--- description: Tudo sobre Brandwatch: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Brandwatch - Preço, avaliações e classificação - Capterra Brasil 2026 --- Breadcrumb: [Home](/) > [Software de Gestão de Reputação](/directory/30750/reputation-management/software) > [Brandwatch](/software/157048/brandwatch) # Brandwatch Canonical: https://www.capterra.com.br/software/157048/brandwatch Página: 1 / 11\ Próximo: [Próxima página](https://www.capterra.com.br/software/157048/brandwatch?page=2) > A Brandwatch oferece uma plataforma digital de inteligência de consumo que permite que as empresas entendam as percepções dos consumidores por meio da escuta social. > > Conclusão: 255 usuários atribuíram a nota **4.2/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa o Brandwatch? Grandes empresas ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.2/5** | 255 Avaliações | | Praticidade | 4.1/5 | Com base em avaliações gerais | | Suporte ao cliente | 4.4/5 | Com base em avaliações gerais | | Relação qualidade/preço | 3.8/5 | Com base em avaliações gerais | | Recursos | 3.9/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 70% | (7/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Cision - **Fundada**: 1867 ## Contexto comercial - **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop), Linux (desktop) - **Idiomas**: alemão, chinês, chinês tradicional, dinamarquês, espanhol, finlandês, francês, holandês, indonésio, inglês, italiano, japonês, norueguês, polonês, português, russo, sueco, tcheco, turco, árabe - **Países disponíveis**: Alemanha, Arábia Saudita, Austrália, Bélgica, Canadá, Catar, China, Dinamarca, Emirados Árabes Unidos, Espanha, Estados Unidos, Filipinas, Finlândia, França, Irlanda, Israel, Itália, Japão, Kuwait, Luxemburgo e mais 13 ## Recursos - API - Análise da concorrência - Análise de dados - Análise de dados de campanhas - Análise de sentimentos - Análise de tendências - Análise de texto - Análise do público - Aprendizado de máquina - CRM - Coleta de dados de multicanal - Controle do processo de aprovação - Descoberta de influencers - Diretrizes de marca - Extração de dados - Ferramentas de colaboração - Filtragem por palavras chave - Gerenciamento de comentários negativos - Gestão da reputação - Gestão de ativos digitais - Gestão de campanhas - Gestão de conteúdo - Gestão de experiência do cliente - Gestão de múltiplas contas - Gestão de relacionamento com influencers - Gestão de respostas - Gestão do fluxo de trabalho - Hashtag Tracking - Indicadores de desempenho - Monitoramento da concorrência - Monitoramento das redes sociais - Múltiplas campanhas - Painel - Painel de atividades - Participação do cliente - Pesquisa/filtro por facetas - ROI Tracking - Rastreamento de conversão - Rastreamento de engajamento - Rastreamento de influencers - Rastreamento de marca - Rastreamento de palavras chave - Real-Time Notifications - Relatórios e análise de dados - Relatórios e estatística - Relatórios personalizáveis - Review Sharing - Segmentação de clientes - Segmentação por público - Visualização de dados ... e mais 6 recursos ## Integrações (19 no total) - Bitly - Box - Bynder - Dropbox Business - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify ... e mais 4 integrações ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Bate-papo ## Category - [Software de Gestão de Reputação](https://www.capterra.com.br/directory/30750/reputation-management/software) ## Categorias relacionadas - [Software de Gestão de Reputação](https://www.capterra.com.br/directory/30750/reputation-management/software) - [Ferramentas de Monitoramento de Redes Sociais](https://www.capterra.com.br/directory/31028/social-media-monitoring/software) - [Reconhecimento de imagens](https://www.capterra.com.br/directory/31600/image-recognition/software) - [Ferramentas de Análise de Redes Sociais](https://www.capterra.com.br/directory/31655/social-media-analytics-tools/software) - [Software de Marketing de Redes Sociais](https://www.capterra.com.br/directory/30781/social-media-marketing/software) ## Alternativas 1. [Brand24](https://www.capterra.com.br/software/149054/brand24) — 4.7/5 (254 reviews) 2. [YouScan](https://www.capterra.com.br/software/173036/youscan) — 4.9/5 (114 reviews) 3. [Sprout Social](https://www.capterra.com.br/software/121447/sprout-social) — 4.4/5 (606 reviews) 4. [Sprinklr](https://www.capterra.com.br/software/131274/sprinklr-platform) — 4.3/5 (91 reviews) 5. [facelift](https://www.capterra.com.br/software/150410/facelift) — 4.4/5 (131 reviews) ## Avaliações ### "Where data turns into real decisions" — 5.0/5 > **Daniel** | *4 de maio de 2026* | Publicidade e marketing | Taxa de recomendação: 10.0/10 > > **Vantagens**: It’s a pretty solid tool, especially when it comes to analysis and the volume of data it can handle. The dashboards are really helpful, and support is usually responsive. It also has a strong cost-benefit for us, and