Who Uses This Software?

Marketing Teams & Agencies

Average Ratings

196 reviews
  • 4.5 / 5
  • 5 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service
  • 4 / 5
  • 4 / 5
    Value for Money

Product Details

  • Starting Price
  • Free Version
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Live Online
  • Support
    24/7 (Live Rep)
    Business Hours

Vendor Details

  • Instapage
  • https://www.instapage.com/
  • Founded 2012

About This Software

Instapage is the leader in post-click optimization and maximizes conversions for advertisers and marketers by enabling them to create, personalize, and optimize post-click experiences at scale. With over a million landing pages at an average conversion rate of above 22%, Instapage is helping 15,000 customers across 100 countries capture more value from their campaigns.

Instapage Features

  • Audience Targeting
  • Campaign Segmentation
  • Funnel Analysis
  • Heatmaps
  • Landing Pages / Web Forms
  • Multivariate Testing
  • Split Testing
  • Statistical Relevance Analysis
  • Surveys
  • Test Scheduling
  • Visual Editor
  • Behavioral Mapping
  • Dashboard
  • Dynamic Maps
  • Element Analytics
  • Embeddable Maps
  • For Sales
  • For Science
  • Radial Mapping
  • Territorial Mapping
  • Website Analytics
  • A/B Testing
  • Analytics
  • Drag & Drop
  • Form Creation
  • Real Time Editing
  • Responsive
  • SEO Management
  • Templates

Instapage Most Helpful Reviews

How to avoid looking like an idiot

  Translate with Google
4 / 5
Ease of Use
Features & Functionality
4 / 5
Customer Support
Value for Money

Comments: If you do client work and you're using the popular page building software [rhymes with Schmeed Schmages] it is inevitable that once you complete page construction your client WILL call you or send you an email with a message that goes something like this: "It looks great, but can you just add THIS right HERE?" Or, "will you move THIS over to THERE?" You cringe as you explain that you cannot (perhaps because your client insisted on using, [rhymes with Feed Cages]. You explain that you're dealing with a template with very little flexibility. And though it was created by nice people with effective marketing, at the end of the day, you end up looking like you can't take care of your client; and your client feels like she didn't get the page she really wanted. (And by the way, if you're building pages for yourself, the same thing happens. You simply have these conversations with yourself. Then people think you're crazy. Thus the commonly heard phrase, "This landing page software is driving me crazy"). Instapage isn't the perfect service. They do seem to have some growing pains. But they are also willing to be open about them, and most importantly work to fix things when they go wrong (Hey, folks... things always go wrong. It's in THOSE times when you really get to see what a company really is). That said, with Instapage you can add whatever elements to your page that you desire, wherever on the page you please. Don't get me wrong the Instapage templates look great out of the box but realistically we always want SOMETHING more or just a LITTLE bit less. (For example, instead of using the footer copyright section as a paragraph for additional info, you can simply add a new paragraph element). In short, I'm using Instapage for opt-in pages. I also like Instapage enough for building my homepages, too. I recommend others to use Instapage (they even pay me to refer others with or without a "SuperDuper" account level. And, better still, they pay quickly). If you want less cringing and crazy talk, you should use Instapage, too. + EASE OF USE would switch to 5 Stars if UNDO worked like most document programs (when working w/text). Instead, it reverts entire text box to the how it was prior to altering. And UNDO can take a bit long to function which may have user hitting UNDO multiple times. CUSTOMER SERVICE could move to 5 Stars soon: They are implementing an instant chat option. Kudos to Instapage for the upgrade.

Good product with super BAD reliability

  Translate with Google
5 / 5
Ease of Use
4 / 5
Features & Functionality
1 / 5
Customer Support
3 / 5
Value for Money

Comments: Instapage could be the best Landing Page builder out there but the best UX/UI is worthless if you kill your clients webhooks without noticing. If you really rely on a working product without the fear of loosing leads over night because you didn't check the integration for two days this tool isn't for you.

Pros: Instapage is super easy to use. You can create well performing Landing Pages and AB-Test with ease and new features are added on a regular basis. We have been using this software for almost 3 years now. Over the time many new and helpful features where added. There is a variety of integration options available which is helpful even though we just use webhooks.

Cons: Customer support is a nightmare. It is really bad. The webhook integration was changed three times and we as a customer where not informed upfront so we lost a couple thousand leads before Instapage fixed the problem. The last time it happend we had to find a way ourself to get things back running because the response time of the support was too slow and we couldn't afford loosing leads for several days. We adressed this issues a couple times but nothing happend other than basic apoligies. With every update they make you have to fear that all your landing pages and integrations get killed.