---
description: Tudo sobre Zoho Campaigns: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: Zoho Campaigns - Preço, avaliações e classificação - Capterra Brasil 2026
---

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# Zoho Campaigns

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> Crie, envie e acompanhe campanhas de e-mail eficazes que ajudam você a criar relacionamentos duradouros com seus clientes.
> 
> Conclusão: 317 usuários atribuíram a nota **4.3/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Resumo

### Quem usa o Zoho Campaigns?

Países compatíveis: Austrália, Canadá, China, Índia e países da América Latina, Ásia e Europa

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.3/5** | 317 Avaliações |
| Praticidade | 4.2/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.3/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.4/5 | Com base em avaliações gerais |
| Recursos | 4.2/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Zoho
- **Fundada**: 1996

## Contexto comercial

- **Preço inicial**: R$ 17,00
- **Modelo de preços**:  (Versão gratuita disponível) (Teste grátis)
- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Mac (desktop), Linux (desktop), Android (celular), iPhone (celular), iPad (tablet)
- **Idiomas**: alemão, chinês, chinês tradicional, dinamarquês, espanhol, francês, holandês, húngaro, indonésio, inglês, italiano, japonês, polonês, português, russo, sueco, tailandês, turco
- **Países disponíveis**: Alemanha, Austrália, Brasil, Canadá, China, Estados Unidos, Japão, México, Reino Unido, Índia

## Recursos

- A/B Testing
- Agendamento de campanhas
- Alertas/notificações
- Análise de dados de campanhas
- Análise de dados visual
- Automação de marketing
- Ações ativadas por eventos
- Banco de dados de contatos
- Bate-papo ao vivo
- CAN-SPAM Compliance
- CRM
- Campanhas gota a gota
- Campos personalizáveis
- Comunicação multicanal
- Cupons móveis
- Editor de WYSIWYG
- Gerenciamento de contatos
- Gerenciamento de e-mails
- Gestão da comunicação
- Gestão de assinantes
- Gestão de campanhas
- Gestão de canais
- Gestão de conteúdo
- Gestão de leads
- Gestão de modelos
- Histórico do cliente
- Importação/exportação de dados
- Integração de redes sociais
- Mensagens de texto em massa
- Mensagens programadas
- Mobile Optimization
- Modelos de e-mails
- Múltiplas campanhas
- Painel de atividades
- Personalização de mensagens
- Pesquisa e filtro
- Planejamento de campanhas
- Processamento de lotes
- Páginas de início/formulários web
- Rastreamento de cliques
- Rastreamento de e-mails
- Rastreamento de engajamento
- Rastreamento de interações
- Real-Time Notifications
- Relatórios e análise de dados
- Respostas automáticas
- Segmentação
- Segmentação de clientes
- Sistema de calendário ou lembretes
- Third-Party Integrations

... e mais 2 recursos

## Integrações (53 no total)

- A2P SMS Monetization
- Bigin by Zoho CRM
- Bird
- Box
- Clickatell
- Dropbox
- Dynamics 365
- Eventbrite
- Evernote Teams
- Gmail
- GoTo Webinar
- Google Analytics 360
- Google Contacts
- Google Drive
- Google Photos

... e mais 38 integrações

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Suporte por telefone
- Assistência 24/7
- Bate-papo

## Category

- [Ferramentas de Email Marketing](https://www.capterra.com.br/directory/30013/email-marketing/software)

## Categorias relacionadas

- [Ferramentas de Email Marketing](https://www.capterra.com.br/directory/30013/email-marketing/software)
- [Software de Gestão de Campanhas](https://www.capterra.com.br/directory/30012/campaign-management/software)
- [Plataforma de SMS em Massa](https://www.capterra.com.br/directory/30842/sms-marketing/software)
- [Software de Gestão de Contatos](https://www.capterra.com.br/directory/30016/contact-management/software)
- [Ferramentas de Automação de Marketing](https://www.capterra.com.br/directory/6/marketing-automation/software)