the fact that it’s aligned with data protection standards like LGPD brings a lot of security, it’s even helped us move forward and close deals. There are still some usability hiccups and cases where manual adjustments are needed. Pros: strong data volume, fast insights powered by AI, good cost-benefit, data security/compliance, and flexibility to work across different clients. > > **Desvantagens**: Some usability friction in more complex analyses, reliance on manual tweaks at times, and limited coverage in certain data sources. > > My experience has been really positive. It’s a tool we use daily across different clients, and it helps turn data into insights quickly. Beyond listening, I’ve been using it a lot for customer care and social media management, which has made a big difference in day-to-day operations. The AI-powered image analysis is also a great addition, and the platform is constantly evolving, with AI supporting everything from reading reports to helping with image and photo editing. ----- ### "The most effective and reliable tool available." — 5.0/5 > **Ricardo** | *28 de abril de 2026* | Mineração e metais | Taxa de recomendação: 10.0/10 > > **Vantagens**: Amount of sources and effectiveness in monitoring several channels/topics, thus getting relevant and helpful outputs. > > **Desvantagens**: Might be a bit confusing given all the modules available. Some confusion as well with Listen/consumer research modes. > > Helps us a lot to monitor (specially crisis) and reporting. A complete tool that allows us to be on top of everything relevant to meet the company’s purposes. ----- ### "Complete Platform with Strong Data Coverage" — 5.0/5 > **Stefanie** | *8 de maio de 2026* | Contabilidade | Taxa de recomendação: 10.0/10 > > **Vantagens**: What I liked most about Brandwatch was the Security, Analytics and Reporting capabilities, along with the strong data coverage and customizable reports. > > **Desvantagens**: What I liked the least about Brandwatch was the Bugs and Issues. At the beginning of the year, I had some problems with bugs when uploading data to the platform, and when there were updates to the Dashboard layout, I felt like things became a bit unstable at first. > > The platform is very comprehensive compared to others on the market, the customized reports make a big difference, and I really like the data coverage. ----- ### "Reliable Social Listening Tool for Actionable Insights" — 5.0/5 > **Vishakha** | *28 de abril de 2026* | Publicidade e marketing | Taxa de recomendação: 9.0/10 > > **Vantagens**: What I liked most about Brandwatch was how much time it saved me when tracking conversations online. It pulls data from different platforms into one place, so I didn’t have to jump between multiple tools. I also found the dashboards really useful for spotting trends, checking sentiment, and creating reports quickly. Once you get used to it, it becomes a reliable tool for understanding what people are saying about your brand and competitors. > > **Desvantagens**: What I liked least was that it can feel overwhelming at first, especially if you’re new to social listening tools. There’s a learning curve when it comes to setting up queries and getting the most accurate results. Some reports also need manual adjustments > > My overall experience with Brandwatch has been positive. It’s a strong platform for social listening, brand monitoring, and understanding online sentiment. Once I became familiar with the setup and filters, it made tracking conversations and creating reports much easier. It’s especially useful for getting actionable insights quickly and supporting data-driven decisions. While there is a learning curve in the beginning, it becomes a very valuable tool once you start using it regularly. ----- ### "Thanks for all the hardwork Brandwatch\!" — 3.0/5 > **Poppy** | *13 de maio de 2026* | Varejistas | Taxa de recomendação: 6.0/10 > > **Vantagens**: Brandwatch excels in the publishing and benchmarking modules, which are both streamlined and user-friendly. The high level of support from our account manager and the customer service team ensures that any inquiries are resolved efficiently or have an answer. > > **Desvantagens**: We found that Brandwatch's product roadmap often lagged behind its competitors. Additionally, we experienced frequent data inaccuracies from restrictive API limitations. From a usability standpoint, the listening module was unintuitive and lacked the detail we required. > > The team were super lovely, it was sad to say goodbye after working with them for so long. Overall experience was good, however missed a few opportunities for us\! ----- Página: 1 / 11\ Próximo: [Próxima página](https://www.capterra.com.br/software/157048/brandwatch?page=2) ## Links - [Ver em Capterra](https://www.capterra.com.br/software/157048/brandwatch) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Dados estruturados