---
description: Tudo sobre Sprout Social: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: Sprout Social - Preço, avaliações e classificação - Capterra Brasil 2026
---

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# Sprout Social

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> O Sprout Social oferece soluções de relacionamento, publicação, análise, escuta e geração de relatórios de redes sociais para as principais agências e marcas.
> 
> Conclusão: 609 usuários atribuíram a nota **4.4/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Resumo

### Quem usa o Sprout Social?

O Sprout ajuda agências e empresas, tanto grandes quanto pequenas, a extrair um valor de negócio real das redes sociais por meio de ferramentas eficazes de relacionamento, publicação, escuta e análise.

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.4/5** | 609 Avaliações |
| Praticidade | 4.4/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.3/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 3.9/5 | Com base em avaliações gerais |
| Recursos | 4.2/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Sprout Social
- **Localização**: Chicago, EUA
- **Fundada**: 2010

## Contexto comercial

- **Preço inicial**: US$ 199,00
- **Modelo de preços**:  (Teste grátis)
- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Android (celular), iPhone (celular), iPad (tablet)
- **Idiomas**: espanhol, francês, inglês, italiano, português, português
- **Países disponíveis**: Alemanha, Austrália, Brasil, Canadá, China, Dinamarca, Estados Unidos, Finlândia, França, Irlanda, Itália, Malta, Noruega, Nova Zelândia, Portugal, Reino Unido, Suécia, Suíça, Áustria, Índia

## Recursos

- @menções
- API
- Agendamento de postagens
- Agendamento de publicações
- Alertas/notificações
- Análise da concorrência
- Análise de dados de campanhas
- Análise de dados visual
- Análise de sentimentos
- Análise de tendências
- Campanhas multicanal
- Coleta de dados de multicanal
- Ferramentas de colaboração
- Filtragem por palavras chave
- Gerenciamento de comentários
- Gerenciamento de comentários negativos
- Gestão da comunicação
- Gestão de calendários
- Gestão de campanhas
- Gestão de conteúdo
- Gestão de experiência do cliente
- Gestão de múltiplas contas
- Gestão de respostas
- Gestão de tarefas
- Gestão do fluxo de trabalho
- Histórico do cliente
- Indicadores de desempenho
- Integração de redes sociais
- Layout e design
- Monitoramento
- Monitoramento da concorrência
- Monitoramento das redes sociais
- Monitoramento de campanha
- Multi-Channel Attribution
- Painel
- Painel de atividades
- Participação do cliente
- Pesquisa e filtro
- Publicação automática
- Rastreamento de conversão
- Rastreamento de engajamento
- Rastreamento de palavras chave
- Real-Time Analytics
- Relatórios e análise de dados
- Relatórios e estatística
- Relatórios personalizáveis
- Segmentação de clientes
- Segmentação por público
- Third-Party Integrations
- Visualização de dados

... e mais 1 recursos

## Integrações (30 no total)

- Adobe Experience Manager
- Bynder
- Canva
- Dropbox
- Glassdoor
- Google Analytics 360
- Google Drive
- Google My Business Review Manager
- HubSpot CRM
- Instagram
- LinkedIn for Business
- Meta for Business
- Microsoft Teams
- Opal
- Pinterest

... e mais 15 integrações

## Opções de suporte

- Email/Help Desk
- Base de conhecimento
- Suporte por telefone
- Assistência 24/7
- Bate-papo

## Category

- [Software de Gestão de Reputação](https://www.capterra.com.br/directory/30750/reputation-management/software)

## Categorias relacionadas

- [Software de Gestão de Reputação](https://www.capterra.com.br/directory/30750/reputation-management/software)
- [Software de Marketing de Redes Sociais](https://www.capterra.com.br/directory/30781/social-media-marketing/software)
- [Plataformas de Gestão de Redes Sociais](https://www.capterra.com.br/directory/30939/social-media-management/software)
- [Ferramentas de Monitoramento de Redes Sociais](https://www.capterra.com.br/directory/31028/social-media-monitoring/software)
- [Ferramentas de Análise de Marketing](https://www.capterra.com.br/directory/31018/marketing-analytics/software)

