--- description: Tudo sobre Brandwatch: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Brandwatch - Preço, avaliações e classificação - Capterra Brasil 2026 --- Breadcrumb: [Home](/) > [Software de Gestão de Reputação](/directory/30750/reputation-management/software) > [Brandwatch](/software/157048/brandwatch) # Brandwatch Canonical: https://www.capterra.com.br/software/157048/brandwatch Página: 1 / 11\ Próximo: [Próxima página](https://www.capterra.com.br/software/157048/brandwatch?page=2) > A Brandwatch oferece uma plataforma digital de inteligência de consumo que permite que as empresas entendam as percepções dos consumidores por meio da escuta social. > > Conclusão: 255 usuários atribuíram a nota **4.2/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa o Brandwatch? Grandes empresas ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.2/5** | 255 Avaliações | | Praticidade | 4.1/5 | Com base em avaliações gerais | | Suporte ao cliente | 4.4/5 | Com base em avaliações gerais | | Relação qualidade/preço | 3.8/5 | Com base em avaliações gerais | | Recursos | 3.9/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 70% | (7/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Cision - **Fundada**: 1867 ## Contexto comercial - **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web, Mac (desktop), Windows (desktop), Linux (desktop) - **Idiomas**: alemão, chinês, chinês tradicional, dinamarquês, espanhol, finlandês, francês, holandês, indonésio, inglês, italiano, japonês, norueguês, polonês, português, russo, sueco, tcheco, turco, árabe - **Países disponíveis**: Alemanha, Arábia Saudita, Austrália, Bélgica, Canadá, Catar, China, Dinamarca, Emirados Árabes Unidos, Espanha, Estados Unidos, Filipinas, Finlândia, França, Irlanda, Israel, Itália, Japão, Kuwait, Luxemburgo e mais 13 ## Recursos - API - Análise da concorrência - Análise de dados - Análise de dados de campanhas - Análise de sentimentos - Análise de tendências - Análise de texto - Análise do público - Aprendizado de máquina - CRM - Coleta de dados de multicanal - Controle do processo de aprovação - Descoberta de influencers - Diretrizes de marca - Extração de dados - Ferramentas de colaboração - Filtragem por palavras chave - Gerenciamento de comentários negativos - Gestão da reputação - Gestão de ativos digitais - Gestão de campanhas - Gestão de conteúdo - Gestão de experiência do cliente - Gestão de múltiplas contas - Gestão de relacionamento com influencers - Gestão de respostas - Gestão do fluxo de trabalho - Hashtag Tracking - Indicadores de desempenho - Marcação de parte do discurso - Monitoramento da concorrência - Monitoramento das redes sociais - Múltiplas campanhas - Painel - Painel de atividades - Participação do cliente - Pesquisa/filtro por facetas - ROI Tracking - Rastreamento de conversão - Rastreamento de engajamento - Rastreamento de influencers - Rastreamento de marca - Rastreamento de palavras chave - Real-Time Notifications - Relatórios e análise de dados - Relatórios e estatística - Relatórios personalizáveis - Segmentação de clientes - Segmentação por público - Visualização de dados ... e mais 6 recursos ## Integrações (19 no total) - Bitly - Box - Bynder - Dropbox - Google Drive - Hootsuite - HubSpot Service Hub - Khoros Marketing - Neurons - OneDrive - QBank - Salesforce Sales Cloud - Salesforce Service Cloud - ServiceNow - Shopify ... e mais 4 integrações ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Bate-papo ## Category - [Software de Gestão de Reputação](https://www.capterra.com.br/directory/30750/reputation-management/software) ## Categorias relacionadas - [Software de Gestão de Reputação](https://www.capterra.com.br/directory/30750/reputation-management/software) - [Ferramentas de Monitoramento de Redes Sociais](https://www.capterra.com.br/directory/31028/social-media-monitoring/software) - [Reconhecimento de imagens](https://www.capterra.com.br/directory/31600/image-recognition/software) - [Ferramentas de Análise de Redes Sociais](https://www.capterra.com.br/directory/31655/social-media-analytics-tools/software) - [Software de Marketing de Redes Sociais](https://www.capterra.com.br/directory/30781/social-media-marketing/software) ## Alternativas 1. [YouScan](https://www.capterra.com.br/software/173036/youscan) — 4.9/5 (123 reviews) 2. [Sprout Social](https://www.capterra.com.br/software/121447/sprout-social) — 4.4/5 (608 reviews) 3. [Sprinklr](https://www.capterra.com.br/software/131274/sprinklr-platform) — 4.3/5 (91 reviews) 4. [facelift](https://www.capterra.com.br/software/150410/facelift) — 4.4/5 (131 reviews) 5. [Brand24](https://www.capterra.com.br/software/149054/brand24) — 4.7/5 (255 reviews) ## Avaliações ### "Where data turns into real decisions" — 5.0/5 > **Daniel** | *4 de maio de 2026* | Publicidade e marketing | Taxa de recomendação: 10.0/10 > > **Vantagens**: It’s a pretty solid tool, especially when it comes to analysis and the volume of data it can handle. The dashboards are really helpful, and support is usually responsive. It also has a strong cost-benefit for us, and the fact that it’s aligned with data protection standards like LGPD brings a lot of security, it’s even helped us move forward and close deals. There are still some usability hiccups