--- description: Tudo sobre Klaviyo: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Klaviyo - Preço, avaliações e classificação - Capterra Brasil 2026 --- Breadcrumb: [Home](/) > [Ferramentas de Email Marketing](/directory/30013/email-marketing/software) > [Klaviyo](/software/156699/klaviyo) # Klaviyo Canonical: https://www.capterra.com.br/software/156699/klaviyo Página: 1 / 23\ Próximo: [Próxima página](https://www.capterra.com.br/software/156699/klaviyo?page=2) > O Klaviyo é uma plataforma de marketing moderna, que permite às marcas de comércio eletrônico criar relações ilimitadas de alto valor através de e-mail e marketing social. > > Conclusão: 539 usuários atribuíram a nota **4.6/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa o Klaviyo? O Klaviyo atende principalmente a lojas de comércio eletrônico devido às integrações perfeitas com plataformas como Magento, Shopify e WooCommerce. O Klaviyo também se integra às empresas B2C e B2B usando sites personalizados. ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.6/5** | 539 Avaliações | | Praticidade | 4.5/5 | Com base em avaliações gerais | | Suporte ao cliente | 4.3/5 | Com base em avaliações gerais | | Relação qualidade/preço | 4.3/5 | Com base em avaliações gerais | | Recursos | 4.6/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Klaviyo - **Localização**: Boston, EUA - **Fundada**: 2012 ## Contexto comercial - **Preço inicial**: US$ 20,00 - **Modelo de preços**: (Versão gratuita disponível) (Teste grátis) - **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web - **Idiomas**: alemão, coreano, espanhol, francês, holandês, inglês, italiano, polonês, português, sueco - **Países disponíveis**: Afeganistão, Alemanha, Anguila, Antígua e Barbuda, Argentina, Armênia, Aruba, Arábia Saudita, Austrália, Azerbaijão, Bahamas, Bangladesh, Barbados, Barein, Belize, Bermudas, Bolívia, Brasil, Brunei, Butão e mais 98 ## Recursos - Agendamento de campanhas - Alertas/notificações - Análise de dados de campanhas - Análise de dados do site - Arrastar e soltar - Automação de marketing - Autoresponders - Ações ativadas por eventos - Banco de dados de contatos - CAN-SPAM Compliance - CRM - Captura de leads - Comunicação multicanal - Diretrizes de marca - Gerenciamento de contatos - Gestão de assinantes - Gestão de ativos digitais - Gestão de campanhas - Gestão de canais - Gestão de conteúdo - Gestão de leads - Gestão de respostas - Gestão do fluxo de trabalho - Importação/exportação de dados - Marketing de multicanal - Marketing social - Mensagens de texto em massa - Mensagens em dois sentidos - Mensagens programadas - Mobile Optimization - Monitoramento - Painel de atividades - Perfis de clientes - Personalização - Personalização de mensagens - Planejamento de campanhas - Páginas de início/formulários web - Rastreamento de conversão - Rastreamento de e-mails - Rastreamento de engajamento - Rastreamento de interações - Rastreamento de marca - Real-Time Analytics - Real-Time Reporting - Recomendações - Relatórios e estatística - Respostas automáticas - Segmentação de clientes - Segmentação por público - Workflow Automation ... e mais 21 recursos ## Integrações (88 no total) - Adobe Commerce - AfterShip - Akamai Identity Cloud - BigCommerce - Boulevard - Canva - Chargebee - Criteo - DonorPerfect - Eventbrite - Fivetran - Getsitecontrol - GoFundMe Pro - GoTab POS - Google Ads ... e mais 73 integrações ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Bate-papo ## Category - [Ferramentas de Email Marketing](https://www.capterra.com.br/directory/30013/email-marketing/software) ## Categorias relacionadas - [Ferramentas de Email Marketing](https://www.capterra.com.br/directory/30013/email-marketing/software) - [Ferramentas de Automação de Marketing](https://www.capterra.com.br/directory/6/marketing-automation/software) - [Plataformas de Marketing All-in-One](https://www.capterra.com.br/directory/32155/all-in-one-marketing/software) - [Software de Geração de Leads](https://www.capterra.com.br/directory/30963/lead-generation/software) - [Sistemas CRM](https://www.capterra.com.br/directory/2/customer-relationship-management/software) ## Alternativas 1. [Brevo](https://www.capterra.com.br/software/132996/brevo) — 4.6/5 (3523 reviews) 2. [Gmail](https://www.capterra.com.br/software/202338/gmail) — 4.8/5 (13563 reviews) 3. [MailerLite](https://www.capterra.com.br/software/136603/mailerlite) — 4.7/5 (2324 reviews) 4. [ActiveCampaign](https://www.capterra.com.br/software/79367/activecampaign) — 4.6/5 (2570 reviews) 5. [Constant Contact](https://www.capterra.com.br/software/31898/constant-contact) — 4.3/5 (2953 reviews) ## Avaliações ### "Klaviyo Review" — 5.0/5 > **Gary A** | *12 de agosto de 2026* | Roupa e moda | Taxa de recomendação: 8.0/10 > > **Vantagens**: Klaviyo stands out primarily for its deep e-commerce integrations and data-driven targeting capabilities. Seamless E-Commerce Integrations: Native, real-time sync with platforms like Shopify, WooCommerce, and Magento imports full transactional, browsing, and cart data without complex API setups. Advanced Segmentation: Allows highly specific targeting based on granular customer behavior (e.g., spent \>$100, viewed a specific category twice, but hasn't bought in 30 days). Automated Flow Builder: Intuitive visual builder for automated customer journeys (abandoned cart, post-purchase win-backs, welcome series) with multi-branch logic and SMS integration. Predictive Analytics \& Attribution: Built-in predictive metrics—like customer lifetime value (CLV), churn risk, and next predicted order date—paired with clear revenue attribution per campaign. Dynamic Personalization: Drag-and-drop email blocks automatically display personalized product recommendations and unique dynamic coupon codes tailored to each recipient. > > **Desvantagens**: Steep Pricing Curve \& "Active Profile" Billing: Klaviyo is significantly more expensive than standard newsletter platforms like Mailchimp or Brevo. Because billing is based on total active profiles in your account (rather than just people you email), unengaged subscribers still drive up monthly costs unless you rigorously clean your list. PCMag