---
description: Tudo sobre Pendo: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: Pendo - Preço, avaliações e classificação - Capterra Brasil 2026
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# Pendo

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> Capture dados de comportamento do usuário, segmente usuários e execute ações por meio de mensagens, pesquisas e questionários no aplicativo.
> 
> Conclusão: 238 usuários atribuíram a nota **4.5/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Resumo

### Quem usa o Pendo?

Equipes de gestão de produtos, sucesso do cliente, suporte ao cliente, engenharia, marketing, vendas e experiência do usuário

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.5/5** | 238 Avaliações |
| Praticidade | 4.1/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.5/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.3/5 | Com base em avaliações gerais |
| Recursos | 4.4/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Pendo.io
- **Localização**: Raleigh, EUA
- **Fundada**: 2014

## Contexto comercial

- **Modelo de preços**:  (Versão gratuita disponível) (Teste grátis)
- **Público-alvo**: 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web
- **Idiomas**: inglês
- **Países disponíveis**: Afeganistão, Albânia, Alemanha, Andorra, Angola, Anguila, Antígua e Barbuda, Argentina, Argélia, Armênia, Aruba, Arábia Saudita, Austrália, Azerbaijão, Bahamas, Bangladesh, Barbados, Barein, Belize, Benin e mais 209

## Recursos

- Alertas/notificações
- Análise de dados visual
- Análise de pesquisa de usuário
- Análise de texto
- Análise do funil de vendas
- Análises de dados comportamentais
- Bate-papo ao vivo
- Coleta de dados de multicanal
- Comunicação multicanal
- Elaboração de conteúdo
- Estrutura de pesquisas NPS
- Ferramentas de colaboração
- Gerenciamento de comentários
- Gerenciamento de comentários negativos
- Gestão da comunicação
- Gestão de conformidade
- Gestão de experiência do cliente
- Gestão de funcionários
- Gestão de pesquisas/enquetes
- Gestão de prazos
- Gestão de tarefas
- Histórico do cliente
- Importação/exportação de dados
- Indicadores de desempenho
- Lembretes
- Mapas térmicos
- Modelos personalizáveis
- Monitoramento de tempo na página
- Orientação contextual
- Painel
- Painel de atividades
- Pesquisas de pulso
- Planejamento de projetos
- Portal de autoatendimento
- Priorização
- Processo de integração dos usuários
- Quadro de referência de produtos
- Questionários e feedback
- Rastreamento da interação entre usuários
- Rastreamento de comportamento
- Rastreamento de conversão
- Rastreamento de engajamento
- Rastreamento de eventos no app
- Reconhecimento de funcionários
- Relatórios de tráfego da Internet
- Relatórios e análise de dados
- Relatórios e estatística
- Segmentação de clientes
- Visualização
- Visualização de dados

... e mais 27 recursos

## Integrações (31 no total)

- Amazon Redshift
- Calendly
- ChurnZero
- Confluence
- Domo
- Drift
- Elastic Enterprise Search
- Fivetran
- Fullstory
- Gainsight CS
- HelpDocs
- HubSpot CRM
- Igloo
- Intercom
- Jira

... e mais 16 integrações

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Suporte por telefone
- Bate-papo

## Category

- [Ferramentas de Engajamento com Cliente](https://www.capterra.com.br/directory/30906/customer-engagement/software)

## Categorias relacionadas

- [Ferramentas de Engajamento com Cliente](https://www.capterra.com.br/directory/30906/customer-engagement/software)
- [Software de Análise de Dados Qualitativos](https://www.capterra.com.br/directory/31297/qualitative-data-analysis/software)
- [Software Web Analytics](https://www.capterra.com.br/directory/30073/web-analytics/software)
- [Software de Análises para Celular](https://www.capterra.com.br/directory/30936/mobile-analytics/software)
- [Software de UX (User Experience)](https://www.capterra.com.br/directory/31036/ux/software)

## Alternativas

1. [Aha\!](https://www.capterra.com.br/software/144020/aha) — 4.7/5 (561 reviews)
2. [Google Analytics 360](https://www.capterra.com.br/software/177042/google-analytics) — 4.7/5 (8089 reviews)
3. [Mixpanel](https://www.capterra.com.br/software/158740/mixpanel) — 4.5/5 (145 reviews)
4. [Hotjar](https://www.capterra.com.br/software/163516/hotjar) — 4.6/5 (539 reviews)
5. [Amplitude](https://www.capterra.com.br/software/158741/amplitude) — 4.6/5 (67 reviews)

