--- description: Tudo sobre Iterable: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Iterable - Preço, avaliações e classificação - Capterra Brasil 2026 --- Breadcrumb: [Home](/) > [Ferramentas de Automação de Marketing](/directory/6/marketing-automation/software) > [Iterable](/software/143902/iterable) # Iterable Canonical: https://www.capterra.com.br/software/143902/iterable Página: 1 / 4\ Próximo: [Próxima página](https://www.capterra.com.br/software/143902/iterable?page=2) > Iterable é a plataforma de marketing de crescimento que potencializa a verdadeira relevância omnicanal em escala. > > Conclusão: 63 usuários atribuíram a nota **4.3/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa o Iterable? O alvo é profissionais de marketing de crescimento em empresas de consumo em comércio eletrônico/varejo, entretenimento, entrega, educação e recrutamento. ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.3/5** | 63 Avaliações | | Praticidade | 4.3/5 | Com base em avaliações gerais | | Suporte ao cliente | 4.4/5 | Com base em avaliações gerais | | Relação qualidade/preço | 4.2/5 | Com base em avaliações gerais | | Recursos | 4.3/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Iterable - **Localização**: San Francisco, EUA - **Fundada**: 2013 ## Contexto comercial - **Público-alvo**: 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web - **Idiomas**: inglês - **Países disponíveis**: Albânia, Alemanha, Andorra, Austrália, Bielorrússia, Bulgária, Bélgica, Bósnia e Herzegovina, Canadá, Chipre, Cidade do Vaticano, Croácia, Dinamarca, Eslováquia, Eslovênia, Espanha, Estados Unidos, Estônia, Finlândia, França e mais 36 ## Recursos - A/B Testing - Análise de dados de campanhas - Automação de marketing - Ações ativadas por eventos - Banco de dados de contatos - CAN-SPAM Compliance - CRM - Campanhas gota a gota - Conteúdo dinâmico - Editor de WYSIWYG - Gerenciamento de contatos - Gestão da comunicação - Gestão de assinantes - Gestão de campanhas - Gestão de canais - Gestão de modelos - Importação/exportação de dados - Marketing de multicanal - Marketing por e-mail - Marketing social - Modelos personalizáveis - Multi-Channel Attribution - Múltiplas campanhas - Notificações por push - ROI Tracking - Rastreamento de e-mails - Rastreamento de engajamento - Rastreamento de visitantes do site - Relatórios e análise de dados - SMS Marketing - Segmentação - Segmentação de clientes ## Integrações (3 no total) - Adobe Commerce - Mixpanel - Segment ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Assistência 24/7 - Bate-papo ## Category - [Ferramentas de Automação de Marketing](https://www.capterra.com.br/directory/6/marketing-automation/software) ## Categorias relacionadas - [Ferramentas de Automação de Marketing](https://www.capterra.com.br/directory/6/marketing-automation/software) - [Ferramentas de Email Marketing](https://www.capterra.com.br/directory/30013/email-marketing/software) - [Software de Gestão de Campanhas](https://www.capterra.com.br/directory/30012/campaign-management/software) - [Ferramentas de Engajamento com Cliente](https://www.capterra.com.br/directory/30906/customer-engagement/software) - [Software de Mobile Marketing](https://www.capterra.com.br/directory/31308/mobile-marketing/software) ## Alternativas 1. [Brevo](https://www.capterra.com.br/software/132996/brevo) — 4.6/5 (3414 reviews) 2. [Mailchimp](https://www.capterra.com.br/software/110228/mailchimp) — 4.5/5 (17580 reviews) 3. [MailerLite](https://www.capterra.com.br/software/136603/mailerlite) — 4.7/5 (2257 reviews) 4. [ActiveCampaign](https://www.capterra.com.br/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [Constant Contact](https://www.capterra.com.br/software/31898/constant-contact) — 4.3/5 (2915 reviews) ## Avaliações ### "Fantastic email marketing software with great workflows" — 5.0/5 > **Alan** | *24 de setembro de 2020* | Software | Taxa de recomendação: 9.0/10 > > **Vantagens**: The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional. The workflow tool is also really powerful for building automatic campaigns that continually perform well. > > **Desvantagens**: Iterable feels like it just slow sometimes. Loading campaigns, saving templates, navigating to different parts of the software. If the pages and elements loaded faster it would feel a lot more snappy. > > Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals. ----- ### "My Experience with Iterable Explained in a Review" — 5.0/5 > **Andrew** | *16 de abril de 2025* | Design | Taxa de recomendação: 10.0/10 > > **Vantagens**: Iterable enhances cross-channel marketing campaigns orchestration which unify customer experiences in real-time. The availability of robust personalization and segmentation tools is an added advantage since it is easy to segment audiences based on location and behaviors. > > **Desvantagens**: There has really been nothing that I encounter as a flaw when using Iterable for graphic designs campaigns. ----- ### "Easy to use tool" — 5.0/5 > **Flavio** | *25 de fevereiro de 2026* | Bancos | Taxa de recomendação: 8.0/10 > > **Vantagens**: Nice tool that has an interface really ease to use. Iterable records various customer events, which are visible in two formats - charts and table listing, which helps us to understand better customer's behaviour and target marketing campaigns, also manage targeted emails sent to customers. > > **Desvantagens**: Sometimes if the number of messages sent to Iterable are high, their API gets overwhelmed and we can get some error messages returned. > > In overall, Iterable is a nice tool to have in company that allow us to understand better our customer base. ----- ### "Good product, poor aftersales experience." — 3.0/5 > **Naina** | *15 de maio de 2025* | Automotivo | Taxa de recomendação: 6.0/10 > > **Vantagens**: Super flexible, allows lots of customization. Good for scale. Onboarding process was quick and helpful. > > **Desvantagens**: - Aftersales service. We signed up for their email and SMS 5 months ago. Our SMS have been blocked twice in the past 1 month, and they have zero accountability for it. They refuse to tell us why they block us, or what we can do to prevent it in the future. - Hidden fee - they charge extra for something as simple as creating new senders, something which is usually self serve in even the most basic tools and they don't tell you this when signing you on. - Reporting - not reliable. You get different numbers when you open different reports. It took us multiple emails to tell them there was an issue when our unique open rates were higher than open rates. > > While the onboarding (outsourced) experience and sales experience was good, I find myself struggling with basic things as setting up new senders. We have been blocked twice from sending SMS, and they don't seem to move very quickly on such business critical issues either. I am weary of signing on new products with them, because I also don't know which parts of the tool will be free to use, and what I would have to pay for after I have signed. You should really probe into that aspect if you're looking to onboard them. ----- ### "Great tool for managing marketing channels at scale" — 4.0/5 > **Tim** | *12 de janeiro de 2026* | Publicidade e marketing | Taxa de recomendação: 8.0/10 > > **Vantagens**: Iterable is a versatile tool that I've used for 9+ years for marketing campaigns. It's workflow capabilities are by far the most seamless setup compared to the competition. Email and texting all with one tool making campaign setup easy and straight forward. > > **Desvantagens**: Occasional support issues and minor bugs that sometime take a bit to get the answers on what happened (nearly every tool will have these problems). > > Great tool hoping it continues to outperform competitors in the space who are ever evolving and improving their product but for now would recommend it as one of the better marketing tools for email and texting. ----- Página: 1 / 4\ Próximo: [Próxima página](https://www.capterra.com.br/software/143902/iterable?page=2) ## Links - [Ver em Capterra](https://www.capterra.com.br/software/143902/iterable) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Dados estruturados