---
description: Tudo sobre Attribution: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Attribution - Preço, avaliações e classificação - Capterra Brasil 2026
---

Breadcrumb: [Home](/) > [Software Web Analytics](/directory/30073/web-analytics/software) > [Attribution](/software/147753/attribution)

# Attribution

Canonical: https://www.capterra.com.br/software/147753/attribution

Página: 1 / 2\
Próximo: [Próxima página](https://www.capterra.com.br/software/147753/attribution?page=2)

> Conversão de funil completa e solução de rastreamento de receita para seus canais de marketing, inclusive coorte diária com base no retorno sobre gastos com publicidade.
> 
> Conclusão: 12 usuários atribuíram a nota **4.7/5**. Melhor classificado para **Probabilidade de recomendação**.

-----

## Resumo

### Quem usa o Attribution?

Profissionais de marketing B2B e B2C em busca de análise de atribuição multitoque simples, mas avançada, para melhorar conversões, receitas e ROI.

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.7/5** | 12 Avaliações |
| Praticidade | 4.5/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.9/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 5.0/5 | Com base em avaliações gerais |
| Recursos | 4.4/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Attribution
- **Localização**: Corte Madera, EUA
- **Fundada**: 2014

## Contexto comercial

- **Preço inicial**: US$ 499,00
- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web
- **Idiomas**: inglês
- **Países disponíveis**: Alemanha, Austrália, Brasil, Canadá, China, Dinamarca, Estados Unidos, França, Itália, Japão, México, Noruega, Países Baixos, Reino Unido, Suécia, Índia

## Recursos

- Análise de dados de campanhas
- Atribuição de múltitoque
- Atribuição entre canais
- Gestão de campanhas
- Mapeamento da trajetória do cliente
- Modelagem de atribuições
- Monitoramento de tempo na página
- ROI Tracking
- Rastreamento da interação entre usuários
- Rastreamento de conversão
- Segmentação por público

## Integrações (16 no total)

- AdRoll
- Google Ads
- HubSpot Marketing Hub
- HubSpot Sales Hub
- LinkedIn for Business
- Marketo Engage
- Meta for Business
- Outbrain
- Recurly
- Salesforce Platform
- Segment
- Shopify
- Stripe
- Twitter/X
- WooCommerce

... e mais 1 integrações

## Opções de suporte

- Email/Help Desk
- Bate-papo

## Category

- [Software Web Analytics](https://www.capterra.com.br/directory/30073/web-analytics/software)

## Categorias relacionadas

- [Software Web Analytics](https://www.capterra.com.br/directory/30073/web-analytics/software)
- [Software de Modelos de Atribuição](https://www.capterra.com.br/directory/31081/marketing-attribution/software)

## Alternativas

1. [Google Analytics 360](https://www.capterra.com.br/software/177042/google-analytics) — 4.7/5 (8090 reviews)
2. [Similarweb](https://www.capterra.com.br/software/148472/similarweb-pro) — 4.6/5 (253 reviews)
3. [Squarespace](https://www.capterra.com.br/software/143461/squarespace) — 4.5/5 (3390 reviews)
4. [Looker](https://www.capterra.com.br/software/169053/looker) — 4.5/5 (282 reviews)
5. [Adobe Analytics](https://www.capterra.com.br/software/169942/adobe-analytics) — 4.5/5 (237 reviews)

## Avaliações

### "Incredible multi-touch attribution platform with outstanding support" — 5.0/5

> **Avaliador Verificado** | *13 de agosto de 2020* | Internet | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: The Attribution platform is one of the most simple, yet robust platforms I've personally had the experience of using. The clarity and granularity it has given us into the success of our marketing channels and paid marketing campaigns are incomparable to any attribution platform I've used prior.
> 
> **Desvantagens**: Due to how much data we are processing, there are some instances where the platform is slower than we'd like. But those are few and far between over the course of a week, where myself and our team us their platform daily.
> 
> Incredible experience. Highly recommend to anyone looking for a powerful multi-touch Attribution platform with unmatched levels of quality customer support.

-----

### "Has been the easiest & fastest way to clearly understand CAC and Campaign ROI across channels." — 5.0/5

> **Jeff** | *23 de julho de 2017*
> 
> **Vantagens**: Automated integration to pull cost data from ad partners.  Seamless integrations from segment.com and payment gateways for conversion \& revenue data.   Also, the UI is geared to making decisions about where campaign spend is performing best/worst to make changes on the fly.  Finally, the new ROI feature shows the real-time breakeven day for all campaigns - which is priceless.
> 
> **Desvantagens**: It is a product that does attribution and only attribution.  I like this simplicity, but some may look for more features.

-----

### "So laggy" — 3.0/5

> **Alex** | *3 de novembro de 2022* | Software | Taxa de recomendação: 3.0/10
> 
> **Vantagens**: I like the data and info that is in the software since it would be really helpful
> 
> **Desvantagens**: It is very laggy and difficult to use because it always overloads and stops working - huge time wasted. Also it is difficult to access the underlying data

-----

### "Really impressive multi-attribution software. Nothing else like it exists at this price range." — 5.0/5

> **Jimmy** | *23 de setembro de 2017*
> 
> **Vantagens**: The ease with which you can understand multi-attribution is very impressive. It allows you to easily understand revenue per digital channel, which is so, so important for us to be able to invest in campaigns that are profitable.
> 
> **Desvantagens**: For those not deep in the world of analytics and attribution, one can constantly forget what the different attribution models mean. The interface doesn't easily help you understand this. You can also run into issues if you have campaigns that overlap in some way. They only attribute a sale once in the dashboard, so sometimes it can be confusing that one campaign is not showing a sale even though it could potentially be attributed to it, because it's already been counted in another campaign.

