't have any data to pull, so you aren't really sure what stats you will want to pull/how to pull them once you do have data to pull.

It is never their fault

Comentários: I have had many issues when it comes to this software. Their CRM is unable to search duplicates. It does communicate with my other software but it does not update properly. I have had emails sent out at 3 am because my user profile went from EST to some random time zone. I put multiple requests in the have this resolved but it was changed back with out a reason for it being changed in the first place. Emails scheduled for a nurture have just sent out prior to their scheduled release date. When I put a ticket in it was pushed off. I have gone weeks without a response from their support team and not a single time have they took responsibility. They like to blame Microsoft Dynamics or the user rather than take responsibility for their product. Their new user interface has made interactions improve but their customer service is still sub par.

Desvantagens:

Horrible customer support and frequent malfunctions

Fully-featured marketing automation software, but some areas need improvement

Comentários: We reduced our marketing costs without losing any features our previous software had. However, we now spend more time organizing webinars as that module is deprecated and too complex to use.

Vantagens:

Unlike other marketing automation software, Sugar Market has a single pricing plan at a competitive cost. Its CRM integration is also more streamlined that other competitors.

Desvantagens:

Some areas haven't been improved upon in a while (such as webinar management) and can be overwhelming for less technical marketers. UX can also use some improvement even in areas where the UI has been updated.

An easy to use and powerful enough to call MarTech tool!!

Vantagens:

Sugar Market make it easy to find the email results in a matter of seconds. It is possible to administer a database in a simple and efficient way. Creating landing pages, email templates and sign up form can be done easily.

Desvantagens:

The process of setting up custom reporting is difficult. There is a learning curve creating a template in HTML editor.