18 anos ajudando empresas
a escolher o melhor software

Conheça Braze

Braze (anteriormente Appboy) é uma plataforma de engajamento de ciclo de vida que cria laços entre as pessoas e as marcas que elas amam. Capacita as marcas a humanizar suas conexões com os clientes por meio da tecnologia, resultando em melhores experiências e maior retenção, valor vitalício e ROI. As equipes usam a Braze para oferecer experiências de mensagens altamente personalizadas que abrangem canais, plataformas e dispositivos.

A Braze oferece uma plataforma que permite manter e otimizar o relacionamento com os clientes a empresas de vários setores. Para fazer isso, a Braze usa campanhas que abrangem vários canais e oferece experiências personalizadas para clientes potenciais e existentes. Com isso, ao apresentar análises estatísticas de desempenho, a Braze visa a aumentar as transações e a fidelidade do cliente e, assim, permitir que as empresas otimizem continuamente o relacionamento com os clientes.

Quem usa Braze?

A Braze é voltada para empresas de vários tamanhos que desejam otimizar o relacionamento com os clientes e fortalecer a fidelidade do cliente com a ajuda da plataforma e suas campanhas entre canais.

Braze Software - 1
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As barras de classificação verdes mostram o produto vencedor com base na nota média e no número de avaliações.

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Avaliações do Braze

Pontuação média

Geral
4,7
Praticidade
4,6
Atendimento ao cliente
4,6
Recursos
4,6
Relação qualidade/preço
4,4

Avaliações por tamanho de empresa (funcionários)

  • <50
  • 51-200
  • 201-1.000
  • >1.001

Encontre avaliações segundo pontuações

5
75%
4
22%
3
2%
2
1%
Ruth
Ruth
Budget Analyst, EUA
Usuário do LinkedIn Verificado
Automotivo, 10.000+ funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Braze Is a Super Reliable Email Marketing Software

5,0 ano passado

Comentários: The experience I have with Braze has been sensational.

Vantagens:

I like the amazing reliability of Braze. It is a friendly email marketing solution that helps us reach our target market. Moreover, Braze is highly affordable.

Desvantagens:

I am impressed by all the features of Braze. Braze never disappoint.

Itai
CRM Manager, Reino Unido
Jogos e cassinos, 51–200 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Great Customer engagement platform

5,0 ano passado

Comentários: I am working hands on with Braze for over two years. the platform is very easy to use, cloud based so it is very agile and fast. no downtime, details documentation and great support, fast and highly professional

Vantagens:

1. Ease of use 2. Detailed documentation 3. Support 4. Email deliverability

Desvantagens:

1. Price - a bit expensive but you get what you pay for... 2. Reports

Love
Love
Systems Manager, Suécia
Usuário do LinkedIn Verificado
Entretenimento, 201–500 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Horrible Custom SAML SSO integration for Google Workspace companies

2,0 há 2 anos

Comentários: I'm sure its main customer engagement function is fine. But if you are planning to use Braze with Google Workspace and want to set up a secure login with Custom SAML SSO then look for another app.

Vantagens:

Haven't used the customer engagement part I'm just the System administrator, but I'm sure its fine.

Desvantagens:

If you are using Google Workspace the Custom SAML integration is horrible. Usually the setup with other companies takes a few hours, one week if there are issues. But am now six months into use. The support is polite but unable to help us to solve setting up a Custom SAML connection. An issue we have not had with setting up Custom SAML SSO connections for other apps.

Miguel
Email Marketing Specialist, Canadá
Varejistas, 501–1.000 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Alternativas consideradas anteriormente:

Braze for Email Marketing

5,0 ano passado

Comentários: My overall experience with Braze has been great. In less than a year that we have been using the platform, we have witnessed our feedback be implemented and have seen constant improvements to the platform. This speaks to how well Braze listens to user feedback, and in turn results in a great user experience. The platform is easy to use, provides us with all the tools we need, and has improved our quality of work immensely.

Vantagens:

Braze's ease of use is by far the best feature of the platform. Having a team of multiple users, some of which have never used an email marketing platform before, it was vital to introduce a platform that was easy to pick up. Braze provides us with a very intuitive, user-friendly platform that we quickly found ourselves to be comfortable with.

