--- description: Tudo sobre Datorama: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Datorama - Preço, avaliações e classificação - Capterra Brasil 2026 --- Breadcrumb: [Home](/) > [Ferramentas de Visualização de Dados](/directory/30696/data-visualization/software) > [Datorama](/software/153898/datorama) # Datorama Canonical: https://www.capterra.com.br/software/153898/datorama Página: 1 / 2\ Próximo: [Próxima página](https://www.capterra.com.br/software/153898/datorama?page=2) > O Salesforce Datorama é uma plataforma de análise e inteligência de marketing baseada na nuvem, com IA. > > Conclusão: 22 usuários atribuíram a nota **4.3/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa o Datorama? O Datorama ajuda profissionais de marketing de marcas, agências e editores em todo o mundo a tomar decisões mais inteligentes todos os dias. ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.3/5** | 22 Avaliações | | Praticidade | 3.9/5 | Com base em avaliações gerais | | Suporte ao cliente | 4.0/5 | Com base em avaliações gerais | | Relação qualidade/preço | 3.6/5 | Com base em avaliações gerais | | Recursos | 4.1/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Salesforce - **Localização**: San Francisco, EUA - **Fundada**: 2003 ## Contexto comercial - **Preço inicial**: US$ 3.000,00 - **Público-alvo**: 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Android (celular), iPhone (celular), iPad (tablet) - **Idiomas**: inglês - **Países disponíveis**: Canadá, Estados Unidos ## Recursos - API - Alertas/notificações - Análise de dados do site - Análise de dados preditiva - Análise de dados visual - Arrastar e soltar - Captura e transferência de dados - Conectores de dados - Consulta pontual - Controles/permissões de acesso - Descoberta visual - Ferramentas de colaboração - Funções/cálculos - Geração pontual de relatórios - Gestão de dados - Importação/exportação de dados - Indicadores de desempenho - Monitoramento de campanha - Monitoramento do KPI - Multi-Channel Attribution - Múltiplas fontes de dados - Painel - Painel de atividades - Painel personalizável - Pesquisa e filtro - Previsão - ROI Tracking - Relatórios e análise de dados - Scheduled/Automated Reports - Visualização de dados - Widgets ## Integrações (10 no total) - Google Ads Creator - Google Analytics 360 - Instagram - LinkedIn for Business - Mailchimp - Marketo Engage - Meta for Business - Salesforce Platform - Tableau - Twitter/X ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Bate-papo ## Category - [Ferramentas de Visualização de Dados](https://www.capterra.com.br/directory/30696/data-visualization/software) ## Categorias relacionadas - [Ferramentas de Visualização de Dados](https://www.capterra.com.br/directory/30696/data-visualization/software) - [Software de Dashboards](https://www.capterra.com.br/directory/30839/dashboard/software) - [Ferramentas de Análise de Marketing](https://www.capterra.com.br/directory/31018/marketing-analytics/software) - [Ferramentas de Relatórios](https://www.capterra.com.br/directory/30053/reporting/software) ## Alternativas 1. [Tableau](https://www.capterra.com.br/software/77260/tableau) — 4.6/5 (2348 reviews) 2. [Sisense](https://www.capterra.com.br/software/86955/sisense) — 4.5/5 (378 reviews) 3. [Looker](https://www.capterra.com.br/software/169053/looker) — 4.5/5 (282 reviews) 4. [ClicData](https://www.capterra.com.br/software/145730/clicdata) — 4.6/5 (145 reviews) 5. [SAS Viya](https://www.capterra.com.br/software/1043140/sas-viya) — 4.4/5 (12 reviews) ## Avaliações ### "Best data visualization and dashboard product in the market" — 5.0/5 > **Phil** | *11 de novembro de 2021* | Publicidade e marketing | Taxa de recomendação: 9.0/10 > > **Vantagens**: The data import, data visualization, and reporting dashboard tools are the most important features for our business. Datorama is a complex system and the setup takes time. > > **Desvantagens**: The complexity and time it takes to set up, but this is expected for data visualization and reporting tools. > > Exceptional product that our clients love. ----- ### "Highly recommend for digital analytics needs" — 5.0/5 > **Avaliador Verificado** | *13 de janeiro de 2021* | Serviços de informação | Taxa de recomendação: 8.0/10 > > **Vantagens**: The ability to build visually stunning dashboards, and the ability to customize the look and feel of reporting built within the tool. The data often is quick to sync in real time data between external system and is very reliable for pulling in third party data inside of the solution. > > **Desvantagens**: Troubleshooting errors that occur with API integration with some third party tools can be difficult to find the exact right answer and may