--- description: Tudo sobre ActiveDEMAND: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: ActiveDEMAND - Preço, avaliações e classificação - Capterra Brasil 2026 --- Breadcrumb: [Home](/) > [Ferramentas de Automação de Marketing](/directory/6/marketing-automation/software) > [ActiveDEMAND](/software/142305/activedemand) # ActiveDEMAND Canonical: https://www.capterra.com.br/software/142305/activedemand Página: 1 / 4\ Próximo: [Próxima página](https://www.capterra.com.br/software/142305/activedemand?page=2) > Plataforma de marketing digital repleta de recursos criada para agências de marketing > > Conclusão: 79 usuários atribuíram a nota **4.2/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa o ActiveDEMAND? O ActiveDEMAND é uma plataforma flexível e acessível de marketing desenvolvida para agências de marketing e profissionais de marketing de pequenas e médias empresas. ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.2/5** | 79 Avaliações | | Praticidade | 3.7/5 | Com base em avaliações gerais | | Suporte ao cliente | 4.4/5 | Com base em avaliações gerais | | Relação qualidade/preço | 4.0/5 | Com base em avaliações gerais | | Recursos | 4.2/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: ActiveDEMAND - **Localização**: Edmonton, Canadá - **Fundada**: 2012 ## Contexto comercial - **Preço inicial**: US$ 15,00 - **Modelo de preços**: (Versão gratuita disponível) (Teste grátis) - **Público-alvo**: 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web - **Idiomas**: alemão, dinamarquês, espanhol, finlandês, francês, holandês, inglês, português, sueco - **Países disponíveis**: Austrália, Bélgica, Canadá, Dinamarca, Estados Unidos, Finlândia, Islândia, Noruega, Nova Zelândia, Reino Unido, Suécia, Suíça, Áustria ## Recursos - Agendamento de campanhas - Análise de dados de campanhas - Análise de dados do site - Arrastar e soltar - Atribuição de múltitoque - Atribuição entre canais - Automação de marketing - Ações ativadas por eventos - CAN-SPAM Compliance - Campanhas gota a gota - Campos personalizáveis - Captura de leads - Conectores de dados - Editor de WYSIWYG - Formulários online - Gerenciamento de contatos - Gestão de assinantes - Gestão de campanhas - Gestão de conformidade - Gestão de consentimentos - Gestão de leads - Gestão de modelos - IVR - Identificador de chamadas - Identificação da conta de destino - Importação/exportação de dados - Integração de telefonia por computador - Marketing por e-mail - Marketing social - Mobile Optimization - Modelagem de atribuições - Monitoramento de campanha - Monitoramento do KPI - Múltiplas fontes de dados - Painel - Painel personalizável - Participação do cliente - Personalização - Pesquisa e filtro - Páginas de início/formulários web - Rastreamento de conversão - Rastreamento de e-mails - Rastreamento de engajamento - Real-Time Reporting - Relatório de chamadas - Relatórios e análise de dados - Roteamento de chamadas - Segmentação de clientes - Segmentação por público - Visualização de dados ... e mais 22 recursos ## Integrações (87 no total) - 1CRM - AWeber - Accelo - Act\! - AdRoll - Adobe Commerce - Agile CRM - Aline - AllClients - Basecamp - BigCommerce - BigContacts - Bitrix24 - Breeze - Capsule ... e mais 72 integrações ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Bate-papo ## Category - [Ferramentas de Automação de Marketing](https://www.capterra.com.br/directory/6/marketing-automation/software) ## Categorias relacionadas - [Ferramentas de Automação de Marketing](https://www.capterra.com.br/directory/6/marketing-automation/software) - [Software de Controle de Chamadas](https://www.capterra.com.br/directory/30901/call-tracking/software) - [Software de Modelos de Atribuição](https://www.capterra.com.br/directory/31081/marketing-attribution/software) - [Software ABM (Marketing Baseado em Contas)](https://www.capterra.com.br/directory/31125/account-based-marketing/software) - [Software de Geração de Leads](https://www.capterra.com.br/directory/30963/lead-generation/software) ## Alternativas 1. [Marketo Engage](https://www.capterra.com.br/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) 2. [EngageBay CRM](https://www.capterra.com.br/software/178819/engagebay-marketing) — 4.7/5 (907 reviews) 3. [Salesforce Marketing Cloud](https://www.capterra.com.br/software/7723/salesforce-marketing-cloud) — 4.2/5 (526 reviews) 4. [monday.com](https://www.capterra.com.br/software/147657/monday-com) — 4.6/5 (5731 reviews) 5. [Omnisend](https://www.capterra.com.br/software/153508/omnisend) — 4.7/5 (836 reviews) ## Avaliações ### "Powerful functionality, once you get around the user experience" — 4.0/5 > **Jon** | *16 de outubro de 2019* | Recursos Humanos | Taxa de recomendação: 7.0/10 > > **Vantagens**: You can do an awful lot with ActiveDEMAND. Automation workflows, form submissions, CRM integration, email creation and sending, lead scoring - it's all there. I would say that it outperforms Pardot and possibly even HubSpot, while being less money. > > **Desvantagens**: The user experience is horrendous. Once you know where things