--- description: Tudo sobre Mailchimp: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Mailchimp - Preço, avaliações e classificação - Capterra Brasil 2026 --- Breadcrumb: [Home](/) > [Ferramentas de Email Marketing](/directory/30013/email-marketing/software) > [Mailchimp](/software/110228/mailchimp) # Mailchimp Canonical: https://www.capterra.com.br/software/110228/mailchimp Página: 1 / 707\ Próximo: [Próxima página](https://www.capterra.com.br/software/110228/mailchimp?page=2) > A plataforma de marketing tudo-em-um Mailchimp ajuda as pequenas empresas a comercializarem com mais inteligência para crescer mais rapidamente. > > Conclusão: 17642 usuários atribuíram a nota **4.5/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa o Mailchimp? Solução de marketing por e-mail baseada em nuvem que ajuda empresas de todos os tamanhos a projetar, automatizar e gerenciar campanhas de marketing em várias plataformas de e-mail, canais de anúncios e muito mais através de um painel unificado. ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.5/5** | 17642 Avaliações | | Praticidade | 4.4/5 | Com base em avaliações gerais | | Suporte ao cliente | 4.2/5 | Com base em avaliações gerais | | Relação qualidade/preço | 4.4/5 | Com base em avaliações gerais | | Recursos | 4.4/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Intuit - **Fundada**: 1983 ## Contexto comercial - **Preço inicial**: US$ 13,00 - **Modelo de preços**: (Versão gratuita disponível) (Teste grátis) - **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop), Android (celular), iPhone (celular), iPad (tablet) - **Idiomas**: alemão, espanhol, francês, inglês, italiano, português - **Países disponíveis**: Alemanha, Austrália, Brasil, Canadá, Espanha, Estados Unidos, França, Itália, Portugal, Reino Unido, Singapura, Índia ## Recursos - API - Agendamento de campanhas - Alertas/notificações - Análise de dados de campanhas - Arrastar e soltar - Automação de marketing - Ações ativadas por eventos - CAN-SPAM Compliance - Campanhas multicanal - Captura de leads - Edição em tempo real - Ferramentas de colaboração - Geração de leads - Gerenciamento de contatos - Gerenciamento de e-mails - Gestão de assinantes - Gestão de campanhas - Gestão de canais - Gestão de conteúdo - Gestão de leads - Gestão de múltiplas contas - Gestão do fluxo de trabalho - Gestão do pipeline de vendas - Indicadores de desempenho - Integração de redes sociais - Inteligência artificial e aprendizado de máquina - Mensagens de texto em massa - Mensagens programadas - Mobile Optimization - Modelos de e-mails - Modelos pré-elaborados - Monitoramento das redes sociais - Monitoramento de campanha - Painel - Painel de atividades - Para o setor de seguro - Planejamento de campanhas - Publicação automática - Páginas de início/formulários web - Rastreamento de cliques - Rastreamento de conversão - Rastreamento de e-mails - Rastreamento de interações - Real-Time Notifications - Recomendações - Responsive Web Design - Respostas automáticas - Segmentação de clientes - Segmentação por comportamentos - Simple Mail Transfer Protocol (SMTP) ... e mais 49 recursos ## Integrações (210 no total) - 123FormBuilder - 40Nuggets - AWeber - Accelo - Accumulus - ActiveCampaign - Acuity Scheduling - AdRoll - Administrate Training Management - Adobe Commerce - Agile CRM - Aircall - Airtable - AlertBot - AllClients ... e mais 195 integrações ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Assistência 24/7 - Bate-papo ## Category - [Ferramentas de Email Marketing](https://www.capterra.com.br/directory/30013/email-marketing/software) ## Categorias relacionadas - [Ferramentas de Email Marketing](https://www.capterra.com.br/directory/30013/email-marketing/software) - [Ferramentas de Automação de Marketing](https://www.capterra.com.br/directory/6/marketing-automation/software) - [Sistemas CRM](https://www.capterra.com.br/directory/2/customer-relationship-management/software) - [Software de Gestão de Campanhas](https://www.capterra.com.br/directory/30012/campaign-management/software) - [Software de Marketing de Redes Sociais](https://www.capterra.com.br/directory/30781/social-media-marketing/software) ## Alternativas 1. [HubSpot Marketing Hub](https://www.capterra.com.br/software/171840/hubspot-marketing) — 4.5/5 (6242 reviews) 2. [Brevo](https://www.capterra.com.br/software/132996/brevo) — 4.6/5 (3486 reviews) 3. [ActiveCampaign](https://www.capterra.com.br/software/79367/activecampaign) — 4.6/5 (2563 reviews) 4. [MailerLite](https://www.capterra.com.br/software/136603/mailerlite) — 4.7/5 (2318 reviews) 5. [Constant Contact](https://www.capterra.com.br/software/31898/constant-contact) — 4.3/5 (2934 reviews) ## Avaliações ### "Ótimo para iniciantes\!" — 5.0/5 > **Luís** | *18 de novembro de 2024* | Energias renováveis e meio ambiente | Taxa de recomendação: 8.0/10 > > **Vantagens**: O que mais gostei no mailchimp foi a forma intuitiva e prática com que podemos criar campanhas sem necessidade de ter uma grande experiência prévia. Para iniciantes, é uma ferramenta bastante fácil de utilizar. > > **Desvantagens**: Não gostei do facto de ter uma limitação muito grande no número de emails que se podem enviar, é uma ferramenta que acaba por ser bastante dispendiosa para quem precisa de enviar para uma lista de contactos grande. > > De um modo geral tenho uma boa experiência com o Mailchimp. No entanto, quando comparado com outras ferramentas com funções semelhantes acaba por ser "curto". Ideal para explorar numa fase inicial devido à sua praticidade e acessibilidade. ----- ### "Muito boa ferramenta" — 4.0/5 > **Marta** | *6 de fevereiro de 2025* | Saúde, bem-estar e condicionamento físico | Taxa de recomendação: 7.0/10 > > **Vantagens**: A facilidade de escrever os e-mails e selecionar os públicos para quem enviar > > **Desvantagens**: Tem um número baixo de e-mails para a subscrição normal ----- ### "Powerful and User-Friendly Email Marketing Platform" — 5.0/5 > **Palash** | *26 de maio de 2026* | Design | Taxa de recomendação: 10.0/10 > > **Vantagens**: What I like most about Mailchimp is its user-friendly drag-and-drop email builder and robust automation capabilities. It makes creating, scheduling, and managing email marketing campaigns incredibly simple. The platform also offers detailed audience segmentation and clear analytics, which are essential for tracking open rates and boosting campaign performance efficiently. > > **Desvantagens**: The pricing escalates quite quickly as your contact list or subscriber count grows, which can be tough for small businesses or individual users. Additionally, managing and cleaning up duplicate contacts inside the audience dashboard can sometimes feel a bit tricky. > > My overall experience with Mailchimp has been highly positive and seamless. It is a fantastic all-in-one marketing platform that reliable handles newsletter distribution and automated customer journeys. It saves a lot of time by integrating smoothly with other marketing platforms, making audience growth much easier to manage. ----- ### "Easy to Use and Great for Managing Campaigns" — 4.0/5 > **Khyan** | *18 de maio de 2026* | Software | Taxa de recomendação: 8.0/10 > > **Vantagens**: Mailchimp is very easy to use, especially for managing email campaigns and keeping marketing activity organised without needing a highly technical skillset. Great for beginners. The user interface is clean, modern, and fairly intuitive, which makes building campaigns, managing contact lists, and reviewing reporting pretty straightforward. From an SDR and SaaS perspective, that ease of use helps teams move quickly without spending too much time figuring out the platform itself. Team collaboration is also solid because marketing content, campaigns, and reporting can all sit centrally rather than being spread across multiple systems. Access and connectivity have been reliable as well. It integrates nicely into broader SaaS workflows and connects well with CRM and marketing tools, which helps keep campaign activity aligned with sales efforts. From a value perspective, it feels like a strong platform for businesses wanting a practical and scalable email marketing solution without overcomplicating things. Easy to lean and fairly robust. > > **Desvantagens**: While the interface is generally good, some areas of the UI can start to feel a bit cluttered once campaigns, automations, and audience lists grow over time. Certain settings and workflows can also take a few extra clicks to find compared to newer platforms. List management and audience segmentation can become confusing as the database scales, particularly when multiple teams are working in the platform. There are also some limitations around deeper automation and reporting compared to more enterprise-focused marketing platforms. I haven’t really experienced major bugs or platform issues personally, although some pages and reporting dashboards can occasionally feel a little slow. Customer support isn’t something I can comment too heavily on because I haven’t needed to use it much due to not having any major problems with the platform. Spam filtering and deliverability tools are generally good, but like most email platforms, campaign quality and database hygiene still play a big role in results. > > Overall, my experience with Mailchimp has been positive. It’s a practical, reliable platform that makes campaign management and email communication fairly easy without adding unnecessary complexity. From a SaaS and SDR perspective, it works well for managing campaigns, tracking engagement, and keeping marketing activity connected with