---
description: Tudo sobre Moz Pro: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: Moz Pro - Preço, avaliações e classificação - Capterra Brasil 2026
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# Moz Pro

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> O Moz Pro está disponível a partir de US$ 99,00 por mês e inclui acesso ao Moz Campaigns, ao Moz Research Tools, a um fórum de perguntas e respostas, entre outros recursos. Avaliação gratuita de 30-dias.
> 
> Conclusão: 349 usuários atribuíram a nota **4.5/5**. Melhor classificado para **Probabilidade de recomendação**.

-----

## Resumo

### Quem usa o Moz Pro?

Agências focadas em SEO e equipes de marketing internas.

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.5/5** | 349 Avaliações |
| Praticidade | 4.3/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.5/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.1/5 | Com base em avaliações gerais |
| Recursos | 4.3/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: Moz
- **Fundada**: 2004

## Contexto comercial

- **Preço inicial**: US$ 99,00
- **Modelo de preços**:  (Versão gratuita disponível) (Teste grátis)
- **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web
- **Idiomas**: inglês
- **Países disponíveis**: Afeganistão, Albânia, Alemanha, Andorra, Angola, Anguila, Antártida, Antígua e Barbuda, Argentina, Argélia, Armênia, Aruba, Arábia Saudita, Austrália, Azerbaijão, Bahamas, Bangladesh, Barbados, Barein, Belize e mais 229

## Recursos

- API
- Alertas/notificações
- Análise da concorrência
- Análise de dados de links
- Análise de dados do site
- Diretrizes de marca
- Ferramentas de pesquisa de palavras chave
- Gerenciamento de SEO
- Gerenciamento de links
- Gestão de ativos digitais
- Gestão de auditorias
- Gestão de campanhas
- Gestão de conteúdo
- Gestão do fluxo de trabalho
- Importação/exportação de dados
- Indicadores de desempenho
- Monitoramento
- Monitoramento de sites
- Painel
- Painel de atividades
- Pesquisa e filtro
- Rastreamento de palavras chave
- Rastreamento de visitantes
- Relatórios de tráfego da Internet
- Relatórios e análise de dados
- Relatórios e estatística
- Visualização de dados

## Integrações (1 no total)

- Google Analytics 360

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Assistência 24/7

## Category

- [Software Web Analytics](https://www.capterra.com.br/directory/30073/web-analytics/software)

## Categorias relacionadas

- [Software Web Analytics](https://www.capterra.com.br/directory/30073/web-analytics/software)
- [Software de Otimização de Websites](https://www.capterra.com.br/directory/31557/website-optimization-tools/software)
- [Software de Gestão de Marca](https://www.capterra.com.br/directory/30531/brand-management/software)
- [Sistemas de Inteligência Competitiva](https://www.capterra.com.br/directory/30539/competitive-intelligence/software)
- [Sistemas de Gestão de Links](https://www.capterra.com.br/directory/31196/link-management-tools/software)

## Alternativas

1. [Semrush](https://www.capterra.com.br/software/151962/semrush) — 4.6/5 (2316 reviews)
2. [Ahrefs](https://www.capterra.com.br/software/176340/ahrefs) — 4.7/5 (581 reviews)
3. [Wix](https://www.capterra.com.br/software/169007/wix) — 4.4/5 (10606 reviews)
4. [AccuRanker](https://www.capterra.com.br/software/149278/accuranker) — 4.9/5 (330 reviews)
5. [SE Ranking](https://www.capterra.com.br/software/142169/se-ranking) — 4.7/5 (297 reviews)

## Avaliações

### "Useful, but I prefer other similar tools" — 5.0/5

> **Marco Genaro** | *30 de novembro de 2023* | Publicidade e marketing | Taxa de recomendação: 7.0/10
> 
> **Vantagens**: Most of the features are useful. Nothing to say about that. Keyword tracking, reporting, competitors analysis. All is useful either for freelance SEO consultants and agencies either for On-house SEO consultants.&#10;&#10;What I like the most about Moz if the Domain Authority metric.
> 
> **Desvantagens**: I'm not a big fan of their UX, specially in the beginning, I found very hard to find the feature I was looking for. Also, the price is similar to other similar tools that have more and better features (Ahrefs or SemRush).
> 
> I had a good experience with them. Nevertheless, I wouldn't pay for it. Price is very similar to Ahrefs/SemRush and I would rather invest in those. &#10;&#10;I would consider it if the tool would be 30%-40% cheaper.

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### "Very solid option for All-in-One Seo management in 2025" — 4.0/5

> **Angus** | *16 de junho de 2025* | Rádio e televisão | Taxa de recomendação: 6.0/10
> 
> **Vantagens**: Great UI with a wide range of tools to improve SEO, responsive and easy to setup and track keywords. Cheaper price than the other top tools.
> 
> **Desvantagens**: Sometimes the serp analysis data and rankings are not as accurate as your industry leaders like ahrefs and semrush. Also for the price there are other options that may better suit your needs.
> 
> We used Moz Pro for a year after coming across from SE Ranking when they increased their subscription fees substantially. Moz Pro offered a very good experience with an intuitive UI and wide range of features and was a decent alternative to other similarly priced tools. Ultimately though, we preferred SE Ranking for the price bracket.

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### "Moz local is overpriced and they make it impossible to cancel\!" — 1.0/5

> **Andrew** | *12 de julho de 2020* | Publicidade e marketing | Taxa de recomendação: 0.0/10
> 
> **Vantagens**: Moz local at $100 per year iis overpriced in my opinion. I've found a cheaper alternative, BrightLocal that does the same thing for a lower price. When I went to cancel my account, I found that Moz has hidden the "cancel" button somewere. I read the FAQ article that says "Click Continue with cancellation" but this link does not exist. I am unhappy with the service and even more unhappy that Moz has made it impossible to cancel their service without reaching out to them. I think this is an unethical business practice.
> 
> **Desvantagens**: What I like least about Moz local is that there is no way to cancel the service.
> 
> My overall experience with Moz local is bad. I will not use it again.

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### "A matter of preference" — 4.0/5

> **Lois** | *26 de maio de 2022* | Publicidade e marketing | Taxa de recomendação: 5.0/10
> 
> **Vantagens**: Moz is just an authority... it's where I started my SEO journey, as did many other marketers. I like the rank tracking feature and backlink reporting
> 
> **Desvantagens**: It's Google only, which isn't the end of the world considering, well... Google\! But when their competitors have more data, I've got to count it against them.
> 
> Overall Moz helped us to keep track of various website ranks and was a useful tool in KW research and analysis.

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### "Moz Local is a MUST for any small business owner" — 5.0/5

> **Joshua** | *4 de maio de 2019* | Internet | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: This is insanely easy to setup and use and the reporting and information it provides a small business owner is great. I work with clients that range from 200+ locations down to 1 location and this software is perfect for small business owners. The reporting is quick and easy and clients love being able to login and see most everything in 2-3 clicks.
> 
> **Desvantagens**: I wish they could automate some of their process for bigger clients, but the reason they are so cost friendly is because you have to do "some" manual work to clean up duplicates.
> 
> I've had a great experience with Moz Local over the past 4 years. Nothing negative to say, their syndication and reporting and noting of duplicates is great and a must have for any small business owner.

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