are, what icons mean, and get inside the head of the people who built it, you can get around with relative ease. But until that point, you are pretty much reliant on the support people for help. The good news is that the support team are EXTREMELY helpful and don't mind you talking to them on the chat three, four times a day\! > > We were trying to implement marketing automation, and to capture leads from our website and put them into Salesforce. We have been successful with both of those, and I have been particularly impressed with the quality and flexibility of ActiveDEMAND's support team. ----- ### "Active Demand from an Agency Perspective" — 4.0/5 > **Christina** | *19 de agosto de 2020* | Publicidade e marketing | Taxa de recomendação: 7.0/10 > > **Vantagens**: The capabilities that I appreciate most on Active Demand are the list filterting email developer/editor. I appreciate the amount of criteria that you can filter your lists by, giving the ability to add or remove contacts to your lists seamlessly and easily. The email developer is easy to use, aside from a few small glitches. > > **Desvantagens**: My least favorite thing about the platform is the amount of time reporting takes to propegate. I can't see real-time performance from email campaigns, at best I can see data after 24 hours or so, but if you like mo monitor your campaigns more closely, this will fall short. > > Overall I have been very pleased with the platform. The chat function is very helpful and I almost always get an immediate response and help resolving the issues that I have. With any playform there are "gotchas" that come to light after you get in to it more intently, and I have encountered those with Active Demand, like the incredibly slow load times when cloning elements, and certain clunky parts of the interface, but my overall experience with both the software and the customer service has been positive. ----- ### "Too many issues to bother with" — 1.0/5 > **Avaliador Verificado** | *7 de novembro de 2023* | Serviços e tecnologia da informação | Taxa de recomendação: 0.0/10 > > **Vantagens**: I can't say there is anything I would recommend about it. > > **Desvantagens**: - extremely basic UX - fundamental issues with reporting dashboards - cannot receive email versions of these - inaccurate reporting - contacts dropping out of campaigns or getting stuck in certain stages with no reason why - CRM prospects being pushed in as Admin's on the ActiveDemand account (\!?\!?) - Cannot setup a lead as such in Pipedrive without creating a deal first - this is absolutely basic functionality - contact lists sometimes blanking out certain details of the contact - for no apparent reason, and cannot be seen when exported either - basic "unsubscribes" in Active Demand do not always come through into Pipedrive so have to manually check this for every single unsubscribe contact - when importing contacts it would duplicate the list upload so you end up with 15 blank lists and have to guess which one held the contacts - customer support never knew what the issues were/why they were happening - system is super buggy in general. - I have so many more issues, but hopefully this gives you a flavour.... > > Has been more trouble than it was worth, may as well bite the bullet and pay for a trusted and reliable CRM/Marketing automation tool like Salesforce. ----- ### "Everything I need to run the company and more" — 5.0/5 > **Victor** | *19 de agosto de 2020* | Serviços e tecnologia da informação | Taxa de recomendação: 10.0/10 > > **Vantagens**: It is feature-packed and covers all my needs from Marketing Automation, Lead conversion, Account-Based Marketing. Power dialer, Social, and much more I have to yet implemented. > > **Desvantagens**: Workflow designer can be a slow on on very large workflows. > > I needed to decomission Pardot, and merge several other application and acquire new functionality to be responsive to our needs. Support was fantastic and got me running very fast. ----- ### "My Experience with Active Demand" — 4.0/5 > **Avaliador Verificado** | *19 de agosto de 2020* | Alimentação e bebidas | Taxa de recomendação: 7.0/10 > > **Vantagens**: The support has been great, I love the ability to chat with experts whenever i'm having an issue and the response is prompt and the advice usually solves my issue. I like the reporting tools and that new features are constantly being updated/added. > > **Desvantagens**: I don't like that I can't use the workflow editor on my current subscription and don't really need the upgraded version for how we use the software. Also, it seems to take a long time to load pages. > > Overall experience has been positive. I like that it integrates with our CRM for distributing leads and I find the email/campaign builder easy to use. ----- Página: 1 / 4\ Próximo: [Próxima página](https://www.capterra.com.br/software/142305/activedemand?page=2) ## Links - [Ver em Capterra](https://www.capterra.com.br/software/142305/activedemand) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Dados estruturados