18 anos ajudando empresas
a escolher o melhor software

Conheça Supermetrics

O Supermetrics é uma ferramenta de automação de geração de relatórios que ajuda os profissionais de marketing digital a extrair todos os dados de PPC, SEO, dados sociais e de análise de páginas web, inclusive planilhas e plataformas de visualização de dados para análises e geração de relatórios. O Supermetrics é usado por mais de 400 mil profissionais de marketing ao redor do mundo e é a principal ferramenta de automação de geração de relatórios para PPC, SEO, análise social e análise de páginas web.

Quem usa Supermetrics?

Agências de marketing digital, comércio eletrônico, editores, startups e qualquer empresa que leve a sério o marketing digital internamente.

Supermetrics Software - 1
Supermetrics Software - 2
Supermetrics Software - 3
Supermetrics Software - 4
Supermetrics Software - 5

Está em dúvida sobre o Supermetrics? Compare com uma alternativa popular

Supermetrics

Supermetrics

4,4 (104)
US$ 29,00
mês
Versão gratuita
Versão de teste gratuita
86
77
4,0 (104)
3,7 (104)
3,7 (104)
VS.
Preço inicial
Opções de preços
Recursos
Integrações
Praticidade
Relação qualidade/preço
Atendimento ao cliente
US$ 14,00
mês
Versão gratuita
Versão de teste gratuita
159
80
4,4 (2.193)
4,5 (2.193)
4,3 (2.193)
As barras de classificação verdes mostram o produto vencedor com base na nota média e no número de avaliações.

Outras ótimas alternativas ao Supermetrics

Zoho Desk
Melhores recursos
Cobrança e faturamento
Imagem de marca personalizável
Priorização
Reportei
Melhores recursos
Conectores de dados
Relatórios e análise de dados
Visualização de dados
Google Analytics 360
Melhores recursos
Rastreamento de conversão
Relatórios e análise de dados
Visualização de dados
Raven Tools
Melhores recursos
Gestão de conteúdo
Monitoramento das redes sociais
Relatórios e análise de dados
Bunker DB Analytics
Melhores recursos
Indicadores de desempenho
Relatórios e análise de dados
Visualização de dados
Zoho Expense
Melhores recursos
Controle de despesas
Gestão de recibos
Upload de recibos por celular
Google Data Studio
Melhores recursos
Conectores de dados
Relatórios e análise de dados
Visualização de dados
Dreamdata
Melhores recursos
Atribuição de múltitoque
Indicadores de desempenho
ROI Tracking
Tableau
Melhores recursos
Ferramentas de análises de dados
Integração de dados
Visualização de dados

Avaliações do Supermetrics

Pontuação média

Geral
4,4
Praticidade
4,0
Atendimento ao cliente
3,7
Recursos
4,3
Relação qualidade/preço
3,7

Avaliações por tamanho de empresa (funcionários)

  • <50
  • 51-200
  • 201-1.000
  • >1.001

Encontre avaliações segundo pontuações

5
60%
4
28%
3
6%
2
2%
1
5%
Andrew
Andrew
Adtech and SEO Manager
Usuário do LinkedIn Verificado
Serviços financeiros, 10.000+ funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Pricey, But Well Worth the Cost

4,0 há 3 anos
Legendas em português disponíveis no player de vídeo
Ernando
Gestor, Brasil
Publicidade e marketing, 2–10 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

Software Excelente para monitoramento e gestão de métricas

5,0 há 5 anos

Comentários: Consegui ganhar mais tempo na coleta de dados e uma vez configurado foi simples obter os dados.

Vantagens:

Supermetrics é completo com relação as métricas e é a única ferramenta que encontrei que possui muitos dados retroativos das redes sociais.

Desvantagens:

Algumas métricas vem com a nomenclatura da plataforma que fornece os dados e na hora de utilizar foi preciso identificar o que era cada métrica, chocando os dados do supermetrics com da ferramenta original, só após feito isso conseguimos finalmente utilizar a ferramenta.

Mayerly
Mayerly
bachelor, EUA
Usuário do LinkedIn Verificado
Publicidade e marketing, Profissional autônomo
Usou o software para: Avaliação gratuita
Fonte da avaliação

Analyzing my marketing strategies efficiently

5,0 há 2 anos

Comentários: The ability to connect all my data sources on the same platform and use it to generate custom reports has been a real boon to my day-to-day work, and I've been able to save a significant amount of time that was previously spent trying to collect data from multiple sources.

