--- description: Tudo sobre Marsello: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Marsello - Preço, avaliações e classificação - Capterra Brasil 2026 --- Breadcrumb: [Home](/) > [Sistemas de Fidelização de Clientes](/directory/10031/customer-loyalty/software) > [Marsello](/software/152524/goody) # Marsello Canonical: https://www.capterra.com.br/software/152524/goody Página: 1 / 5\ Próximo: [Próxima página](https://www.capterra.com.br/software/152524/goody?page=2) > O Goody é uma solução de marketing automatizado e fidelidade do cliente que simplesmente funciona. > > Conclusão: 104 usuários atribuíram a nota **4.3/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa o Marsello? Hotelaria, farmácias, comércio varejista, salões de beleza. ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.3/5** | 104 Avaliações | | Praticidade | 4.3/5 | Com base em avaliações gerais | | Suporte ao cliente | 4.3/5 | Com base em avaliações gerais | | Relação qualidade/preço | 4.2/5 | Com base em avaliações gerais | | Recursos | 4.1/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Marsello - **Localização**: Auckland, Nova Zelândia - **Fundada**: 2013 ## Contexto comercial - **Preço inicial**: US$ 60,00 - **Modelo de preços**: (Teste grátis) - **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop) - **Idiomas**: inglês - **Países disponíveis**: Afeganistão, Albânia, Alemanha, Andorra, Angola, Argentina, Argélia, Armênia, Arábia Saudita, Austrália, Azerbaijão, Bangladesh, Barein, Benin, Bielorrússia, Bolívia, Botsuana, Brasil, Brunei, Bulgária e mais 175 ## Recursos - Acompanhamento da atividade do cliente - Agendamento de campanhas - Análise de dados de campanhas - Automação de marketing - CRM - Cartão Fidelidade - Gerenciamento de contatos - Gestão da comunicação - Gestão de associação - Gestão de campanhas - Gestão de promoções - Gestão de recompensas - Indicadores de desempenho - Marketing de multicanal - Marketing por e-mail - Programa de fidelidade - Promoção social - ROI Tracking - Rastreamento de e-mails - Rastreamento de recomendações - Relatórios e análise de dados - Relatórios e estatística - Segmentação - Segmentação de clientes ## Integrações (19 no total) - BigCommerce - Cin7 Omni - Ecwid - Genius - Genius iPad Pos System - Instagram - Judge.me - Klaviyo - Lightspeed - Lightspeed Restaurant - Lightspeed Retail - Lightspeed eCommerce - Mailchimp - Meta for Business - Shopify ... e mais 4 integrações ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Assistência 24/7 - Bate-papo ## Category - [Sistemas de Fidelização de Clientes](https://www.capterra.com.br/directory/10031/customer-loyalty/software) ## Categorias relacionadas - [Sistemas de Fidelização de Clientes](https://www.capterra.com.br/directory/10031/customer-loyalty/software) - [Ferramentas de Automação de Marketing](https://www.capterra.com.br/directory/6/marketing-automation/software) - [Ferramentas de Email Marketing](https://www.capterra.com.br/directory/30013/email-marketing/software) - [Software de Defesa do Cliente](https://www.capterra.com.br/directory/31435/customer-advocacy/software) - [Software de Indicação](https://www.capterra.com.br/directory/30681/referral/software) ## Alternativas 1. 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[SPREAD](https://www.capterra.com.br/software/161750/spread-for-customer) — 4.5/5 (2 reviews) ## Avaliações ### "Goody is Great" — 4.0/5 > **Brian** | *20 de janeiro de 2019* | Hotelaria | Taxa de recomendação: 10.0/10 > > **Vantagens**: It has enabled us to find a new level of Customer loyalty rewards that is easy to manage and even easier to interface with our customers - i wish i could have found this years ago > > **Desvantagens**: i don't really have anything at this time to complain or comment on > > we are really happy with it, happier still with the support and easy interfaces to our business and our customers ----- ### "Great App, Could be Better" — 4.0/5 > **Liam Styles** | *24 de julho de 2024* | Varejistas | Taxa de recomendação: 6.0/10 > > **Vantagens**: Marsello is, at the time of review, the best platform for loyalty and email marketing for our business. There is a lot of customization and great analytic overview. > > **Desvantagens**: Marsello, at time of review, does NOT have a function that allows product recommendations tailored to individual purchases or cart activity. This means if you suggest any products via email marketing, it will always be a list of randomly generated products or manually selected ones. They will be the same for everyone. This feature is essentially useless for general purpose marketing or winback. Like many apps of its kind, it's a little too concerned with marketing itself instead of actually being a helpful app for clients. There are so many bells \& whistles that are little more than half-baked ideas that have never gone anywhere. > > Marsello allows lots of customization to suit your needs in most areas, but bafflingly little to none in others. It has a fairly customizable loyalty program disambiguated from $$ to points, which you can have mean the same thing, but most customers of ours dislike the points and would rather have their loyalty tracked in $$. ----- ### "Great to start with, but terrible when things go wrong" — 1.0/5 > **Mark** | *21 de dezembro de 2025* | Varejistas | Taxa de recomendação: 2.0/10 > > **Vantagens**: Great set up and intergration, worked well with our website and retail epos, Liked the unlimited marketing by email ability and metrics are good. > > **Desvantagens**: When things go wrong they're terrible at sorting things out, we've had an issue for a couple of weeks and nothing is being done about it. > > Avoid if you use woocommerce\!\!\! We updated our woocommerce store and re-activated the Marsello API. Marsello then saw all the old orders as new orders as they had been assigned new ID's within woo. this DUPLICATED every order on Marsello DOUBLING peoples loyalty rewards in an instant and potentially costing me thousand of pounds. Marsello has no checking in place to weed out dupicates even though EVERY order has the exact same date and time stamp and transaction amount. It's now been two weeks and marsello have failed to get back to me ONCE regarding a resolution for this. The reason we chose marsello is for the intergrations to lightspeed epos and woo, but looks like we'll be dropping lightspeed and marsello now. I've written this as a way to hopefully get this issue resolved as I have had nothing from marsello other than "we're looking in to it" emails every time i get in touch. Up to this point the experience has been good, other than the pop up which is poorly designed and looks like it's been coded by a 5 year old (my webdesigners comments) But I rate a company on their ability to resolve issues when things go wrong and on this occasion it's been a 1 star ----- ### "Great Product" — 5.0/5 > **Calvin** | *18 de janeiro de 2026* | Alimentação e bebidas | Taxa de recomendação: 9.0/10 > > **Vantagens**: Excellent customer support and functionality. Every time I have an idea for an automation, we always manage to find a way to make it work for our business. The team are detailed in their support. Pricing is very reasonable. Easy to learn. > > **Desvantagens**: There is not much I would fault for Marsello, perhaps the only thing is sometimes a lag between updating my database from Lightspeed. ----- ### "A Simple, flexible CRM system for Point of Sale" — 5.0/5 > **Che** | *10 de outubro de 2018* | Varejistas | Taxa de recomendação: 10.0/10 > > **Vantagens**: We liked that our loyalty scheme was able to go fully digital. > > **Desvantagens**: Of course it could always be cheaper, but the price as it stands is completely reasonable for the product. > > Goody is easy to install and administer. If ever there is or was a problem I know I can talk to someone on the phone or via chat immediately. I've never been treated like a 'stupid user'. Love goody. ----- Página: 1 / 5\ Próximo: [Próxima página](https://www.capterra.com.br/software/152524/goody?page=2) ## Links - [Ver em Capterra](https://www.capterra.com.br/software/152524/goody) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Dados estruturados