--- description: Tudo sobre Segment: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Segment - Preço, avaliações e classificação - Capterra Brasil 2026 --- Breadcrumb: [Home](/) > [Sistemas de Gestão de Dados](/directory/31003/data-management/software) > [Segment](/software/150621/segment) # Segment Canonical: https://www.capterra.com.br/software/150621/segment Página: 1 / 4\ Próximo: [Próxima página](https://www.capterra.com.br/software/150621/segment?page=2) > O Twilio Segment é uma plataforma de dados do cliente (CDP na sigla em inglês). Junte-se às mais de 20 mil empresas que usam o Segment. > > Conclusão: 72 usuários atribuíram a nota **4.7/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa o Segment? O Segment é útil para praticamente qualquer empresa que depende de serviços na nuvem para administrar seus negócios. De aplicativos para dispositivos móveis a start-ups de SaaS, até varejistas com loja física. ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.7/5** | 72 Avaliações | | Praticidade | 4.5/5 | Com base em avaliações gerais | | Suporte ao cliente | 4.3/5 | Com base em avaliações gerais | | Relação qualidade/preço | 4.1/5 | Com base em avaliações gerais | | Recursos | 4.6/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Segment - **Localização**: San Francisco, EUA - **Fundada**: 2011 ## Contexto comercial - **Preço inicial**: US$ 120,00 - **Modelo de preços**: (Versão gratuita disponível) (Teste grátis) - **Público-alvo**: 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Android (celular), iPhone (celular), iPad (tablet) - **Idiomas**: inglês - **Países disponíveis**: Alemanha, Austrália, Brasil, Canadá, Dinamarca, Espanha, Estados Unidos, Finlândia, França, Irlanda, Israel, Itália, Luxemburgo, México, Noruega, Nova Zelândia, Países Baixos, Portugal, Reino Unido, Suécia e mais 2 ## Recursos - Análise de dados do site - Banco de dados do cliente - Captura e transferência de dados - Conectores de dados - Conformidade com o RGPD - Corresponder e fundir - Data Subject Requests (DSR/DSAR) - Definição de perfil de dados - Descoberta de dados - ETL - Extract Transfer Load - Gestão de campanhas - Gestão de conformidade - Gestão de consentimentos - Gestão de dados mestre - Governança de dados - Governança de informações - Identificação da conta de destino - Identificação de dados sigilosos - Importação/exportação de dados - Indicadores de desempenho - Integração de dados - Mapeamento de dados - Mapeamento de relacionamentos - Mascaramento de dados - Migração de dados - Monitoramento de campanha - Monitoramento de violação de segurança - PIA/DPIA - Perfis de clientes - Personalização - Personalização de sites - Rastreamento de engajamento - Recomendações - Relatórios e análise de dados - Segmentação de clientes - Segmentação por comportamentos - Segurança de dados - Verificação de identidade ## Integrações (73 no total) - AdRoll - Adjust - Adobe Analytics - Aircall - Algolia - Amazon Redshift - Amazon S3 - Amplitude - Appcues - AppsFlyer - Apptimize - Attribution - Branch Metrics - BugSnag - Chameleon ... e mais 58 integrações ## Opções de suporte - Email/Help Desk - Base de conhecimento - Suporte por telefone - Bate-papo ## Category - [Sistemas de Gestão de Dados](https://www.capterra.com.br/directory/31003/data-management/software) ## Categorias relacionadas - [Sistemas de Gestão de Dados](https://www.capterra.com.br/directory/31003/data-management/software) - [Software de Gestão de Dados Mestres](https://www.capterra.com.br/directory/31019/master-data-management/software) - [Software de Qualidade de Dados](https://www.capterra.com.br/directory/31126/data-quality/software) - [Software CDP (Plataforma de Gestão de Clientes)](https://www.capterra.com.br/directory/31334/customer-data-platform/software) - [Software para Personalização](https://www.capterra.com.br/directory/30965/personalization/software) ## Alternativas 1. [Google Analytics 360](https://www.capterra.com.br/software/177042/google-analytics) — 4.7/5 (8089 reviews) 2. [Mixpanel](https://www.capterra.com.br/software/158740/mixpanel) — 4.5/5 (145 reviews) 3. [Tableau](https://www.capterra.com.br/software/77260/tableau) — 4.6/5 (2348 reviews) 4. [Amplitude](https://www.capterra.com.br/software/158741/amplitude) — 4.6/5 (67 reviews) 5. [Ortto](https://www.capterra.com.br/software/131879/autopilot) — 4.6/5 (112 reviews) ## Avaliações ### "This CDP is great if you have a plug & play website, more tricky if you have a custom built website." — 4.0/5 > **Lewis** | *9 de dezembro de 2020* | Química | Taxa de recomendação: 7.0/10 > > **Vantagens**: Segment was easy to setup and integrate with our website, using the Javascript code they provided. Also the Segment interface is well designed and easy to navigate. The settings for your Destinations are all clear and laid out, so you can make changes effortlessly. The neatest feature is the visual tagger, which allows you to create and track triggers/events on your website without having to code anything at all. It's great if you want to track very basic behaviors like button clicks or form submissions. > > **Desvantagens**: The most difficult part of Segment was when we wanted to track more granular data, such as user identities/emails. I believe if you have a typical website, built off of WordPress, or Shopify, you might not have these issues. But if you have a custom built website like ours, you will need