Vantagens:

What I love the most is the ease with which I can track and analyze my marketing data on a single platform and thanks to this tool, I can seamlessly connect to all my marketing data sources like Google Analytics, Facebook Ads and LinkedIn Ads, all in one place, which means I no longer have to spend hours trying to combine and analyze information from multiple sources.

Desvantagens:

I have noticed that sometimes there can be issues with loading some data sources and also sometimes I would like a little more control and flexibility in the report templates.

Jack
Senior Paid Media Specialist, EUA
Música, 51–200 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Great for Visualizing Data via Google Data Studio

5,0 há 3 anos

Comentários: I having been using Supermetrics for many years in my various marketing roles. I find it essential in making good marketing decisions by utilizing actionable reports with clean visualizations.

Vantagens:

Pulling data with ease to Google Data Studio

Desvantagens:

Paying extra for more data connectors and occasionally some connectors seem to pull in correct data.

Henry
Digital Strategist, EUA
Publicidade e marketing, 11–50 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

There are cheaper, better, easier options.

1,0 há 4 anos

Comentários: Frustrating and slow. We never attained the level of insight or tracking that we hoped, and after we had the tool set up we still had to manually track and record performance data. If this tool cost 1/3 of what they charge it might be worth it, but Supermetrics is right in the middle: It tries to do too much and makes it messy and not user-friendly; and it tries to be easy to use, which makes the messiness of the tool harder to control. It will add hours and sap dollars.

Vantagens:

It does mostly do what it purports to: takes data from different sources and blends them into a Data Studio dashboard. In general, that is possible with this tool.

Desvantagens:

Messy data - connecting new channels creates multiple different sources, and pulls in tons of data automatically that you don't need or requires you to manually sort through the list of data to select. Not efficient. Not the easiest set up - if you're hoping to get more team members onboard as users, they had better have some background in data. Pricing - Going off the above, I thought the price point was worth it because of the ease of use. But with the messiness and overall "hacked together" feeling of the tool, the justification for the price is lost. Social tracking - Social media tracking is incomplete and never provided what my team wanted from it. We ended up tracking IG stories with UTM tags and maintaining our own creative performance charts.... because that manual work was easier (possible) than using Supermetrics. Customer Support - Neither me nor my team used supermetrics for a couple of months, and came to the conclusion that it doesn't suit our needs and doesn't provide all the power and insight it claimed to. I emailed support to cancel. It took them days to respond - coincidentally, they didn't answer until the day after that month's auto-pay went through. When they did respond they pointed to their terms of service, which had updated dramatically at some point during my contract, and said they aren't going to cancel. Not being able to cancel a tool that doesn't work for you should disqualify it from consideration in your techstack.

Girish
Developer, EUA
Gestão de organizações sem fins lucrativos, 201–500 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Alternativas consideradas anteriormente:

Review on API

5,0 há 3 anos

Comentários: Great

Vantagens:

Query builder, easy to authenticate and connect to any social networking accounts, adopter to connect BI tools

Desvantagens:

Based on our requirement I found this tool a perfect solution

Marlyn
Marlyn
Marketing Operations Manager, EUA
Usuário do LinkedIn Verificado
Software, 1.001–5.000 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Excellent Integration and data extraction

4,0 há 2 anos

Comentários: Its interface has what is necessary to reflect the data in a practical way, it saves a lot of time by not having to log in to each platform, I would recommend it for large companies that work with many platforms and need to process large amounts of data since it automates the reports and save time in the optimization of marketing campaigns.

Vantagens:

It is a tool that saves time and takes advantage of the data from Facebook ads, Instagram, LinkedIn, Tik Tok among others, I like that it unifies the statistics from different platforms in one place, it is a useful tool if you work with Business Intelligence, all the information it extracts can be analyzed in data applications such as Tableau and Google data Studio.

Desvantagens:

One negative point is that as it integrates with various platforms, it takes some time to update and process the data, another negative point is that it sometimes has errors when syncing with other platforms, such as Facebook and Google, it's something their developers need to work on.

Luke
Markeing Manager, Vietnã
Transporte marítimo, 2–10 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

Institutional reporting platform with a lot of public support but is not worth the price.

