Quem usa o Klaviyo?

O Klaviyo atende principalmente a lojas de comércio eletrônico devido às integrações perfeitas com plataformas como Magento, Shopify e WooCommerce. O Klaviyo também se integra às empresas B2C e B2B usando sites personalizados.

Conheça o Klaviyo

O marketing por e-mail avançado não precisa ser complicado. Mais de 15.000 marcas como Brooklinen, Bonobos e Chubbies expandem seus negócios e proporcionam incríveis experiências aos clientes com o Klaviyo. É super simples extrair dados de sua plataforma de comércio eletrônico, software de POS e outras ferramentas de marketing, bem como infinitas possibilidades de segmentação. Diferentemente de outras plataformas, o Klaviyo mostra o quanto você gera para cada campanha ou automação de e-mail. Veja suas vendas subirem com o Klaviyo.

Klaviyo - Informação

Klaviyo

https://www.klaviyo.com/

Fundada em 2012

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Klaviyo - Visão geral de preços

O Klaviyo possui uma versão gratuita e oferece versão de teste grátis. Versão paga do Klaviyo a partir de US$ 20,00/mês.


Preço inicial

US$ 20,00/mês

Versão gratuita

Sim

Teste grátis

Sim

Klaviyo: implantação e suporte

Assistência

  • Horário comercial
  • Online

Implantação

  • Nuvem, SaaS, web
  • Celular - iOS nativo
  • Celular - Android nativo

Formação

  • Webinars
  • Documentos

Recursos do Klaviyo

  • Análise de dados/Rastreamento do ROI
  • CTAs personalizáveis
  • Campanhas gota a gota
  • Conteúdo dinâmico
  • Inteligência de vendas
  • Lead Scoring
  • Marketing de pesquisa
  • Marketing social
  • Páginas de início/formulários web
  • Rastreamento de visitantes do site
  • Segmentação
  • Testes A/B

Ver lista completa de Ferramentas de Automação de Marketing

  • Biblioteca de imagens
  • Campanhas gota a gota
  • Conformidade com CAN SPAM
  • Conteúdo dinâmico
  • E-mail otimizados para celulares
  • E-mails acionados por eventos
  • Editor de e-mail de WYSIWYG
  • Gerenciamento de listas
  • Gestão de assinantes
  • Gestão de modelos
  • Pesquisas do cliente
  • Páginas de início/formulários web
  • Relatórios e análise de dados
  • Respondedores automáticos
  • Testes A/B

Ver lista completa de Ferramentas de Email Marketing

  • Concurso por SMS
  • Cupons móveis
  • Códigos curtos
  • Enquetes/votações
  • Gerenciamento de contatos
  • MMS
  • Mensagens de texto em massa
  • Mensagens em dois sentidos
  • Mensagens programadas
  • Palavras-chave móveis
  • Personalização de mensagens
  • Relatórios e análise de dados

Ver lista completa de Sistemas de SMS em Massa

Klaviyo - Alternativas

Mais alternativas ao Klaviyo

Klaviyo - Avaliações

Leia todas as avaliações

Classificação geral

4,7/5

Pontuação média

Praticidade 4,4
Atendimento ao cliente 4,4
Recursos 4,6
Relação qualidade/preço 4,4

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Escreva uma avaliação!
Daniel S.
Co Founder, Head of Marketing
Roupa e moda, 11-50 funcionários
Usou o software por: 6 a 12 meses
  • Classificação geral
    5 /5
  • Praticidade
    5 /5
  • Recursos e funcionalidades
    5 /5
  • Atendimento ao cliente
    5 /5
  • Relação qualidade/preço
    5 /5
  • Probabilidade de recomendação
    9/10
  • Fonte da avaliação 
  • Avaliado em 10/12/2020

"Better than mailchimp - no question"

Comentários: It's been great. I had one experience with customer support where I felt the person wasn't going to pass on valid feedback (open rates of the first email cut by half due to < 2 hour wait with FB sync). But other interactions with support were great and I also was able to connect with their product manager who promised to look into it. I felt they're a young and flexible team. Also laser focused on email and what email marketers need.

Vantagens: If you want flexibility in segmenting your drips (or flows as they call it) then you need to use Klaviyo. We were using Mailchimp and kept finding areas that made it time consuming, confusing, or just not built to have a flexible drip campaign where contacts receive emails based on rules. For example you can easily create a series of emails that are only sent to contacts that meet a specific criteria and do it all within one drip through a "workflow" like drag and drop builder. You can also sync up to your facebook leads and save money on Zapier which is what you need to use if with Mailchimp.

Desvantagens: While Zapier immediately pulls in leads from Facebook, Klaviyo only syncs every 2 hours. A lead getting a welcome email right away is SUPER important, but this means they don't hear from us for some time and it's negatively impacted our first email open rates -- almost cut it in half.

  • Fonte da avaliação 
  • Avaliado em 10/12/2020
Meghan W.
Digital Marketing Manager
Alimentação e bebidas, 11-50 funcionários
Usou o software por: 6 a 12 meses
  • Classificação geral
    5 /5
  • Praticidade
    5 /5
  • Recursos e funcionalidades
    5 /5
  • Atendimento ao cliente
    5 /5
  • Relação qualidade/preço
    5 /5
  • Probabilidade de recomendação
    10/10
  • Fonte da avaliação 
  • Avaliado em 14/12/2020

"My favorite marketing tool"

Comentários: Klaviyo has helped us build our email marketing and is one of my favorite marketing tools/platforms that I use on a daily basis.

