---
description: Tudo sobre Zapier: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: Zapier - Preço, avaliações e classificação - Capterra Brasil 2026
---

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# Zapier

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> O Zapier é automação para pessoas ocupadas. Ele move as informações entre seus aplicativos da Internet automaticamente, para que você possa se concentrar no seu trabalho mais importante.
> 
> Conclusão: 3050 usuários atribuíram a nota **4.7/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Resumo

### Quem usa o Zapier?

Pequenas empresas, profissionais de marketing, vendedores, designers, desenvolvedores e muito mais\!

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.7/5** | 3050 Avaliações |
| Praticidade | 4.3/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.3/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.3/5 | Com base em avaliações gerais |
| Recursos | 4.6/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Zapier
- **Localização**: San Francisco, EUA
- **Fundada**: 2011

## Contexto comercial

- **Preço inicial**: US$ 29,99
- **Modelo de preços**:  (Versão gratuita disponível) (Teste grátis)
- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web
- **Idiomas**: inglês
- **Países disponíveis**: Austrália, Canadá, Estados Unidos, Reino Unido

## Recursos

- API
- Arrastar e soltar
- Automação dos processos comerciais
- Conectores pré-construídos
- Configuração do fluxo de trabalho
- Controles/permissões de acesso
- Ferramentas de colaboração
- Gerenciamento da implantação
- Gestão de conformidade
- Gestão de dados
- Gestão de integração
- Gestão de integrações
- Gestão de tarefas
- Gestão do fluxo de trabalho
- Modelagem de processos & Design
- Modelagem visual
- Modelos
- Múltiplas fontes de dados
- Painel
- Plataforma no-code
- Segurança de dados
- Suporte de banco de dados
- Third-Party Integrations

## Integrações (126 no total)

- 123FormBuilder
- AWeber
- ActiveCampaign
- Acuity Scheduling
- Adobe Commerce
- Airtable
- Alchemer
- Asana
- Basecamp
- BigCommerce
- Bitbucket
- Box
- Brevo
- Buffer
- Calendly

... e mais 111 integrações

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Bate-papo

## Category

- [Programas de Integração](https://www.capterra.com.br/directory/8/integration/software)

## Categorias relacionadas

- [Programas de Integração](https://www.capterra.com.br/directory/8/integration/software)
- [Plataformas No Code](https://www.capterra.com.br/directory/32095/no-code-platform/software)
- [Plataformas Low Code](https://www.capterra.com.br/directory/31756/low-code-development-platform/software)
- [Software iPaaS (Plataforma de Integração Como Serviço)](https://www.capterra.com.br/directory/32296/ipaas/software)
- [Software de Gerenciamento de Nuvem](https://www.capterra.com.br/directory/30852/cloud-management/software)

## Alternativas

1. [Jira](https://www.capterra.com.br/software/19319/jira) — 4.4/5 (15369 reviews)
2. [monday.com](https://www.capterra.com.br/software/147657/monday-com) — 4.6/5 (6037 reviews)
3. [Asana](https://www.capterra.com.br/software/120550/asana-pm) — 4.5/5 (13573 reviews)
4. [Trello](https://www.capterra.com.br/software/1010321/trello) — 4.5/5 (23533 reviews)
5. [TaxDome](https://www.capterra.com.br/software/186749/taxdome) — 4.7/5 (3593 reviews)

## Avaliações

### "Perfect for bootstrap a new process" — 5.0/5

> **Avaliador Verificado** | *21 de agosto de 2019* | E-Learning | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: I think Zapier is the leader of integrations between SaaS, and it performs most of them through real time, that is something that we were not able to find on it's competitors. &#10;&#10;It's really helpful to test a new concept on your business, avoiding wasting time building something that is uncertain.
> 
> **Desvantagens**: If you have a lot of events, it can really become expensive.

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### "The best integration solution on the market" — 5.0/5

> **Fernando** | *30 de dezembro de 2019* | Serviços e tecnologia da informação | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: Zapier provides great integration possibilities. Among triggers and actions available its possible to setup many ways of transfering data between apps.
> 
> **Desvantagens**: Zapier has a really disappointing customer support. For one, its very hard to contact and replies take to long to be received. User experience is greatly affected by that.
> 
> Zapier learning curve might not seem an easy one at first. But once you get more experienced, the possibilites are endless.

