Unbounce

Ferramenta excelente para criação de Landing Pages

Vantagens:

O unbounce possui uma liberdade de criação de landing pages ''design friendly'' se posso assim dizer. Diferente de outros builders de página que já utilizei, é possível manusear facilmente diversos elementos e aplicar efeitos visuais. O que teve impacto direto na taxa de conversão de diversas campanhas nas quais foram criadas páginas no unbounce. Possui integração via API com os maiores players de CRM o que é positivo.

Desvantagens:

Muito caro, por ser um produto em dólar acaba saindo bem acima das opções brasileiras. Porém, vale a pena o teste.

Excellent drag & drop creation of landing pages

Comentários: Unbounce has allowed us to create hyper-targeted landing pages with verbiage and images tailored to the user based off any parameter we need. This has made for a more personal and relevant experience for our users, and thus helped us generate more leads and close more sales. It's a critical tool for online marketers looking to target their efforts and drive conversions.

Vantagens:

The Unbounce editor is an incredible interface for any person to easily create a very custom, responsive landing page. You can literally drag & drop, click and drag, or start from a beautiful template. This ease of design--and responsive speed--makes it a breeze to set up landing pages with minimal technical knowledge. You also get a great value because you can create opt-in forms, notification bars, and pop-ups very easily. It integrates with just about every software out there, so it's easy to immediately push subscriber data to other software programs.

Desvantagens:

The most restrictive feature of Unbounce is that it doesn't have "evergreen" scheduled content. For example, if I wanted to set up a recurring webinar (once per week), I would have to update the same landing page every week with new dates or create separate landing pages. The same goes for sales and events. It would be great to have evergreen content features built in, as well as timing-related features, like countdown clocks to create a sense of urgency on the landing page.

Strictly for Landing Pages & Experimentation

Comentários: We wanted to get a campaign live by the weekend and we were only left with a few days, so unbounce was the obvious choice for us since it was fairly easy to execute and get it live.

Vantagens:

Unbounce was super helpful in helping us creating light and nimble landing pages for campaigns. alongside, it has an easy to view dashboard and helpful integrations that can help us run end to end automations efficiently. We were able to get two heavy landing pages up and running in just about 2 days. Keeping in mind that we were far from perfect while executing.

Desvantagens:

I think mobile compatibility is where we struggled the most. Since our product has largely desktop users, it wasn't a big issue, but mobile responsiveness was a big problem. Alongside that, there could be a better repository of pre-built blocks that we could experiment with.

Decent interface with big limitations, poor uptime, and awful support

Comentários: Unfortunately we're stuck there for now but definitely looking to move when convenient to do so!

Vantagens:

The interface is very simple so any member of the team is able to create landing pages. They have integrations with Zapier that allow us to feed information between landing pages and CRMs.

Desvantagens:

Oh boy. First of all, they promise 99% uptime but their reliability is actually quite bad and they don't warn their customers when there is downtime (I presume because they hope they can fix before we notice). Their code rendering has big limitations. For example, simply styling a bullet is a massive chore. They also don't support many basic functions (tabs, collapsible pages, etc.) Anytime you have an issue with something, their support is slow and pretty unhelpful. An actual quote from a support agent: "we are not designers, so there is just so much we can support when it comes to custom code" -- this is simply because I was trying to change an ordered list from numerals to lower alphabetic, but their code rendering was not allowing this. Similarly, when trying to create a collapsible page, Unbounce support initially refused to help (despite providing the code). Their support is very slow and will take minutes to reply to a chat, but if you take more than a min or so to reply they'll close the chat assuming you're not there. Sorry if I don't stare at a screen waiting for a support person who takes forever to respond waiting for the response so I can respond right away. Oh - and remember how I talked about poor uptime? Never once has Unbounce offered compensation for losses caused by their terrible uptime.

Unbounce is a super great drag and drop landing page platform

Comentários: The experience has been awesome, there customer service is first rate and they have gone over and beyond taking time with me to learn the platform in the beginning as it pertained to my use case. Love their support.