broader sales workflows. Ease of use is probably the biggest strength. The platform is easy to pick up, accessible across devices, and doesn’t require extensive training to start getting value from it. I can’t comment too deeply on value for money since I’m not directly involved in the commercial side, and I haven’t needed customer support due to not experiencing any major issues personally. Overall, it’s a solid marketing platform that works well for growing teams wanting something scalable, easy to manage, and reliable day to day. ----- ### "Unsolved Tech Support, No REFUND for product not working as promised." — 1.0/5 > **Brandi** | *17 de junho de 2026* | Bens de consumo | Taxa de recomendação: 0.0/10 > > **Vantagens**: I liked the idea of having email and sms marketing abilities in one platfrom. However, I have yet to get them to work sucessfully. > > **Desvantagens**: Customer Support, Billing Support, Tech Support - all chat, no actual help. No real live person to help, no real answers when their product does not work as promised. No support when their product fails. > > I would not recommend Mailchimp based on our experience with their SMS automation product, technical support, and customer service. We paid for Mailchimp because we needed a working SMS keyword automation for a major giveaway promotion. The basic function we needed was simple: a customer texts a keyword to the Mailchimp SMS number, receives the automated SMS response, and completes the entry process. Unfortunately, the product did not work consistently. Multiple test phone numbers texted the assigned keyword, but the entries did not reliably show in the dashboard, did not appear in the queue, and did not receive the automated SMS response. Out of several attempts, only a small number completed successfully, which made the product unusable for the promotion we were trying to launch. The bigger issue was the support experience. I spent days trying to troubleshoot this. I rebuilt flows, archived contacts, tested multiple phone numbers, used different browsers, cleared history, tried incognito, and attempted to provide screenshots and documentation. Instead of getting clear help, I received confusing and conflicting answers. One support interaction suggested the problem was a trigger setting. Another response said the SMS action needed to be placed immediately after the trigger. Another said contacts needed to already be in the audience before texting the keyword, which defeats the entire purpose of a text-to-join keyword campaign. At one point, the Mailchimp chat window itself became part of the problem. The live chat would not close, and because it would not disconnect, I could not access support normally. I repeatedly tried to close the chat and even sent multiple messages asking for help because I was stuck in the chat window. Mailchimp later acknowledged this as a known behavior their development team was addressing, but that did not help me when I was actively trying to solve a time-sensitive campaign issue. The file-sharing process was also frustrating. Mailchimp asked me to upload screenshots through a portal, but the portal would not let me upload anything. Attachments I tried to send by email were apparently redacted by their system, which meant I was being asked to provide proof and documentation but was not given a working way to do so. After all of this, we asked about canceling and receiving a refund because the product was not working for the purpose we purchased it for. The response we received was that the only way to cancel was by downgrading to the free plan, but we were told the account could not downgrade again because it had already been downgraded before. That was extremely frustrating because the prior downgrade was not us canceling after using a paid account successfully; it was the account moving from a trial/previous plan situation. Instead of resolving the issue or refunding us for a product that was not working, Mailchimp offered pausing the account as an alternative. Overall, this was one of the most frustrating software and support experiences I have had. We paid for a service that did not perform reliably, spent days trying to troubleshoot it, were unable to get timely or effective technical support, were denied meaningful cancellation/refund help, and lost valuable time on a promotion that depended on this feature working. Based on this experience, I would be very cautious about relying on Mailchimp for SMS keyword campaigns or any time-sensitive marketing automation. ----- Página: 1 / 707\ Próximo: [Próxima página](https://www.capterra.com.br/software/110228/mailchimp?page=2) ## Links - [Ver em Capterra](https://www.capterra.com.br/software/110228/mailchimp) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Dados estruturados