and cases where manual adjustments are needed. Pros: strong data volume, fast insights powered by AI, good cost-benefit, data security/compliance, and flexibility to work across different clients. > > **Desvantagens**: Some usability friction in more complex analyses, reliance on manual tweaks at times, and limited coverage in certain data sources. > > My experience has been really positive. It’s a tool we use daily across different clients, and it helps turn data into insights quickly. Beyond listening, I’ve been using it a lot for customer care and social media management, which has made a big difference in day-to-day operations. The AI-powered image analysis is also a great addition, and the platform is constantly evolving, with AI supporting everything from reading reports to helping with image and photo editing. ----- ### "The most effective and reliable tool available." — 5.0/5 > **Ricardo** | *28 de abril de 2026* | Mineração e metais | Taxa de recomendação: 10.0/10 > > **Vantagens**: Amount of sources and effectiveness in monitoring several channels/topics, thus getting relevant and helpful outputs. > > **Desvantagens**: Might be a bit confusing given all the modules available. Some confusion as well with Listen/consumer research modes. > > Helps us a lot to monitor (specially crisis) and reporting. A complete tool that allows us to be on top of everything relevant to meet the company’s purposes. ----- ### "Complete Platform with Strong Data Coverage" — 5.0/5 > **Stefanie** | *8 de maio de 2026* | Contabilidade | Taxa de recomendação: 10.0/10 > > **Vantagens**: What I liked most about Brandwatch was the Security, Analytics and Reporting capabilities, along with the strong data coverage and customizable reports. > > **Desvantagens**: What I liked the least about Brandwatch was the Bugs and Issues. At the beginning of the year, I had some problems with bugs when uploading data to the platform, and when there were updates to the Dashboard layout, I felt like things became a bit unstable at first. > > The platform is very comprehensive compared to others on the market, the customized reports make a big difference, and I really like the data coverage. ----- ### "Reliable Social Listening Tool for Actionable Insights" — 5.0/5 > **Vishakha** | *28 de abril de 2026* | Publicidade e marketing | Taxa de recomendação: 9.0/10 > > **Vantagens**: What I liked most about Brandwatch was how much time it saved me when tracking conversations online. It pulls data from different platforms into one place, so I didn’t have to jump between multiple tools. I also found the dashboards really useful for spotting trends, checking sentiment, and creating reports quickly. Once you get used to it, it becomes a reliable tool for understanding what people are saying about your brand and competitors. > > **Desvantagens**: What I liked least was that it can feel overwhelming at first, especially if you’re new to social listening tools. There’s a learning curve when it comes to setting up queries and getting the most accurate results. Some reports also need manual adjustments > > My overall experience with Brandwatch has been positive. It’s a strong platform for social listening, brand monitoring, and understanding online sentiment. Once I became familiar with the setup and filters, it made tracking conversations and creating reports much easier. It’s especially useful for getting actionable insights quickly and supporting data-driven decisions. While there is a learning curve in the beginning, it becomes a very valuable tool once you start using it regularly. ----- ### "Thank you\!\!" — 3.0/5 > **Jordan** | *15 de maio de 2026* | Varejistas | Taxa de recomendação: 4.0/10 > > **Vantagens**: I liked the publishing and scheduling components, and the ability to split dark posts, accounts and publishing status. Labelling made our content easy to distinguish. The concept of social listening was great, and I'm excited to see how the platform builds this out. Our customer success agent \[sensitive content hidden\] was amazing and I felt super understood and supported by her. > > **Desvantagens**: The reporting component. When data pulled through Brandwatch was compared to data pulled from in platform, the figures did not match. It made it hard to rely on the platform. The process of connecting channels and having to refresh and stabilise the connection was not user friendly. I found that more of our complex issues were not able to be efficiently solved by the online customer service team, and some issues dragged out for weeks. > > I learnt SO much while working with the Brandwatch team and I'm really grateful for the experience we had. This was the first ever social media management platform that I used and it was the perfect introduction. I think the team at Brandwatch make the experience what it was (positive and rewarding) and the platform has great foundations and lots of room to grow\! ----- Página: 1 / 11\ Próximo: [Próxima página](https://www.capterra.com.br/software/157048/brandwatch?page=2) ## Links - [Ver em Capterra](https://www.capterra.com.br/software/157048/brandwatch) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nb | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Dados estruturados