--- description: Tudo sobre Similarweb: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Similarweb - Preço, avaliações e classificação - Capterra Brasil 2026 --- Breadcrumb: [Home](/) > [Ferramentas de Análise de Marketing](/directory/31018/marketing-analytics/software) > [Similarweb](/software/148472/similarweb-pro) # Similarweb Canonical: https://www.capterra.com.br/software/148472/similarweb-pro Página: 1 / 12\ Próximo: [Próxima página](https://www.capterra.com.br/software/148472/similarweb-pro?page=2) > Empresa de inteligência de mercado digital usada por centenas de milhares de empresas para informações estratégicas globais em vários dispositivos. > > Conclusão: 261 usuários atribuíram a nota **4.6/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa o Similarweb? A SimilarWeb é uma empresa global de inteligência de mercado para vários dispositivos usada por centenas de milhares de empresas em todo o mundo para descobrir, decidir e implantar sua estratégia digital. ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.6/5** | 261 Avaliações | | Praticidade | 4.6/5 | Com base em avaliações gerais | | Suporte ao cliente | 4.4/5 | Com base em avaliações gerais | | Relação qualidade/preço | 4.2/5 | Com base em avaliações gerais | | Recursos | 4.5/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Similarweb - **Fundada**: 2007 ## Contexto comercial - **Preço inicial**: US$ 125,00 - **Modelo de preços**: (Versão gratuita disponível) (Teste grátis) - **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop), Linux (desktop) - **Idiomas**: chinês, chinês tradicional, espanhol, francês, inglês, italiano, japonês, português, russo, turco - **Países disponíveis**: Alemanha, Brasil, Chile, Estados Unidos, França, Israel, Japão, Reino Unido, Singapura, Suíça, Tchéquia ## Recursos - Acompanhamento de atividades - Análise da concorrência - Análise de dados de campanhas - Análise de dados do site - Banco de dados de contatos - Captura de leads - Coleta de dados de multicanal - Contabilidade de carteiras - Distribuição de multicanal - Ferramentas de pesquisa de palavras chave - Geração de leads - Gerenciamento de contatos - Gestão da comunicação - Gestão de auditorias - Gestão de campanhas - Gestão de canais - Gestão de experiência do cliente - Gestão de leads - Importação/exportação de dados - Indicadores de desempenho - Marketing de multicanal - Modelos personalizáveis - Monitoramento - Monitoramento de campanha - Monitoramento de sites - Monitoramento de tempo na página - Múltiplas campanhas - Múltiplas fontes de dados - Painel - Personalização - Pesquisa e filtro - Planejamento de campanhas - Publishing/Sharing - ROI Tracking - Rastreamento de conversão - Rastreamento de engajamento - Rastreamento de interações - Rastreamento de palavras chave - Rastreamento de posições de palavras-chave - Rastreamento de visitantes - Real-Time Analytics - Relatórios de tráfego da Internet - Relatórios e análise de dados - Relatórios e estatística - Relatórios personalizáveis - SEO Audit - Segmentação de clientes - Third-Party Integrations - Visualização de dados - Vários idiomas ... e mais 23 recursos ## Integrações (14 no total) - Apache Airflow - Claude - Claude Code - Cursor - Data Studio - Databricks - GA Connector - Google Ads - Google Analytics - Google Search Console - Manus AI agent - Microsoft Power BI - Patch OEE - Zapier ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Bate-papo ## Category - [Ferramentas de Análise de Marketing](https://www.capterra.com.br/directory/31018/marketing-analytics/software) ## Categorias relacionadas - [Ferramentas de Análise de Marketing](https://www.capterra.com.br/directory/31018/marketing-analytics/software) - [Sistemas de Inteligência Competitiva](https://www.capterra.com.br/directory/30539/competitive-intelligence/software) - [AI Search Visibility](https://www.capterra.com.br/directory/34597/ai-search-visibility/software) - [Programa de Inteligência Artificial](https://www.capterra.com.br/directory/30938/artificial-intelligence/software) - [Ferramentas locais de SEO](https://www.capterra.com.br/directory/33515/local-seo-tools/software) ## Alternativas 1. [Semrush](https://www.capterra.com.br/software/151962/semrush) — 4.6/5 (2329 reviews) 2. [Hermix](https://www.capterra.com.br/software/1049095/hermix) — 4.7/5 (99 reviews) 3. [Ahrefs](https://www.capterra.com.br/software/176340/ahrefs) — 4.7/5 (585 reviews) 4. [Lebesgue](https://www.capterra.com.br/software/1019489/lebesgue) — 4.9/5 (44 reviews) 5. [Sprinklr](https://www.capterra.com.br/software/131274/sprinklr-platform) — 4.2/5 (94 reviews) ## Avaliações ### "A Powerful Platform for Traffic Intelligence, Market Research, and Competitive Benchmarking" — 5.0/5 > **Caterina** | *23 de abril de 2026* | Pesquisa de mercado | Taxa de recomendação: 10.0/10 > > **Vantagens**: We rely on Similarweb on a regular basis in our market research work to estimate website traffic, benchmark competitors in specific industries, and gain a clearer understanding of traffic acquisition trends. It is an extremely useful platform for comparing companies operating in the same market and highlighting differences in channel mix, growth trajectories, and overall digital performance. One of the aspects we value most is the level of detail the platform provides. The Industries section is particularly helpful because it enables us to analyze several websites within the same category at once, making it easier to identify leading players, detect up-and-coming competitors, and build a more complete picture of the competitive landscape. The platform also offers many ways to explore the data in depth, and the introduction of AI traffic insights is a very welcome addition that makes the analysis even more relevant in today’s context. From a usability standpoint, the interface is clear and user-friendly, even though there is a bit of a learning curve at the beginning due to the breadth of features available. Because the platform includes so many data points and sections, it takes some time to learn where everything is. Once that familiarity is built, however, it becomes a very efficient and powerful tool. Integration is another major strength. The option to export data into Excel is very practical for everyday work, while the APIs offer significant value for more advanced applications. We use them both to feed data into Looker Studio and to support integration with an internal software solution we are currently developing, which makes Similarweb even more important within our workflow. In terms of