## Avaliações

### "Great Tool For Analytics, Gathering User Feedback, and Customer Outreach" — 5.0/5

> **Joseph** | *15 de novembro de 2022* | Software | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: Our organization uses Pendo for a variety of purposes. We use the powerful analytic tools to understand how our users are using our product. This helps our Product Managers make important roadmapping decisions, track feature adoption, and monitor user behavior. The design team gets a lot of benefit from the Funnel and Pathing features, it helps them to study user flows and make design adjustments on the fly. We use guides frequently to announce new features, market events and webinars, collect user feedback, and educate users on how to use our features. I really like the NPS functionality, this allows us to be constantly collecting user feedback that is sampled on a random basis. This has been extremely beneficial for us to track if we are improving our NPS and PMF score quarter by quarter.Nearly ever department in our organization gets some benefit from Pendo, whether its our Product, Customer Success, Marketing, or Sales teams.
> 
> **Desvantagens**: There is a huge learning curve with Pendo. It can take months to learn all the ins and outs, and it needs to be set up correctly or you will lose all the benefits of the tool. The hardest steps are injecting the Pendo snippet into your codebase, setting up data attributes correctly. tagging the pages/features. creating‹ segments. and excluding testing environments and test orgs. In the past we ran into some troubles with Pendo when we had several people using the tool at once who were not properly trained, this lead to a messy Pendo instance and incorrect/unreliable data. It is best to have one Pendo owner in your organization who is completely familiar with the tool and owns all aspects of Pendo from implementation to maintenance. Once it is set up properly. it is an incredibly powerful and beneficial tool for any organization.
> 
> I love Pendo\! It's fun to use and I always discover new insights into our users and product.

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### "Pendo Analytics" — 5.0/5

> **Corey** | *20 de maio de 2025* | Serviços e tecnologia da informação | Taxa de recomendação: 7.0/10
> 
> **Vantagens**: Pendo is an easy to use, intuitive analytics program. It gives easy interpretations of the data and has a solid GUI to create nice charts and graphs
> 
> **Desvantagens**: It's not as easy to implement as advertised. We had to get into the code and it was a little convoluted and difficult to set up
> 
> Overall, solid. I like it better than Google Analytics or the only Omniture suite. It has a better UI and is simpler to use

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### "Terrible company w terrible biz practice" — 1.0/5

> **Mark** | *14 de janeiro de 2020* | Internet | Taxa de recomendação: 0.0/10
> 
> **Vantagens**: Nothing impressive.  Slow responsiveness in generating ui/ux pages
> 
> **Desvantagens**: Terrible biz practice.  After a year of license, suddenly came and say we have to pay more because we are using more features.   The features used are what they trained our team to use after the agreement was signed and also we paid for the training.
> 
> Not that useful as only work for web interface.  We have apps so need better tool.  And terrible biz practice trying to scam more money from customers...

-----

### "A Versatile Tool for Driving Adoption and Engagement" — 5.0/5

> **Antoine** | *15 de dezembro de 2025* | Serviços e tecnologia da informação | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: Pendo stands out for its versatility. It’s not just a tool for product analytics—it combines user guidance, feedback collection, and engagement tracking in one platform. This flexibility means I can use it for onboarding, feature adoption, and even communicating updates without needing multiple tools. I also appreciate the segmentation capabilities, which allow me to target specific user groups with tailored experiences. This has been invaluable for driving adoption and ensuring the right message reaches the right audience.
> 
> **Desvantagens**: The poll functionalities feel limited compared to other feedback tools. While they work for basic use cases, more advanced options like conditional logic or richer question types would make them far more powerful. Additionally, the pricing can be a barrier, especially for smaller teams or organizations looking to scale.
> 
> My experience with Pendo has been great overall. It has helped me drive adoption, track engagement, and communicate effectively with internal stakeholders. The insights I’ve gained have informed product decisions and improved user experiences significantly.

-----

### "Used at Multiple Companies / Highly Recommend" — 5.0/5

> **Josh** | *6 de maio de 2019* | Telecomunicações | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: Pendo is a great tool. It is easy to use and helps executives start tracking the right metrics (instead of guessing at what is important). It also scales your support organization with automated onboarding and educational opportunities for users.
> 
> **Desvantagens**: Sometimes the reports bug-out, but the support team is quick to respond. &#10;&#10;Additionally, there is no way to communicate with users OUTSIDE your application ecosystem (i.e. email). If a user isn't engaged with your software, you have to go into a different system in order to get re-engagement.

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