---
description: Tudo sobre Pendo: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: Pendo - Preço, avaliações e classificação - Capterra Brasil 2026
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# Pendo

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> Capture dados de comportamento do usuário, segmente usuários e execute ações por meio de mensagens, pesquisas e questionários no aplicativo.
> 
> Conclusão: 238 usuários atribuíram a nota **4.5/5**. Melhor classificado para **Probabilidade de recomendação**.

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## Resumo

### Quem usa o Pendo?

Equipes de gestão de produtos, sucesso do cliente, suporte ao cliente, engenharia, marketing, vendas e experiência do usuário

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.5/5** | 238 Avaliações |
| Praticidade | 4.1/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.5/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.3/5 | Com base em avaliações gerais |
| Recursos | 4.4/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Pendo.io
- **Localização**: Raleigh, EUA
- **Fundada**: 2014

## Contexto comercial

- **Modelo de preços**:  (Versão gratuita disponível) (Teste grátis)
- **Público-alvo**: 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web
- **Idiomas**: inglês
- **Países disponíveis**: Afeganistão, Albânia, Alemanha, Andorra, Angola, Anguila, Antígua e Barbuda, Argentina, Argélia, Armênia, Aruba, Arábia Saudita, Austrália, Azerbaijão, Bahamas, Bangladesh, Barbados, Barein, Belize, Benin e mais 209

## Recursos

- Acompanhamento de atividades
- Alertas/notificações
- Análise de dados visual
- Análise de pesquisa de usuário
- Análise de texto
- Análise do funil de vendas
- Análises de dados comportamentais
- Bate-papo ao vivo
- Coleta de dados de multicanal
- Comunicação multicanal
- Elaboração de conteúdo
- Estrutura de pesquisas NPS
- Ferramentas de colaboração
- Gerenciamento de comentários
- Gestão da comunicação
- Gestão de experiência do cliente
- Gestão de funcionários
- Gestão de pesquisas/enquetes
- Gestão de prazos
- Gestão de tarefas
- Histórico do cliente
- Importação/exportação de dados
- Indicadores de desempenho
- Lembretes
- Mapas térmicos
- Modelos personalizáveis
- Monitoramento de tempo na página
- Orientação contextual
- Painel
- Painel de atividades
- Pesquisas de pulso
- Planejamento de projetos
- Portal de autoatendimento
- Priorização
- Processo de integração dos usuários
- Quadro de referência de produtos
- Questionários e feedback
- Rastreamento da interação entre usuários
- Rastreamento de comportamento
- Rastreamento de conversão
- Rastreamento de engajamento
- Rastreamento de eventos no app
- Reconhecimento de funcionários
- Relatórios de tráfego da Internet
- Relatórios e análise de dados
- Relatórios e estatística
- Segmentação de clientes
- Treinamento no app
- Visualização
- Visualização de dados

... e mais 27 recursos

## Integrações (31 no total)

- Amazon Redshift
- Calendly
- ChurnZero
- Confluence
- Domo
- Drift
- Elastic Enterprise Search
- Fivetran
- Fullstory
- Gainsight CS
- HelpDocs
- HubSpot CRM
- Igloo
- Intercom
- Jira

... e mais 16 integrações

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Suporte por telefone
- Bate-papo

## Category

- [Ferramentas de Engajamento com Cliente](https://www.capterra.com.br/directory/30906/customer-engagement/software)

## Categorias relacionadas

- [Ferramentas de Engajamento com Cliente](https://www.capterra.com.br/directory/30906/customer-engagement/software)
- [Software de Análise de Dados Qualitativos](https://www.capterra.com.br/directory/31297/qualitative-data-analysis/software)
- [Software Web Analytics](https://www.capterra.com.br/directory/30073/web-analytics/software)
- [Software de Análises para Celular](https://www.capterra.com.br/directory/30936/mobile-analytics/software)
- [Software de UX (User Experience)](https://www.capterra.com.br/directory/31036/ux/software)

## Alternativas

1. [Google Analytics 360](https://www.capterra.com.br/software/177042/google-analytics) — 4.7/5 (8092 reviews)
2. [Mixpanel](https://www.capterra.com.br/software/158740/mixpanel) — 4.5/5 (146 reviews)
3. [Hotjar](https://www.capterra.com.br/software/163516/hotjar) — 4.6/5 (541 reviews)
4. [Amplitude](https://www.capterra.com.br/software/158741/amplitude) — 4.6/5 (67 reviews)
5. [Lucky Orange](https://www.capterra.com.br/software/150695/lucky-orange) — 4.7/5 (260 reviews)