Desvantagens:

What I like least about Braze is the lack of an auto-save feature. Our team builds out over 20 emails a week, and errors are expected. This can be minimized with an auto-save feature that allows our work to be saved in case of any unexpected browser failures, for example. It would save users plenty of time in case of any loss of work.

Robert
Manager, Martech Engineering, Canadá
Varejistas, 501–1.000 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Blaze with Braze

4,0 ano passado

Vantagens:

Campaign and template is the most important feature. It allow anyone with basic skill to create and maintain campaign. The data integration is another feature which allow seamless migration of data to Braze

Desvantagens:

The current email template management requires more improvement when it comes to switching between html and drag and drop mode. Since we work on this on a daily basis, this is the least like but at the same time most beneficial one as described previously.

Martin
Martin
Project Manager, EUA
Usuário do LinkedIn Verificado
Serviços e tecnologia da informação, 501–1.000 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Braze For Super Email Marketing Experience

5,0 ano passado

Comentários: Ever since we welcomed Braze into our toolkit, we've unleashed the
power of automation to reach our customers across an array of channels
we could only dream of before. Braze's magic wand?
Real-time data triggers and personalized messaging, that's been nothing short of a
game-changer.
In the era before Braze, delivering the top-notch experiences our
users truly deserved was a Herculean task. But now, it's a breeze!
With Braze, we're not just talking about communication; we're talking
about forging connections that matter. It's like the missing puzzle
piece that's transformed our customer engagement into a masterpiece.

Vantagens:

Ever since we welcomed Braze into our toolkit, we've unleashed the power of automation to reach our customers across an array of channels we could only dream of before. Braze's magic wand? Real-time data triggers and personalized messaging that's been nothing short of a game-changer. In the era before Braze, delivering the top-notch experiences our users truly deserved was a Herculean task. But now, it's a breeze! With Braze, we're not just talking about communication; we're talking about forging connections that matter. It's like the missing puzzle piece that's transformed our customer engagement into a masterpiece.

Desvantagens:

One thing I don't like about Braze is that it doesn't have an auto-save feature. Our team creates more than 20 emails each week, and mistakes can happen. An auto-save feature would be really helpful because it would save our work in case something unexpected happens, like a browser issue. It could save us a lot of time if our work doesn't get lost.

Rose
Rose
IT Network Manager, EUA
Usuário do LinkedIn Verificado
Logística e cadeia de fornecimento, 10.000+ funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

An Email Marketing Service that Is Highly Reliable

5,0 ano passado

Comentários: Braze is super amazing.
The features are effective.
The experience is incredible.

Vantagens:

The capabilities of Braze are brilliant. It is an effective email marketing service.

Desvantagens:

I have not disliked any features of Braze since I started using it. Braze is effective.

Teresa Aminta
Teresa Aminta
Vice President Marketing, EUA
Usuário do LinkedIn Verificado
Construção, 2–10 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Braze makes mass mailing very easy

4,0 ano passado

Comentários: We brought Braze for the purpose of sending email communications, push notifications and in-app messaging. In order to communicate with its members in a more effective and particular way, we can incorporated new ways to communicate with its members. We are now able to increase our overall engagement and can also expand our speeches in order to refine them. We also use the website to conduct questionnaires to learn more about our members. As a result, Braze is very intuitive: the navigation is easy and makes sense. The surface is very firm, so it is simple to execute strategies effectively and in a thoughtful way.

Vantagens:

The customer service is truly admirable. They are responsive and respond to everything that is thrown at them in a timely and accessible manner. You have missed what you have not been able to fix, either in the form of experimenting on the platform or through your study tools. The customer service staff is wonderful. I can only praise the totality of the people we have dealt with since we started using Braze. They ask good questions and help guide us in the use of the product as we talk to them. They also answer any number of questions when we launch a new/complex campaign.

Desvantagens:

There were certain tricky parts during the application, however, the Braze group was of great assistance in supporting us.

