--- description: Tudo sobre Semrush: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Semrush - Preço, avaliações e classificação - Capterra Brasil 2026 --- Breadcrumb: [Home](/) > [AI Search Visibility](/directory/34597/ai-search-visibility/software) > [Semrush](/software/151962/semrush) # Semrush Canonical: https://www.capterra.com.br/software/151962/semrush Página: 1 / 94\ Próximo: [Próxima página](https://www.capterra.com.br/software/151962/semrush?page=2) > Onde bons profissionais de marketing se tornam excelentes. > > Conclusão: 2323 usuários atribuíram a nota **4.6/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa o Semrush? De empresas pequenas a globais, o SEMrush é a plataforma ideal para gerenciar a visibilidade online e acelerar o crescimento digital. ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.6/5** | 2323 Avaliações | | Praticidade | 4.3/5 | Com base em avaliações gerais | | Suporte ao cliente | 4.4/5 | Com base em avaliações gerais | | Relação qualidade/preço | 4.2/5 | Com base em avaliações gerais | | Recursos | 4.6/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Semrush - **Localização**: Trevose, EUA - **Fundada**: 2008 ## Contexto comercial - **Preço inicial**: US$ 139,95 - **Modelo de preços**: (Versão gratuita disponível) (Teste grátis) - **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web - **Idiomas**: alemão, chinês, coreano, espanhol, francês, inglês, italiano, japonês, português, russo, turco, vietnamita - **Países disponíveis**: Alemanha, Austrália, Brasil, Canadá, China, Espanha, Estados Unidos, França, Itália, Japão, México, Países Baixos, Reino Unido, Singapura, Índia ## Recursos - AI Accessibility Audit - AI Visibility Score - Alertas/notificações - Análise de dados de campanhas - Análise de dados de links - Análise de dados do site - Análise de dados visual - Campanhas multicanal - Competitive Benchmarking - Distribuição de multicanal - Encurtador de URL - Ferramentas de colaboração - Ferramentas de pesquisa de palavras chave - GEO Optimization - Geração pontual de relatórios - Gerenciamento de SEO - Gestão de auditorias - Gestão de backlinks - Gestão de campanhas - Gestão de canais - Gestão de conteúdo - Gestão de modelos - Gestão de múltiplas contas - Gestão de tarefas - Importação/exportação de dados - Indicadores de desempenho - Inteligência artificial e aprendizado de máquina - Marketing Management - Modelos personalizáveis - Monitoramento - Monitoramento das redes sociais - Monitoramento de campanha - Painel - Painel de atividades - Participação do cliente - Planejamento de campanhas - Rastreamento da interação entre usuários - Rastreamento de conversão - Rastreamento de engajamento - Rastreamento de palavras chave - Rastreamento de posições de palavras-chave - Relatórios de tráfego da Internet - Relatórios e análise de dados - Relatórios e estatística - Relatórios personalizáveis - Response Position Analysis - SEO Audit - Segmentação geográfica - Third-Party Integrations - Visualização de dados ... e mais 25 recursos ## Integrações (11 no total) - Databox - Google Ads - Google Analytics 360 - Google Docs - Google Search Console - HubSpot Marketing Hub - Majestic - TapClicks - Trello - WordPress - Yext ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Bate-papo ## Category - [AI Search Visibility](https://www.capterra.com.br/directory/34597/ai-search-visibility/software) ## Categorias relacionadas - [AI Search Visibility](https://www.capterra.com.br/directory/34597/ai-search-visibility/software) - [Sistemas de Inteligência Competitiva](https://www.capterra.com.br/directory/30539/competitive-intelligence/software) - [Ferramentas de SEO](https://www.capterra.com.br/directory/30931/seo/software) - [Ferramentas de Marketing com IA](https://www.capterra.com.br/directory/34136/ai-marketing-tools/software) - [Ferramentas de Automação de Marketing](https://www.capterra.com.br/directory/6/marketing-automation/software) ## Alternativas 1. [HubSpot Marketing Hub](https://www.capterra.com.br/software/171840/hubspot-marketing) — 4.5/5 (6242 reviews) 2. [Wix](https://www.capterra.com.br/software/169007/wix) — 4.4/5 (10724 reviews) 3. [SEO PowerSuite](https://www.capterra.com.br/software/127616/seo-powersuite) — 4.5/5 (382 reviews) 4. [Ahrefs](https://www.capterra.com.br/software/176340/ahrefs) — 4.7/5 (585 reviews) 5. [AccuRanker](https://www.capterra.com.br/software/149278/accuranker) — 4.9/5 (330 reviews) ## Avaliações ### "Powerful\!" — 5.0/5 > **Augusto** | *7 de dezembro de 2019* | Publicidade e marketing | Taxa de recomendação: 9.0/10 > > **Vantagens**: The data, reports and insights SEMrush brings to us are unique. I feel more powerful and in control when everything is settled and I can see so much about my projects. > > **Desvantagens**: I wish it has a better look, more intuitive. I understand that it may be because of the very big ammount of technology it uses, but that's what I think can be best. > > It's a very rich experience use SEMrush to help site brings more result for my clients. ----- ### "Great SEO and SEM suite" — 5.0/5 > **Érick** | *6 de fevereiro de 2020* | Software | Taxa de recomendação: 10.0/10 > > **Vantagens**: SEMRush is really complete. With the most basic paid plan you can really dig into your marketing strategy, getting best outcomes in your SEO, SEM and even social media strategies. > > **Desvantagens**: SEMRush is somewhat difficult to start. You need to setup you account, input your Analytics, Search Console and turn on different panels for days until you have your dashboard fully complete. > > It's not easy but step by step we are understanding the flaws and strengths of our website and improving it. ----- ### "The Most Complete and Powerful All-in-One SEO Tool" — 5.0/5 > **Palash** | *26 de maio de 2026* | Design | Taxa de recomendação: 9.0/10 > > **Vantagens**: Semrush is the ultimate all-in-one SEO and digital marketing tool. What I like most is its incredibly deep and accurate keyword research database, alongside comprehensive competitor analysis features. The platform makes it