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description: Tudo sobre Quantcast: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: Quantcast - Preço, avaliações e classificação - Capterra Brasil 2026
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# Quantcast

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> Publicidade que usa perfis de público-alvo confidenciais em tempo real para direcionamento em todos os dispositivos.
> 
> Conclusão: 22 usuários atribuíram a nota **4.2/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Resumo

### Quem usa o Quantcast?

Qualquer operador de site que precise de uma solução flexível e padrão do setor para obter, gerenciar e transmitir o consentimento do consumidor sob o GDPR.

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.2/5** | 22 Avaliações |
| Praticidade | 4.2/5 | Com base em avaliações gerais |
| Suporte ao cliente | 3.9/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.4/5 | Com base em avaliações gerais |
| Recursos | 4.2/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Quantcast
- **Fundada**: 2006

## Contexto comercial

- **Modelo de preços**:  (Versão gratuita disponível) (Teste grátis)
- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web
- **Idiomas**: alemão, francês, inglês, italiano, sueco
- **Países disponíveis**: Alemanha, Austrália, Canadá, Estados Unidos, Reino Unido

## Recursos

- API
- Alertas/notificações
- Análise de dados visual
- Gestão de campanhas
- Gestão de consentimentos
- Gestão de conteúdo
- Painel de atividades
- Relatórios e estatística
- Segmentação de clientes

## Opções de suporte

- Email/Help Desk
- Bate-papo

## Category

- [Software para Agência de Publicidade](https://www.capterra.com.br/directory/30736/advertising-agency/software)

## Categorias relacionadas

- [Software para Agência de Publicidade](https://www.capterra.com.br/directory/30736/advertising-agency/software)
- [Software de Gestão de Marca](https://www.capterra.com.br/directory/30531/brand-management/software)
- [Software CDP (Plataforma de Gestão de Clientes)](https://www.capterra.com.br/directory/31334/customer-data-platform/software)
- [Ferramentas de Análise de Marketing](https://www.capterra.com.br/directory/31018/marketing-analytics/software)
- [Software de Gestão de Campanhas](https://www.capterra.com.br/directory/30012/campaign-management/software)

## Alternativas

1. [Taboola](https://www.capterra.com.br/software/156009/taboola) — 4.5/5 (68 reviews)
2. [Adalysis](https://www.capterra.com.br/software/173311/adalysis) — 4.6/5 (117 reviews)
3. [Asana](https://www.capterra.com.br/software/120550/asana-pm) — 4.5/5 (13547 reviews)
4. [Semrush](https://www.capterra.com.br/software/151962/semrush) — 4.6/5 (2316 reviews)
5. [monday.com](https://www.capterra.com.br/software/147657/monday-com) — 4.6/5 (5726 reviews)

## Avaliações

### "Baseline Audience Insights Needed For Any Web Site" — 5.0/5

> **Michelle** | *24 de abril de 2019* | Publicidade e marketing | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: I like the fact that the tracking and analysis of Quantcast is free.  Make no mistake, they use the information gathered from your web site for their own purposes as well, but that's what makes the analysis of your audience so much more effective. Combining Quantcast behavioral data with a good understanding of technographic profiles can give you a strikingly clear picture of your web site audience.
> 
> **Desvantagens**: In order to take full advantage of its capability, you can't just rely on the standard copy and past code snippeet - you need to customize your code. Sometimes, it's hard to find the information you need to customize the code for Quantcast and when you do find it, it can be hard to interpret the instructions if you aren't HTML literate.
> 
> I've been recommending and installing Quantcast for my clients and customers for over a decade. The fact that this tool has remained in effect that long gives this tool a massive wealth of data upon which to base the characterizations of your site visitors. If you're new to site visitor behavioral study, you should learn to use Quantcast.

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### "Great Advertising Platform that Drives Results" — 5.0/5

> **James** | *1 de outubro de 2025* | Publicidade e marketing | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: Great advertising platform that drives actionable results through strong data analysis, ease of use AI, and a great customer support team
> 
> **Desvantagens**: Quantcast is a great platform, some of the weaker features are around measurement beyond conversion solutions, such as looking at brand impact

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### "Quancast Review" — 2.0/5

> **Avaliador Verificado** | *27 de março de 2019* | Publicidade e marketing | Taxa de recomendação: 4.0/10
> 
> **Vantagens**: The customer service is great, our Account Manager is super friendly, responsive, and a great person overall.
> 
> **Desvantagens**: The platform itself and the capabilities are not great. We've tested quantcast a few times and results are always really low compared to other programmatic vendors.

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### "Quantcast Is An Incredible Programmatic Display & Retargeting Partner" — 5.0/5

> **Avaliador Verificado** | *9 de maio de 2018* | Entretenimento | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: We love that Quantcast has  a depth of knowledge in the direct response space, can easily and quickly set up our campaigns, and always responds to our concerns.
> 
> **Desvantagens**: My only concern about Quantcast is its increasing cost. Increasing costs reduce the opportunities we have to work with Quantcast.
> 
> We realize the benefits of strong performance direct response campaigns from a wide variety of clients.

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### "Quantcast is essential for a good marketing campaign" — 4.0/5

> **Sarah E.** | *16 de setembro de 2019* | Defesa e aeroespacial | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: Quantcast creates detailed reports on the figures of our marketing campaigns. These can be exported in different formats, and in this way create advertising that acts in real time on the profiles of the chosen audience. Quantcast also serves to create content diagrams about the performance of those campaigns. We recommend it for the facilities it offers when managing marketing plans. Thanks to quantcast our advertising is much better programmed. Its use is highly recommended to apply professional retargeting strategies in a short time, and to create easily accessible reports on these strategies.
> 
> **Desvantagens**: The platform limits the work too much when it comes to sharing information about the advertising campaigns to other members of the work team, since the reports can not be sent directly. First they must be exported, in order to be sent or uploaded to the cloud from an external platform. Neither creates projects to work with campaigns, nor tasks within them.
> 
> Quantcast offers the user a complete mastery of marketing processes, ranging from data collection (in the case of market studies) to the execution of marketing campaigns via email. With quantcast you can make quite detailed follow-ups of the return on investment, the profiles of each client, and much more. The negotiation that was carried out with quantcast was a resounding success for both parties, we are satisfied with your comfortable process. I do not know how they presented mishaps during the agreements of the saying. The platform has shown to have a quite correct and functional deployment. It is very adaptable for any type of cellular devices as well as for laptop. Quantcast He has shown us a quality in his incomparable service. The functions that quantcast allows us are excellent for the development and correct management of our company. It has fascinated us.

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