3,0 há 4 anos

Comentários: Look, Supermetics is good. It's a great solution for many people but for a small agency with only a couple of clients that just happened to have a significant adspend, it was sunsustainably expensive - Plus the prices have tripled across the course of a couple of years. Frankly, for what I needed it for, there are other SIGNIFICANTLY cheaper options out there. Supermetrics is like the Clickfunnels of reporting software. Eeryone is spruiking it to claim that sweet affiliate kickback money but is it the best solution? They've gotten away with charging way more up until smaller players come onto the scene and offer the same functionality at a fraction of the price. In my case, a lifetime deal for similar funstionality at one third of the monthly price of Supermetrics. I'll not be going back.

Vantagens:

The setup is comprehensive, there's a bunch of handy templates, it makes reporting a breeze. Supermetrics is tight.

Desvantagens:

Those eye watering price tags when you start spending any real budget.

Jeffrey
CEO, EUA
E-Learning, 2–10 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

Horrible Customer Support

1,0 há 5 anos

Comentários: Product has potential, but without responses from support I can't do what I need.

Vantagens:

It was easy to install, seems like it has a lot of potential.

Desvantagens:

Have emailed this company and they do not reply to support requests. Moving to AdStage instead.

Andrea
Andrea
Digital Advertising Team Leader, Itália
Usuário do LinkedIn Verificado
Publicidade e marketing, 11–50 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

The easiest solution to import digital advertising data in data visualization tools

5,0 há 3 anos

Vantagens:

Supermetrics is the go-to industry solution for extracting metrics and dimensions from online marketing platforms and pulling them into spreadsheets or data visualization platforms. We use it to connect data from Google, Meta, LinkedIn, Shopify and many other vendors to power Google Data Studio dashboards and to send data to Google Sheets in order to perform analyses and create reports. Supermetrics is simple, effective and reliable.

Desvantagens:

The Data Studio connector can get slow when connected to multiple ad accounts at once. Supermetrics is also kind of expensive compared to some competitors, and doesn't offer bundles for professionals or agencies looking to connect a data source to multiple tools - for example, we use Google Data Studio to create dashboards and Google Sheets to analyze campaign results, and we need to buy two separate Supermetrics products to be able to do so.

Leigh
Leigh
Founder, EUA
Usuário do LinkedIn Verificado
Hotelaria, 2–10 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Lost without it!

5,0 há 3 anos

Comentários: Supermetrics is one of the strongest players in the market and my recommended data connector.

Vantagens:

As a marketing analyst Supermetrics simplifies reporting and gives me abs my teams more time to analyze the data for key results and action items.

Desvantagens:

Occasionally the connectors will time out or break. The Supermetrics support team is always available to help troubleshoot and remedy the issues.

Guido
Guido
Data Analysis Consultant, Itália
Usuário do LinkedIn Verificado
Publicidade e marketing, 11–50 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Fast (and pricy) connector with lots of supported sources and destinations

5,0 há 3 anos

Comentários: I use it to connect data from different marketing sources to DataStudio, Google Sheet and BigQuery (though I'm moving to Stitch Data for BigQuery, as it is way less expensive than Supermetrics)

Vantagens:

It is very easy to configure and set up. It has many connections. It is almost plug&play. The connection for Google Sheet has an intuitive interface where you can build the queries and filters to your data. The support team is extremely fast and usually gets back to you with on-point solutions.

Desvantagens:

It is very expensive. The basic licenses usually have some connectors included, but it's easy to end up needing a connector not included and this obviously has an extra cost. From time to time, scheduled queries in Google Sheet don't run (and I rarely get a warning email).

Kenneth
Accounting, Filipinas
Importação e exportação, 201–500 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

My personal view of Supermetrics

4,0 há 2 anos

Vantagens:

I liked how simple it was to use and how quickly it could analyze large amounts of data. Supermetrics enables simple yet powerful data analysis, and the user interface is simple to grasp. Furthermore, Supermetrics is extremely cost effective and allows for data visualization in a variety of formats.

Desvantagens:

The most significant disadvantage of Supermetrics is that the data it provides can be quite expensive. The pricing structure can be complicated, and it may not be worthwhile for small businesses or individuals who only need access to a few data sources. Furthermore, Supermetrics can be difficult to use for some users and may take a significant amount of time to learn.