performance, Similarweb is currently the strongest solution we use for traffic analysis. It combines broad coverage, ease of use, and analytical depth, making it highly effective for competitive benchmarking and market intelligence activities. Pricing is certainly a factor, as it is a premium platform, but this is aligned with its professional positioning. For organizations that depend heavily on traffic intelligence and competitor analysis, the value delivered can justify the investment. Lastly, our experience with support and onboarding has been very positive. We have a dedicated contact person who is consistently available and helpful, and we stay in regular contact. This ongoing support makes it easier to take full advantage of the platform and contributes to a smoother overall experience. Overall, Similarweb is an excellent solution for market research and competitive benchmarking, especially for teams that need dependable traffic data, strong comparison capabilities, and flexible integration options. > > **Desvantagens**: On the downside, some areas of Similarweb provide more depth than others. For instance, sections like Industries are extremely helpful for obtaining a high-level view of the market and comparing several players at the same time, but they do not always offer the same level of detail available when analyzing individual websites or conducting direct comparisons between a smaller group of up to five sites. Another point to consider is that the user experience evolves quite often. Although the platform remains highly capable, frequent interface updates can require users to spend time readjusting and locating features or data again, which may temporarily reduce efficiency. Lastly, while many datasets can be exported easily, not every insight is equally accessible in a structured format. In some cases, the most practical way to capture certain information is through screenshots rather than downloadable files, which can be a limitation when that data needs to be reused in reports or integrated into internal tools. > > Overall, our experience with Similarweb has been very positive. We use it extensively for market research and competitive analysis, as it provides reliable traffic estimates, strong benchmarking capabilities, and valuable insights into digital performance and acquisition channels. The platform stands out for the depth of its analysis, especially when comparing competitors and understanding market dynamics. Features like the Industries section already offer a broad and useful view of the competitive landscape, and the addition of AI-related traffic insights has further increased the platform’s value. In particular, these new capabilities make Similarweb even more relevant today for understanding how visibility is evolving in areas connected to AI-driven discovery, including AEO and GEO. Integration options, including Excel exports and APIs, add significant value to our workflow, allowing us to incorporate data into reports and internal tools. While there is an initial learning curve, and some sections are more detailed than others, the platform remains highly effective once fully adopted. Although pricing is on the higher side, it is consistent with the platform’s professional positioning and the value it delivers. Overall, Similarweb is a key tool in our daily activities, helping us provide more accurate, data-driven insights to our clients and support better strategic decisions. ----- ### "A wikepedia extension, for Digital marketing" — 5.0/5 > **Yuri** | *15 de abril de 2026* | Publicidade e marketing | Taxa de recomendação: 10.0/10 > > **Vantagens**: Similar Web is like that "Trending Teacher" at school, who's everyone's friend. It's easy to communicate with it, even easier to learn, and gather insights. All wrapped in a young framework, and great UI \& UX > > **Desvantagens**: The lack of a mobile App/Web View is pretty uncomfortable. In many cases, I encounter the need for a "quick view" or to quickly fetch a user's details. Due to limited Viewability format (Desktop), it requires opening a PC for a simple need. > > Overall, very satisfied. Great functionality, intuitive workflow, and lots of data to leverage. Personally, I think it's the best tool for people who work in the Digital Marketing Industry. ----- ### "Web traffic analysis" — 3.0/5 > **Mateusz** | *1 de março de 2024* | Consultoria de gestão | Taxa de recomendação: 7.0/10 > > **Vantagens**: Its very intuitive and easy to use. Compared to other products it provides good data, with a really good feature for quick exporting. > > **Desvantagens**: The data we get needs to be crossed check with internal tools for accuracy. ----- ### "A Comprehensive Tool for Market and Traffic Analysis" — 4.0/5 > **Nikhilesh** | *15 de junho de 2026* | Serviços de informação | Taxa de recomendação: 8.0/10 > > **Vantagens**: What I loved the most about Similarweb was the fact it provided a complete competitive intelligence picture in one place. With traffic analytics, audience insights, keyword research, and market benchmarking, it’s easy to understand how your competitors are doing and find opportunities to grow. > > **Desvantagens**: A negative to Similarweb is that some traffic and engagement metrics are estimated and might not always align exactly with real analytics data. It can also be expensive for smaller businesses, and many advanced features are only available on higher-tier plans. ----- ### "Top tier solution for web intelligence" — 5.0/5 > **Shawn** | *4 de maio de 2026* | Internet | Taxa de recomendação: 10.0/10 > > **Vantagens**: Quality of the output, amount of endpoints, and it's easy to access through a variety of methods (SaaS, API, Data Exporter, etc). It's great for using across multiple team members and sharing data > > **Desvantagens**: The UI can change consistently. I'd say every year there are 2-3 UI/UX changes that make you rethink through your usage flows and how you want to access data. Sometimes new data endpoints are added, sometimes removed > > Overall A++ experience. It's a great product, and offers a huge amount of value, especially for the price point. It's a stronger offering vs the regular competitors and you can combine several products into one subscription ----- Página: 1 / 12\ Próximo: [Próxima página](https://www.capterra.com.br/software/148472/similarweb-pro?page=2) ## Links - [Ver em Capterra](https://www.capterra.com.br/software/148472/similarweb-pro) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | tr | | ----- ## Dados estruturados