--- description: Tudo sobre Mixpanel: preço, alternativas, vantagens e desvantagens, funcionalidades e avaliações de outros usuários. Saiba mais! image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Mixpanel - Preço, avaliações e classificação - Capterra Brasil 2026 --- Breadcrumb: [Home](/) > [Software de Análises para Celular](/directory/30936/mobile-analytics/software) > [Mixpanel](/software/158740/mixpanel) # Mixpanel Canonical: https://www.capterra.com.br/software/158740/mixpanel Página: 1 / 7\ Próximo: [Próxima página](https://www.capterra.com.br/software/158740/mixpanel?page=2) > O Mixpanel ajuda as empresas a analisar como os usuários se envolvem, convertem-se e permanecem entre os dispositivos e depois usam esses dados para expandir os negócios. > > Conclusão: 146 usuários atribuíram a nota **4.5/5**. Melhor classificado para **Probabilidade de recomendação**. ----- ## Resumo ### Quem usa o Mixpanel? Mais de 250.000 aplicativos e sites em todo o mundo usam o Mixpanel. ## Estatísticas e notas | Métrica | Classificação | Detalhes | | **Geral** | **4.5/5** | 146 Avaliações | | Praticidade | 4.1/5 | Com base em avaliações gerais | | Suporte ao cliente | 4.2/5 | Com base em avaliações gerais | | Relação qualidade/preço | 4.2/5 | Com base em avaliações gerais | | Recursos | 4.5/5 | Com base em avaliações gerais | | Porcentagem de recomendação | 80% | (8/10 Probabilidade de recomendação) | ## Sobre o fornecedor - **Empresa**: Mixpanel - **Localização**: San Francisco, EUA - **Fundada**: 2009 ## Contexto comercial - **Preço inicial**: US$ 25,00 - **Modelo de preços**: (Versão gratuita disponível) (Teste grátis) - **Público-alvo**: Profissional autônomo, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Implantação e plataformas**: Nuvem, SaaS, baseado na web - **Idiomas**: inglês - **Países disponíveis**: Alemanha, Austrália, Brasil, Canadá, China, Emirados Árabes Unidos, Estados Unidos, França, Irlanda, Japão, México, Países Baixos, Reino Unido, Singapura, Índia ## Recursos - Alertas/notificações - Análise de dados do site - Análise de dados preditiva - Análise de dados visual - Análise do funil de vendas - Análise por coorte - Conectores de dados - Descoberta de dados - Ferramentas de colaboração - Gestão da comunicação - Gestão de campanhas - Importação/exportação de dados - Indicadores de desempenho - Modelagem preditiva - Monitoramento de campanha - Monitoramento do KPI - Painel - Painel de atividades - Rastreamento da interação entre usuários - Rastreamento de conversão - Rastreamento de engajamento - Rastreamento de eventos no app - Rastreamento de retenções - Relatórios Interativos - Relatórios e análise de dados - Segmentação de clientes - Seguimento/Análise de uso - Visualização de dados ## Integrações (37 no total) - AB Tasty - Adjust - Alooma - Amazon Redshift - Appcues - AppsFlyer - Apptimize - Branch Metrics - Chameleon - ChurnZero - Fivetran - Fullstory - Gainsight CS - Google Cloud - Google Cloud BigQuery ... e mais 22 integrações ## Opções de suporte - Email/Help Desk - FAQs/Fórum - Base de conhecimento - Suporte por telefone - Assistência 24/7 - Bate-papo ## Category - [Software de Análises para Celular](https://www.capterra.com.br/directory/30936/mobile-analytics/software) ## Categorias relacionadas - [Software de Análises para Celular](https://www.capterra.com.br/directory/30936/mobile-analytics/software) - [Software Web Analytics](https://www.capterra.com.br/directory/30073/web-analytics/software) - [Ferramentas de Análise de Dados](https://www.capterra.com.br/directory/31077/data-analysis/software) - [Software de Machine Learning](https://www.capterra.com.br/directory/31103/machine-learning/software) - [Software de Análise de Produto](https://www.capterra.com.br/directory/32915/product-analytics/software) ## Alternativas 1. [Microsoft Power BI](https://www.capterra.com.br/software/176586/power-bi) — 4.6/5 (1880 reviews) 2. [Google Analytics 360](https://www.capterra.com.br/software/177042/google-analytics) — 4.7/5 (8092 reviews) 3. [Tableau](https://www.capterra.com.br/software/77260/tableau) — 4.6/5 (2352 reviews) 4. [Reportei](https://www.capterra.com.br/software/180418/reportei) — 4.7/5 (241 reviews) 5. [Google Cloud](https://www.capterra.com.br/software/170983/google-cloud-platform) — 4.7/5 (2286 reviews) ## Avaliações ### "Best tool for analytics and Event tracking" — 5.0/5 > **Nitesh** | *25 de abril de 2026* | Serviços e tecnologia da informação | Taxa de recomendação: 8.0/10 > > **Vantagens**: The event-based tracking is really powerful. As a QA engineer, I can verify exactly what user actions are being tracked and validate the data in real time. The Flows and Funnels reports are great for checking if user journeys are working as expected. Data visualization