Vantagens:

Simple to use, simple to integrate with our tech stack, specifically SFDC and Marketo and finding professionals to build our designs has been super easy with their market place of recommended professionals and our experience using one of the agencies has been an incredibly valuable asset for us and I also love the fact we can offer Landing Pages as a Service to clients who want maximum conversions from the work we do for them around lead generation and lead conversion!!

Desvantagens:

There isn't the ability to build multi-step optin processes out of the box without adding code to the page to create this functionality which boosts conversion and the trick is having the ability to push each stage of the optin process data into our crm and or our clients.

Quick and easy drag and drop webpage builder

Comentários: Customers are sometimes hesitant to implement (CRO) changes to their website, especially when we advice to change a lot of things. Unbounce gives the opportunity to design and make our suggested changes and test them without having to change the actual site of the customer. This lead to more sales of CRO and webbuild/-design projects after doing an Unbounce trajectory.

Vantagens:

It's easy to use and implement for our customers. The drag and drop system feels intuitive. Integration within the overall website is easy and the tracking possibilities are (once you figure it out) good.

Desvantagens:

The impact on changes made in the desktop versions of the pages you make often makes the mobile page go totally wrong, different than expected. Unbounce makes an automatic translation of the destop pages you make to mobile, I think this could be done better. It takes up a lot of time to fix the mobile page and you are actually making 2 pages per page you make.

Easy and useful

Comentários: In general, the experience is good and it allows you to create visually beautiful and mobile optimized landing pages.

Vantagens:

It allows you to personalize every detail of the landing page without knowing HTML, CSS...

Desvantagens:

Some features need a bit of coding and we have to use external forms (HubSpot forms) because the ones with Unbounce have very limited options.

Fast landing pages

Comentários: The experience is good and the customer services is fast. Issue resolved faster then I thought it would tke.

Vantagens:

I like that the landing pages are fast. People tend to not stick around with websites with slow loading time.

Desvantagens:

It has all the features I needed. But the exit pop up blocker could be better. I know exit pop up for mobile is really hard to get right. Almost everyone that visit my pages are using a phone.

faster than anything

Vantagens:

if you don't want to wait for devs to create landing pages, here's your product

Desvantagens:

the only con I can think of, is I'd love something like a general template script, for example to set the fav icon, don't want to do it on each page, I would love to set it somewhere in settings and automatically be applied to each LP. just a thought

UnBounce - Simple & Easy Landing Page Solution but Lacks Good UI/UX

Comentários: Probably the best known and most used landing page solution out there but I was always frustrated with the heavy UI and issues with converting designs to mobile - I always needed togo back & forth fixing one or the other. The optimization feature (2 LPs used for the same campaign) is pretty solid.

Vantagens:

Easy to get up to speed on creating a landing page. Stands out in the area of optimization of competing landing page versions - the #1 feature. Easy to integrate additional javascript for tools like Google Tag Manager or Facebook tracking pixels. Very easy top spin up new landing pages easily - no IT/coding experience needed.

Desvantagens:

The design options and interface seems pretty boring and heavy and I constantly had issues with desktop design converting to mobile. In looking at so many options, I find better design solutions exist especially with the proliferation of full-site platforms like Wix & Squarespace now dipping into marketing themselves as landing page solutions. Reporting is also lacking - very cursory information available.

Very easy-to-use landing page builder with many integrations

Vantagens:

The drag and drop editor is one of the easiest I ever used among landing page builder software. Integrations are easy and you can join a very huge community of users ready to help you with your issues.

Desvantagens:

I think reporting is very basic and I noticed that complex landing pages are very slow and you need. They changed the price some years ago and I find it very expensive now.

Excellent website

Vantagens:

I love everything about unbounce! User Friendly!

Desvantagens:

No cons! It is an excellent app! Love the site.

An Indispensable Landing Page Platform

Comentários: With Unbounce, the possibilities are endless and within reach, no matter your skill level!