Alaa
Technical Outsourcing Specialist, Jordânia
Serviços e tecnologia da informação, 11–50 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

A great tool for creating accurate analytical reports

5,0 há 3 anos

Comentários: It's great to have the capabilities of Supermetrics, which enables us to pull data from a wide range of sources and arrange it in a way that suits what we are looking for, which enables us to perfectly control that data, and to produce comprehensive reports that enable the decision makers in our team to make the appropriate decisions.

Vantagens:

Supermetrics is a great tool, and because of its ease of use we were able to save a lot of effort and time that was wasted pulling data from different sources, then merging and formatting them. Supermetrics has enabled us to easily set up and create comprehensive dashboards that include aggregated and combined data from many sources, and I really appreciate the ease of formatting them using Supermetrics in a way that works for us. I love the fact that we are able to handle so many data sources, advertising platforms, social media as well as YouTube, and the high capabilities that Supermetrics provides us with which we were able to extract real, organized and coordinated information showing actual traffic within specific time frames.

Desvantagens:

Supermetrics doesn't have a lot of dislikes, and I really appreciate it helping us produce comprehensive analytical reports. Supermetrics just needs some flexibility, so we can customize more tools, so we can pull in more data, sort and combine it, and log it into new fields.

Avaliador Verificado
Usuário do LinkedIn Verificado
Publicidade e marketing, 11–50 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Great tool for data in marketing but too expensive for small business

5,0 há 3 anos

Vantagens:

It great data quality. Its the top tool in the market for data in marketing. Integrations and addon for sheet is easy to use.

Desvantagens:

Pricing is too high for small business. They don't do discounts.

Avaliador Verificado
Usuário do LinkedIn Verificado
Serviços e tecnologia da informação, 11–50 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Forced a price increase during a period we already prepaid and then would not refund

3,0 há 5 anos

Comentários: We have used super metrics for years and it fails to load in data studio constantly then out of the blue they forced a price increase on us during a period we already prepaid and then would not refund when we cancelled. The price went from $65 to $382 per month which is a huge increase.

Vantagens:

combining data from more than 50 google ads accounts

Desvantagens:

Support and sales teams policies and procedures.

Laura
Director of Digital Marketing, EUA
Publicidade e marketing, 11–50 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

The most essential data tool!

5,0 há 3 anos

Comentários: Supermetrics makes reporting much more convenient and approachable than it once was. Reporting typically takes our agency 3-5 days to complete, but this streamlines the process immensely.

Vantagens:

The ability to create 1 report per client with cross-channel information instead of creating an intense spreadsheet network or multiple reports is essential to our business. Supermetrics is extremely helpful with data compilation and visualization for our clients.

Desvantagens:

There are some features that are not the most user-friendly, but once you start experimenting more and getting used to the software, it becomes easier over time.

Cesar
Account Manager, El Salvador
Publicidade e marketing, 201–500 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Data analysis in a snapshot

5,0 há 3 anos

Comentários: A friendly UI makes you hungry for more integrations: it's almost as if you're ordering your meal in a restaurant. You have plenty of data sources to choose from and the process to integrate them in order to create a holistic data report is quite seamless.

Vantagens:

Supermetrics lets you unlock the real power on unified centralized data: instead of going to 3, 5 or 10 data sources you just connect them and select the most relevant data and bingo! you're able to gather, analyze and present the data in a comprehensive story.

Desvantagens:

The Essential plan can feel a bit pricey when you realize you only have 1 user available. Maybe we need a lower price tier or remove some features from the Essentials, but we need to lower the price.

Davy
CEO, Bélgica
Publicidade e marketing, 2–10 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Great way to merge your data

4,0 há 3 anos

Comentários: Good tool, yet expensive.

Vantagens:

I like the way you can connect multiple sources and use them in Google Sheets.

Desvantagens:

It's way too expensive. I would only recommend to use this as an agency if the client pays for it.

Jon
Digital Marketing Executive, EUA
Publicidade e marketing, 11–50 funcionários
Usou o software para: 6 a 12 meses
Fonte da avaliação

Supermetrics Tools and Team are truly top-notch.