is clean and easy to understand — even non-technical teammates can read the dashboards without much explanation. > > **Desvantagens**: The learning curve is quite steep initially. Setting up event tracking correctly takes time and if the implementation is wrong, your data gets messy fast. The pricing jumps significantly once you cross the free tier event limit, which feels expensive for growing teams. Data management can also get complicated when you have too many events and properties — keeping them organized requires proper planning from day one. > > Using Mixpanel from a QA perspective has been helpful for validating whether tracked events are firing correctly and data is accurate. Initial setup needs careful attention — one wrong event name and your reports are unreliable. Once set up properly though, the data analysis is solid and real-time event verification saves a lot of back and forth with developers. Security and data handling feel reliable. Overall good tool but requires proper onboarding and planning to get the most out of it. ----- ### "Mixpanel is a must go for every app. Easy to start with." — 5.0/5 > **Lovepreet** | *6 de junho de 2025* | Automotivo | Taxa de recomendação: 10.0/10 > > **Vantagens**: 1. Easy to integrate. 2. Identity merge is great for people using same device with multiple users. 3. Accurately tracks user journeys, phone properties etc. 4. Reports are easy to make. > > **Desvantagens**: 1. Sometimes due to technical issues, multiple users get created despite identity merge being enabled. 2. They keep changing there free plan limit and overall plan is quite costly for paid feature. > > Overall Mixpanel is a great tool. 1. Tracks users from apps. 2. Track user journeys. 3. Advanced reports. 4. Easy to integrate with backend to pull in events. ----- ### "Too complex and not so reliable" — 3.0/5 > **Avaliador Verificado** | *16 de setembro de 2019* | Internet | Taxa de recomendação: 4.0/10 > > **Vantagens**: We can set up lots of funnels and the visualisation always helps. > > **Desvantagens**: The data is not consistant and makes our funnels a bit funky. It's a shame. Again, the pricing makes it less interested compared to other tools ----- ### "Mixpanel enables scalable, self-service analytics across Product, UX, and Data" — 5.0/5 > **Flavio** | *25 de fevereiro de 2026* | Bancos | Taxa de recomendação: 8.0/10 > > **Vantagens**: Mixpanel is quite useful when we want to track user engagement and activity, also sending pipeline and warehouse event data for the datawarehouse team have visibility and do analysis, also is goof to avoid duplication of data. Mixpanel enables scalable, self-service analytics across Product, UX, and Data teams—supporting faster, evidence-based decision-making. It also allows us to measure the impact of product changes and experiments. > > **Desvantagens**: Do not noticed any bigger issue with the tool, but sometimes it was a bit difficult to understand when started using it. So learning curve could be a bit higher for beginners. ----- ### "Mixpanel" — 5.0/5 > **Pius** | *10 de maio de 2022* | Internet | Taxa de recomendação: 10.0/10 > > **Vantagens**: The dashboard reporting is amazing\! It is really easy to read and interpret even for a non-technical solo founder. With this, you can easily identify how your users are interacting with the product and how to streamline the processes. These easy-to-use reports make it easier to you to make adjustments to increase retention, engage more, and get better numbers > > **Desvantagens**: Setting it up is not easy in comparison to Google Analytics\! Setting up server-side or client-side, or a hybrid of both needs a level of expertise to fully leverage the benefits of the platform. You will have to watch a couple of intense YouTube Videos and go through the support articles to set up the events to get it up and running smoothly. You'll probably make a few mistakes and correct them. As a non-technical founder, it was quite frustrating setting up at the beginning but worth it eventually. > > Satisfactory\! Mixapanel has helped me improve my product faster with more in-depth analysis and reporting. Tracking sign-ups from the server-side for example enabled me to get more accurate hypersensitive information without the Ad-block interruptions. Mixpanel is as key for my business as it is right now. It gives me a birds-eye view of everything I need to know about customer interactions. ----- Página: 1 / 7\ Próximo: [Próxima página](https://www.capterra.com.br/software/158740/mixpanel?page=2) ## Links - [Ver em Capterra](https://www.capterra.com.br/software/158740/mixpanel) ## Esta página está disponível nos seguintes idiomas | Localidade | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Dados estruturados