---
description: Tudo sobre Sprout Social: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: Sprout Social - Preço, avaliações e classificação - Capterra Brasil 2026
---

Breadcrumb: [Home](/) > [Software de Gestão de Reputação](/directory/30750/reputation-management/software) > [Sprout Social](/software/121447/sprout-social)

# Sprout Social

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> O Sprout Social oferece soluções de relacionamento, publicação, análise, escuta e geração de relatórios de redes sociais para as principais agências e marcas.
> 
> Conclusão: 606 usuários atribuíram a nota **4.4/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Resumo

### Quem usa o Sprout Social?

O Sprout ajuda agências e empresas, tanto grandes quanto pequenas, a extrair um valor de negócio real das redes sociais por meio de ferramentas eficazes de relacionamento, publicação, escuta e análise.

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.4/5** | 606 Avaliações |
| Praticidade | 4.4/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.3/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 3.9/5 | Com base em avaliações gerais |
| Recursos | 4.2/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Sprout Social
- **Localização**: Chicago, EUA
- **Fundada**: 2010

## Contexto comercial

- **Preço inicial**: US$ 199,00
- **Modelo de preços**:  (Teste grátis)
- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Android (celular), iPhone (celular), iPad (tablet)
- **Idiomas**: espanhol, francês, inglês, italiano, português
- **Países disponíveis**: Alemanha, Austrália, Brasil, Canadá, China, Dinamarca, Estados Unidos, Finlândia, França, Irlanda, Itália, Malta, Noruega, Nova Zelândia, Portugal, Reino Unido, Suécia, Suíça, Áustria, Índia

## Recursos

- @menções
- API
- Agendamento de postagens
- Agendamento de publicações
- Alertas/notificações
- Análise da concorrência
- Análise de dados de campanhas
- Análise de dados visual
- Análise de sentimentos
- Análise de tendências
- Campanhas multicanal
- Coleta de dados de multicanal
- Ferramentas de colaboração
- Filtragem por palavras chave
- Gerenciamento de comentários
- Gerenciamento de comentários negativos
- Gestão da comunicação
- Gestão de calendários
- Gestão de campanhas
- Gestão de conteúdo
- Gestão de experiência do cliente
- Gestão de múltiplas contas
- Gestão de respostas
- Gestão de tarefas
- Gestão do fluxo de trabalho
- Histórico do cliente
- Indicadores de desempenho
- Integração de redes sociais
- Layout e design
- Monitoramento
- Monitoramento da concorrência
- Monitoramento das redes sociais
- Monitoramento de campanha
- Multi-Channel Attribution
- Painel
- Painel de atividades
- Participação do cliente
- Pesquisa e filtro
- Publicação automática
- Rastreamento de conversão
- Rastreamento de engajamento
- Rastreamento de palavras chave
- Real-Time Analytics
- Relatórios e análise de dados
- Relatórios e estatística
- Relatórios personalizáveis
- Segmentação de clientes
- Segmentação por público
- Third-Party Integrations
- Visualização de dados

... e mais 1 recursos

## Integrações (31 no total)

- Adobe Experience Manager
- Bynder
- Canva
- Dropbox Business
- Feedly
- Glassdoor
- Google Analytics 360
- Google Drive
- Google My Business Review Manager
- HubSpot CRM
- Instagram
- LinkedIn for Business
- Meta for Business
- Microsoft Teams
- Opal

... e mais 16 integrações

## Opções de suporte

- Email/Help Desk
- Base de conhecimento
- Suporte por telefone
- Assistência 24/7
- Bate-papo

## Category

- [Software de Gestão de Reputação](https://www.capterra.com.br/directory/30750/reputation-management/software)

## Categorias relacionadas

- [Software de Gestão de Reputação](https://www.capterra.com.br/directory/30750/reputation-management/software)
- [Software de Marketing de Redes Sociais](https://www.capterra.com.br/directory/30781/social-media-marketing/software)
- [Plataformas de Gestão de Redes Sociais](https://www.capterra.com.br/directory/30939/social-media-management/software)
- [Ferramentas de Monitoramento de Redes Sociais](https://www.capterra.com.br/directory/31028/social-media-monitoring/software)
- [Ferramentas de Análise de Marketing](https://www.capterra.com.br/directory/31018/marketing-analytics/software)

