---
description: Tudo sobre Ortto: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: Ortto - Preço, avaliações e classificação - Capterra Brasil 2026
---

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# Ortto

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> O Autopilot é um software de automação de marketing simples e visual.
> 
> Conclusão: 113 usuários atribuíram a nota **4.6/5**. Melhor classificado para **Probabilidade de recomendação**.

-----

## Resumo

### Quem usa o Ortto?

Desde startups até empresas da Fortune 500, o Autopilot é a maneira mais simples e visual de automação para as equipes de marketing.

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.6/5** | 113 Avaliações |
| Praticidade | 4.5/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.4/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.4/5 | Com base em avaliações gerais |
| Recursos | 4.4/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Ortto
- **Fundada**: 2012

## Contexto comercial

- **Preço inicial**: US$ 199,00
- **Modelo de preços**:  (Teste grátis)
- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web
- **Idiomas**: inglês
- **Países disponíveis**: Austrália, Canadá, Estados Unidos, Nova Zelândia, Reino Unido

## Recursos

- API
- Agendamento de campanhas
- Análise de dados de campanhas
- Análise de dados do site
- Análise de dados visual
- Análise de tendências
- Automação de marketing
- Ações ativadas por eventos
- Banco de dados de contatos
- CAN-SPAM Compliance
- Conectores de dados
- Consulta pontual
- Controles/permissões de acesso
- Corresponder e fundir
- Criação de painel
- Geração de leads
- Gerenciamento de contatos
- Gestão de assinantes
- Gestão de campanhas
- Gestão de canais
- Gestão de conteúdo
- Gestão de dados
- Identificação da conta de destino
- Importação/exportação de dados
- Indicadores de desempenho
- Integração de redes sociais
- Inteligência artificial e aprendizado de máquina
- Marketing Management
- Marketing social
- Mobile Optimization
- Modelos personalizáveis
- Monitoramento de campanha
- Múltiplas fontes de dados
- Painel
- Painel de atividades
- Painel personalizável
- Perfis de clientes
- Personalização
- Planejamento de campanhas
- Páginas de início/formulários web
- Rastreamento de conversão
- Rastreamento de e-mails
- Rastreamento de interações
- Real-Time Analytics
- Relatórios e análise de dados
- Relatórios e estatística
- Relatórios personalizáveis
- Segmentação de clientes
- Segmentação por comportamentos
- Visualização de dados

... e mais 29 recursos

## Integrações (27 no total)

- BigCommerce
- Calendly
- Chargebee
- Google Ads
- Gorgias
- HubSpot CRM
- Instapage
- Intercom
- LiveChat
- Lob
- Meta for Business
- Pipedrive
- PrestaShop
- Recurly
- Salesforce Sales Cloud

... e mais 12 integrações

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Assistência 24/7
- Bate-papo

## Category

- [Plataformas de Marketing All-in-One](https://www.capterra.com.br/directory/32155/all-in-one-marketing/software)

## Categorias relacionadas

- [Plataformas de Marketing All-in-One](https://www.capterra.com.br/directory/32155/all-in-one-marketing/software)
- [Ferramentas de Marketing com IA](https://www.capterra.com.br/directory/34136/ai-marketing-tools/software)
- [Ferramentas de Email Marketing](https://www.capterra.com.br/directory/30013/email-marketing/software)
- [Ferramentas de Automação de Marketing](https://www.capterra.com.br/directory/6/marketing-automation/software)
- [Software de Geração de Leads](https://www.capterra.com.br/directory/30963/lead-generation/software)

## Alternativas

1. [Jasper](https://www.capterra.com.br/software/217242/jasper) — 4.8/5 (1855 reviews)
2. [Semrush](https://www.capterra.com.br/software/151962/semrush) — 4.6/5 (2318 reviews)
3. [Wix](https://www.capterra.com.br/software/169007/wix) — 4.4/5 (10687 reviews)
4. [Hootsuite](https://www.capterra.com.br/software/121701/hootsuite) — 4.4/5 (3797 reviews)
5. [Buffer](https://www.capterra.com.br/software/143492/buffer) — 4.5/5 (1491 reviews)