5,0 há 4 anos

Comentários: My experience with the Supermetrics team is what truly takes their software/service to the next level. Their operations support team is quick to respond, eager to help, and ambitious with their goals of keeping their customers happy. I have never seen such a responsive, personable, and all together helpful team of individuals. I will recommend Supermetrics 10 out of 10 times.

Vantagens:

The datastudio connection capabilities are relatively simple to set up and extremely useful. Supermetrics works seamlessly with Google's system to provide killer live-reporting tools for high-level KPIs.

Desvantagens:

There is not much to dislike here. The price is extremely fair in relation to the competition. The only slight drawback is the initial linking takes a small time commitment, but once a connection is made via Datastudio the rest is quick and seamless.

Avaliador Verificado
Usuário do LinkedIn Verificado
Varejistas, 51–200 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

Powerful tool for combining disparate data sets I use this daily to monitor advertising performance.

4,0 há 7 anos

Comentários: It would be near impossible to efficiently combine data across various advertising platforms without this tool in our pocket.

Vantagens:

This tool enables me to pull in data from Google Analytics, Adwords and Bing into one place that can then be accessed by Google Data Studio or any other monitoring tools or management platforms.

Desvantagens:

Servers seem to get clogged up occasionally and become unresponsive. At times, data is pulled into wrong columns. As with any dataset, you need to remain vigilant and check that what is coming in makes sense. Its usually easy enough to do a refresh (and make sure you're highlighting the correct cell) and pull in the data correctly if things get weird.

Laura
Global PPC Executive, Espanha
Alimentação e bebidas, 1.001–5.000 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Simple awesomeness

5,0 há 5 anos

Comentários: Awesome

Vantagens:

It's the best product ever for managing any PPC activity. My former boss introduced me to this amazing product and I couldn't be more grateful. It makes my life super easy.

Desvantagens:

The haven't created yet a connector for Adjust or Bing Ads what would make the product a A++.

Kelly
Data Analyst, EUA
Bens de consumo, 201–500 funcionários
Usou o software para: 1 a 5 meses
Fonte da avaliação

Supermetrics great for Marketing Analytics

5,0 há 3 anos

Vantagens:

Supermetrics is great to pull data from our marketing vendors. My team uses super metrics for google sheets as an important step in our etl process and well as reporting and visualization. The functionality makes it easy to pull into data directly from our platforms with great level of detail that makes reporting and marketing analytics is simpler process.

Desvantagens:

My team uses supermetrics as a check against any unmatched data in our database. If no data comes up in the query, that means the check passed, however the supermetrics comes back as an error which can raise an unnecessary flag to our data engineering team.

Lisa
Lisa
Senior Data Analyst, Canadá
Usuário do LinkedIn Verificado
Telecomunicações, 11–50 funcionários
Usou o software para: Mais de dois anos
Fonte da avaliação

Easy to use and connects to all the top data sources for easy import to Google sheets

5,0 há 7 anos

Comentários: We use to manage our paid search budget, and do Y/Y ad-hoc reports and analysis for Google Analytics data. Great little connector!

Vantagens:

I love how easy the connector is to use (setting up ' scheduling reports takes minutes!) I can format the data how I need it, and then "set ' forget" for auto-updates for all my GA, Bing, ' Adwords data. I also love how I can pull in cost as it helps keep us on the ball with our budget.

Desvantagens:

Although there used to be more available in the free version, and not you have to pay to get the full value of it.

Avaliador Verificado
Usuário do LinkedIn Verificado
Imóveis comerciais, 11–50 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Best Paid Data Import Tool for Google Data Studio

4,0 há 5 anos

Comentários: Currently the best in its field for out of network data imports.

Vantagens:

Has the most data import options compared to its competitors. Metrics and features available for import were bare-bones but mostly what I clients needed.

Desvantagens:

Limited features and only used in niche circumstances for data imports. Google could easily make their own native import tools.

Richard
Richard
Data Scientist, Reino Unido
Usuário do LinkedIn Verificado
, 51–200 funcionários
Usou o software para: Mais de um ano
Fonte da avaliação

Tricky to set up and pricey but undeniably effective.

4,0 há 7 anos

Vantagens:

I can get all of my figures from all of my sources into a google sheet at predetermined intervals with just some initial set up.

Desvantagens:

The initial set-up is rather awkward and it can be very difficult to work out what to fix if it stops working for whatever reason.