## Alternativas

1. [HubSpot Marketing Hub](https://www.capterra.com.br/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews)
2. [monday.com](https://www.capterra.com.br/software/147657/monday-com) — 4.6/5 (5726 reviews)
3. [Zoho Social](https://www.capterra.com.br/software/159351/zoho-social) — 4.7/5 (3388 reviews)
4. [Hootsuite](https://www.capterra.com.br/software/121701/hootsuite) — 4.4/5 (3795 reviews)
5. [Buffer](https://www.capterra.com.br/software/143492/buffer) — 4.5/5 (1491 reviews)

## Avaliações

### "Sprout Will Superpower Your Social" — 5.0/5

> **Zach** | *22 de fevereiro de 2026* | Gestão da educação | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: Our organization operates nearly a dozen main social handles and multiple sub-brands, Sprout Social has made it incredibly easy to manage all of our social handles across several platforms. The reporting tools are top tier and it is incredibly simple to generate visually appealing reports, especially for paid campaigns. 

Having switched over from another provider the learning curve was quite simple as the user interface is intuitive. It won't take long to master Sprout Social.
> 
> **Desvantagens**: The only caveat with Sprout and other providers is that it can get quite expensive if you require several user licenses and have a large number of social handles. The features are worth the money, but it is important to consider how many user licenses you will need to adequately support your organization.
> 
> Overall using Sprout has been a huge boost to our social strategy, both paid and organic. Being able to operate all of our social channels in one platform helps save time and allows for better collaboration across the social team. I would highly recommend using Sprout Social if you're looking for a new social media management tool.

-----

### "We love it\! Great product\!" — 5.0/5

> **Jeff** | *16 de setembro de 2025* | Serviços financeiros | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: They make it easy to see our entire inbox and messages we have. We're also able to respond directly to messages and comments from Sprout Social. IT's easy to use and set up, as well as schedule posts in advance for easy publishing. We feel confident in it's security and have never had an issue or bug that has needed to be worked out. The vaue we're getting is great and they're willing to customize your plan based on what you need.
> 
> **Desvantagens**: There are a lot of features to learn and sometimes it can feel a bit overwhelming to try and use all of them. It's a very robust product.
> 
> It's been very positive and I think we'll be with Sprout Social for a while provided the value continues and the features improve over time as the industry adapts.

-----

### "Outdated - doing less, charging more, terrible contracts" — 1.0/5

> **Karen** | *13 de janeiro de 2025* | Entretenimento | Taxa de recomendação: 0.0/10
> 
> **Vantagens**: They are relatively easy to use with some handy in built reports
> 
> **Desvantagens**: Cut back support staff - got rid of our account manager and AU support teams, without telling us 
Auto renew annual contracts and despite us trying to contact our rep to review our needs and being ghosted, they refused to revisit this
They are no longer leaders in the space, look at the newer options - they offer better features and value for dollars
> 
> Outdated provider with cut back support staff but charging more for less. They are no longer leaders in the space, look at the newer options - they offer better features and value for dollars. Sprout got rid of our account manager and AU support teams, without telling us - we've been ghosted since before our contract was due to auto renew. So any questions around whether our plan was still the right level, if we needed the extras we were upsold, went unanswered. Despite breaching contract and taking away the local rep (which was the selling point) - they're refusing to terminate the contract until rollover time again. So obtuse, despite years of taking our money, so now lawyers are getting called in.

-----

### "A simple solution to replace a social media manager" — 4.0/5

> **Chris** | *26 de março de 2026* | Editoras | Taxa de recomendação: 8.0/10
> 
> **Vantagens**: The drop and drag editor makes scheduling content across multiple social media platforms simple and easy. The analytics are top notch.
> 
> **Desvantagens**: It is an expensive version of a simple software. Even though it's cheaper than hiring a PA or VA to do the same work, it is still more expensive than competitors.
> 
> I tried a bunch of social content schedulers to find what would work best for my business. Sprout Social was simple and easy, and worked great. If you are replacing a real person, want good analytics to check performance, so you can do more fo that, then this might be a good option for you.

-----

### "Recommended for social media management" — 5.0/5

> **Mariana** | *11 de abril de 2025* | Publicidade e marketing | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: User-friendly interface with all the latest updates and a preview grid for Instagram. The reports are really complete and you can even have a competitors' report.
> 
> **Desvantagens**: A little expensive. Custom reports will be deprecated. Social Listening seems very basic, and not as advanced as other tools.
> 
> Great experience and great customer service\!

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