Australia + 1 Steep Learning Curve: Due to its granular data tracking, complex flow builders, and heavy reporting capabilities, the platform can feel overwhelming and intimidating for beginners or small teams without email marketing experience. PCMag Australia Complex Add-On Costs: Features like SMS credits, extra data storage, advanced analytics, and product reviews operate on separate credit systems or paid add-on tiers, which can make monthly billing unpredictable and inflated. EmailYoo Manual Mobile Layout Tweaks: While email templates look great out of the box, complex dynamic blocks and dynamic product feeds often require manual testing and adjustments to look proper on mobile screens. > > Klaviyo is the undisputed gold standard for e-commerce email and SMS marketing, known for turning granular customer data into high-converting automated campaigns, though its pricing scales aggressively as your subscriber count grows. ----- ### "Powerful Ecommerce Email Platform With a Learning Curve" — 5.0/5 > **Linda** | *20 de abril de 2026* | Serviços ao consumidor | Taxa de recomendação: 8.0/10 > > **Vantagens**: What I liked most about Klaviyo is that once you get comfortable with the platform, it really stands out as one of the best email tools for ecommerce. It offers strong automation, detailed segmentation, and solid reporting, which makes it very effective for growing and managing email marketing. > > **Desvantagens**: The biggest downside is the cost. It can be expensive, especially as your subscriber list grows and you scale your email program. > > Overall, my experience with Klaviyo has been very positive. I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do. As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and use cases. ----- ### "Reconsider doing business with this company" — 1.0/5 > **Jeff** | *20 de agosto de 2026* | Saúde, bem-estar e condicionamento físico | Taxa de recomendação: 0.0/10 > > **Vantagens**: The company pretends that it is business, friendly in all aspects as long as you stay within the law. They neglect to tell you they have their own internal law in its arbitrary and capricious in nature. > > **Desvantagens**: Klaviyo Will Drop You the Second Your Business Becomes Inconvenient — Stay Far Away Do not build anything important on Klaviyo. I’m serious. They terminated our account because we sell research peptides — completely legal products, clearly labeled “research use only.” They didn’t look at our compliance, our disclaimers, or how we actually run the business. They just decided our entire industry was suddenly beneath them and cut us off. This should scare every business owner. Klaviyo is happy to take your money, let you pour time and customer data into their platform, build all your automations and flows — then yank the rug out whenever their risk team gets nervous. No warning, no real appeal, just “we don’t like your industry anymore.” A real partner would tell you the rules upfront instead of letting you become dependent and then discarding you. Klaviyo doesn’t do that. They collect your revenue while quietly deciding whether you’re still acceptable. The software works fine until the moment they decide you’re a liability. Then you’re gone. If your business is in any category they might someday call “high risk,” understand this clearly: your customer communications and revenue can be shut down overnight by some internal policy change you have zero control over. Klaviyo showed us exactly why you should never put your business at the mercy of a company that treats paying customers as disposable. Keep backups. Keep your data. And pick a provider that doesn’t play moral high ground with your livelihood. I would not recommend Klaviyo to anyone who actually needs to rely on their service. > > Horrible. If you were looking at this company to do business with encounter on for your marketing needs, you might want to reconsider. ----- ### "Amazing platform but comes at a cost $$$" — 4.0/5 > **Cody** | *1 de maio de 2026* | Publicidade e marketing | Taxa de recomendação: 7.0/10 > > **Vantagens**: Klaviyo is incredibly powerful. You can make an infinite number of email flows, campaigns, text campaigns, form, etc. It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc. I sent out weekly campaigns and it does a great job and allowing me to format them the exact way I want it. > > **Desvantagens**: Their pricing is honestly insane. I got grandfathered in so I pay a super discounted rate but if I were a new customer looking for an email marketing platform I probably wouldn't go with Klaviyo simply because once you start to scale the cost is ridiculous. > > Overall, it has been very positive. Great platform, good support, amazing capabilities for ecommerce brands. But, if margins are tight and you don't capitalize on email marketing you probably won't be able to afford it ----- ### "CRM Email automation driven data platform for small business and E-shop" — 4.0/5 > **Avaliador Verificado** | *18 de março de 2026* | Publicidade e marketing | Taxa de recomendação: 9.0/10 > > **Vantagens**: What I love most about Klaviyo is how it turns data into actual revenue. Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters. The ability to segment audiences based on specific purchase history or browsing habits makes every email feel personal and incredibly effective. > > **Desvantagens**: The biggest hurdle is definitely the pricing structure. As your list grows, the monthly costs jump significantly, which can be a bit of a sting for scaling brands. Also, while the platform is incredibly powerful, the interface can feel cluttered, making it easy for a beginner to get lost in the weeds. > > My experience with Klaviyo across retail and agency environments has been transformative. During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences. As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients ----- Página: 1 / 23\ Próximo: [Próxima página](https://www.capterra.com.br/software/156699/klaviyo?page=2) ## Links - [Ver em Capterra](https://www.capterra.com.br/software/156699/klaviyo) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Dados estruturados