Vantagens: I love pretty much everything about Klaviyo - from the visual/block email builder to the segmentation and automated flows, Klaviyo has helped us level up our email marketing in the past year from zero to thriving. I find it easy to work with on a team and with outside content creators and have gotten so much out of the Klaviyo Live From Your Laptop and Black Friday Bootcamp live webinar series they've run this year.

Desvantagens: My only complaint thus far would be that saved blocks do not update across emails when you make changes (so if you change something in the block you have to go into every email where it is and manually update it to the newest version of the block) - but I have been told this is something that's being worked on. I will also say that we have gotten much more metrics and ROI out of the platform once we switched our ecommerce over to Shopify (we previously used WooCommerce for which there was integration but not as seamless, and from Webflow for which there were no integrations). Everything about the platform just works so much better with Shopify from the product blocks to the automated flow triggers and we've seen a lot more value in the platform with this integration reaching its fullest potential.

  • Fonte da avaliação 
  • Avaliado em 14/12/2020
Jeremy R.
CTO
Cosmético, 2-10 funcionários
Usou o software por: Mais de um ano
  • Classificação geral
    3 /5
  • Praticidade
    4 /5
  • Recursos e funcionalidades
    5 /5
  • Atendimento ao cliente
    2 /5
  • Relação qualidade/preço
    2 /5
  • Probabilidade de recomendação
    5/10
  • Fonte da avaliação 
  • Avaliado em 09/12/2016

"Marketing Automation with support and deliverability concerns"

Comentários: In August 2015... I was convinced I needed a better email marketing solution with automation. Klaviyo is/was much more expensive than other basic email services (MailChimp, getResponse, AWeber) but the marketing automation was arguably a great investment with good ROI. I integrated K with my site (Americommerce) and discovered that the only way to make K to work was via middleware, "CartSync" which cost about $100/month. It was imperfect. Bare minimum metrics. Marginally useful. I accepted the limitations and launched. Klaviyo support manager's exact words to me were, "Why don't you move to Shopify?" Those words resonated... 10 weeks later when I decided to actually replatform to Shopify, getting Klaviyo support to answer a basic question was a frustrating experience. K support earned a reputation as only slightly better than useless. Then there was the "integration disconnect" bug -- the connector to my Shopify store was shut off by Klaviyo, without notification -- ah, but there was an email -- sent by a spammy server (non-transactional) that never saw the light of day. We learned that K was sending TRANSACTIONAL EMAILS from a marketing server. And this email was getting flagged as spam by many mail servers. In the mean time, I was a presenter at am ecommerce conference and when I asked who used Klaviyo, many raised their hand... then I asked, "is anyone satisfied with Klaviyo support?" -- the room's reaction caused the Klaviyo rep in the room to text his management team - and before the end of the session we were told K was hiring 4 new support reps. SO the consensus was:
Klaviyo usually works great
Klaviyo has lousy support
Klaviyo is relatively expensive as your customer list grows
Klaviyo is very powerful.
But Klaviyo *had* an issue with their email hitting a spam RBL... When I went to send a preview email for a campaign, it was flagged as spam. When I tried sending Klaviyo subscribe emails from 10 different stores that I knew to use Klaviyo, they all went to SPAM. I was able to get Klaviyo removed from the offending RBL - but until a call from Klaviyo's director of product at T+30 hours, the silence from Klaviyo was deafening. Then Cyber Monday's failure... I'm still a K customer for today, but I will probably not be a customer in 60 days. I still think the product is amazing, but no-confidence in deliverability and the history of limited support forced me to seek an alternative.

Vantagens: Incredibly powerful rules and automation flows. SUPER TIGHT integration with Shopify.

Desvantagens: Deliverability is a concern. Support is slow to respond.

  • Fonte da avaliação 
  • Avaliado em 09/12/2016
Chris P.
eCommerce Sales Manager
Alimentação e bebidas, 11-50 funcionários
Usou o software por: Mais de dois anos
  • Classificação geral
    5 /5
  • Praticidade
    5 /5
  • Recursos e funcionalidades
    4 /5
  • Atendimento ao cliente
    5 /5
  • Relação qualidade/preço
    4 /5
  • Probabilidade de recomendação
    8/10
  • Fonte da avaliação 
  • Avaliado em 29/06/2020

"Never going back to anything else but Klaviyo"

Vantagens: The integration with Shopify Stores and the ease of building flows makes this a game changer. Additionally the bulk discount code builder gives Shopify functionality outside of Shopify that makes "one less app" for my store. Finally the native Form Builder in Klaviyo is very easy to use.

Desvantagens: I wish one Klaviyo Account could connect to multiple Shopify Stores, this causes some problems for our operations. Additionally I wish building segments was faster, some advanced segments take very long to build.

  • Fonte da avaliação 
  • Avaliado em 29/06/2020
Craige hardel -.
Owner
Publicidade e marketing, 2-10 funcionários
Usou o software por: 1 a 5 meses
  • Classificação geral
    5 /5
  • Praticidade
    3 /5
  • Recursos e funcionalidades
    5 /5
  • Atendimento ao cliente
    5 /5
  • Relação qualidade/preço
    5 /5
  • Probabilidade de recomendação
    9/10
  • Fonte da avaliação 
  • Avaliado em 26/08/2019

"Best ecommerce autoresponder out there"

Comentários: My go to solution for ecommerce clients. It has automation ,good templates and everything else

Vantagens: Robust features that just work. It's a bit getting used to but you can do most of what you want with them Really good templates for those starting out and experienced as well

Desvantagens: Their onboarding process could be easier They have tutorials but they're fuzzy and should be made available with webinars being an option.

  • Fonte da avaliação 
  • Avaliado em 26/08/2019