## Alternativas

1. [HubSpot Marketing Hub](https://www.capterra.com.br/software/171840/hubspot-marketing) — 4.5/5 (6256 reviews)
2. [monday AI Work Platform](https://www.capterra.com.br/software/147657/monday-com) — 4.6/5 (6120 reviews)
3. [Zoho Social](https://www.capterra.com.br/software/159351/zoho-social) — 4.7/5 (3477 reviews)
4. [Hootsuite](https://www.capterra.com.br/software/121701/hootsuite) — 4.4/5 (3803 reviews)
5. [Buffer](https://www.capterra.com.br/software/143492/buffer) — 4.5/5 (1492 reviews)

## Avaliações

### "Sprout Will Superpower Your Social" — 5.0/5

> **Zach** | *22 de fevereiro de 2026* | Gestão da educação | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: Our organization operates nearly a dozen main social handles and multiple sub-brands, Sprout Social has made it incredibly easy to manage all of our social handles across several platforms. The reporting tools are top tier and it is incredibly simple to generate visually appealing reports, especially for paid campaigns. 

Having switched over from another provider the learning curve was quite simple as the user interface is intuitive. It won't take long to master Sprout Social.
> 
> **Desvantagens**: The only caveat with Sprout and other providers is that it can get quite expensive if you require several user licenses and have a large number of social handles. The features are worth the money, but it is important to consider how many user licenses you will need to adequately support your organization.
> 
> Overall using Sprout has been a huge boost to our social strategy, both paid and organic. Being able to operate all of our social channels in one platform helps save time and allows for better collaboration across the social team. I would highly recommend using Sprout Social if you're looking for a new social media management tool.

-----

### "We love it\! Great product\!" — 5.0/5

> **Jeff** | *16 de setembro de 2025* | Serviços financeiros | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: They make it easy to see our entire inbox and messages we have. We're also able to respond directly to messages and comments from Sprout Social. IT's easy to use and set up, as well as schedule posts in advance for easy publishing. We feel confident in it's security and have never had an issue or bug that has needed to be worked out. The vaue we're getting is great and they're willing to customize your plan based on what you need.
> 
> **Desvantagens**: There are a lot of features to learn and sometimes it can feel a bit overwhelming to try and use all of them. It's a very robust product.
> 
> It's been very positive and I think we'll be with Sprout Social for a while provided the value continues and the features improve over time as the industry adapts.

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### "A literal nightmare" — 1.0/5

> **Étienne** | *18 de setembro de 2026* | Publicidade e marketing | Taxa de recomendação: 0.0/10
> 
> **Vantagens**: Scheduling posts across multiple platforms. That was the only useful feature, but since I need to hit a 100-character minimum, here are some characters.
> 
> **Desvantagens**: Multiple reporting errors. Terrible customer service experience. Extremely expensive for the value provided. I suppose it might be useful for large enterprises, but I would never consider it for a marketing agency.
> 
> A literal nightmare. We tried for months to cancel our subscription because the platform's errors caused issues with our own customers. The customer service team never seemed aware of our past interactions. They constantly connected us with their product team to help improve their platform—on our billable time—without actually resolving any of our concerns. Every time we spoke with them, it felt like starting back at square one. Incredibly irritating.

-----

### "Sprout Social is an Outstanding Social Media Management Solutiona that Streamlines Our Operations" — 5.0/5

> **Sergio** | *21 de julho de 2026* | Serviços a indivíduos e famílias | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: Sprout Social is a reliable social media management solution that streamlines post scheduling and makes work easier for our team.
I am impressed by the friendly interface of Sprout Social.
> 
> **Desvantagens**: I do not have any dislikes when it comes to using Sprout Social.
Sprout Social is flawless and powerful to use.
> 
> For the years that I have been using Sprout Social, everything has been exceptional.
Sprout Social is highly dependable to use.

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### "Recommended for social media management" — 5.0/5

> **Mariana** | *11 de abril de 2025* | Publicidade e marketing | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: User-friendly interface with all the latest updates and a preview grid for Instagram. The reports are really complete and you can even have a competitors' report.
> 
> **Desvantagens**: A little expensive. Custom reports will be deprecated. Social Listening seems very basic, and not as advanced as other tools.
> 
> Great experience and great customer service\!

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