Michael
Michael
Human Resources Manager, EUA
Usuário do LinkedIn Verificado
Petróleo e energia, 10.000+ funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Top-notch multichannel campaign tool that boost customer engagement.

5,0 ano passado

Comentários: My user experience has been great. Braze has elevated our customers engagement and increases our productivity.

Vantagens:

Braze is a powerful and reliable tool in orchestrating marketing and services messages across different channels like in-app message, push notifications, SMS, email and web messages. I love it's easy to create a campaign with an audience to inform our customers about our products and services. I also love this tool is constantly updated and adding new features which are great for our business processes and marketing.

Desvantagens:

Our customers are very happy and satisfied with our business services and products all our thanks to Braze.

CLARISSA
Trainer, Filipinas
Serviços ao consumidor, 10.000+ funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Braze for your everyday life and organized email and agenda

5,0 há 10 meses

Comentários: It was a very good experience using Braze application, it changed my life and it makes it easier.

Vantagens:

I like about this application is that it is very timely and relevant to my work, since I am working from home as a trainer I usually use this so that I can have real time communication with my trainees or clients.

Desvantagens:

None so far for me, I like every parts of its feature because it is very user friendly also you can open it on your phone

Clarisse
Chief Film Critic, Reino Unido
Mídia digital, 51–200 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

Useful for Newsletters

4,0 ano passado

Vantagens:

I think the newsletter template layout is very clear and user-friendly. It has lots of features but you don't feel overwhelmed by them every time you log on. Allows me to write newsletters quickly and efficiently without worrying about loads of set-up and formatting.

Desvantagens:

It needs some form of automatic saving or in-template saving. You have to click out of the editor and then save separately to actually ensure your work isn't lost - really frustrating if you accidentally close the window for whatever reason! Would also love the option to "view in browser"

Chloe
Lifecycle Marketing Manager, México
Serviços financeiros, 51–200 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Alternativas consideradas anteriormente:

A Year with Braze

5,0 há 12 meses

Vantagens:

Easy UI, robust capabilities, quick resolution of support tickets, easy to navigate, product innovation

Desvantagens:

On the pricier side, some unknown fees, canvas/campaigns can be less flexible.

Beatrice
Digital Marketing Consultant, Lituânia
Cosmético, 11–50 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

What I Encounter with Braze

5,0 ano passado

Vantagens:

Braze eradicated manual marketing procedures via email marketing. Dynamic audiences has improved rapidly through creation of cross-channel campaigns.

Desvantagens:

Seldom do I encounter daunting features to customize and use on Braze.

Hellen
Sales and marketing team lead, EUA
Serviços e tecnologia da informação, 1.001–5.000 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

The Overriding and coordinating Mobile email marketing tool.

5,0 ano passado

Comentários: It is the best of the best email marketing tool we have ever used with an excellent interface and very customizable features.

Vantagens:

Easy to create and send automated emails to our customers. It has an easy to use Interface. Easy to followup and teack our sales and marketing activities. It has helped us realize high sales.

Desvantagens:

It is the best and we did not have any difficulties.

James
Country Chief Executive, EUA
Gestão de investimentos, 201–500 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

A formidable and resourceful Customer Engagement Platform.

5,0 ano passado

Vantagens:

I like this tool as it has an intuitive and user-friendly drag-and-drop interface.It is simple to build run successful and automated marketing campaigns with this tool.It is possible to capture,convert and retain more customers and leads with this tool.It is possible to interact and engage with our customers seamlessly in multiple communication channels using this tool.

Desvantagens:

My experience while using Braze has been remarkable and good and I therefore lack anything that challenges me.

Mose
Accountant, EUA
Serviços e tecnologia da informação, 1.001–5.000 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Profound and The Majesty Email Marketing Tool.

5,0 ano passado

Comentários: The customer service is one to talk of,the interface is so user friendly and beyond compare.It has greatly helped us to increase our sales through excellent marketing strategies.

Vantagens:

We can track our marketing progress on more than one channel. A clean and intuitive interface to use. We can quickly send outbound marketing emails. It is very affordable.

Desvantagens:

It has been a good time with the software.

Agnes
Senior Software Development Engineer, EUA
Fabricação de alimentos, 501–1.000 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

The best application for customer engagement and retention.