-----

### "Superb\!" — 5.0/5

> **Bruce** | *15 de setembro de 2017*
> 
> **Vantagens**: Really helps us with attribution of marketing. I came looking for a tool to find what marketing spend gets us the most return and we definitely found something that helps.
> 
> **Desvantagens**: The interface can be a bit tough to learn at first but the team spends the time to help you get started and learn it.

-----

Página: 1 / 2\
Próximo: [Próxima página](https://www.capterra.com.br/software/147753/attribution?page=2)

## Links

- [Ver em Capterra](https://www.capterra.com.br/software/147753/attribution)

## Esta página está disponível nos seguintes idiomas

| Localidade | URL |
| de | <https://www.capterra.com.de/software/147753/attribution> |
| de-AT | <https://www.capterra.at/software/147753/attribution> |
| de-CH | <https://www.capterra.ch/software/147753/attribution> |
| en | <https://www.capterra.com/p/147753/Attribution/> |
| en-AE | <https://www.capterra.ae/software/147753/attribution> |
| en-AU | <https://www.capterra.com.au/software/147753/attribution> |
| en-CA | <https://www.capterra.ca/software/147753/attribution> |
| en-GB | <https://www.capterra.co.uk/software/147753/attribution> |
| en-IE | <https://www.capterra.ie/software/147753/attribution> |
| en-IL | <https://www.capterra.co.il/software/147753/attribution> |
| en-IN | <https://www.capterra.in/software/147753/attribution> |
| en-NZ | <https://www.capterra.co.nz/software/147753/attribution> |
| en-SG | <https://www.capterra.com.sg/software/147753/attribution> |
| en-ZA | <https://www.capterra.co.za/software/147753/attribution> |
| es | <https://www.capterra.es/software/147753/attribution> |
| es-AR | <https://www.capterra.com.ar/software/147753/attribution> |
| es-CL | <https://www.capterra.cl/software/147753/attribution> |
| es-CO | <https://www.capterra.co/software/147753/attribution> |
| es-CR | <https://www.capterra.co.cr/software/147753/attribution> |
| es-DO | <https://www.capterra.do/software/147753/attribution> |
| es-EC | <https://www.capterra.ec/software/147753/attribution> |
| es-MX | <https://www.capterra.mx/software/147753/attribution> |
| es-PA | <https://www.capterra.com.pa/software/147753/attribution> |
| es-PE | <https://www.capterra.pe/software/147753/attribution> |
| fr | <https://www.capterra.fr/software/147753/attribution> |
| fr-BE | <https://fr.capterra.be/software/147753/attribution> |
| fr-CA | <https://fr.capterra.ca/software/147753/attribution> |
| fr-LU | <https://www.capterra.lu/software/147753/attribution> |
| it | <https://www.capterra.it/software/147753/attribution> |
| ja | <https://www.capterra.jp/software/147753/attribution> |
| nl | <https://www.capterra.nl/software/147753/attribution> |
| nl-BE | <https://www.capterra.be/software/147753/attribution> |
| pt | <https://www.capterra.com.br/software/147753/attribution> |
| pt-PT | <https://www.capterra.pt/software/147753/attribution> |
| sv | <https://www.capterra.se/software/147753/attribution> |

-----

## Dados estruturados

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra Brasil","address":{"@type":"PostalAddress","addressLocality":"São Paulo","addressRegion":"SP","postalCode":"04538-132","streetAddress":"Edifício FL Corporate Av. Brigadeiro Faria Lima 4300, 8º Andar Itaim Bibi, 04538-132 São Paulo"},"description":"O Capterra Brasil ajuda milhões de empresas a encontrar o software ideal. Leia avaliações de usuários reais, compare opções de softwares e tome melhores decisões para o seu negócio.","email":"info@capterra.com.br","url":"https://www.capterra.com.br/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@type":"Organization","@id":"https://www.capterra.com.br/#organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra/","https://www.youtube.com/channel/UCC9dpt6w46BDkSs0BIQ68jQ"]},{"name":"Attribution","description":"O Attribution simplifica a atribuição multitoque, facilitando para os profissionais de marketing o rastreamento e otimização de conversões, custos e receita para cada toque e canal na jornada de compra. Com análise de coorte, o retorno sobre os gastos com anúncios em vários dias e a integração segura com todas as plataformas de anúncios, você tem a visão para entregar mais receita com menos gastos. ","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/6794d761-84bf-45ad-b90c-888eff205e0e.png","url":"https://www.capterra.com.br/software/147753/attribution","@type":"SoftwareApplication","@id":"https://www.capterra.com.br/software/147753/attribution#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.br/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":12,"ratingValue":4.7},"offers":{"price":"499","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"FAQPage","@id":"https://www.capterra.com.br/software/147753/attribution#faqs","mainEntity":[{"name":"Quem usa Attribution?","@type":"Question","acceptedAnswer":{"text":"Profissionais de marketing B2B e B2C em busca de análise de atribuição multitoque simples, mas avançada, para melhorar conversões, receitas e ROI.","@type":"Answer"}}]},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Software Web Analytics","position":2,"item":"/directory/30073/web-analytics/software","@type":"ListItem"},{"name":"Attribution","position":3,"item":"/software/147753/attribution","@type":"ListItem"}],"@id":"https://www.capterra.com.br/software/147753/attribution#breadcrumblist"}]}
</script>