## Avaliações

### "Good tool but some things to improve" — 3.0/5

> **Adrien** | *19 de maio de 2020* | Publicidade e marketing | Taxa de recomendação: 7.0/10
> 
> **Vantagens**: I like the simplicity and the design of the tool. It's very easy to understand and to set up. There a lot of connections with other platforms such ad Google Ads Facebook and CRMs.
> 
> **Desvantagens**: I do not like the price model, it's quite expansive. Be careful. And the connectivity with Pipedrive is not very good.
> 
> Autopilot has been a good tool to use but we had too many issues with the tool. There were a lot of disconnections with Pipedrive. The e-mail features are not that great.

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### "Do yourself a favour and use Ortto\!" — 5.0/5

> **Cameron** | *13 de novembro de 2024* | Políticas públicas | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: They system strikes the perfect balance between being powerful AND easy to use. It's almost magical\!&#10;&#10;The integration with Salesforce also works really well - far superior to other systems like Marketing Cloud.
> 
> **Desvantagens**: Any cons are relatively small things. There are some odd menu behaviours and other very small things, and some of their documentation and settings can be a bit confusing to understand. But none of these things are major issues once you understand how it all works.
> 
> Our experience has been fantastic. Especially the onboarding process. Their support team is very knowledgeable and responsive.

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### "Falsely accusing of going over usage; do not recommend" — 1.0/5

> **Idir** | *18 de maio de 2026* | Software | Taxa de recomendação: 0.0/10
> 
> **Vantagens**: They have many features that you would need such as inbox, support widget, knowledge bases as well as the most important ones such us multi channel automation and email, it is a complete platform.
> 
> **Desvantagens**: The handling of grandfathered users is extremely shady and the support team is unfortunately unhelpful. I was a user of Autopilot before it was rebranded to Ortto, for years I had no issues and kept using the knowledge base feature, and one day they closed my account accusing me of going over the limit for 3 months, I only had 1 contact and it is shown in my usage report, but they told me I had 100,000 contacts and for that they decided to close my account and claiming they cannot view logs to confirm.
> 
> It used to be a positive experience until they decided to quietly delete grandfathered free users from the platform by lying about their reasons, I wasn't even warned or anything, just deleted my data and falsely accusing me despite having all the proof directly inside my account but chose to ignore it.

-----

### "Modern Marketing Automation" — 5.0/5

> **Dale** | *11 de setembro de 2023* | Software | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: As a new product, it shows, there is no clunky interface or technical debt. Everything is laid out well and works together. The new Talk feature is amazing and the AI-suggested replies are always on point.
> 
> **Desvantagens**: Very little to dislike, a small criticism is the flexibility of the Chargebee integration however this is only minor.
> 
> It's been great to implement and continue to build operations on top of.

-----

### "A great tool, with great visual cues, powerful automation and integrations" — 5.0/5

> **Kate** | *26 de fevereiro de 2020* | Software | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: Because of the visual workflow (or journeys, as they appropriately call them) builder, this is an easy platform to catch on to.  Getting the team to dive in and build our or edit journeys is quick and simple and doesn't require two days of reading documentation and tutorials to understand.  Autopilot has done an amazing job of making the building of the workflows collaborative as well.  Being able to annotate, comment, add images etc helps not only the team understand the goals, but is killer for reminding you why you built something the way you did a month later. &#10;&#10;The email, CRM, Slack integrations are all easy to set up and use as well.
> 
> **Desvantagens**: I believe they are working on it since there have been a lot of updates recently, but the email manager could use a bit more love - it just doesn't stand out as well against the rest of the platform.  Building and editing an individual email is simple enough, but managing the full list can be tricky.   &#10;&#10;The reporting on the messaging bot is also lacking - but that feature is easy to use and helpful.  It's easy to trust that they will continue to improve this.
> 
> Great platform, easy to learn and use, engaging for the team, awesome customer support, truly helpful content.  &#10;&#10;No regrets.  It's perfect for teams that are just starting out.

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## Links

- [Ver em Capterra](https://www.capterra.com.br/software/131879/autopilot)

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