--- description: Tudo sobre Factors.ai: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Factors.ai - Preço, avaliações e classificação - Capterra Brasil 2026 --- Breadcrumb: [Home](/) > [Software de Geração de Leads](/directory/30963/lead-generation/software) > [Factors.ai](/software/1018509/factorsai) # Factors.ai Canonical: https://www.capterra.com.br/software/1018509/factorsai Página: 1 / 2\ Próximo: [Próxima página](https://www.capterra.com.br/software/1018509/factorsai?page=2) > O Factors.AI é uma plataforma de análise e atribuição de marketing que ajuda as equipes a entender o impacto do marketing sobre a receita. > > Conclusão: 19 usuários atribuíram a nota **4.8/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa o Factors.ai? O Factors foi desenvolvido para equipes de marketing digital supervisionarem métricas na internet, campanhas e CRM a fim de aumentar a receita. Uma opção para PMEs de software como serviço (SaaS, na sigla em inglês) B2B com alto crescimento, marcas e agências de vendas diretas ao consumidor. ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.8/5** | 19 Avaliações | | Praticidade | 4.6/5 | Com base em avaliações gerais | | Suporte ao cliente | 5.0/5 | Com base em avaliações gerais | | Relação qualidade/preço | 4.6/5 | Com base em avaliações gerais | | Recursos | 4.5/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: SLASHBIT ## Contexto comercial - **Modelo de preços**: (Teste grátis) - **Público-alvo**: 2–10, 11–50, 51–200, 201–500, 501–1.000 - **Implantação e plataformas**: Nuvem, SaaS, baseado na web - **Idiomas**: inglês - **Países disponíveis**: Afeganistão, Albânia, Alemanha, Andorra, Angola, Anguila, Antígua e Barbuda, Argentina, Argélia, Armênia, Aruba, Arábia Saudita, Austrália, Azerbaijão, Bahamas, Bangladesh, Barbados, Barein, Belize, Benin e mais 208 ## Recursos - Análise de dados de campanhas - Análise de dados do site - Análise do funil de vendas - Atribuição de múltitoque - Atribuição entre canais - CRM - Captura de leads - Dados de intenção - Gestão de campanhas - Gestão de publicidade - Goal Setting/Tracking - Identificação da conta de destino - Importação/exportação de dados - Indicadores de desempenho - Mapeamento da trajetória do cliente - Marketing de multicanal - Modelagem de atribuições - Monitoramento de campanha - Monitoramento de tempo na página - Monitoramento do KPI - Multi-Channel Attribution - Notificação de leads - Painel - Perfis de clientes - Pesquisa e filtro - Qualificação de leads - ROI Tracking - Rastreamento da interação entre usuários - Rastreamento de conversão - Rastreamento de engajamento - Rastreamento de interações - Relatórios de tráfego da Internet - Relatórios e análise de dados - Relatórios e estatística - Segmentação de leads - Third-Party Integrations - Visualização de dados ## Integrações (19 no total) - Apollo - Apollo - Breeze - Drift - G2 Buyer Intent - Google Ads - Google Search Console - HeyReach - HubSpot CRM - LinkedIn for Business - Make - Marketo Engage - Meta for Business - Microsoft Advertising - RudderStack ... e mais 4 integrações ## Opções de suporte - Email/Help Desk - Base de conhecimento - Suporte por telefone - Assistência 24/7 - Bate-papo ## Category - [Software de Geração de Leads](https://www.capterra.com.br/directory/30963/lead-generation/software) ## Categorias relacionadas - [Software de Geração de Leads](https://www.capterra.com.br/directory/30963/lead-generation/software) - [Software de Captação de Leads](https://www.capterra.com.br/directory/31017/lead-capture/software) - [Software de Gestão de Leads](https://www.capterra.com.br/directory/30017/lead-management/software) - [Software de Intenção de Compra](https://www.capterra.com.br/directory/32055/buyer-intent/software) - [Software ABM (Marketing Baseado em Contas)](https://www.capterra.com.br/directory/31125/account-based-marketing/software) ## Alternativas 1. [Dreamdata](https://www.capterra.com.br/software/197705/dreamdata-io) — 4.8/5 (55 reviews) 2. [Marketo Engage](https://www.capterra.com.br/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) 3. [ActiveDEMAND](https://www.capterra.com.br/software/142305/activedemand) — 4.2/5 (79 reviews) 4. [EngageBay CRM](https://www.capterra.com.br/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) 5. [Lebesgue](https://www.capterra.com.br/software/1019489/lebesgue) — 4.9/5 (43 reviews) ## Avaliações ### "How YourStory was able to weed out the inaccuracy in their marketing analytics data with Factors" — 5.0/5 > **Shreyansh** | *7 de setembro de 2021* | Alimentação e bebidas | Taxa de recomendação: 9.0/10 > > **Vantagens**: 1) After switching to Factors, YourStory was able to access unsampled website traffic data. This allows them to analyse the data without worrying about the quality and sanitization of data. 2) Since Factors only accounts for cursor movements and user engagement as part of the session time spent and page time spent data, Yourstory is able to accurately analyse visitor activity and qualitative metrics. 