## Avaliações

### "Great Tool For Analytics, Gathering User Feedback, and Customer Outreach" — 5.0/5

> **Joseph** | *15 de novembro de 2022* | Software | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: Our organization uses Pendo for a variety of purposes. We use the powerful analytic tools to understand how our users are using our product. This helps our Product Managers make important roadmapping decisions, track feature adoption, and monitor user behavior. The design team gets a lot of benefit from the Funnel and Pathing features, it helps them to study user flows and make design adjustments on the fly. We use guides frequently to announce new features, market events and webinars, collect user feedback, and educate users on how to use our features. I really like the NPS functionality, this allows us to be constantly collecting user feedback that is sampled on a random basis. This has been extremely beneficial for us to track if we are improving our NPS and PMF score quarter by quarter.Nearly ever department in our organization gets some benefit from Pendo, whether its our Product, Customer Success, Marketing, or Sales teams.
> 
> **Desvantagens**: There is a huge learning curve with Pendo. It can take months to learn all the ins and outs, and it needs to be set up correctly or you will lose all the benefits of the tool. The hardest steps are injecting the Pendo snippet into your codebase, setting up data attributes correctly. tagging the pages/features. creating‹ segments. and excluding testing environments and test orgs. In the past we ran into some troubles with Pendo when we had several people using the tool at once who were not properly trained, this lead to a messy Pendo instance and incorrect/unreliable data. It is best to have one Pendo owner in your organization who is completely familiar with the tool and owns all aspects of Pendo from implementation to maintenance. Once it is set up properly. it is an incredibly powerful and beneficial tool for any organization.
> 
> I love Pendo\! It's fun to use and I always discover new insights into our users and product.

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### "Pendo is a Lifesaver" — 4.0/5

> **Avaliador Verificado** | *5 de dezembro de 2019* | Software | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: Pendo allows me to easily set up guides or walkthroughs  in my product. The best part is that it leaves a lot of room to start small and grow.
> 
> **Desvantagens**: One of our selling points was that it required low development effort and could be managed by a non-developer. While yes, this is true, it can require someone with front-end experience to code a few walk through steps and someone with back-end experience to send additional data to pendo for use with segmentation and analytics.
> 
> The platform has been great. While we have experienced a few bumps in the road, theres always been workarounds and solutions that solve our problems.

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### "Terrible company w terrible biz practice" — 1.0/5

> **Mark** | *14 de janeiro de 2020* | Internet | Taxa de recomendação: 0.0/10
> 
> **Vantagens**: Nothing impressive.  Slow responsiveness in generating ui/ux pages
> 
> **Desvantagens**: Terrible biz practice.  After a year of license, suddenly came and say we have to pay more because we are using more features.   The features used are what they trained our team to use after the agreement was signed and also we paid for the training.
> 
> Not that useful as only work for web interface.  We have apps so need better tool.  And terrible biz practice trying to scam more money from customers...

-----

### "Used at Multiple Companies / Highly Recommend" — 5.0/5

> **Josh** | *6 de maio de 2019* | Telecomunicações | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: Pendo is a great tool. It is easy to use and helps executives start tracking the right metrics (instead of guessing at what is important). It also scales your support organization with automated onboarding and educational opportunities for users.
> 
> **Desvantagens**: Sometimes the reports bug-out, but the support team is quick to respond. &#10;&#10;Additionally, there is no way to communicate with users OUTSIDE your application ecosystem (i.e. email). If a user isn't engaged with your software, you have to go into a different system in order to get re-engagement.

-----

### "Pendo is vital to any Product role, whether entry- or executive-level" — 5.0/5

> **Drake** | *5 de dezembro de 2025* | Serviços financeiros | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: Their product analytics are wonderful for identifying opportunities and discovering potential within our own product. Their platform is intuitive and is easy to naviget to find value. Their customer service is second-to-none.
> 
> **Desvantagens**: Once you understand the surface-level and initial insights, getting deeper seems to require quite a bit of effort and time. Their is SO MUCH in there that sometimes it can feel a little overwhelming (but that's also a "time" issue on our side)
> 
> I'm a huge proponent of Pendo - we've had access to it for 8+ years and it keeps getting better and better. It has become a central tool for me as a product manager, and it is first on my list of "tools to get" when talking to other people in similar roles.

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