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description: Tudo sobre AppsFlyer: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais!
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title: AppsFlyer - Preço, avaliações e classificação - Capterra Brasil 2026
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# AppsFlyer

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> Os principais marketers do mundo confiam na AppsFlyer para ampliar seus negócios mobile com soluções de mensuração e engajamento da sua base de usuários. 
> 
> Conclusão: 138 usuários atribuíram a nota **4.5/5**. Melhor classificado para **Probabilidade de recomendação**.

-----

## Resumo

### Quem usa o AppsFlyer?

Proprietários de apps, gerentes de UA, gerentes de campanha, profissionais de marketing mobile, gerentes de BI e desenvolvedores de todas as verticais e regiões do ecossistema digital

## Estatísticas e notas

| Métrica | Classificação | Detalhes |
| **Geral** | **4.5/5** | 138 Avaliações |
| Praticidade | 4.5/5 | Com base em avaliações gerais |
| Suporte ao cliente | 4.3/5 | Com base em avaliações gerais |
| Relação qualidade/preço | 4.3/5 | Com base em avaliações gerais |
| Recursos | 4.4/5 | Com base em avaliações gerais |
| Porcentagem de recomendação | 90% | (9/10 Probabilidade de recomendação) |

## Sobre o fornecedor

- **Empresa**: AppsFlyer
- **Localização**: San Francisco, EUA
- **Fundada**: 2011

## Contexto comercial

- **Preço inicial**: US$ 0,07
- **Modelo de preços**:  (Versão gratuita disponível) (Teste grátis)
- **Público-alvo**: 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Implantação e plataformas**: Nuvem, SaaS, baseado na web
- **Idiomas**: chinês tradicional, coreano, espanhol, francês, inglês, japonês, português, russo
- **Países disponíveis**: Alemanha, Argentina, Austrália, Brasil, Bélgica, Canadá, Chile, China, Colômbia, Coreia do Sul, Dinamarca, Emirados Árabes Unidos, Eslovênia, Espanha, Estados Unidos, Filipinas, Finlândia, França, Gibraltar, Indonésia e mais 21

## Recursos

- A/B Testing
- Alertas da conta
- Análise de dados de campanhas
- Análise de dados do site
- Análise por coorte
- Atribuição de múltitoque
- Atribuição entre canais
- Bloqueio de IP
- Coleta de dados de multicanal
- Indicadores de desempenho
- Mapeamento da trajetória do cliente
- Modelagem de atribuições
- Monitoramento de atividades
- Monitoramento de campanha
- Multi-Channel Attribution
- Painel
- Personalização
- Pesquisa e filtro
- ROI Tracking
- Rastreamento de conversão
- Rastreamento de eventos no app
- Rastreamento de retenções
- Relatórios e análise de dados
- Segmentação por público

## Integrações (9 no total)

- Adobe Campaign
- Criteo
- Google Ads
- Meta for Business
- Mixpanel
- Snapchat for Business
- TikTok
- Twitter/X
- ironSource

## Opções de suporte

- Email/Help Desk
- FAQs/Fórum
- Base de conhecimento
- Suporte por telefone
- Assistência 24/7
- Bate-papo

## Category

- [Software de Análises para Celular](https://www.capterra.com.br/directory/30936/mobile-analytics/software)

## Categorias relacionadas

- [Software de Análises para Celular](https://www.capterra.com.br/directory/30936/mobile-analytics/software)
- [Software de Proteção Contra Cliques Fraudulentos](https://www.capterra.com.br/directory/31327/click-fraud/software)
- [Ferramentas de Análise de Marketing](https://www.capterra.com.br/directory/31018/marketing-analytics/software)
- [Software de Modelos de Atribuição](https://www.capterra.com.br/directory/31081/marketing-attribution/software)
- [Software de Mobile Marketing](https://www.capterra.com.br/directory/31308/mobile-marketing/software)

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5. [Adobe Analytics](https://www.capterra.com.br/software/169942/adobe-analytics) — 4.5/5 (236 reviews)

## Avaliações

### "Apppsflyer review" — 4.0/5

> **simone** | *31 de julho de 2024* | Publicidade e marketing | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: I really believe that P360 premium is the best anti fraund in the market
> 
> **Desvantagens**: I would like to download all the reports all at once (android and ios)

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### "AppsFlyer is a great app tracker solution" — 5.0/5

> **Amanda** | *2 de agosto de 2024* | Serviços financeiros | Taxa de recomendação: 10.0/10
> 
> **Vantagens**: After working with three other app trackers, I can say that AppsFlyer has the most robust solution in terms of measurement, integrations, as well as data extraction, processing, and ingestion routines.
In addition, I really like the dashboards that the tool has, whether in the Activity or LTV view, AppsFlyer presents the results in the best way for decision-making, with the necessary granularity and separation between reengagement and acquisition.
> 
> **Desvantagens**: AppsFlyer needs to improve its anti-fraud solutions to ensure the reliability of the traffic generated. I see that fraud is becoming more sophisticated every day and I don't see AppsFlyer's solutions becoming robust enough to ensure that fraudsters are blocked through validation rules.
In fact, I believe that more sophistication could be added to the process through the use of artificial intelligence.
> 
> Overall, I really like the tool and it is without any doubt my favorite among the options available.
In terms of pricing, I think AppsFlyer's costs are not very competitive. However, considering the quality of the tool, it still makes sense to use it.
We also have ongoing support from the account management team, so all our questions and needs are covered.

-----

### "Most complete MMP solution in the app market" — 4.0/5

> **Rafael** | *3 de agosto de 2024* | Publicidade e marketing | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online data from all our clients directly to our platform, where we make decisions, optimizations, and much more.
> 
> **Desvantagens**: Some kind of reports and data are not shared with partners (such as integrated adnetworks or agency), which causes the advertiser to share important data apart from the platform.
> 
> Appsflyer is one of the most complete MMP, with a wide range of features and sub-products that all mobile app need (or will need some time). With the conversion tracking capabilities comes a suite of reports and data ready to be analyzed to make decisions. On the fraud protection side, they have P360, with many scenarios for blocking and alerting.

-----

### "Appsflyer: Mobile Marketing" — 5.0/5

> **Sarah** | *29 de julho de 2024* | Editoras | Taxa de recomendação: 8.0/10
> 
> **Vantagens**: There are many features for measuring results, but the one I think is the most brilliant is Protect 360.
> 
> **Desvantagens**: I think the price ends up being unaffordable for many companies.
> 
> I've been working with Mobile Marketing for over two years and I use Appsflyer every day in my work. I understand the accelerated growth of companies becoming mobile first, and that mobile ads are gaining more space in the market as a legitimate medium, but we often need to prove that we won't channelize or steal attributions from other channels, and I know how important a platform like Appsflyer is during this process.

The level of detail about traffic gives us the opportunity to make more strategic decisions, as well as the Protect 360 feature which is a great anti-fraud ally.

-----

### "Without Appsflyer data measurement, we are blind to our actions" — 5.0/5

> **Vivian** | *30 de julho de 2024* | Transporte rodoviário e ferroviário | Taxa de recomendação: 9.0/10
> 
> **Vantagens**: It is a complete tool, with a good interface and solutions that help us a lot
> 
> **Desvantagens**: The aggregated data from the interface makes a lot of difference

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