--- description: Tudo sobre Omnisend: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Omnisend - Preço, avaliações e classificação - Capterra Brasil 2026 --- Breadcrumb: [Home](/) > [Ferramentas de Email Marketing](/directory/30013/email-marketing/software) > [Omnisend](/software/153508/omnisend) # Omnisend Canonical: https://www.capterra.com.br/software/153508/omnisend Página: 1 / 35\ Próximo: [Próxima página](https://www.capterra.com.br/software/153508/omnisend?page=2) > Automação de marketing de comércio eletrônico para profissionais de marketing orientados para vendas, que superaram as plataformas genéricas de marketing por e-mail. > > Conclusão: 836 usuários atribuíram a nota **4.7/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa o Omnisend? Omnisend proporciona ferramentas avançadas de automação de marketing para profissionais de marketing em comércio eletrônico orientados a vendas, que superaram as plataformas genéricas de marketing por e-mail. ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.7/5** | 836 Avaliações | | Praticidade | 4.6/5 | Com base em avaliações gerais | | Suporte ao cliente | 4.6/5 | Com base em avaliações gerais | | Relação qualidade/preço | 4.5/5 | Com base em avaliações gerais | | Recursos | 4.5/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Omnisend - **Localização**: Western Gateway, Reino Unido - **Fundada**: 2014 ## Contexto comercial - **Preço inicial**: US$ 16,00 - **Modelo de preços**: (Versão gratuita disponível) - **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web - **Idiomas**: inglês - **Países disponíveis**: Albânia, Alemanha, Andorra, Angola, Argentina, Argélia, Arábia Saudita, Austrália, Azerbaijão, Bahamas, Bangladesh, Bielorrússia, Brasil, Bulgária, Bélgica, Bósnia e Herzegovina, Camarões, Canadá, Catar, Chile e mais 88 ## Recursos - API - Agendamento de campanhas - Análise de dados de campanhas - Automação de marketing - Ações ativadas por eventos - Banco de dados de contatos - CAN-SPAM Compliance - Campanhas multicanal - Captura de leads - Criação e design de formulários - Editor de WYSIWYG - Geração de leads - Gerenciamento de contatos - Gestão de assinantes - Gestão de campanhas - Gestão de canais - Gestão de conteúdo - Gestão de leads - Gestão de modelos - Gestão do fluxo de trabalho - Indicadores de desempenho - Integração de redes sociais - Marketing social - Mensagens de texto em massa - Mensagens em dois sentidos - Mensagens programadas - Mobile Optimization - Modelos de e-mails - Modelos personalizáveis - Monitoramento de campanha - Múltiplas campanhas - Painel - Painel de atividades - Perfis de clientes - Personalização - Personalização de mensagens - Pesquisa e filtro - Planejamento de campanhas - Páginas de início/formulários web - ROI Tracking - Rastreamento de cliques - Rastreamento de conversão - Rastreamento de e-mails - Real-Time Analytics - Real-Time Notifications - Real-Time Reporting - Respostas automáticas - Segmentação de clientes - Segmentação de leads - Segmentação por comportamentos ... e mais 21 recursos ## Integrações (102 no total) - 29 Next - 99minds - Adobe Commerce - AfterShip - Alloy - Appy Pie - Argoid - BigCommerce - CartHook - ConvertFlow - Digioh - EComposer - Easyship - Ekoma - Elink.io ... e mais 87 integrações ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Assistência 24/7 - Bate-papo ## Category - [Ferramentas de Email Marketing](https://www.capterra.com.br/directory/30013/email-marketing/software) ## Categorias relacionadas - [Ferramentas de Email Marketing](https://www.capterra.com.br/directory/30013/email-marketing/software) - [Ferramentas de Automação de Marketing](https://www.capterra.com.br/directory/6/marketing-automation/software) - [Plataforma de SMS em Massa](https://www.capterra.com.br/directory/30842/sms-marketing/software) - [Software de Marketing de Conteúdo](https://www.capterra.com.br/directory/30796/content-marketing/software) - [Software de Gestão de Campanhas](https://www.capterra.com.br/directory/30012/campaign-management/software) ## Alternativas 1. [Brevo](https://www.capterra.com.br/software/132996/brevo) — 4.6/5 (3410 reviews) 2. [Mailchimp](https://www.capterra.com.br/software/110228/mailchimp) — 4.5/5 (17572 reviews) 3. [MailerLite](https://www.capterra.com.br/software/136603/mailerlite) — 4.7/5 (2256 reviews) 4. [Constant Contact](https://www.capterra.com.br/software/31898/constant-contact) — 4.3/5 (2913 reviews) 5. [ActiveCampaign](https://www.capterra.com.br/software/79367/activecampaign) — 4.6/5 (2561 reviews) ## Avaliações ### "A Winning Combination: Great Product & Service" — 5.0/5 > **Avaliador Verificado** | *10 de abril de 2025* | Publicidade e marketing | Taxa de recomendação: 9.0/10 > > **Vantagens**: Omnisend is an uncomplicated email marketing tool. I've used other softwares before and Omnisend stands out in user-friendliness. Also, their customer service is outstanding, their team is very responsive, which is something that big companies won't give you: a real human on the other side supporting your journey. I hope they don't change that. > > **Desvantagens**: They are focused on e-commerce platforms, heavily on Shopify. You can work with other systems, but there is more technical work to do on your end if you want to connect it to other platforms. > > Great\! It is a great product, all-star customer service and user-focused. Love it\! ----- ### "Omnisend For The Win" — 5.0/5 > **Olivia** | *17 de outubro de 2024* | Roupa e moda | Taxa de recomendação: 10.0/10 > > **Vantagens**: The interface is very intuitive and easy to use. Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small business. The amount of features included with their plans also eliminates the need for other apps, such as sign up forms or reviews. They really do provide an all encompassing service to their customers. > > **Desvantagens**: There have been glitches with scheduled SMS campaigns not sending, but this has been a rare occurrence. > > Overall, my experience has been great with Omnisend and I would highly recommend them to other business owners. ----- ### "Powerful Ecommerce Email Marketing Without the Klaviyo Price Tag" — 5.0/5 > **Frank** | *21 de março de 2026* | Suprimentos e equipamentos para empresas | Taxa de recomendação: 9.0/10 > > **Vantagens**: Omnisend delivers a lot of capability for the price, especially since billing is based on active subscribers only. The email builder is excellent—great templates, plenty of design flexibility, and strong tools for keeping everything on‑brand, including branded link tracking, which is better for both branding and deliverability. We also find its segmentation useful beyond email; syncing those segments into Google and Meta ad audiences helps keep our targeting current without manual exporting or relying on extra tools. Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests and recovered sales. Documentation is thorough, support has always been good, and the new AI‑powered help widget is surprisingly effective at answering nuanced questions quickly. > > **Desvantagens**: The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which can come across as intrusive and not in line with the brand experience we want to create. Without any way to trigger it later in the customer journey, we avoid enabling it. SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can only send a generic message with no link, which makes it less practical for that workflow. > > Our overall experience with Omnisend has been consistently positive. It’s a tool that’s easy to pick up when we need to build a campaign, adjust a segment, or check on an automation, and nothing feels convoluted. The platform has remained stable and predictable, and the updates they’ve released over time have directly made the product easier and more effective to use. It’s become a straightforward part of our workflow without adding unnecessary complexity. ----- ### "Too buggy, but keeps costs down" — 2.0/5 > **Avaliador Verificado** | *14 de janeiro de 2025* | Serviços e tecnologia da informação | Taxa de recomendação: 3.0/10 > > **Vantagens**: I liked chat was quickly available. It has a lot of features, except reporting they make you pay for proper reporting > > **Desvantagens**: Very buggy -\> Doesn't use best practices. For example a long time, when we made a copy of live to staging site (which we have to do regularly for WooCommerce) they would override our URL in our email to our staging site and start sending that out. They claimed to fix it, made me jump through all these hoops to reconnect, and it still broke. So they don't even know how their product works. You need the 24/7 chat support because there are bugs after bugs. And they demand you keep everything in one long thread so it is very hard to find issues if you need to refer back to them. > > Overall, I regret choosing Omnisend instead of Klaviyo. It was close, Klaviyo was a bit more expensive but I liked the support option of Omnisend. In the end, I regretted it and after a year we are switching ----- ### "Good email marketing platform" — 5.0/5 > **Diana** | *24 de março de 2026* | Varejistas | Taxa de recomendação: 7.0/10 > > **Vantagens**: Easy to use yourself and many integrations. Easy to make customer segments and flows/automations. Overall good email platform. > > **Desvantagens**: Seemed more features and integrations were available with klaviyo. Not sure why but that’s the only reason I switched. ----- Página: 1 / 35\ Próximo: [Próxima página](https://www.capterra.com.br/software/153508/omnisend?page=2) ## Links - [Ver em Capterra](https://www.capterra.com.br/software/153508/omnisend) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | da | | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Dados estruturados