some technical know-how in order to capture the finer data. For example, visual tagger did not work for us when we tried to use the identify call analytics.js, because our website stored user ID info on our data layer, not the presentation layer, which is only what Visual tagger can see. In order to access fields in your data layer, you'll need to use something like Google Tag Manager (GTM) to trigger and fire those events in Segment (shout out to McGaw.io for helping us with this\!). So, if you have a more complex website, triggering certain events or getting fine granular data in Segment is not intuitive. > > The customer service team, while fast and responsive, was not particularly knowledgeable about how to get around these issues we were having with visual tagger, and thus we had to work with a consultant that had the know-how of how to fully integrate Segment with our website through GTM. However, now that we have gotten our custom Segment setup up and running, it is very powerful and we're able to communicate our website event and tracking data with a multitude of analytics and other marketing tools. So overall, it has been a challenging experience, but once you get it working, it is worth the extra effort. ----- ### "Flexible user analytics" — 5.0/5 > **Andres** | *23 de novembro de 2023* | Saúde, bem-estar e condicionamento físico | Taxa de recomendação: 10.0/10 > > **Vantagens**: Set up was trivial, the API is easy to use and the real-time debugger is absolutely excellent. > > **Desvantagens**: Some capabilities around the events API is not immediately apparent until you get deeper into it. > > We have had a great experience with Segment. Even just a couple of months of data gathering have already turned into actionable items. ----- ### "Data loss and bad customer support" — 1.0/5 > **Or** | *4 de abril de 2016* | Internet > > **Vantagens**: Reduce the amount of code that handles analytics and tracking No real alternative > > **Desvantagens**: Unreliable. Bad customer support. > > At first it sounds great, one stop shop for all you analytics needs. What they don't tell you is: 1. Segment API is far less reliable than any of the underlying analytics tools. I've never had any data loss with mixpanel, since I switched to segment I had 3 severe data loss incidents, one was a segment server failure, one was a result of Segment's API and the 3rd is still under investigation. 2. It's literally impossible to get proper support for urgent issues. no matter how much I emphasize the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again. ----- ### "Segment - The Data Layer to Have" — 5.0/5 > **Jonny** | *2 de setembro de 2019* | Serviços financeiros | Taxa de recomendação: 9.0/10 > > **Vantagens**: Segment have built a best in class data layer and data management tool. The tool is easy to set up and creating destinations and understanding sources is simple. Add the code for Web, Mobile or a data warehouse. Then enable product and marketing teams to enable and disable marketing and product tools easily. The new personas feature is also incredibly powerful. Make collecting analytics .track and .page and .identify easy. > > **Desvantagens**: Segment does make data easy and because of the quality of the tool it does come at a cost. The benefit is it does scale with you because the price plan works on MTUs. But it really depends on the size of your business. Beware not to over enable and connect too much if you are not using it. This will add un-necessary load which can impact mobile page speed. > > Segment solves the problem of add script once. Enable quickly. Data flows and needs a pipe to steer it in the right direction. Segment makes this easy. Create a data science team in seconds and connect to a wide and vast number of tools and connections from Adwords to Facebook all the way through to iOS and Android. This covers many bases. ----- ### "All the info you need. In a snap\!" — 5.0/5 > **Guido** | *18 de novembro de 2020* | Publicidade e marketing | Taxa de recomendação: 10.0/10 > > **Vantagens**: It is incredibly easy to install with modules for any kind of source (app, server, API, jacasript). It sends coherent and consistent data to hundreds of destinations (I think there are ~200 and counting, but new ones can be added with very little coding), and new destinations can be added with no intervention by an engineer. Among the destinations, there's also relational Databases: you can really track ALL actions of any single user of your system and having access to historical data with a click. This is amazing\! It offers an easy and intuitive privacy mechanism that lets you deleta data of a single users from multiple systems with a single click. It offers common, consistent data to all different areas of a company: marketing, product development, finance, ... (and you can chose what different offices can see). > > **Desvantagens**: It is pricy: the cost is based on the average number of single users tracked per month and it's not cheap at all. So better to understand exactly how it can help you grow your business (and how you can fully exploit it) before you decide to adopt it. ----- Página: 1 / 4\ Próximo: [Próxima página](https://www.capterra.com.br/software/150621/segment?page=2) ## Links - [Ver em Capterra](https://www.capterra.com.br/software/150621/segment) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Dados estruturados