Vantagens:

Unbounce was surprisingly easy to pick up and get going with. It's a pretty intuitive platform that makes creating a beautiful and optimized landing page easy, no matter what level of experience you have with landing page creation. Diving further into the software you'll find how easy Unbounce makes it to set up more complex tracking methods, such as global site tags and web hooks. These aren't as intuitive to set up but are easy to do once you know how to do it. I appreciate that the Unbounce forms allow you to very easily track GCLIDs or require number and email validation. Finally, I've found Unbounce community forms and blogs to be very helpful in terms of finding unique javascript to add features to the pages such as automatic photo carousels.

Desvantagens:

It's hard to find a con about what Unbounce already has to offer. The only thing I can think of that would make the experience better is if there was a scheduling tool. It would be nice to pre-schedule the publication or un-publication of certain pages or page variants - this would be handy for seasonal offers, for example, and it would certainly save some time.

Can't live without Unbounce!

Comentários: Unbounce is one of our primary tools for bringing in marketing qualified leads. Our Unbounce pages direct qualified traffic to our lead forms. The Unbounce pages are designed to specifically help with conversions so we end up bringing in more marketing qualified leads to pass off to our sales team. We've also been able to streamline our onboarding process by creating a series of landing pages that seamlessly walk new customers through the process. It's also nice to be able to hide these pages from search engines.

Vantagens:

When I say I can't live without Unbounce, I mean it. I'm in the software creating new pages or making updates almost every day. I love how customizable and easy Unbounce is to use. It helps us create attractive, niche pages and is so simple to use. Not only that, but even adding in custom Javascript for smooth scrolling on my pages was a breeze. The customer support rep I talked to was super helpful in explaining the simple process. The mobile preview version is also a great feature because I can hide content that wouldn't be necessary on the mobile version of the page.

Desvantagens:

There isn't much I would change with this product. Creating and designing landing pages is really easy to pick up without any training. However, I do wish there was an easier way to set up 301 redirects without needing custom Javascript.

Unbounce for Lead Generation

Comentários: Unbounce is a great tool that I’d recommend to people if they are focused solely on landing page design and lead generation. Don’t use it to piece together a full site as that’s not its purpose. This is aimed at marketers.

Vantagens:

Unbounce variant testing is very strong and easy to change on the fly. The design components are true drag and drop and there are a lot of well designed templates to get started from. If you can’t find what you want there it is easy to purchase a bundle of other designs for a small fee.

Desvantagens:

The way billing is set up was based around how many site visitors you received. At one point, we were paying quite a large sum to Unbounce on a monthly basis because we were running large amounts of traffic for a client.

I love unbounce, there's very little you CAN'T do

Comentários: Easy, flexible software to create beautiful landing pages for clients

Vantagens:

Is very easy to get the hang of, and the templates provided are top notch, or you can start completely from scratch. There's not much you can't do, you can add custom js, css to add features such as a sticky header or slideshows. There are tons of tutorials online and they're easy to follow. It's super flexible and I don't feel limited by it, unlike other drag and drop landing page builders. It has enough flexibility for a pro, but is easy enough that anyone can do it. Conversion tracking is also easy to set up

Desvantagens:

It can be annoying to have to fix up the mobile responsive side, I find that to be very time consuming. The layout assistant helps a little to rearrange out, but a lot you have to do manually, and it can take some time. Also the elements are connected, so if I want text to be center aligned on mobile (which I usually do) then I have to copy the text, hide the old one on the mobile side, hide the new one on the desktop side and then it's fine but it's annoying.

Great starting point for landing pages.

Vantagens:

Unbounce is incredibly easy to use and allows for great-looking landing pages to be made in a matter of minutes. The templates are also very intuitive so someone completely new to online marketing can be up and running in a few hours.

Desvantagens:

Unbounce does not offer too many features for testing the effectiveness of landing pages. Outside of the regular A/B testing there is little you can do to measure audience engagement. The starting plan is also quite large (up to 75 pages) meaning someone who is just starting out will still be hit with a heavy fee.

