Who Uses This Software?

Marketing Teams & Agencies


Average Ratings

186 reviews
  • 4.5 / 5
    Overall
  • 5 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service
  • 4 / 5
    Features
  • 4 / 5
    Value for Money

Product Details

  • Starting Price
    $69/month
  • Free Version
    No
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Live Online
    Webinars
    Documentation
  • Support
    24/7 (Live Rep)
    Business Hours
    Online

Vendor Details

  • Instapage
  • https://www.instapage.com/
  • Founded 2012

About This Software

Instapage is the leader in post-click optimization and maximizes conversions for advertisers and marketers by enabling them to create, personalize, and optimize post-click experiences at scale. With over a million landing pages at an average conversion rate of above 22%, Instapage is helping 15,000 customers across 100 countries capture more value from their campaigns.


Instapage Features

  • Audience Targeting
  • Campaign Segmentation
  • Funnel Analysis
  • Heatmaps
  • Landing Pages / Web Forms
  • Multivariate Testing
  • Split Testing
  • Statistical Relevance Analysis
  • Surveys
  • Test Scheduling
  • Visual Editor
  • Behavioral Mapping
  • Dashboard
  • Dynamic Maps
  • Element Analytics
  • Embeddable Maps
  • For Sales
  • For Science
  • Radial Mapping
  • Territorial Mapping
  • Website Analytics
  • A/B Testing
  • Analytics
  • Drag & Drop
  • Form Creation
  • Real Time Editing
  • Responsive
  • SEO Management
  • Templates

Instapage Most Helpful Reviews

How to avoid looking like an idiot¿

  Translate with Google
4/5
Overall
4 / 5
Ease of Use
Features & Functionality
4 / 5
Customer Support
Value for Money

Comments: If you do client work and you're using the popular page building software [rhymes with Schmeed Schmages] it is inevitable that once you complete page construction your client WILL call you or send you an email with a message that goes something like this: "It looks great, but can you just add THIS right HERE?" Or, "will you move THIS over to THERE?" You cringe as you explain that you cannot (perhaps because your client insisted on using, [rhymes with Feed Cages]. You explain that you're dealing with a template with very little flexibility. And though it was created by nice people with effective marketing, at the end of the day, you end up looking like you can't take care of your client; and your client feels like she didn't get the page she really wanted. (And by the way, if you're building pages for yourself, the same thing happens. You simply have these conversations with yourself. Then people think you're crazy. Thus the commonly heard phrase, "This landing page software is driving me crazy"). Instapage isn't the perfect service. They do seem to have some growing pains. But they are also willing to be open about them, and ¿ most importantly ¿ work to fix things when they go wrong (Hey, folks... things always go wrong. It's in THOSE times when you really get to see what a company really is). That said, with Instapage you can add whatever elements to your page that you desire, wherever on the page you please. Don't get me wrong ¿ the Instapage templates look great out of the box ¿ but realistically we always want SOMETHING more or just a LITTLE bit less. (For example, instead of using the footer copyright section as a paragraph for additional info, you can simply add a new paragraph element). In short, I'm using Instapage for opt-in pages. I also like Instapage enough for building my homepages, too. I recommend others to use Instapage (they even pay me to refer others with or without a "SuperDuper" account level. And, better still, they pay quickly). If you want less cringing and crazy talk, you should use Instapage, too. + EASE OF USE would switch to 5 Stars if UNDO worked like most document programs (when working w/text). Instead, it reverts entire text box to the how it was prior to altering. And UNDO can take a bit long to function which may have user hitting UNDO multiple times. CUSTOMER SERVICE could move to 5 Stars soon: They are implementing an instant chat option. Kudos to Instapage for the upgrade.

Easy to build high performing landing pages for PPC campaigns

  Translate with Google
5/5
Overall
Ease of Use
Features & Functionality
Customer Support
Value for Money

Comments: General UI is really really solid. I have found the software very easy to use as a non-designer / non-coder and created a number of high performing landing pages. This is gold-dust for me as a PPC manager. I previously just focused on working from within Adwords / Bing Ads / Facebook / LinkedIn / Twitter Ads - and did not touch landing pages. It has really helped me to be able to take control of the full process - driving traffic and influencing conversion rate with landing pages. I just love the flexibility you have over the creation of pages - and felt that unbounce and leadpages don't give you that. All in all love it, recommend it on my blog and will continue to use it for years to come.

Pros: Very easy to use. Very flexible. Great templates. Fast loading pages.

Cons: I have found a couple of glitches with a page where an element (form) overlaps 2 sections. I found it nudged all content down on entering some text, which meant I had to pull the form down into another section then back up to reposition it. It would not give me the option to The publishing process I find to have a couple of little bugs where you publish to a custom domain. But not too difficult to get round. I have only tried the template import function once - and it didn't seem to work very well. Possibly the page I chose to import was not wholly compatible.