--- description: Tudo sobre VWO Testing: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: VWO Testing - Preço, avaliações e classificação - Capterra Brasil 2026 --- Breadcrumb: [Home](/) > [Software de Testes AB](/directory/30896/ab-testing/software) > [VWO Testing](/software/147639/visual-website-optimizer) # VWO Testing Canonical: https://www.capterra.com.br/software/147639/visual-website-optimizer Página: 1 / 5\ Próximo: [Próxima página](https://www.capterra.com.br/software/147639/visual-website-optimizer?page=2) > Ferramenta de teste A/B para otimização de site e taxa de conversão. Os recursos incluem segmentação, personalização e análise. > > Conclusão: 91 usuários atribuíram a nota **4.5/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa o VWO Testing? Comércio varejista online, empresas de SaaS (software como serviço), sites de viagem, agências de mídia/editoras, sites de entretenimento, sites de saúde e agências que atendem a esses setores ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.5/5** | 91 Avaliações | | Praticidade | 4.3/5 | Com base em avaliações gerais | | Suporte ao cliente | 4.4/5 | Com base em avaliações gerais | | Relação qualidade/preço | 4.0/5 | Com base em avaliações gerais | | Recursos | 4.3/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Wingify - **Localização**: Delhi, Índia - **Fundada**: 2009 ## Contexto comercial - **Modelo de preços**: (Teste grátis) - **Público-alvo**: 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web - **Idiomas**: inglês - **Países disponíveis**: Alemanha, Austrália, Canadá, China, Espanha, Estados Unidos, Japão, Países Baixos, Reino Unido, Índia ## Recursos - A/B Testing - API - Anotações - Análise de dados - Análise de dados do site - Análise de pesquisa de usuário - Análise do funil de vendas - Análise estatística - Arrastar e soltar - Editor visual - Importação/exportação de dados - Indicadores de desempenho - Mapas térmicos - Modelos personalizáveis - Questionários e feedback - Rastreamento da interação entre usuários - Rastreamento de comportamento - Rastreamento de engajamento - Rastreamento de visitantes - Real-Time Data - Relatórios de tráfego da Internet - Relatórios e análise de dados - Relatórios e estatística - Segmentação por comportamentos - Segmentação por público - Testes A/B - Testes de usabilidade - Testes multivariados - Third-Party Integrations - Trajetórias dos usuários - Visualização de dados ## Integrações (14 no total) - Adobe Commerce - BigCommerce - CTM - ClickTale - Comscore - Demandbase One - Drupal - Google Analytics 360 - Heap - Joomla - Kissmetrics - Mixpanel - Shopify - WordPress ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Assistência 24/7 - Bate-papo ## Category - [Software de Testes AB](https://www.capterra.com.br/directory/30896/ab-testing/software) ## Categorias relacionadas - [Software de Testes AB](https://www.capterra.com.br/directory/30896/ab-testing/software) - [Plataformas de Experiência Digital (DXP)](https://www.capterra.com.br/directory/32817/digital-experience-platforms-%28dxp%29/software) - [Software de Mapa de Calor](https://www.capterra.com.br/directory/30977/heatmap/software) - [Ferramentas de Landing Pages](https://www.capterra.com.br/directory/30844/landing-page/software) - [Software Web Analytics](https://www.capterra.com.br/directory/30073/web-analytics/software) ## Alternativas 1. [Mida.so](https://www.capterra.com.br/software/1058588/mida-so) — 4.6/5 (43 reviews) 2. [Instapage](https://www.capterra.com.br/software/141695/instapage) — 4.5/5 (365 reviews) 3. [Croct](https://www.capterra.com.br/software/1052152/croct) — 4.9/5 (13 reviews) 4. [Unbounce](https://www.capterra.com.br/software/145639/unbounce) — 4.5/5 (257 reviews) 5. [Mixpanel](https://www.capterra.com.br/software/158740/mixpanel) — 4.5/5 (145 reviews) ## Avaliações ### "Happy customer for 15+ years\!" — 5.0/5 > **Theresa** | *27 de fevereiro de 2025* | Publicidade e marketing | Taxa de recomendação: 10.0/10 > > **Vantagens**: VWO is a reliable A/B testing tool that I've been using for mid-sized clients for about 15 years. They were among the first platforms in the space and over the years, they've grown and added functionality based on user feedback. For example, you can get heatmaps on each variation in your test and VWO integrates with a ton of important platforms, such as call tracking, CMS, etc. And their customer service has remained very responsive. If you're a developer, you can build complex experiments with javascript. But if you're not technical, you can run simple (yet impactful) experiments using the WYSIWYG editor. > > **Desvantagens**: I honestly don't have anything that I don't like about it. It's more user friendly and affordable than Adobe and Optimizely. But it's just as powerful. They also know their