3) With Factors’ custom API integration, YourStory was able to push their own website visitor data from Factors into BigQuery which made it easier for their analytics team to create internal dashboards. > > **Desvantagens**: Improvement in Visualization and dashboards > > Being a digital media company, YourStory’s primary KPIs are traffic metrics like sessions, pageviews, session time spent, and page time spent. The marketing analytics team at YourStory encountered inaccuracy (even the inactivity of website visitors is considered) in the ‘session time spent’ and ‘page time spent’ metrics data reported by GA 360. These numbers were important as they played a huge role in the board-level reporting on the engagement of users. Furthermore, these numbers helped the editorial team with feedback on the kind of content to create and publish. So accuracy in these qualitative metrics had a huge business impact. With Google Analytics’s free version, the marketing team was also facing data sampling problems and the traffic metrics showed up 10-15% lower or higher than the actual numbers. YourStory also needed all the web activity raw data into BigQuery for their internal reporting After moving to Factors, YourStory was able to improve the ROI on their marketing tech stack and find a more efficient and affordable solution. ----- ### "Factors helped in improving the accuracy of our Web Analytics data" — 4.0/5 > **Krubakar** | *6 de setembro de 2021* | Produção audivisual | Taxa de recomendação: 9.0/10 > > **Vantagens**: The feature we liked the most about Factors is the accuracy at which our KPIs were measured. Using GA we were getting only an estimate of Page Time, Session Time sampled on 10% of users, and factors helped in weeding out this inaccuracy. Unsampled data availability and the precision at which they track user engagement metrics like scroll depth and cursor movements were big positives. It met and exceeded most of the expectations we had in comparison to GA > > **Desvantagens**: Being an early stage startup certain integrations were not available (Netcore etc). Also our use case was more of Web Analytics and they were built for marketing analytics hence custom dashboard creations were not straight forward. However all our requirements were met as they helped us with these custom issues and solved all our problems. Their customer support team is quick in addressing and solving any issues > > Having a very good experience with the platform and the team. I could see good improvements in the product and data sanctity from the day we started. Looking forward to a fruitful experience in the future as well ----- ### "It's a good tool for Marketing Campaign analysis and Improve ROI" — 4.0/5 > **Bhavuk** | *24 de setembro de 2021* | Seguros | Taxa de recomendação: 8.0/10 > > **Vantagens**: We used the Factors.ai tool for Marketing analytics, to analyze our Google, FB campaigns daily \& weekly performance data. Really liked the way the overall data is represented with proper actionable insights. > > **Desvantagens**: More features are required related to Demographic, search term related analysis. ----- ### "All in one marketing attribution and analytics tool" — 5.0/5 > **Chandra Shekar** | *15 de setembro de 2021* | Serviços ao consumidor | Taxa de recomendação: 10.0/10 > > **Vantagens**: Problem Statements: 1.) Distributed marketing and sales data (GA for website visitor, Salesforce for CRM data, individual ads platforms and Search Console for organic search data). 2.) Time+effort to access to marketing+sales funnel metrics with required breakdowns and filters. 3.) Analysing impact of an intermediate lead state on final conversion: E.g., Pre-qualified funnel. 4.) Gauging time taken (TAT analysis) from one lifecycle stage of a lead to another. E.g., TAT analysis. 5.) Measuring marketing activities' impact on value/quality of leads and sales. Solutions: 1.) Factors integrates with the website visitor, CRM, Ads platform and Search Console data bringing all data in a single place. Eliminated need to hop across tools to track marketing KPIs. 2.) Analysts at Design Cafe track the following funnel on a regular basis in order to determine the efficacy of marketing and sales activities-\> Leads to Meeting Schedule (i.e., Qualified Leads) to Meeting Done (i.e., Opportunity) to Sign Up (i.e., Customer). During this they end up access 2 or more reports in Salesforce as they want to breakdown this by city, source, channel, campaign and segment. Using the Salesforce integration, Factors pulls all CRM updates at a lead and opportunity objects level. And all these updates are further available for reporting in a choronological order as events with all the Salesforce properties like city, source, channel, etc. Using these update events, analysts were able to create any marke > > **Desvantagens**: Data loading is little slow and factors is working on the issue ----- ### "The most affordable yet powerful marketing+sales analytics tool" — 5.0/5 > **Kashish** | *31 de agosto de 2022* | Software | Taxa de recomendação: 10.0/10 > > **Vantagens**: A multi-touch attribution reporting that provides accurate, scalable, and actionable data that helps you make better marketing decisions, and transform the insights you gather into action leading to more marketing efficiency and less waste of our valuable marketing dollars. With an excellent onboarding team in place, the understanding of the various features of the Factors app has been made effortless. Affordable yet powerful- definitely a go-to alternative to all the expensive product analytics tools out there. > > **Desvantagens**: Need to login to view the dashboards. But as per our CSM, being able to share dashboards using a URL is soon going live as a product enhancement > > Attribution being a very tricky landscape to maneuver, Factors has helped us understand a customer’s path to conversion very accurately enabling better measurement and campaign optimization by adjusting various attribution models for micro-conversions. ----- Página: 1 / 2\ Próximo: [Próxima página](https://www.capterra.com.br/software/1018509/factorsai?page=2) ## Links - [Ver em Capterra](https://www.capterra.com.br/software/1018509/factorsai) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Dados estruturados