--- description: Tudo sobre Opteo: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Opteo - Preço, avaliações e classificação - Capterra Brasil 2026 --- Breadcrumb: [Home](/) > [Software para Agência de Publicidade](/directory/30736/advertising-agency/software) > [Opteo](/software/153001/opteo) # Opteo Canonical: https://www.capterra.com.br/software/153001/opteo Página: 1 / 6\ Próximo: [Próxima página](https://www.capterra.com.br/software/153001/opteo?page=2) > Ferramenta do Google Ads para agências digitais de pequeno e médio porte e autônomos, que faz sugestões de otimização com base em dados. > > Conclusão: 114 usuários atribuíram a nota **4.9/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa o Opteo? Gerentes de PPC em agências de marketing digital de pequeno e médio porte, autônomos do Google Ads e gerentes internos de SEM. ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.9/5** | 114 Avaliações | | Praticidade | 4.9/5 | Com base em avaliações gerais | | Suporte ao cliente | 4.9/5 | Com base em avaliações gerais | | Relação qualidade/preço | 4.8/5 | Com base em avaliações gerais | | Recursos | 4.7/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 100% | (10/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Opteo - **Localização**: London, Reino Unido - **Fundada**: 2013 ## Contexto comercial - **Preço inicial**: US$ 99,00 - **Modelo de preços**: (Teste grátis) - **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web - **Idiomas**: inglês - **Países disponíveis**: Reino Unido ## Recursos - A/B Testing - Alertas da conta - Ferramentas de pesquisa de palavras chave - Gestão de campanhas - Gestão de lances - Gestão de orçamento - Gestão de tarefas - Múltiplas campanhas - ROI Tracking - Rastreamento de palavras chave ## Integrações (2 no total) - Google Ads - Slack ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Bate-papo ## Category - [Software para Agência de Publicidade](https://www.capterra.com.br/directory/30736/advertising-agency/software) ## Categorias relacionadas - [Software para Agência de Publicidade](https://www.capterra.com.br/directory/30736/advertising-agency/software) - [Software PPC](https://www.capterra.com.br/directory/30967/ppc/software) - [Software de Gestão de Campanhas](https://www.capterra.com.br/directory/30012/campaign-management/software) - [Software de Publicidade de Display](https://www.capterra.com.br/directory/32335/display-advertising/software) ## Alternativas 1. [monday.com](https://www.capterra.com.br/software/147657/monday-com) — 4.6/5 (5726 reviews) 2. [Semrush](https://www.capterra.com.br/software/151962/semrush) — 4.6/5 (2316 reviews) 3. [Madgicx](https://www.capterra.com.br/software/182983/madgicx) — 4.3/5 (58 reviews) 4. [Marketing 360](https://www.capterra.com.br/software/148516/marketing-360) — 4.5/5 (1132 reviews) 5. [Adzooma](https://www.capterra.com.br/software/188236/adzooma) — 4.0/5 (22 reviews) ## Avaliações ### "Excellent Adwords tool for those who want to remain in control of bidding" — 5.0/5 > **Michele** | *6 de setembro de 2017* | Publicidade e marketing | Taxa de recomendação: 10.0/10 > > **Vantagens**: This is like the Wordstream 20 minute work week only much easier to use - and ideal for those of us who spend more than 20 minutes working on our Adwords accounts a week, as suggestions come up once or multiple times a day, depending on which plan you choose. I found the bidding suggestions particularly useful, and it picks up ad misspellings and duplicates - even when you've got the same broad match keyword with a different word order in the account. I also love the suggestions on which ads to pause based on conversions per impression OR click through. It has a lot of great features actually. Support is great and gave me higher level suggestions on structuring my account. What I really love is that there is a forum where you can suggest new features and vote on them, and they have statuses on them so you can see what's coming next. We tried automated bidding tools but didn't have the huge conversion volumes required to see good results from those. We'd trialed Acquisio but I didn't like how the bidding strategy was taken out of your hands, and setup was a nightmare - and even worse was disassociating my thousands of campaigns from the shared budgets their system set up - and support wouldn't help. For accounts that have sufficient conversion volumes I'd likely use a combo of Opteo and Adspert which was our favourite bid automation tool, but for all of our accounts, big and small, Opteo has delivered good results for us regardless of the number of historical conversions. > > **Desvantagens**: A few improvements could be made - campaigns and ad groups list doesn't show up in alphabetical order, there could be a few more features - but I can see new features are regularly being developed. I'd love to see bid adjustment suggestions based on locations, and more frequent ad scheduling suggestions, but for the latter we likely don't have enough data in our accounts anyway to make meaningful adjustments, so perhaps that feature does come up more regularly for bigger accounts. ----- ### "Such a great