highly efficient to track organic rankings, audit websites for technical issues, and discover content gaps that boost search visibility significantly. > > **Desvantagens**: The pricing is quite expensive, especially for individual freelancers or small agencies. Also, due to the massive amount of data and advanced tools available, the user interface can sometimes feel overwhelming and has a steep learning curve for beginners. > > My overall experience with Semrush has been exceptional. It serves as a backbone for daily SEO tasks, keyword strategy, and competitor tracking. It saves immense time by consolidating backlink analysis, site audits, and traffic insights into one centralized platform, making it well worth the investment. ----- ### "Reliable Data That Helps Me and My Clients Grow" — 5.0/5 > **Jose** | *18 de dezembro de 2025* | Publicidade e marketing | Taxa de recomendação: 10.0/10 > > **Vantagens**: What I like most about Semrush is the quality of the information and how easy it is to use that data with real clients. I use it to show businesses where they stand with SEO, how they compare to competitors, and where clear opportunities exist to grow. Semrush has helped me win new clients by showing the tools and process I use, and it’s been essential for improving websites and blogs through keyword research, competitive analysis, and small weekly optimizations that add up over time. It’s a practical tool that supports long-term growth, not just reports. > > **Desvantagens**: The main downside is that Semrush can feel overwhelming at first due to the number of tools available. However, the customer support team is very helpful and does a great job walking you through the platform, starting with the most important features and then covering smaller tools that can also make an impact. I often recorded support sessions so I could rewatch them later, since there’s a lot of valuable information and tips to absorb all at once. The more you understand the tool, the more value you get from it. > > I’ve been using Semrush since 2020, and it’s become a must-have tool for my business. It has helped me grow by making it easier to access reliable data quickly and make informed decisions. More importantly, it allows me to support clients better by having all the insights I need in one place. I highly recommend Semrush for business owners and agencies. ----- ### "Zero Customer Support, Data Integrity Issues" — 1.0/5 > **Michael** | *18 de junho de 2026* | Publicidade e marketing | Taxa de recomendação: 0.0/10 > > **Vantagens**: Nothing. None of their data can we trusted. It has significantly changed my rankings in a negative way > > **Desvantagens**: Everything. They do not provide customer support, I went 55 hours of continuous asking for follow ups to only be told to be more patient each time you can’t speak to a live person and the chat is very condescending. > > I pay $517 a month for SEMrush. I have been a subscriber for nearly a year. On June 16 I discovered that historical data I had already exported from the AI Brand Performance module had been retroactively altered. Two exports of the identical May 9 dataset, one pulled in May and one pulled in June from the historical view of the same period, produced completely different results across all four tracked AI platforms. Gemini share of voice dropped from 8.2% to 0%. Google AI Mode sentiment dropped from 96.1% to a SEMrush-generated error message reading "Data unavailable." The Gemini export was 7 pages shorter than the original because entire data sections simply stopped rendering. ChatGPT sentiment dropped from 78% favorable to 0%. This is not a performance change. This is the same historical period showing different data on two different dates. Historical data should not change. Theirs did. I spent 3.5 hours building a 17-page forensic report documenting every discrepancy across all four platforms with side-by-side tables and original source PDFs. I submitted 9 original exports as evidence. I built a public dashboard. I cited their own Terms of Service by section number. I did all of that while paying $517 a month because I believed the platform was worth holding accountable. Their support team responded with canned suggestions that I had changed my domain or picked the wrong date range. Neither was true. After 6 hours of silence they sent an apology with no update and no timeline. Their technical team reviewed everything I submitted and responded that there were no issues on their side. My account representative has not responded to three emails or returned a voicemail. It has now been over 55 hours since I first reported this issue. I have received zero meaningful update. Their resolution after all of that: a $50 credit. With the explanation, verbatim, "while we are waiting for the development team's response, this is a compensation for your patience." $50. On a $517 a month account when their own TOS shows I should be offered $1553.85 For a confirmed, repeat data integrity failure that made my entire dashboard unusable for days and cost me billable client work. I canceled my plan today and moved to SE Ranking. The contrast was immediate. When I reached out to SE Ranking to ask about their tools before committing, someone spoke with me instantly. That is the standard SEMrush could not meet in 55 hours. I have also submitted a formal legal brief to their legal team and initiated a chargeback with my bank. If you are considering SEMrush for any data-dependent SEO or AI visibility work, understand that their historical data is not stable, their support cannot resolve data integrity failures, their account representatives do not return calls or emails, and their idea of accountability is $50 and a prayer emoji. There are better options. I found one the same day I started looking. ----- Página: 1 / 94\ Próximo: [Próxima página](https://www.capterra.com.br/software/151962/semrush?page=2) ## Links - [Ver em Capterra](https://www.capterra.com.br/software/151962/semrush) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Dados estruturados