## Alternativas

1. [Brevo](https://www.capterra.com.br/software/132996/brevo) — 4.6/5 (3512 reviews)
2. [Mailchimp](https://www.capterra.com.br/software/110228/mailchimp) — 4.5/5 (17676 reviews)
3. [Gmail](https://www.capterra.com.br/software/202338/gmail) — 4.8/5 (13517 reviews)
4. [Constant Contact](https://www.capterra.com.br/software/31898/constant-contact) — 4.3/5 (2943 reviews)
5. [MailerLite](https://www.capterra.com.br/software/136603/mailerlite) — 4.7/5 (2322 reviews)

## Avaliações

### "Easy to use newsletter service" — 5.0/5

> **Mandie** | *7 de julho de 2026* | Imobiliárias | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: Its very easy to use to create and send newsletters. They look professional and has easy customization. I love the ability to send myself as many test emails as possible. I like to prepare marketing ahead of time so it's ready to go when you need it. Being able to duplicate emails saves me a TON of time\!
> 
> **Desvantagens**: Every now and then, the software seems to glitch and I won't be able to easily move things around.  And once in a great while, i lose changes and have to go back and redo them.
> 
> I've used a few different newsletter platforms in the past the nice part about Zoho Campaigns is that its pretty easy to figure out and intuitive to use. It makes nice looking newsletters and I like the ability to customize the template to my own needs. I can easily view open rates, click rates, and engagement.

-----

### "Zoho Campaigns - Emails campaigns with slcik Integration with your CRM" — 5.0/5

> **Richard** | *16 de junho de 2025* | Imobiliárias | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: Really easy to use interface, makes the selections and choices easy to use. Strong integration with other products in particular across our Zoho Platform. Workflows make the process so much easier to manage, and changes as and when required, on the fly can be invoked.
> 
> **Desvantagens**: We have had some issues with the deliverability of emails. at times, emails fail for no reason, this could be down to the integration within Zoho/emails we have imported and not validated. Some elements of the workflows are overly complex and have posed initial challenges to overcome, which should have been straight forward. We are alsos suffering with high bounce rates, still looking into this one. Alognwith email delivery being delayed for uto 24 hour hrs for some reason, agin still looking into this
> 
> Overall, a good experience, marred by a few teethign troubles. Good interation and overall works well with the workflows. You do need to understand your processes to ensure that you setup your workflows to work as expected, check your emails to see if they are being bounced or delayed. Other than that it works well.

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### "zoho campaigns automated email marketing tool" — 3.0/5

> **Anurag** | *20 de fevereiro de 2025* | Clínica de saúde mental | Taxa de recomendação: 6.0/10
> 
> **Vantagens**: zoho campaigns gives a outstanding email marketing.its provides full tracking reporting improve engagement.zoho already well name brand in the market.
> 
> **Desvantagens**: some user not feel good and finds some bugs,but it can be managed
> 
> overall experience with Zoho Campaigns is average good

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### "Lead Generation + Client Retention All Made Possible by Zoho Campaigns" — 4.0/5

> **Christin** | *9 de julho de 2026* | Construção | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: It has been super cool to generate active quality leads with Zoho Campaigns for my Iron Door business - This is the best thing ever that I can post here.
> 
> **Desvantagens**: Lack of builtin native SMS is the only challenge, but all the other features such as email marketing are pretty awesome.
> 
> My overall with Zoho Campaigns has been remarkable since it has boosted my construction brand making us at top and ahead of others.

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### "More practical than others with its user-interface" — 5.0/5

> **Emin** | *11 de janeiro de 2025* | Internet | Taxa de recomendação: 8.0/10
> 
> **Vantagens**: We generally use it for regular email and a/b testing. Its interface is quite useful compared to other services. The drag and drop feature in the automation menu is also very practical.
> 
> **Desvantagens**: There may be more ready-made email templates. Contact list import may be more practical.
> 
> We switched from another service to Zoho Campaign. Zoho has an interface that all our staff can use easily. That's why we preferred Zoho.

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## Links

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