tool\!" — 5.0/5 > **Avaliador Verificado** | *25 de outubro de 2019* | Publicidade e marketing | Taxa de recomendação: 10.0/10 > > **Vantagens**: I love that the Opteo platform provides step-by-step, well thought-out rationales for the more involved optimization suggestions. This helps us craft simple justifications for campaign changes that we can share with clients—that they'll actually understand\! Also, the visuals and stats provided with certain suggestions—like the "pause this poorly performing ad in this particular campaign or ad group" are incredibly helpful for the exact same reason. Having the numbers digested for us makes our work just that much easier. > > **Desvantagens**: Opteo can't grasp context. For example, I often have to dismiss "add keyword" suggestions because the suggested keyword is outside of the context of the targeted user intent. We do recognize however that other factors could be at play here that are obviously outside Opteo's control. > > Simply put, it's been a great addition to our toolbox. We use it in conjunction with the Google Ads platform and often find the optimization suggestions more helpful and more honest. Google mostly wants us to add costly components to campaigns that will "increase clicks by such and such a percentage," so they say. But because we run ads for clients, we're constrained by budget in most cases and can't increase them at-will. ----- ### "For those managing many accounts that don't want to micromanag." — 3.0/5 > **Avaliador Verificado** | *12 de dezembro de 2020* | Imóveis comerciais | Taxa de recomendação: 6.0/10 > > **Vantagens**: One-click implementation of Google Ads account changes from one platform allowing you to make lots of adjustments easily. Good UI > > **Desvantagens**: I am not sure how effective the suggestions it gives for Google Ads--especially when Google already has their own bidding automation features. Some of the recommendations incorrect or redundant. > > I don't think Opteo is worth using unless you are managing 15+ accounts and I am skeptical how effective it really is. ----- ### "Intelligent PPC Automation Suite" — 5.0/5 > **Avaliador Verificado** | *11 de janeiro de 2021* | Publicidade e marketing | Taxa de recomendação: 10.0/10 > > **Vantagens**: The ease of use and amount of time it saves > > **Desvantagens**: There's been a few instances where the recommendation didn't necessarily weigh up the total conversions against cost effectively. However I still endorse the solution as it's like a VA presenting the right information intelligently for effective decision making. > > Outstanding customer services, very insightful and friendly like having an experienced PPC team on my side. The platform is a delight to use and super intuitive, and satisfying. It's helped me sharpen up on a few skills as it really focuses on what matters most. Invaluable tool for optimising daily tasks and staying on track and scaling up ad management. Love the add writing tool and winning vs loosing ad comparisons. Have no reservations about recommending this service to anyone involved in google ad management. ----- ### "Exceptional Adwords Software That Puts The Client First" — 5.0/5 > **Peter** | *14 de julho de 2017* | Internet | Taxa de recomendação: 10.0/10 > > **Vantagens**: — Opteo optimizes for the client's best interest. — Opteo encourages engagement between the marketer and the account. — The Opteo recommendation engine has, on many occasions, provided extremely similar recommendations as our Google Partner Certified marketers. The difference is, our marketers spent hours reviewing the account while Opteo spends seconds. We continue these comparisons and they are ongoing and verifiable. Becuase of this, our trust level with Opteo is sky high; it can be relied on to provide solid, useful recommendations. — Opteo is fun to use. We enjoy logging in and seeing what the engine has recommended for us. — Opteo works. Across the board we have seen reduced CPAs, more conversions, and a higher Quality Scores. — Opteo rarely fails. In our experience, we have never seen a timeout when the software is interacting with Google Adwords API to implement changes to the account. — Opteo sales team are not pushy, and support is very helpful. — Oboarding is easy, and there are multiple ways to add accounts, which is tremendously useful. e.g., you can add multiple MCCs, or single accounts, which means even though your clients might be a tangled web, it all gets standardized in Opteo. > > **Desvantagens**: Opteo takes Adwords info and displays the data in slightly different ways. I had a few questions about what this data meant, so contacted Opteo support. Opteo Support setup a screen share session with me and walked me through each of my questions. During this call, I learned much about Opteo and even a few things Adwords that I didn't know (yes, not everyone can know everything)\! ----- Página: 1 / 6\ Próximo: [Próxima página](https://www.capterra.com.br/software/153001/opteo?page=2) ## Links - [Ver em Capterra](https://www.capterra.com.br/software/153001/opteo) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Dados estruturados