5,0 ano passado

Comentários: It has been a great platform for email marketing. It is very easy to send outbound email campaigns to our customers and it is very easy to track and monitor our email marketing activities with Braze.

Vantagens:

What i like best about Braze is how customer support of Braze responds to our issues when you we contact them. Also, it is cost friendly making it affordable to all sizes of companies. Braze is highly customizable to fit your business needs.

Desvantagens:

So far so good. Until today, nothing negative to mention about Braze.

Tiffany
Veterinary Surgeon, EUA
Veterinária, 11–50 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

All Marketing Needs Met With Braze

5,0 ano passado

Vantagens:

I like the sales analytics features It comes with great marketing features and capabilities including email marketing and automation

Desvantagens:

This is one product that has exceeded our expectations - no cons to list.

Davis
Digital social media Marketer, EUA
Serviços e tecnologia da informação, 1.001–5.000 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

The Consumate and Influential Social Media Advertising and marketing Tool.

5,0 ano passado

Comentários: It has really helped us in saving on costs.
Since we started using the software, we have greatly improved on our marketing performance.

Vantagens:

The interface is easy to use. We can now generate and post very rich social media Advertising posts. It has helped us maintain our brand safety during marketing

Desvantagens:

It has not given us a hard time during the period we have worked with it.

Mary
Operations Officer, EUA
Fabricação de alimentos, 501–1.000 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Braze for effective email marketing.

5,0 ano passado

Vantagens:

Braze has really helped us to improve and scale high marketing through email marketing and i like how it is easy to monitor marketing data and sales. With it, we are able to send automated email campaigns to our customers and we can easily track and monitor our email marketing activities.

Desvantagens:

We have had a very nice and smooth experience with Braze. Nothing to dislike about it.

Wallace
Marketing Manager, EUA
Varejistas, 51–200 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

The product matched needs for a solution in email marketing compaign

5,0 ano passado

Vantagens:

I like the product features, which has reduced our time to market

Desvantagens:

My experience so far is great, I would recommend Braze to other Businesses

Israel
Finance manager., EUA
Serviços financeiros, 11–50 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

A relevant market automation solution.

5,0 ano passado

Comentários: We found a positive result after using it to automate our marketing tasks.

Vantagens:

It automates our marketing tasks making them easy. It saves time to spend compared to automating without. Very friendly user interface that every user finds easy to use

Desvantagens:

Nothing least can come from such an amazing automation software.

Githinji
Marketing Manager., EUA
Agricultura, 501–1.000 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Marketing automation at another higher level with Braze

5,0 ano passado

Vantagens:

It automates our marketing automation tasks which in turn reduces time and eases the tasks. Deployment is easy even for first time users. A very friendly and easy to use product.

Desvantagens:

It requires some skills to use because without you can not use on one self.

Jose
IC, Espanha
Publicidade e marketing, 11–50 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Braze!

5,0 ano passado

Vantagens:

Overall, it's a great tool - it does what it's supposed to and is very user-friendly. Easy to set up too.

Desvantagens:

There's a bit of a learning curve at the beginning with data types, when to use each one, and how to take the most advantage out of data point allocation.

Kristijan
Kristijan
Lifecycle Marketing Manager, Macedônia do Norte
Usuário do LinkedIn Verificado
Saúde, bem-estar e condicionamento físico, 51–200 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

The Best Customer Engagement Platform for Mobile-First Businesses

5,0 há 2 anos

Comentários: User-friendly interface, lots of capabilities, always innovating and following the latest trends, amazing customer support, great educational materials and certifications programs, thriving user community, and much more!

Vantagens:

Braze has all you need to run engage, retain, and convert your mobile app users - from detailed segmentation to running workflows and multivariate testing with multiple messages across Email, Push Notifications, In-App Messages, News Feed Cards, SMS, and more. It also has an amazing customer support team and a thriving user community on Slack which is active daily with helping each other with various use cases!

Desvantagens:

The only drawback is the lack of detailed reporting in some areas like general Email statistics for which you would need to export your data to an external BI / Analytics solution in order to get in-depth reporting.