place in the market and are priced accordingly. VWO supports CRO agencies with partner agreements and additional tech support and doesn't try to take over consulting, like some competitors. > > Always positive. I'll continue using and recommending VWO to mid-sized clients. But they also came out with a free plan after the sunset of Google Optimize, which allows smaller companies to get into A/B testing, as well, which is so great. ----- ### "VWO Review from Digital Marketing Expert" — 4.0/5 > **Conor** | *7 de novembro de 2024* | Publicidade e marketing | Taxa de recomendação: 7.0/10 > > **Vantagens**: VWO Testing stands out for its ease of use, making it accessible to both beginners and experienced marketers. The platform features an intuitive interface that simplifies navigation through test creation, reporting, and analysis. Its step-by-step setup process guides users from selecting what to test to defining target audiences, ensuring confidence in creating tests. With pre-defined templates and a visual editor, users can implement changes directly on the website preview without coding, enhancing their understanding of modifications. Clear analytics and visual reporting make it easy to interpret results and draw actionable insights. VWO’s extensive documentation and customer support further assist users, allowing them to focus on improving their websites efficiently. > > **Desvantagens**: The main drawbacks of VWO Testing include its high price relative to its features, occasional bugs in the editor, and code that can significantly slow down website performance. > > Overall, my experience with VWO Testing was positive, but I believe it’s not worth the cost. There are similar platforms available that provide comparable insights at a lower price, making it difficult to justify the investment in VWO. ----- ### "Don't waste your money. It' better Google Optimize" — 2.0/5 > **Alessandro** | *7 de junho de 2021* | Publicidade e marketing | Taxa de recomendação: 1.0/10 > > **Vantagens**: The support is kindly even if they were not able to solve the bugs > > **Desvantagens**: A significant part of the users cannot see the a/b test. The deploy function doesn't work properly. At least 10% of the users see alway the old code. Google spider doesn't see the deploy version. So for instance you cannot use to deploy SEO code. ----- ### "Well worth the investment\!" — 5.0/5 > **Trevor** | *16 de dezembro de 2019* | Publicidade e marketing | Taxa de recomendação: 10.0/10 > > **Vantagens**: VWO offers many of the enterprise features you would expect in a larger tool, for a much lower price tag. As a user of Optimizely and Adobe Target, I have been pleasantly surprised by the features I have been able to use with VWO. The reporting update (probably density, box plotting, etc.) has been especially useful in data analysis. > > **Desvantagens**: VWO definitely breaks more often than the more expensive tools out there. Breakage doesn't really affect the split tests themselves, just the reporting...but still, it's not great when I go to report for a client and have to wait a day or 2 for things to get back online. > > VWO has provided us a solid framework with which to scale our CRO services as an agency. We've been able to grow with our clients, and manage them in a single, centralized testing hub. Due to the lower costs, we've even been able to include the cost of VWO into our agency fee, which passes savings to the client and is a big plus to potential customers. I don't envision us leaving the tool anytime soon. ----- ### "Exceptional detail in data and tracking research to insights" — 5.0/5 > **Samy** | *17 de dezembro de 2019* | Publicidade e marketing | Taxa de recomendação: 9.0/10 > > **Vantagens**: I liked that I can connect the goals to traffic segments in google analytics and see how the tests affected the conversion journey further down the funnel, I like the UI and functionality of setting up tests, as well as how the tool visualises data from running and completed tests > > **Desvantagens**: I think within a test the multi-layers of a menu could be simplified to focus on tasks that would be relevant to the stage at which a test is running > > We have been using VWO for a variety of tests within the business, from image styles and content focus to testing copywriting within buttons right the way up to replacing sections and the way our products are displayed. I has been a huge growth area within the business and helped us gain a lot of traction. ----- Página: 1 / 5\ Próximo: [Próxima página](https://www.capterra.com.br/software/147639/visual-website-optimizer?page=2) ## Links - [Ver em Capterra](https://www.capterra.com.br/software/147639/visual-website-optimizer) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Dados estruturados