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description: Tudo sobre TrueLoyal: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: TrueLoyal - Preço, avaliações e classificação - Capterra Brasil 2026
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Breadcrumb: [Home](/) > [Software de Defesa do Cliente](/directory/31435/customer-advocacy/software) > [TrueLoyal](/software/143027/zinrelo)

# TrueLoyal

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> Por ser uma plataforma orientada por tecnologia, o Zinrelo fornece uma solução completa para os requisitos dos programas de fidelidade, além de ser um impulsionador de inteligência de dados.
> 
> Conclusão: 58 usuários atribuíram a nota **4.8/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Resumo

### Quem usa o TrueLoyal?

Empresas de médio a grande porte que buscam interagir com os clientes em 360 graus e ganhar sua fidelidade para aumentar a retenção, a repetição de compras e a lucratividade geral.

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.8/5** | 58 Avaliações |
| Praticidade | 4.8/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.8/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.7/5 | Com base em avaliações gerais |
| Recursos | 4.7/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: TrueLoyal
- **Fundada**: 2010

## Contexto comercial

- **Público-alvo**: 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web
- **Idiomas**: inglês
- **Países disponíveis**: Afeganistão, Albânia, Alemanha, Andorra, Angola, Anguila, Antígua e Barbuda, Argentina, Argélia, Armênia, Aruba, Arábia Saudita, Austrália, Azerbaijão, Bahamas, Bangladesh, Barbados, Barein, Belize, Benin e mais 208

## Recursos

- CRM
- Gamificação
- Gestão de associação
- Gestão de campanhas
- Gestão de promoções
- Gestão de recompensas
- Programa de fidelidade
- Promoção social
- Rastreamento de engajamento
- Rastreamento de recomendações
- Relatórios e análise de dados

## Integrações (21 no total)

- Adobe Commerce
- Bazaarvoice
- BigCommerce
- Clover
- Cogent
- HubSpot CRM
- HubSpot Marketing Hub
- Klaviyo
- Listrak
- Miva
- NetSuite
- PowerReviews
- PrestaShop
- Shift4Shop
- Shopify

... e mais 6 integrações

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Suporte por telefone
- Bate-papo

## Category

- [Software de Defesa do Cliente](https://www.capterra.com.br/directory/31435/customer-advocacy/software)

## Categorias relacionadas

- [Software de Defesa do Cliente](https://www.capterra.com.br/directory/31435/customer-advocacy/software)
- [Sistemas de Fidelização de Clientes](https://www.capterra.com.br/directory/10031/customer-loyalty/software)

## Alternativas

1. [Guusto](https://www.capterra.com.br/software/186209/guusto) — 4.9/5 (3519 reviews)
2. [Kangaroo](https://www.capterra.com.br/software/149363/kangaroo-rewards) — 4.9/5 (250 reviews)
3. [Tango](https://www.capterra.com.br/software/146809/e-gift-card-rewards-and-incentives) — 4.8/5 (525 reviews)
4. [Loopy Loyalty](https://www.capterra.com.br/software/160859/loopy-loyalty) — 4.6/5 (68 reviews)
5. [Marsello](https://www.capterra.com.br/software/152524/goody) — 4.3/5 (104 reviews)

## Avaliações

### "Best loyalty program so far" — 5.0/5

> **Raphael** | *6 de março de 2023* | Cosmético | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: - top notch integration/technical team- customer support- admin panel ease of use- loyalty program easy to set up - price
> 
> **Desvantagens**: An integration with \[sensitive content hidden\] (our current CMS) back in 2015 would have been sensational.
> 
> Yon-Ka Paris has been using Zinrelo for more than 5 years. I also tried other solutions such as Smile.io and Yotpo rewards for different projects and always ended up switching to Zinrelo. Zinrelo has the best customer service and technical support, always available and extremely helpful. They're helping us (without counting their hours) for a migration to Magento we're currently working on for our B2B website, and on many other B2C projects such as the refer a friend program. Working with them feels like working with our own team really. Our success is also theirs, and you can tell. I highly recommend them.

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### "Great Software to have fro a grwoing online store." — 5.0/5

> **Adel** | *30 de setembro de 2019* | Varejistas | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: Zinrelo has helped me to create this perfect bond and make our customers enhousiaste to place their orders. our customers database was grwoing and needed a customizable program to help keep our customers well rewarded and appreciated .
> 
> **Desvantagens**: some of the features need a deep customization , but that is the part of the paid service , you get what you pay for , however i find the basic features are more than enough  , but you shoudl consider doing these customization in the future specially for online stores to make the software looks better on the website. we are considering this in the future.
> 
> The Overall experience is impressive , specially dealing with the sales team and the technical support , they are prompt , prompt and friendly and have hands on their program.

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### "Simple, Customer‑Focused Loyalty Solution That’s Easy to Manage" — 5.0/5

> **Radha** | *28 de abril de 2026* | Serviços jurídicos | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: What I liked most about TrueLoyal was its straightforward, customer‑centric approach to loyalty programs. The platform made it easy to reward repeat customers without unnecessary complexity, and the setup was intuitive for both staff and customers. I also appreciated its flexibility in defining rewards and campaigns, which helped encourage repeat visits while keeping the loyalty experience simple, clear, and easy to manage.
> 
> **Desvantagens**: What I liked least about TrueLoyal was that it felt somewhat limited in advanced features and analytics. While it handled basic loyalty programs well, there wasn’t as much depth in reporting, customer segmentation, or automation compared to larger or more mature platforms. Customization beyond the core setup could also feel constrained, which might be a drawback for businesses looking to build more sophisticated or highly tailored loyalty strategies.
> 
> Overall, my experience with TrueLoyal was positive and easy to manage, particularly for businesses looking for a simple loyalty solution without unnecessary complexity. The platform was intuitive to use, quick to set up, and effective at encouraging repeat customer engagement through clear, straightforward rewards. While it may not offer advanced analytics or highly sophisticated customization, it performed reliably in its core function and was well‑suited for maintaining customer loyalty in a practical, no‑frills way.

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### "Hard to show specific value to rewards program" — 3.0/5

> **greg** | *11 de outubro de 2023* | Alimentação e bebidas | Taxa de recomendação: 0.0/10
> 
> **Vantagens**: concept of rewards program.
> 
> **Desvantagens**: cumbersome to implement, hard to justify return on investment, account management is lacking - no sense of urgency and lacks understanding in loyalty concept
> 
> fair at best.  likely going to pull out program

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### "Zinrelo Review" — 4.0/5

> **Tyler** | *6 de dezembro de 2020* | Empacotamento e contêineres | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: It was pretty easy to set up. It was easy talking with their sales team, and implementation team. The software is good, and the concept of reward points is something that we've been wanting to do for a while.
> 
> **Desvantagens**: There aren't many things I could think of.
> 
> Overall it has been a positive experience. We'd recommend this product to others, and it works well with Shopify.

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