Hootsuite

da Hootsuite Media

4.5 / 5 1.790 avaliações
Hootsuite

Produtos populares


Quem usa esse software?

Focused on SMB and Enterprise, Hootsuite is the most widely used platform for managing social media, loved by over 16 million people around the globe and trusted by more than 800 of the Fortune 1000.

Avaliações médias

1.790 avaliações
  • Geral 4.5 / 5
  • Praticidade 4.5 / 5
  • Atendimento ao cliente 4 / 5
  • Recursos 4.5 / 5
  • Relação qualidade/preço 4 / 5

Detalhes do produto

  • Preço inicial $19.99/mês
  • Versão gratuita Sim
  • Avaliação gratuita Sim
  • Implantação Nuvem, SaaS, web
  • Formação Pessoalmente
    Ao vivo online
    Webinars
    Documentos
  • Suporte 24 horas por dia (representante ao vivo)
    Horário comercial
    Online

Dados sobre o fornecedor

  • Hootsuite Media
  • https://hootsuite.com
  • Fundada em 2008

Sobre o Hootsuite

Hootsuite is the world's most widely used social media management platform with over 16 million users worldwide. It is designed for organizations to execute social media strategies across multiple social media networks, including Facebook, Instagram, Twitter, Linkedin, Pinterest and YouTube.

Teams can collaborate within a secure environment across all devices and departments to manage social media profiles, engage with customers, and generate revenue.

Recursos do Hootsuite

  • Chuva de ideias
  • Controle de versões
  • Edição em tempo real
  • Fóruns de discussão
  • Gerenciamento de contatos
  • Gerenciamento de documentos
  • Gestão de calendários
  • Gestão de conteúdo
  • Gestão de projetos
  • Gestão de tarefas
  • Vídeo conferência
  • Análise de sentimentos
  • Gamificação
  • Gestão de campanhas
  • Gestão de respostas
  • Indicadores das redes sociais
  • Monitoramento das redes sociais
  • Monitoramento de revisões
  • Plataforma de avaliação dos clientes
  • Agendamento de postagens
  • Análise de dados de campanhas
  • Atribuição de clientes potenciais
  • Coleta de dados de multicanal
  • Monitoramento da concorrência
  • Rastreamento da participação
  • Rastreamento de influencers
  • Relatórios personalizáveis
  • Agendamento de postagens
  • Colaboração entre vários usuários
  • Gestão de conteúdo
  • Gestão de múltiplas contas
  • Monitoramento das redes sociais
  • Participação do cliente
  • Publicação automática
  • Rastreamento de marca
  • Relatórios e análise de dados
  • Agendamento de postagens
  • Análise de dados
  • Filtragem por palavras chave
  • Gerenciamento de contatos
  • Gestão de conteúdo
  • Gestão de múltiplas contas
  • Publicação automática
  • Rastreamento de conversão
  • Segmentação do cliente
  • Alertas configuráveis
  • Análise da concorrência
  • Análise de sentimentos
  • Avaliação do impacto
  • Gestão da reputação
  • Painel
  • Participação do cliente
  • Rastreamento de influencers
  • Segmentação do público
  • Seguimento de tendências
  • Biblioteca de conteúdos pré-aprovados
  • Descoberta de conteúdo
  • Envolvimento dos leads
  • Gamificação
  • Gestão de conformidade
  • Gestão de conteúdo
  • Indicadores de desempenho
  • Logon único
  • Marketing dos funcionários
  • Monitoramento das redes sociais
  • Publicação automática

As avaliações mais úteis do Hootsuite

Love this social tool!

Traduzir com Google Avaliado em 16/05/2019
Account Executive
Publicidade e marketing, 201-500 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação 
4/5
Geral
5 / 5
Praticidade
4 / 5
Recursos e funcionalidades
Suporte ao cliente
5 / 5
Relação qualidade/preço
Probabilidade de recomendação:
Pouco provável Muito provável

Comentários: I saved ENORMOUS amounts of time with Hootsuite. I can't imagine doing all that it helped me do manually... from monitoring comments, to responding to people, to scheduling multiple posts a week on multiple platforms per week, to everything in between. Hootsuite really helped me streamline my job even when we had limited budgets and resources to do anything else.

Vantagens: I used to do full-time social media management and was using Hootsuite constantly to schedule posts for my clients and track social conversations and mentions in real time. I love how simple and easy it is to use – you'd never think multiple columns across your screen would work or keep you sane... but it gets the job done! I can easily respond to people, retweet it, flag it and more. Another awesome think I love about Hootsuite is the ability you have to help gather content. I was constantly looking for things to retweet to get engaged with others online, so I used one of my columns to track particular keywords. I could then get real-time tweets and posts from people talking about the topics I wanted to engage with and retweet for the brands I was managing. Honestly that made my job 100x easier!

Desvantagens: I do know it has been a little clunky for me in the past. Sometimes keyword columns won't update and I've had to delete and recreate the search – or I would schedule posts and the photos wouldn't go out. I think they have fixed some of these issues over the years. There is also a maximum number of columns you can create in the free version, so I sometimes ran into issues where I wanted to use more features but couldn't. But, overall, I appreciate the value I got for the $$.

Great tool, but feels like it could still do with something extra - better planning, more LinkedIn features

Traduzir com Google Avaliado em 11/01/2019
Harry W.
Digital Marketing Manager
Varejistas, 51-200 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação 
Fonte: SoftwareAdvice
4/5
Geral
5 / 5
Praticidade
4 / 5
Recursos e funcionalidades
5 / 5
Suporte ao cliente
5 / 5
Relação qualidade/preço
Probabilidade de recomendação:
Pouco provável Muito provável

Comentários: It might feel like it's missing a few extras, but generally its a really useful platform and out social media activity has been much better in terms or both organisation and analytics. There's also a massive community for Hootsuite so you can always find out how other people are using it. We used a Meltwater before and it was so scientific and clunky to set up we never ended up using it. We use Hootsuite daily now and the ability to shorten links is also really helpful.

Vantagens: Really easy to use and so many resources. The platform is brilliant for scheduling and you don't even have to visit the other social platforms to post and engage with the audience. You can really customise the streams for each user which is great for productivity, and the analytics is really useful. As a manager, I only have to hop into the publisher section to see what posts are going out, how often we're posting, and what platform we're using most. Using the streams, I can set up one for all posts to check consistency and monitor engagement, one for competitor research, and one for searches, and then more platform specific streams so I can really dive into the nitty-gritty if I need to.

Desvantagens: It's very Twitter orientated, most of the useful streams like monitoring topical conversations etc are in Twitter (probably by nature of the Twitter platform), but I would like to see more feature on LinkedIn - so far there's only TWO streams; one to monitor Company Updates, and second to monitor scheduled posts (I can see this in the publisher planner anyway). It would be good to see similar monitoring streams for Hashtag conversations because this feature is applicable in LinkedIn as well as Twitter. The Publisher also feels like it's just missing something and I think it's the ability to 'plot' in posts rather than drafting out complete posts. For example when we're planning what activity we want to launch, we might not know what the full post is going to look like, but we might just want to plot in ideas which at the moment we have to do on a spreadsheet and then translate over to the Hootsuite publisher. It would be good to see this feature in the planner where we can plot ideas, and then fully draft them out later.

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