Unbounce for easy landing pages

Vantagens:

Unbounce has lots of built-in features that make landing pages simple. Sometimes it's too messy to build landing pages in an existing website. Landing pages need to be simple, fast, and measurable. So when you need to use a 3rd party service, Unbounce is a great option. They have premade templates that can be used as-is or re-skinned to match company branding. Or you can start from scratch with something totally custom. The most valuable part of landing pages is measuring and iterating by using A/B testing. Unbounce gives you easy access to metrics so you can do experiments to see which layout and text performs the best. That translates to more money earned and better insights on customers.

Desvantagens:

Styling and custom fonts can be a little tedious to set up. It's also a bit expensive, and if you want to have a URL as a subdomain of your regular website URL, it takes some server configuration.

The cream of the crop for building landing pages

Comentários: Improved conversion rates for my client.

Vantagens:

Unbounce has a great interface to allow users with no coding knowledge to build effective landing pages. There is a good selection of templates and the option to start with a blank page. There are great features pop up windows and sticky navs to be able to promote content.

Desvantagens:

There are some chepaer competitors outhere however they do not seem to have the support community that Unbounce does.

Leaders in Landing Page Development

Comentários: I had a great experience, i was initially against landing pages when they first came out, but they won me over with all the integrations they have.

Vantagens:

Unbounce is the leader in landing page development, they have great site integration and we have experienced great results in pay per clic campaigns that have driven traffic to landing pages

Desvantagens:

You can now customize landing pages and integrate is greater than it has ever been.

Pricey but worth it

Comentários: I am an Unbounce believer and am hoping that I can continue paying for it because it has done wonders for my landing page game.

Vantagens:

The ease of use with Unbounce is amazing. When I first started I was able to get in and start designing instantly. The learning curve is so small that if you are new and have an idea for a landing page, you will be able to get into a workflow extremely easy. A/B testing can be done with almost a single click.

Desvantagens:

It is definitely one of the most expensive options on the market right now. With that being said I do think it is worth the price, as it continues to surprise me, it is just a tough decision to make if you have a slim budget.

Unbounce for Landing Pages

Comentários: I really love using this tool for landing page creation. My team uses this tool create Direct Mail landing pages and a variety of splash pages. It's a great option if you are new to digital assets. The support team is always very concise in their responses and provide easy to follow instructions.

Vantagens:

The templates are really easy to understand and use. Setting up conversions and following the data makes this a very effective acquisition tool. The tool itself is very intuitive so people with a wide range of skills and design abilities can create dynamic pages. There are a lot of opportunities to integrate Unbounce with other tools (MailChimp, Constant Contact, etc).

Desvantagens:

I think it would be nice to have track change functionality so users can see who made changes and when those changes were made. It would be nice to have the option to revise, edit and collaborate with other users within Unbounce.

programing and code knowledge needed

Vantagens:

cool design. nice api. pop up, sticky bar.

Desvantagens:

Anything that is a bit more sophisticated requires a programmer, such as writing RTL, moving a check box, and so on. Their support is slow, answering emails after 24 hours and not solving problems. No online support. I will consider other alternative.

Unbounce - Landing Pages for Anyone

Comentários: Positive. Gives us the ability to create landing pages in minutes for anything from promotions to leads.

Vantagens:

Flexibility and the ability to create a form landing page with zero knowledge of HTML or CSS.

Desvantagens:

I think that a centralized library for graphic assets would be useful.

Landing Pages For Clients

Comentários: I would use it sometimes to create landing pages for ad campaigns for clients.

Vantagens:

I get a lot of clients coming with bad websites who want to run ads. Unbounce gives them a cheap option to have a great landing page without having to build a new site.

Desvantagens:

I found sometimes that the page builder did not work that well and I would try and move items and they would not go to the place I would want them to be. It seemed a bit clunky.