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### "The default automation layer for any growth stack" — 4.0/5

> **Tony** | *9 de maio de 2026* | Serviços e tecnologia da informação | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: Zapier has been the connective tissue of my growth stack. The breadth of integrations is unmatched — I've used it to wire HubSpot to Salesforce, push form submissions into Attio, sync ad lead forms (Meta, LinkedIn, Google) into our CRM in near real-time, and trigger Slack alerts on high-intent activity. The visual Zap builder is genuinely accessible, which means I can spin up a working automation in 10–15 minutes without pulling an engineer in. Multi-step Zaps, Paths (conditional logic), and Formatter are powerful once you understand them, and the recent AI-assisted Zap builder has cut setup time noticeably.
> 
> **Desvantagens**: Pricing scales aggressively as task volume grows. Once you're running enterprise-volume workflows across multiple CRMs and ad platforms, the per-task cost becomes a real line item to defend, and it's easy to blow through your tier without realising it. Some of the deeper integrations are shallower than they appear certain HubSpot and Salesforce actions don't expose every field, which forces workarounds with custom webhooks. Error handling could also be more proactive; you often only notice a broken Zap when downstream data goes missing, rather than getting an immediate alert. For more complex orchestration, I've found tools like Make or n8n more cost-efficient at scale.
> 
> Zapier is the fastest way I know to turn a marketing or sales workflow idea into a live automation. As Head of Growth, I rely on it to keep our acquisition data flowing cleanly between ad platforms, CRMs, and analytics tools without engineering dependency. It's not the cheapest option once you scale, and it's not the deepest for complex enterprise logic, but for speed-to-value and breadth of connectors it's still the default. I'd recommend it to any growth or marketing operator who needs to move quickly — just keep an eye on task usage as you grow.

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### "Zapier - A good beginner-friendly automation platform" — 4.0/5

> **Cristian** | *13 de abril de 2026* | Serviços meio ambientais | Taxa de recomendação: 8.0/10
> 
> **Vantagens**: Zapier is one of the more cost-effective automation platforms out there. It is easy to use with a drag and drop interface, and has plenty of documentation to help you automate whatever use case you can imagine (to some extent, of course). Customer support has gotten a lot better over the years and I would like to say is pretty quick in getting issues resolved. I love all the notifications we get with zapier run errors and the ability to see where exactly the hangup is, what it is, and the ability to in-line edit the data and re-run the errored steps to avoid interruptions. I love that I can have a folder structure as complex as I want to store and organize all of our company's zaps.
> 
> **Desvantagens**: Zapier likes to change their interface a lot. Since 2022 when I first started using Zapier here at the company, I cannot tell you the number of times the UI/UX has changed. Sometimes for the better, but other times with changes that I don't like at all. They also do this without notice and with no guided workflow tool to guide you through the updated interface to find what you need. It is sometimes like learning a new software all over again... Not the best. There are also limitations when it comes to decision paths on how many paths you can have and sub-paths. If you have complex use cases, you have to have zaps within zaps (called sub-zaps), which is not ideal and creates additional overhead from an IT perspective.
> 
> Overall, Zapier is a really great platform and has helped us bring most of our ideas to life. If you want a no-hassle drag and drop interface, and have some technical knowledge or know how to map out conditional logic (if this, then that), then this is the platform for you. If you have really complex logic and do not want to have to code and test python and create sub-automations, then look for something like n8n.

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### "We lost money because of zapier" — 1.0/5

> **Francois** | *22 de outubro de 2025* | Imobiliárias | Taxa de recomendação: 0.0/10
> 
> **Desvantagens**: I don't like the support and i can't reply to this question. I'm Writing a bad review about my recent experience.
> 
> We lost revenues because of the 2025-10-20 incident. Zapier was unavailable during all the day and doesn’t want to refund. We are clients since 2020 and this is not acceptable.

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## Links

- [Ver em Capterra](https://www.capterra.com.br/software/130182/zapier)

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