---
description: Tudo sobre Buffer: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: Buffer - Preço, avaliações e classificação - Capterra Brasil 2026
---

Breadcrumb: [Home](/) > [Software de Marketing de Redes Sociais](/directory/30781/social-media-marketing/software) > [Buffer](/software/143492/buffer)

# Buffer

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> Economize tempo ao gerenciar mídias sociais. Programe, publique e analise todas as postagens em um só lugar.
> 
> Conclusão: 1491 usuários atribuíram a nota **4.5/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Resumo

### Quem usa o Buffer?

O objetivo é atender a uma variedade de mercados, inclusive: editores, equipes de start-ups em estágio intermediário, ONGs, ensino superior, equipes esportivas, comércio eletrônico, solopreneurs, negócios e empresas.

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.5/5** | 1491 Avaliações |
| Praticidade | 4.6/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.4/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.4/5 | Com base em avaliações gerais |
| Recursos | 4.3/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Buffer
- **Fundada**: 2010

## Contexto comercial

- **Preço inicial**: US$ 6,00
- **Modelo de preços**:  (Versão gratuita disponível) (Teste grátis)
- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Android (celular), iPhone (celular), iPad (tablet)
- **Idiomas**: inglês
- **Países disponíveis**: Canadá, Estados Unidos, Reino Unido

## Recursos

- Agendamento de postagens
- Campanhas multicanal
- Ferramentas de colaboração
- Gestão de campanhas
- Gestão de conteúdo
- Gestão de múltiplas contas
- Integração de redes sociais
- Monitoramento das redes sociais
- Publicação automática
- Relatórios e análise de dados
- Relatórios e estatística

## Integrações (35 no total)

- 123FormBuilder
- Bottlenose
- CoSchedule Marketing Suite
- Crate
- Curata
- Cyfe
- Databox
- Determ
- Eventbrite
- Evernote Teams
- Feedly
- Google Calendar
- Google Drive
- IFTTT
- Instagram

... e mais 20 integrações

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Bate-papo

## Category

- [Software de Marketing de Redes Sociais](https://www.capterra.com.br/directory/30781/social-media-marketing/software)

## Categorias relacionadas

- [Software de Marketing de Redes Sociais](https://www.capterra.com.br/directory/30781/social-media-marketing/software)
- [Plataformas de Gestão de Redes Sociais](https://www.capterra.com.br/directory/30939/social-media-management/software)
- [Software de Marketing de Conteúdo](https://www.capterra.com.br/directory/30796/content-marketing/software)

## Alternativas

1. [Publer](https://www.capterra.com.br/software/177145/publer) — 4.8/5 (900 reviews)
2. [Hootsuite](https://www.capterra.com.br/software/121701/hootsuite) — 4.4/5 (3795 reviews)
3. [Zoho Social](https://www.capterra.com.br/software/159351/zoho-social) — 4.7/5 (3388 reviews)
4. [Sprout Social](https://www.capterra.com.br/software/121447/sprout-social) — 4.4/5 (606 reviews)
5. [monday.com](https://www.capterra.com.br/software/147657/monday-com) — 4.6/5 (5726 reviews)

## Avaliações

### "How can you be everywhere all at once in social media circles?" — 4.0/5

> **Chris** | *21 de março de 2026* | Editoras | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: Easy to use and great value for content creation, especially when deploying an "everywhere, all at once" strategy. This tool is optimized to help you expand social presence and reach fast.
> 
> **Desvantagens**: The AI generation tool has a learning curve about the business, and what posts actually work. I wish it was connected to a larger, genre specific eco-sphere for training data, pulling the exact post and intel that's trending in my industry and repurposing all content to fit that trend.
> 
> My business is using an "everywhere, all at once" strategy to post across all social media channels and connected accounts in an effort to be where our customers want/need us when they are ready. Buffer makes it easy to schedule out a month of posts on the major socials, and the AI tool can repurpose specifically for individual channels, as opposed to just cross posting. (a different tactic). Super easy to set up and deploy, if you have a social media strategy, this simple scheduler needs to be a part of it.

-----

### "Managing Social Media is a Breeze With Buffer" — 5.0/5

> **Kelly** | *9 de abril de 2025* | Publicidade e marketing | Taxa de recomendação: 8.0/10
> 
> **Vantagens**: Buffer is always making improvements, it's easy to use and I can schedule posts to practically every social media platform.
> 
> **Desvantagens**: It's $5 per social media platform.  I have several accounts for myself and several for my clients.  $5 per platform sounds cheap until you manage 10 or more a month.
> 
> My overall experience with Buffer has been good.  They have a great team that offers fantastic customer service.

-----

### "Buffer for Google my Business Page" — 3.0/5

> **Laura** | *23 de abril de 2025* | Publicidade e marketing | Taxa de recomendação: 5.0/10
> 
> **Vantagens**: Buffer is a good scheduling tool for Google My Business posts and shares them across Google My Business pages, as well as other social media sites like Facebook.
> 
> **Desvantagens**: Compared to other social media post scheduling and management sites, the only reason we use Buffer is to schedule Google My Business page posts. It just doesn't have as many features as say the Meta Business Suite.
> 
> Overall, Buffer is an OK tool. We use it mainly for scheduling Google My Business page posts.

-----

### "Decent free social media tool" — 4.0/5

> **Andrea** | *11 de agosto de 2025* | Gestão da educação | Taxa de recomendação: 8.0/10
> 
> **Vantagens**: Solid free option to connect 3 social platforms. Schedule content ahead of time to post across social networks.
> 
> **Desvantagens**: Expensive to upgrade beyond Free offering. Free offering is limited to 3 networks. Sometimes glitchy such as scheduled posts not posting.

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### "Great Scheduler" — 5.0/5

> **Kaitlin** | *28 de julho de 2025* | Publicidade e marketing | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: I appreciate the price of the paid version and the free plan that already gives 3 channels for free. It turned out easier to use.
> 
> **Desvantagens**: It was easier than others but still not a LEGO brick, the saving features were not easy at all to do or to understand.
> 
> I found it more effective for planning posts, easier and cheaper than Hootsuite and Meta Scheduler, more features than Canva.

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## Links

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