Who Uses This Software?

Automotive dealer group enterprises, franchised dealership retailers, independent dealership retailers, and OEMs.

Average Ratings

61 reviews
  • Overall 4.5 / 5
  • Ease of Use 4.5 / 5
  • Customer Service 4.5 / 5
  • Features 4.5 / 5
  • Value for Money 4.5 / 5

Product Details

  • Free Version No
  • Free Trial No
  • Deployment Cloud, SaaS, Web
    Mobile - iOS Native
    Mobile - Android Native
  • Training In Person
    Live Online
  • Support Business Hours

Vendor Details

  • http://www.elead-crm.com
  • Founded 1985


ELEAD1ONE helps Auto Retailers bridge the gap between sales, service, and marketing operations. The company's automotive CRM, Contact Center, and Service Drive technologies are the foundations of its all-encompassing suite of retail solutions empowering dealers to operate more profitably through strategic business advantage.

ELEAD1ONE Features

  • Accounting
  • Buy-Here-Pay-Here
  • Collections Management
  • Customer Database
  • F&I Management
  • Financing Management
  • Form Printing
  • Inventory Management
  • Lease Management
  • New Car Lot
  • Online Inventory
  • Parts Management
  • Sales Management
  • Service Department
  • Used Car Lot

ELEAD1ONE Most Helpful Reviews

Very frustrating. Product has a lot of features, but design is awkward.

Translate with Google Reviewed on 10/10/2017
Stewart Snider
Internet Sales Manager
Fischer Honda
Automotive, 13-50 Employees
Used the Software for: 6-12 months
Reviewer Source 
Source: asdf
1 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Offers some coordination of sales consultant and management. Tracks sales.

Pros: Able to send custom vehicle brochures, price quotes and pictures. Can send automated emails to customers. Good tracking of sent and received emails. Frequent online training sessions available.

Cons: Search inventory for vehicle: when launched from customer record, eleads doesn't look for vehicle associated with customer. Phone/email. Cannot change next task. Have to lie about completing it then change default to what's needed. All new leads come in requiring phone call and email. Completing either of these tasks removes "new lead" attribute and drops them off that screen. Have to devise workaround to keep track of leads that still require action. Vehicle pic manager hard to use. Cannot delete multiple pics at one time. After uploading a new pic, it closes all the folders -- you have to re-open them to insert an image into an email. No way to prioritize customers. Hot customers get mixed on the same list as non-responding customers.
No good way to mark a lead that is looking for a specific car then be triggered to call them when it gets here. New or used.
When composing an email, if you close the box you're in, you lose everything. No warning to save. HTML editor acts differently than any other one I have ever used. Awkward.
No way to use an email template in an e-brochure.
No way to sort a search results list by rep, customer, date or vehicle. No audible notification for new leads. No way to look at an overview of all the communications that have occurred with a customer. Must open each task and view every communication note individually. Merge codes are unreliable - tech support was no help after 4 calls.

Vendor Response

by ELEAD1ONE on 11/20/2017

Thanks for sharing your experience with us. We're sorry to hear that you've encountered some issues, but your honest feedback helps as as we work to improve. As always, please let us know if we can offer you support or if you have ideas for how our products can be better.

Better than What We Had, But Still a Ways To Go

Translate with Google Reviewed on 1/31/2017
Erick Kirks
Marketing Director
Erick Kirks
Automotive, 501-1,000 Employees
Used the Software for: 2+ years
Reviewer Source 
Source: asdf
2 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend:
Not Likely Extremely Likely

Comments: Our experience with elead has had its ups and downs. Some errors were made during integration for our group which resulted in many months of changes to get it setup properly and some data leak occurred. Support has always been good but communication needs improvement. Level 1 tech support is hit or miss, you either get someone that has some idea of what you need or you get someone you have to train over the phone because it's if they just started that day. Level 2 support is much better. Sometimes closing the loop on open issues and tickets ends up requiring several attempts at follow up, so proactive communication from support could be improved. Changes are often made to the system without being communicated to the dealer (most recently the Reports were revamped, but the new ones weren't "turned on" for us so the Reports were just broken until we called in about it to then learn there were new ones created. The email debacle crippled us for several months and the way it was handled (by keeping it on the DL) was not professional and cost us many thousands of dollars. We use elead-hosted emails for our sales team and were sending out emails that weren't being delivered due to the blacklist issue but we weren't made aware of it until many customers were pointing out they weren't getting email from us. Updates on the fix were vague and it created a very difficult situation for us to manage across our dealerships. The new system seems to be working fine though. I have always felt that elead should focus solely on their CRM product and stop trying to be jack of all trades. We had to cancel the texting system because of lag time, we tried the outsourced call center for scheduling overflow but it wasn't helpful (although the call center can definitely benefit some dealers and is overall a good product). It has always seemed like glitches and issues could be resolved faster if there was more resources devoted to CRM instead of all the other little products they keep trying to launch. Amanda Langner is the best employee we have dealt with!

Pros: features, click to call integration

Cons: Reporting should break down lead sub-sources

Vendor Response

by ELEAD1ONE on 2/3/2017

Hi Erick. Thank you your taking the time to share your experience with us. We appreciate your kind words - and the feedback on where we can improve. We're passing this to our product teams as well. Thanks again and as always, please call us if there is anything we can do to support you.

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