take time to find the right answer through support or product documentation. > > My overall experience has been very positive when I factor in product reliability, suite of capabilities, customization of data design, and ability to integrate with other marketing programs. ----- ### "Duped by Datorama: An advertising agency’s experience with the Salesforce platform" — 2.0/5 > **Lori** | *31 de março de 2022* | Publicidade e marketing | Taxa de recomendação: 1.0/10 > > **Vantagens**: As a small- to mid-sized, full-service advertising agency, we consume enormous amounts of data daily—monitoring, optimizing, analyzing, aggregating and measuring to maximize our clients’ investments. While increased data means increased insights, it also consumes a great deal of manpower. So when a Datorama sales team promised the platform would capture, organize and manage myriad media streams of data, we were sold. This meant our teams at Brogan \& Partners would have more time to analyze and optimize media performance. (This is the essence of the Datorama sales pitch.) > > **Desvantagens**: Eight months, 80+ internal and external meetings, hundreds of manhours and tens of thousands of dollars later and the platform couldn’t generate a single, accurate report. We’re not talking meaningful or quality insights either. We’re talking about basic reports—i.e. impressions by media source. Meanwhile, we received a constant drip of warnings that our storage limit was nearing capacity. “Danger\! You need more rows\!” We soon learned that this was Salesforce speak for “more money, please.” We reached out to the sales team and our implementer partner in earnest throughout the ordeal. We repeatedly asked for sample templates to expedite the taxonomy process. Surely there must be many agencies like us in the Salesforce universe that we could model against? (No dice.) We provided assorted dashboards and Tableau generated reports. When they went missing, we sent them again and again. We cajoled and cheerlead our vendors to be patient. We offered to surrender internal processes to accommodate the platform. Apart from the rare guest appearance from our account manager at the implementation agency and apathetic email response from the Salesforce sales team, nothing moved us forward. > > At the end of the day, we concluded that Salesforce/Datorama is not a fit for small- to medium-sized advertising agencies. It cannot manage the various media data streams and provide the one source of truth that we had sought. So, buyer beware. Per another disenchanted customer, “It’s called Salesforce, not Helpforce for a reason.” Based on the handful of sales calls we’ve received from Salesforce since officially quitting the platform, it seems that they don’t respect the platform’s own CRM tools. Just last week, a sales rep reached out to alert us that our “Datorama row capacity has hit 98%.” Still selling, not solving. ----- ### "An amazing tool, with a Price." — 5.0/5 > **Avner** | *19 de maio de 2022* | Varejistas | Taxa de recomendação: 8.0/10 > > **Vantagens**: Datorama seems to be the super car of BI. Working fast like it, slik, designed and easy. > > **Desvantagens**: Have a cost of a super car. You pay per raws, which cn be an issue wheniees grow. The payment tiers are very high. ----- ### "Premium Self-Service Marketing Analytics" — 5.0/5 > **Jordan** | *10 de março de 2019* | Publicidade e marketing | Taxa de recomendação: 10.0/10 > > **Vantagens**: When considering the hundreds of dashboarding tools available on the market, Datorama stood out to me because it's a database/data manipulation/data visualization tool all in one. It's taken the pain out of organizing many systems to constantly monitor all marketing data (i.e. from platforms such as Facebook Ads, Google DoubleClick and Seach Ads 360). > > **Desvantagens**: The price point. If you're lucky enough to work for a firm or advertiser that can afford this tool, you'll be in analytics heaven. It's clear that it's a premium price point for a premium marketing analytics tool. > > Overall, my experience has been amazing with every step of the Datorama onboarding process and going forward after the initial set-up. The customer success team is very knowledgable about the product and the many use-cases that our firm was requesting. Their support team has also been very receptive to product features that I recommend while helping find solutions to hurdles that I experience. ----- Página: 1 / 2\ Próximo: [Próxima página](https://www.capterra.com.br/software/153898/datorama?page=2) ## Links - [Ver em Capterra](https://www.capterra.com.br/software/153898/datorama) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Dados estruturados