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description: Tudo sobre Workflow: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: Workflow - Preço, avaliações e classificação - Capterra Brasil 2026
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# Workflow

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> Crie, colabore, publique e analise. Plataforma de marketing de conteúdo para gerenciar todo o conteúdo em um único lugar.
> 
> Conclusão: 12 usuários atribuíram a nota **4.6/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Resumo

### Quem usa o Workflow?

Equipes e agências de marketing que desejam padronizar e otimizar as operações de conteúdo. Usado por mais de 1.000 equipes de marketing: VTEX, Roche, DoneByFriday, Worthix, RevenueZen, EdenRed, Top5.

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.6/5** | 12 Avaliações |
| Praticidade | 4.5/5 | Com base em avaliações gerais |
| Suporte ao cliente | 5.0/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.6/5 | Com base em avaliações gerais |
| Recursos | 4.2/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: GrowthHackers
- **Localização**: San Francsisco, EUA
- **Fundada**: 2003

## Contexto comercial

- **Preço inicial**: US$ 199,00
- **Modelo de preços**:  (Versão gratuita disponível) (Teste grátis)
- **Público-alvo**: 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web
- **Idiomas**: inglês, português
- **Países disponíveis**: Alemanha, Austrália, Brasil, Canadá, China, Estados Unidos, Japão, México, Reino Unido, Índia

## Recursos

- Agendamento de publicações
- Campanhas multicanal
- Controle de versões
- Controles/permissões de acesso
- Edição de texto
- Ferramentas de colaboração
- Gerenciamento de documentos
- Gestão de conteúdo
- Gestão do fluxo de trabalho
- Integração de redes sociais
- Opções de publicação de conteúdo
- Third-Party Integrations

## Integrações (43 no total)

- Airtable
- Asana
- Buffer
- Campaign Monitor by Marigold
- Contentful
- Dropbox Business
- Evernote Teams
- Feedly
- Freshdesk
- Gmail
- Google Calendar
- Google Docs
- Google Drive
- Google Forms
- Gravity Forms

... e mais 28 integrações

## Opções de suporte

- Email/Help Desk
- Suporte por telefone
- Assistência 24/7
- Bate-papo

## Category

- [Software de Marketing de Conteúdo](https://www.capterra.com.br/directory/30796/content-marketing/software)

## Categorias relacionadas

- [Software de Marketing de Conteúdo](https://www.capterra.com.br/directory/30796/content-marketing/software)
- [Sistemas de Gestão de Conteúdo](https://www.capterra.com.br/directory/10007/content-management/software)

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## Avaliações

### "Excellent support, good software." — 4.0/5

> **Petra** | *27 de agosto de 2018* | E-Learning | Taxa de recomendação: 8.0/10
> 
> **Vantagens**: What I like most about Contentools, is their excellent support. I have been working with Brunno Schardosin, one of their technical support reps, and he was always very helpful, patient and positive, always ready to help\! On top of their support, Contentools is a fairly affordable system that served our needs to manage and schedule content.
> 
> **Desvantagens**: There are the occasional bugs, which can be annoying but once you notify their team, they jump right on it. &#10;They do not offer many built-in integrations, as to other software we use and some of the logic/workflows they have can be not very flexible if you're looking for a very customisable solution but there are always workarounds\! Other than that there is nothing alarming worth mentioning.
> 
> Since we started using Contentools, our content marketing engine has levelled up. We now have everything stored in one place and a pathway to accept incoming content creation ideas from the whole company. This has definitely​ scaled our content efforts, offered visibility over projects, replaced useless spreadsheets and facilitated the daily work of our marketing team\!

-----

### "Workflow Review" — 5.0/5

> **Tami** | *8 de junho de 2021* | Varejistas | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: I use workflow daily, and the scope of tasks it is vital for ranges from small changes on the PDP to updating entire C links on the live site. What I love most is how intuitive the interface is to use, I get so frustrated with programs that are not instinctive to use, and that is not the case with Workflow. All interfaces and links are laid out clearly, the SAVE button is in a convenient spot and you can easily navigate between 30+ tabs (which i do very frequently) and if you forget to save before closing a tab you are prompted to save or delete changes. This sounds like a small feature but it is a LIFESAVER when you're going through a repetitive task quickly. The updates made in WF flow through to the live site almost immediately and it's very simple to make additional updates quickly.
> 
> **Desvantagens**: The only big con I associate with workflow is that the system glitches out when you are uploading more than 300 lines at a time. Most of the time the files still get uploaded when you receive this error message but occasionally you'l need to clear the job and start over, which literally just takes a few seconds but it's still a feature i wish they would update. I think it would be ideal wo upload at least 1000 lines at once.
> 
> Like I said above I use workflow for almost all of my site updates, from small things like re-sorting the order in which product images are on the site to big things like create manually curated links. I also use it to create landing pages and export styles from links \&amp; events to use for other reporting purposes.

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### "Decided against this content production platform" — 2.0/5

> **Stephanie** | *12 de julho de 2017* | Internet | Taxa de recomendação: 3.0/10
> 
> **Vantagens**: I liked the price point and overall simple user experience and the very supportive customer team. They were very helpful by email and very quick to respond when I reported an issue. I was looking to set this up to extend to our content production and SEO team, so the features were mostly there for that, but not all the way. The collaboration features were just a little too light.
> 
> **Desvantagens**: For starters, I constantly received broken/errant email alerts. The emails were alternately being sent in Portuguese, despite being English language software, and I don't speak Portuguese. I felt like the product was very much still in Beta, in that regards. Also, I was comparing this tool with DivvyHQ and felt Contentools did not have enough collaboration and SEO features, and that workflow would not be as simple as with Divvy.

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### "The ultimate money and time saver" — 5.0/5

> **Thiago** | *2 de maio de 2019* | Publicidade e marketing | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: Very easy to use;&#10;Very organized;&#10;Full of measurement features;&#10;Fair to the hired professionals;
> 
> **Desvantagens**: It ocasionally crashes, though you never lose any work on those cases;&#10;The layout could be a little more modern;&#10;It's hard to setup non HTTPS blogs (not the platform's fault, really)
> 
> Contentools was, at the time we decided to make the purchase, a life saver. We were having trouble with low performing copywriting personell, and those in house professionals were costing a lot to the agency. We decided to outsource via Contentools and we couldn't be happier: the success we've obtained since then was amazing. We suddenly became able to plan ahead, make content timesheets that spanned months and improve productivity in a level we didn't even realize at the time that we could. &#10;&#10;Outsourcing comes with problems, though. We didn't want the freelance professionals working with us to receive less than they deserve. Contentools, then, was the best fit for our agency. Their princing system is fair and just to the professionals and reasonable to us, as the employers. &#10;&#10;In general, Contentools is a great contributor to our growth in the market. We are now able to take on any demand beacuse we know we have a large group of professionals working with us, and a great support (I've never seen such great commitment from the staff in any marketing tool I've been in contact with before) to guide us along the future of our content strategy.

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### "Recommend for all our customers" — 5.0/5

> **Chris** | *1 de outubro de 2018* | Internet | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: This tool more than doubled our customers' content marketing productivity. We recommend it for any team with 1+ content writers who are trying to align on content planing + execution, as well as deadlines. It also helps teams steramlines the approval process, as well as pushing content to production.
> 
> **Desvantagens**: I know there's some ML/AI based features in the pipeline, very excited to see what will end up looking like.
> 
> Keep at it Contentools team, you're doing great work helping teams align on their most important work (generating leads)\!

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